Archive for the ‘activism’ Category

I had the privilege (no pun intended) of participating in the Art-a-Hack program via ThoughtWorks this past couple of months. Art-a-Hack is a creative space for artists and hackers to get together for 4 Mondays in June and work together on projects that involve art, tech and hacking. There’s no funding involved, just encouragement, support, and a physical place to help you carve out some time out for discovery and exploration.

I was paired up by the organizers with two others (Dmytri and Juan), and we embarked on a project. I had earlier submitted an idea of the core issues that I wanted to explore, and we mind-melded really well to come up with a plan to create something around them.

Here is our press release with links to the final product – WhiteSave.me. You can read our Artist Statement here and follow us on Twitter @whitesave.me. Feedback welcome, and please share if you think it’s worth sharing. Needless to say full responsibility for the project falls with the team, and it does not represent the views of any past, present or future employers or colleagues.


Announcing WhiteSave.me

WhiteSave.me is a revolutionary new platform that enables White Saviors to deliver privilege to non-Whites whenever and wherever they need it with the simple tap of a finger.

Today’s White guy is increasingly told “check your privilege.” He often asks himself “What am I supposed to do about my privilege? It’s not my fault I was born white! And really, I’m not a bad person!”

Until now, there has been no simple way for a White guy to be proactive in addressing the issue of his privilege. He’s been told that he benefits from biased institutions and that his privilege is related to historically entrenched power structures. He’s told to be an ally but advised to take a back seat and follow the lead from people of color. Unfortunately this is all complex and time consuming, and addressing privilege in this way is hard work.

We need to address the issue of White privilege now however – we can’t wait. Changing attitudes, institutions, policies and structures takes too damn long! What’s more, we can’t expect White men or our current systems to go through deep changes in order to address privilege and inequality at the roots. What we can do is leapfrog over what would normally require decades of grassroots social organizing, education, policy work, and behavior change and put the solution to White privilege directly into White men’s hands so that everyone can get back to enjoying the American dream.

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WhiteSave.me – an innovative solution that enables White men to quickly and easily deliver privilege to the underprivileged, requiring only a few minutes of downtime, at their discretion and convenience.

Though not everyone realizes it, White privilege affects a large number of White people, regardless of their age or political persuasion. White liberals generally agree that they are privileged, but most are simply tired of hearing about it and having to deal with it. Conservative White men believe their privilege is all earned, but most also consider it possible to teach people of color about deep-seated American values and traditions and the notion of personal responsibility. All told, what most White people want is a simple, direct way to address their privilege once and for all. Our research has confirmed that most White people would be willing to spend a few minutes every now and then sharing their privilege, as long as it does not require too much effort.

WhiteSave.me is a revolutionary and innovative way of addressing this issue. (Read Our Story here to learn more about our discovery moments!) We’ve designed a simple web and mobile platform that enables White men to quickly and easily deliver a little bit of their excess privilege to non-Whites, all through a simple and streamlined digital interface. Liberal Whites can assuage guilt and concern about their own privilege with the tap of a finger. Conservatives can feel satisfied that they have passed along good values to non-Whites. Libertarians can prove through direct digital action that tech can resolve complex issues without government intervention and via the free market. And non-White people of any economic status, all over the world, will benefit from immediate access to White privilege directly through their devices. Everyone wins – with no messy disruption of the status quo!

How it Works

Visit our “how it works” page for more information, or simply “try it now” and your first privilege delivery session is on us! Our patented Facial Color Recognition Algorithm (™) will determine whether you qualify as a White Savior, based on your skin color. (Alternatively it will classify you as a non-White ‘Savee’). Once we determine your Whiteness, you’ll be automatically connected via live video with a Savee who is lacking in White privilege so that you can share some of your good sense and privileged counsel with him or her, or periodically alleviate your guilt by offering advice and a one-off session of helping someone who is less privileged.

Our smart business model guarantees WhiteSave.me will be around for as long as it’s needed, and that we can continue innovating with technology to iterate new solutions as technology advances. WhiteSave.me is free for White Saviors to deliver privilege, and non-Whites can choose from our Third World Freemium Model (free), our Basic Model ($9/month), or our Premium Model ($29/month). To generate additional revenue, our scientific analysis of non-White user data will enable us to place targeted advertisements that allow investors and partners to extract value from the Base of the Pyramid. Non-Profit partners are encouraged to engage WhiteSave.me as their tech partner for funding proposals, thereby appearing innovative and guaranteeing successful grant revenue.

See our FAQs for additional information and check out our Success Stories for more on how WhiteSave.me, in just its first few months, has helped thousands to deliver privilege all over the world.

Try It Now and you’ll be immediately on your way to delivering privilege through our quick and easy digital solution!

Contact help@whitesave.me for more information. And please help us spread the word. Addressing the issue of White privilege has never been so easy!


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Screen Shot 2015-04-23 at 8.59.45 PMBy Mala Kumar and Linda Raftree

Our April 21st NYC Technology Salon focused on issues related to the LGBT ICT4D community, including how LGBTQI issues are addressed in the context of stakeholders and ICT4D staff. We examined specific concerns that ICT4D practitioners who identify as LGBTQI have, as well as how LGBTQI stakeholders are (or are not) incorporated into ICT4D projects, programs and policies. Among the many issues covered in the Salon, the role of the Internet and mobile devices for both community building and surveillance/security concerns played a central part in much of the discussion.

To frame the discussion, participants were asked to think about how LGBTQI issues within ICT4D (and more broadly, development) are akin to gender. Mainstreaming gender in development starts with how organizations treat their own staff. Implementing programs, projects and policies with a focus on gender cannot happen if the implementers do not first understand how to treat staff, colleagues and those closest to them (i.e. family, friends). Likewise, without a proper understanding of LGBTQI colleagues and staff, programs that address LGBTQI stakeholders will be ineffective.

The lead discussants of the Salon were Mala Kumar, writer and former UN ICT4D staff, Tania Lee, current IRC ICT4D Program Officer, and Robert Valadéz, current UN ICT4D staff. Linda Raftree moderated the discussion.

Unpacking LGBTQI

The first discussant pointed out how we as ICT4D/development practitioners think of the acronym LGBTQI, particularly the T and I – transgender and intersex. Often, development work focuses on the sexual identity portion of the acronym (the LGBQ), and not what is considered in Western countries as transgenderism.

As one participant said, the very label of “transgender” is hard to convey in many countries where “third gender” and “two-spirit gender” exist. These disagreements in terminology have – in Bangladesh and Nepal for example – resulted in creating conflict and division of interest within LGBTQI communities. In other countries, such as Thailand and parts of the Middle East, “transgenderism” can be considered more “normal” or societally acceptable than homosexuality. Across Africa, Latin America, North America and Europe, homosexuality is a better understood – albeit sometimes severely criminalized and socially rejected – concept than transgenderism.

One participant cited that in her previous first-hand work on services for lesbian, gay and bisexual people; often in North America, transgender communities are prioritized less in LGBTQI services. In many cases she saw in San Francisco, homeless youth would identify as anything in order to gain access to needed services. Only after the services were provided did the beneficiaries realize the consequences of self-reporting or incorrectly self-reporting.

Security concerns within Unpacking LGBTQI

For many people, the very notion of self-identifying as LGBTQI poses severe security risks. From a data collection standpoint, this results in large problems in accurate representation of populations. It also results in privacy concerns. As one discussant mentioned, development and ICT4D teams often do not have the technical capacity (i.e. statisticians, software engineers) to properly anonymize data and/or keep data on servers safe from hackers. On the other hand, the biggest threat to security may just be “your dad finding your phone and reading a text message,” as one person noted.

Being an LGBTQI staff in ICT4D

 Our second lead discussant spoke about being (and being perceived as) an LGBTQI staff member in ICT4D. She noted that many of the ICT4D hubs, labs, centers, etc. are in countries that are notoriously homophobic. Examples include Uganda (Kampala), Kenya (Nairobi), Nigeria (Abuja, Lagos), Kosovo and Ethiopia (Addis). This puts people who are interested in technology for development and are queer at a distinct disadvantage.

Some of the challenges she highlighted include that ICT4D attracts colleagues from around the world who are the most likely to be adept at computers and Internet usage, and therefore more likely to seek out and find information about other staff/colleagues online. If those who are searching are homophobic, finding “evidence” against colleagues can be both easy and easy to disseminate. Along those lines, ICT4D practitioners are encouraged (and sometimes necessitated) to blog, use social media, and keep an online presence. In fact, many people in ICT4D find posts and contracts this way. However, keeping online professional and personal presences completely separate is incredibly challenging. Since ICT4D practitioners are working with colleagues most likely to actually find colleagues online, queer ICT4D practitioners are presented with a unique dilemma.

ICT4D practitioners are arguably the set of people within development that are the best fitted to utilize technology and programmatic knowledge to self-advocate as LGBT staff and for LGBT stakeholder inclusion. However, how are queer ICT4D staff supposed to balance safety concerns and professional advancement limitations when dealing with homophobic staff? This issue is further compounded (especially in the UN, as one participant noted) by being awarded the commonly used project-based contracts, which give staff little to no job security, bargaining power or general protection when working overseas.

Security concerns within being an LGBTQI staff in ICT4D

A participant who works in North America for a Kenyan-based company said that none of her colleagues ever mentioned her orientation, even though they must have found her publicly viewable blog on gender and she is not able to easily disguise her orientation. She talked about always finding and connecting to the local queer community wherever she goes, often through the Internet, and tries to support local organizations working on LGBT issues. Still, she and several other participants and discussants emphasized their need to segment online personal and professional lives to remain safe.

Another participant mentioned his time working in Ethiopia. The staff from the center he worked with made openly hostile remarks about gays, which reinforced his need to stay closeted. He noticed that the ICT staff of the organization made a concerted effort to research people online, and that Facebook made it difficult, if not impossible, to keep personal and private lives separate.

Another person reiterated this point by saying that as a gay Latino man, and the first person in his family to go to university, grad school and work in a professional job, he is a role model to many people in his community. He wants to offer guidance and support, and used to do so with a public online presence. However, at his current internationally-focused job he feels the need to self-censor and has effectively limited talking about his public online presence, because he often interacts with high level officials who are hostile towards the LGBTQI community.

One discussant also echoed this idea, saying that she is becoming a voice for the queer South Asian community, which is important because much of LGBT media is very white. The tradeoff for becoming this voice is compromising her career in the field because she cannot accept a lot of posts because they do not offer adequate support and security.


Several participants and discussants offered their own experiences on the various levels of hostility and danger involved with even being suspected as gay. One (female) participant began a relationship with a woman while working in a very conservative country, and recalled being terrified at being killed over the relationship. Local colleagues began to suspect, and eventually physically intervened by showing up at her house. This participant cited her “light skinned privilege” as one reason that she did not suffer serious consequences from her actions.

Another participant recounted his time with the US Peace Corps. After a year, he started coming out and dating people in host country. When one relationship went awry and he was turned into the police for being gay, nothing came of the charges. Meanwhile, he saw local gay men being thrown into – and sometimes dying in – jail for the same charges. He and some other participants noted their relative privilege in these situations because they are white. This participant said he felt that as a white male, he felt a sense of invincibility.

In contrast, a participant from an African country described his experience growing up and using ICTs as an escape because any physical indication he was gay would have landed him in jail, or worse. He had to learn how to change his mannerisms to be more masculine, had to learn how to disengage from social situations in real life, and live in the shadows.

One of the discussants echoed these concerns, saying that as a queer woman of color, everything is compounded. She was recruited for a position at a UN Agency in Kenya, but turned the post down because of the hostility towards gays and lesbians there. However, she noted that some queer people she has met – all white men from the States or Europe – have had overall positive experiences being gay with the UN.

Perceived as predators

One person brought up the “predator” stereotype often associated with gay men. He and his partner have had to turn down media opportunities where they could have served as role models for the gay community, especially poor, gay queer men of color, (who are one of the most difficult socioeconomic classes to reach) out of fear that this stereotype may impact on their being hired to work in organizations that serve children.

Monitoring and baiting by the government

One participant who grew up in Cameroon mentioned that queer communities in his country use the Internet cautiously, even though it’s the best resource to find other queer people. The reason for the caution is that government officials have been known to pose as queer people to bait real users for illegal gay activity.

Several other participants cited this same phenomenon in different forms. A recent article talked about Egypt using new online surveillance tactics to find LGBTQI people. Some believe that this type of surveillance will also happen in Nigeria, a notoriously hostile country towards LGBTQI persons and other places.

There was also discussion about what IP or technology is the safest for LGBTQI people. While the Internet can be monitored and traced back to a specific user, being able to connect from multiple access points and with varying levels of security creates a sense of anonymity that phones cannot provide. A person also generally carries phones, so if the government intercepts a message on either the originating or receiving device, implications of existing messages are immediate unless a user can convince the government the device was stolen or used by someone else. In contrast, phones are more easily disposable and in several countries do not require registration (or a registered SIM card) to a specific person.

In Ethiopia, the government has control over the phone networks and can in theory monitor these messages for LGBTQI activity. This poses a particular threat since there is already legal precedent for convictions of illegal activity based on text messages. In some countries, major telecom carriers are owned by a national government. In others, major telecom carries are national subsidiaries of an international company.

Another major concern raised relates back to privacy. Many major international development organizations do not have the capacity or ability to retain necessary software engineers, ICT architects and system operators, statisticians and other technology people to properly prevent Internet hacks and surveillance. In some cases, this work is illegal by national government policy, and thus also requires legal advocacy. The mere collection of data and information can therefore pose a security threat to staff and stakeholders – LGBTQI and allies, alike.

The “queer divide”

One discussant asked the group for data or anecdotal information related to the “queer divide.” A commonly understood problem in ICT4D work are divides – between genders, urban and rural, rich and poor, socially accepted and socially marginalized. There have also been studies to clearly demonstrate that people who are naturally extroverted and not shy benefit more from any given program or project. As such, is there any data to support a “queer divide” between those who are LGBTQI and those who are not, he wondered. As demonstrated in the above sections, many queer people are forced to disengage socially and retreat from “normal” society to stay safe.

Success stories, key organizations and resources

Participants mentioned organizations and examples of more progressive policies for LGBTQI staff and stakeholders (this list is not comprehensive, nor does it suggest these organizations’ policies are foolproof), including:

We also compiled a much more extensive list of resources on the topic here as background reading, including organizations, articles and research. (Feel free to add to it!)

What can we do moving forward?

  • Engage relevant organizations, such as Out in Tech and Lesbians who Tech, with specific solutions, such as coding privacy protocols for online communities and helping grassroots organizations target ads to relevant stakeholders.
  • Lobby smartphone manufacturers to increase privacy protections on mobile devices.
  • Lobby US and other national governments to introduce “Right to be forgotten” law, which allows Internet users to wipe all records of themselves and personal activity.
  • Support organizations and services that offer legal council to those in need.
  • Demand better and more comprehensive protection for LGBTQI staff, consultants and interns in international organizations.

Key questions to work on…

  • In some countries, a government owns telecom companies. In others, telecom companies are national subsidiaries of international corporations. In countries in which the government is actively or planning on actively surveying networks for LGBTQI activity, how does the type of telecom company factor in?
  • What datasets do we need on LGBTQI people for better programming?
  • How do we properly anonymize data collected? What are the standards of best practices?
  • What policies need to be in place to better protect LGBTQI staff, consultants and interns? What kind of sensitizing activities, trainings and programming need to be done for local staff and less LGBTQI sensitive international staff in ICT4D organizations?
  • How much capacity have ICT4D/international organizations lost as a result of their policies for LGBTQI staff and stakeholders?
  • What are the roles and obligations of ICT4D/international organizations to their LGBTQI staff, now and in the future?
  • What are the ICT4D and international development programmatic links with LGBT stakeholders and staff? How does LGBT stakeholders intersect with water? Public health? Nutrition? Food security? Governance and transparency? Human rights? Humanitarian crises? How does LGBT staff intersect with capacity? Trainings? Programming?
  • How do we safely and responsibility increase visibility of LGBTQI people around the world?
  • How do we engage tech companies that are pro-LGBTQI, including Google, to do more for those who cannot or do not engage with their services?
  • What are the economic costs of homophobia, and does this provide a compelling enough case for countries to stop systemic LGBTQI-phobic behavior?
  • How do we mainstream LGBTQI issues in bigger development conferences and discussions?

Thanks to the great folks at ThoughtWorks for hosting and providing a lovely breakfast to us! Technology Salons are carried out under Chatham House Rule, so no attribution has been made. If you’d like to join us for Technology Salons in future, sign up here!

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Our April 16th Technology Salon Brooklyn, co-hosted with the Brooklyn Community Foundation (BCF) and AfroLatin@ Project explored the issue of tenant rights within the wider context of structural discrimination. We aimed to think about how new technology and social media might be a tool for helping community organizations to support Brooklyn residents to know their rights and report violations. We were also curious about how better use of data (and ‘big data’) might help housing rights activists and community organizations to more successfully engage residents and advocate for change.

Our lead discussant was David Reiss from Brooklyn Law School, who provided an overview of the wider housing market and challenges in New York City as well as information on some applications that are helping landlords do a better job of keeping properties up to standard. We also heard from Tynesha McHarris (BCF) and Amilcar Priestly (AfroLatin@ Project).

Brooklyn: lots of cool, lots of inequality

Kicking off the Salon, one discussant talked about the essence of Brooklyn. “What do you think of when you hear ‘Brooklyn’?” she asked. “It’s incredibly ‘cool,’ yes. But it’s also incredibly inequitable and there is incredibly inequality, mainly for people of color.” Brooklyn is the hub of New York’s tech industry, yet it’s also where tenants are being displaced, harassed and finding it difficult to live. “We want to see how tech can be used as a tool for, not a tool against,” she said, “how can we support folks to understand, advocate and organize around their rights, how we can use tech to organize in as well as across communities, because these issues don’t just affect some people, they affect all of us who live here.”

She noted that technology is a tool with potential, and donors could be funding projects that use tech to help organize and advocate on tenant rights, but there is insufficient evidence to know how to approach it. To date technology has not really been part of the bigger picture.

Another discussant talked about the housing market as a whole in New York City, citing that there available affordable housing has not kept up with the huge influx of population over the past several years. “Technology will not fix the underlying problem,” he noted. “It can’t expand the supply of affordable housing.” The real potential for technology is more in helping protect the rights of current tenants.

Some examples of how tech is supporting housing rights include applications and portals aimed at improving communications between landlords and tenants, so that problems can be more easily reported by either side, and record is kept of complaints, he commented. Incentives for landlords include free advertising of their units on the site and some reduced legal fees for things like rent stabilization approval. An interesting aspect of these sites is that the data can be analyzed to see where the largest number of complaints are coming from, and in this way patterns can be found and identified. For example, who are the bad landlords? Other sites offer lots of data for those who are interested in purchasing units, and this same type of data could be repurposed and made more accessible for lower-income and less technologically savvy residents.

One participant noted that gentrification and policing are very connected. “As we talk about legal rights and landlord-to-tenant conversations,” she noted, “we need to also bring in aspects of policing and racial justice. These are closely linked.“ As neighborhoods gentrify, newer residents often call for a greater police presence, and this can lead to harassment of long-time residents.

What other roles could technology play in strengthening existing work?

Connecting people and organizations

Lots of community organizations are working on the issues of tenant rights and gentrification, and there is a desire to build a network across these organizations. Tech could help to bring them together and to support stronger advocacy and organization. People don’t always know where they can go for help. One idea was to map organizations in different neighborhoods where people can go for help on housing issues. People also may think that they are the only tenants in a building who are having trouble with a landlord. Improved communication via tech might help let residents know they are not alone and to reduce the fear of reporting and speaking out about housing violations. One idea was to use the new system of NYC neighborhood domains to provide local information, including housing rights and specific information on buildings and their histories.

Transferring tactics from one movement to another

We’ve seen the huge role that mobile video has played in raising awareness on the issue of police violence, noted one discussant. “Technology has become a very powerful tool for communication and accountability, look at the case of Walter Scott (who died at the hands of a volunteer policeman). The young man who filmed Scott’s death knew just what to do. He pointed his camera and captured it. How can we transfer this kind of action over to the housing movement? How can we get people to use their cameras and record housing violations and landlord harassment?”

Offering new, potentially more effective ways to report housing violations

Tech can offer different dissemination channels for different people – for example, in Detroit the elderly are particularly vulnerable to housing violations, said one Salon participant. One organization encourages people to report housing harassment via SMS. They included a call-back option to cater to older people who did not feel comfortable with SMS. Stories are also an important part of campaigns and public awareness, noted another participant. Sandy Storyline created a way to share text plus a photo via SMS for those who wanted to communicate stories but who were offline. This type of application could serve as a way of keeping record of housing violations, when/where they are reported and what the outcomes are.

Tracking housing violations

One way that tech is already helping is by tracking whether public housing buildings have heat and water. Sensors are attached to the buildings, and the information is sent to journalists who then write stories when building violations happen, mentioned one Salon participant. This could be accompanied by text messages out to residents of these buildings to inform them of the status of their building. Knowing that they are not the only ones noticing problems could help residents feel more confident about speaking out and confronting bad landlords. “It’s information that says to someone: ‘this message it not only for you, it’s for everyone in your building, and here is the number you can call to get support or if you fear retribution for reporting.’” Media attention puts pressure on landlords and can help bring violations to light and make people feel safer reporting them.

Encouraging local politicians to get involved

A study in Kenya found that youth tend to bypass local politicians and pay more attention to national government and governance. Similar trends are found in the US where although local political decisions may impact more directly on residents fewer are involved in or aware of local political processes than national ones. Tech could play a role in helping connect residents to local representatives who could take action to support fair housing, address bad landlords, and support longer-term solutions as well. Some local political offices have been very open to integrating technology into their work, said one participant, and these offices might be good places to think about partnering on initiatives that use technology to better connect with their constituencies.

Tracking and predicting trends and population movements and displacement

Mapping and big data sets are providing investors with incredible amounts of information on where to purchase and invest. How can organizations and advocates better use this information, not just to identify movement and displacement and conduct research on it, but also to predict it, prepare for it, and fight it together with residents? How is information that data scientists and research institutes have, as well as open data sets on New York City used by local organizations, some wondered, and where could it be better brought to bear? “Rather than coming up with parallel studies, how can we advocate for more and better open data from New York City on housing?” asked one participant.

Other recommendations

Don’t forget about the legalities of videotaping and sharing

Some people and politicians are pushing to make things like police videotaping illegal. This happened recently in Spain with the so-called “Citizen Security” law that has made it illegal to videotape a police officer in some cases. One discussant mentioned that some US Senators are also trying to restrict the rights of citizens to film police, and that advocates of social justice need to fight to keep these rights to document authorities.

Use the right technology for the audience

One participant noted that you can create great apps with all kinds of data and patterns, but the question is more about who will access and use them, and who is benefiting from them. Wealthy white men and already-privileged people will likely find it very simple to find and use the information and these applications, giving them an advantage in terms of finding good apartments at lower prices, with good landlords. The best way to reach lower income people, he said, as personally experienced from working on political campaigns, is knocking on doors and reaching out personally and directly. “We need to see how to marry community organization and technology.”

Understand the landscape

In order to understand what tech tools might be useful, it we need to understand the communication and technology landscape in which we are working. Though Salon participants mentioned the importance of certain print publications, community radio stations in various languages, and increasing use of smart phones by young people, no one was aware of any current and widespread information on the information and communication habits of residents of Brooklyn that could help to target particular outreach efforts to different groups who were at risk of housing violations.

SMS is not a silver bullet – and trust is key

SMS can be extremely accessible, and there are many examples where it has worked very well. But experience shows that SMS works best where there are already strong networks in place, and trust is hugely important. One participant cautioned, “People need to trust where the text message is coming from. They need to know who is sending the text.” SMS also has limits because it is hyper local. “You won’t find it working across an entire Borough,” said one participant.

Local organizations are key

Along with the issue of trust is the critical component of local organizations. As one participant reminded us, “especially faith-based organizations – temples, churches, mosques. They know everyone in the neighborhood and what’s going on. They tend to know how to walk a fine line on local politics.”

Youth could play a role

Because youth around the world, including in Brooklyn, tend to be up on the latest technology, they could play a role in helping parents and grandparents with housing rights violations, especially in communities where older people are not comfortable with English or where they may fear the police due to undocumented status or other past experiences. One idea was bridging the technology and age gap by engaging young people, who could help older people find out about their rights, legal support services and where to find help. Some research has shown that young people are starting to rely on technology as an institution, said one participant, with technology and online institutions replacing physical ones for many of them.

Be careful about creating demand without adequate response capacity

As with any tech project, creating demand for services and informing people about the existence of those services is often an easier task than building and sustaining the capacity to provide quality support. Any efforts to generate greater demand need to be accompanied by capacity and funding so that people do not become apathetic or feel that they’ve been tricked if they report a violation and do not receive the support they expect or were promised. Previous experiences with service providers or legal institutions will also impact whether people trust these efforts, even if they come through new channels like technology.

Figure out how community organizations and technology partners can work together

An important thing to work out is what a relationship between community organizations and technology partners might look like. “Community organizations don’t need to become technology experts, we could partner and work together on resolving some of these challenges,” said one participant, “but we need to figure out what something like that would look like.” In some cases, community organizations in Brooklyn have low capacity and extremely poor infrastructure due to limited funding, commented one participant. “How can we reach out and engage with them and ask if they are interested in working with tech partners? How can we find out from them what tech would be supportive for them in their work?”

Think about short and long-term efforts

It will be important to look at both supporting residents and community organizations in the immediate term, and thinking about how to use data and information to help address the long term and the wider structural issues that are playing a role in housing rights violations and differential impacts of the housing situation on specific groups, for example, the elderly and people of color. It’s also important to try to address some of the root causes – for example, as one participant asked, “Who is funding predatory landlords? Who are the investors in these vulture funds?”


In conclusion, participants expressed their interest in continuing discussions and a desire for greater participation by community organizations in future Salons. The hope is that the Salon can help to connect community organizations and those in the tech space in order to work together to address some of the issues that Brooklyn residents face.

If you’d like to join us for our next Salon, sign up here.

Many thanks to the Brooklyn Community Foundation for their fabulous hosting and AfroLatin@ Project for helping make the Salon happen!




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This post was contributed by J. (Tales from the Hood

I was pleased when Linda put up her latest post. There’s a lot of opinion in the blogosphere lately about what white people need to understand or not understand, helping us get in touch with our “privilege”, etc. A lot of it is really excellent.

Something that I have struggled with personally, and have seen my white male demographic comrades also struggle with, though, is: What, then, are we supposed to do? How are we supposed to act? I don’t feel privileged, but okay—I still am. I get it. Privilege acknowledgedCheck. But now what?

In his excellent piece Douchebag: The white racial slur we’ve all been waiting for, Michael Mark Cohen notes that “White racial slurs are not common in our colorblind age because they don’t work on people who posses white privilege. When they do work, like “redneck” or “cracker,” it’s a matter of class politics…. Rich white men enjoy the invisible power of being just people. Normal, basic Humanity. Everyone else gets some version of discrimination.”

Now, I don’t want to be a “douchebag”— who would? But somehow, calling taxation of the rich “the douchebag tax” rather than “class warefare”, seems, well, academic and not very important in the grand scheme of things. That’ll win me a few smiles of affirmation in the coffee room, but doesn’t give me much guidance for getting through the day in a racially diverse neighborhood or ideas on how to support change to happen.

So for posterity, for those basically decent white guys who “get it” but are unsure how to act when the conversation around them heats up, here are the rules I try to live by:

This is not about you. If you find yourself entering discussions with a lengthy expose of where you grew up, what your socioeconomic status was, whether your upbringing somehow set you on a path for racism or not-racism… yeah, you may want to reconsider your approach. Process your own issues as needed, but don’t bring them into this conversation. Why? Because this conversation is specifically about the rights and needs of other people.

No one is immune. It doesn’t matter where your origins lie, generations back; it doesn’t matter that your great, great grandfather was or wasn’t a plantation owner. It doesn’t matter if all of your friends are of another race/culture/ethnicity. It doesn’t matter if you’re in an interracial or cross-cultural relationship. No one is immune from making mistakes, not even you. Don’t try to pretend otherwise. If you make a mistake — maybe you use an offensive term or fall back on a convenient stereotype — acknowledge it, give a sincere apology, and move on.

No one’s holding your responsible for the sins of others. Don’t get all defensive, like, “I never hit/choked/shot/raped/owned any black people… so back off!” Fine, you probably didn’t, but that’s not the point, and in the vast majority of cases you’re not being personally accused of those things. The important thing is to acknowledge that those awful things did and still do happen, and then take steps to change that. Too often we use our lack of specific personal culpability as a reason to disengage from the issues of race inequality overall.

[Editor’s note from Linda: The larger issue here is “structural racism,” or “systemic racism.” Learn about what that means, don’t take it personally, and use your vote, voice and behavior to help remove/un-do/change it. Read Ta-Nehisi Coates’ piece to get a really deep understanding of how structural racism has affected black people in the US over the years and continues today.]

No token gestures. Don’t collect friends of other colors. Don’t go all over-the-top with moral indignation on your Facebook page. No blasting Salt ‘n’ Pepper while cruising in your Prius. No ostentatious displays of confessing your privilege. Just be normal: Look people in the eye when you speak to them. If you’re friends with people of other racial and ethnic backgrounds, express support and solidarity if it’s appropriate to do so, but don’t go all earnest emo. Join protests — definitely — solidarity is critical in order to move these issues forward and achieve structural changes. But don’t make it about you and your needs. Understand that your vote on local issues may accomplish much more than your signboard. And, no — don’t ever wear an “I Am Trayvon” T-shirt.

Don’t use somebody else’s asshattery to justify your asshattery. Newsflash: Literally every community on the planet has members who are jerks. Just because there was that one time, back in 1987 when some black guy was a jerk to you, doesn’t give you carte blance to cling to stereotypes or act like a jerk toward others. This is just basic.

Understand that people get emotional. Some people go ballistic just at Starbucks. Or Walmart. Can you even imagine what it must be like to be on the receiving end of literally generations of racial discrimination? It should surprise no one that tempers flare, voices get loud, and pronouncements become extreme.  Dude, just let people express themselves. Not everyone is a professional orator. Don’t try to deflate or invalidate it. Don’t feel as if you have to nit-pick or respond to everything. Which leads to…

Know when to shut up.

Don’t play the victim. You know how everyone thinks we can’t dance or “don’t have rhythm”? Yeah, just let it go.

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So, here’s a good post called “Dear White Protesters” from Tam who writes on Tumblr as Young, Gifted and Black. It’s aimed at white folks protesting the grand jury decisions on the Michael Brown and Eric Garner cases and in general at white people who want to be allies in the struggle against structural violence and discrimination against black people and racist policing.

Tam specifically talks about the protests that happened in Berkeley on December 6th, writing:

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I was so happy to read Tam’s post, because I was in Berkeley last week, too, and the protesters were assembled in front of the police station down the street from where I was staying. I went over there around 6.30 because I wanted to join in, and I was missing the protests in New York because of travel. At that point in the evening, the situation was peaceful. The cops were lined up in front of the police station in riot gear, and people were calmly standing around or sitting on the ground singing, “Which side are you on? Which side are you on?” Later, I hear, the protests got crazy and there were rubber bullets, tear gas, windows smashed with skateboards, and tasers.

As I arrived to the police station, however, it was people milling around, getting ready for a ‘die in.’ They started lying down in the street. And I was not sure what to do. I wanted to support the movement and guessed that I should also lie down. But the protest seemed a bit ‘off.’ I hardly saw a black person there. The sign saying “Fuck the Police” covering the body of a hipster white girl lying in the street felt about as real as when middle class white people rap along with the 1988 N.W.A. song by the same name. (OK, confession. I do that. But not in public, and not to make a statement.)

Anyway, the whole thing made me feel confused about what I and others were doing there, so I left, feeling that maybe I was just getting old. I felt like I was not doing enough, but I also felt unable to participate in something that seemed somehow false. As I walked over to the BART station to catch a train, I couldn’t help but notice the group of older black homeless men at the park a half a block away from the police station. I couldn’t help but think of the black man with a shopping cart that I witnessed police harassing earlier that week on a suburban side street in Berkeley. None of them were engaged with this student protest. And I couldn’t help but feel awkward for the protesters who in their zeal to protest, somehow seemed oblivious to their surroundings and their privilege.

It’s possible that later on the protest became different and more diverse, and in that case I will retract these words and feel better, I guess. But I was glad to read Tam’s post. I was having a hard time unpacking my own reactions to the Berkeley protest, and Tam’s analysis illuminated what was wrong. It’s important to have allies in all struggles, but allies need to learn to take a back seat, understand their role, and follow the lead of those whose struggle it is.

Tam gives advice on how:

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As Franchesca Ramsey also says: “An ally’s job is to support.” Watch her video (below) on how to do that, and read Tam’s full post for some good insight.

Ramsey’s 5 Tips for Being a Good Ally include:

1. Understand your privilege.
2. Listen, do your homework.
3. Speak up, not over.
4. Apologize when you make mistakes and learn from them.
5. Saying you’re an ally is not enough.

Lastly, a few months ago I read this post about Imani Henry and Equality for Flatbush, who organizes people (of all colors) in the community where I live around issues of gentrification, racial tension, and discrimination against black and brown people by law enforcement. Henry says many of the same things (read that whole article too – it’s really insightful).

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There are a lots of places for white people to listen and learn how to be better allies, and opportunities to put that learning into practice. Understanding our own privilege is a critical task, and it’s hard. These are all lifelong learning pathways, and as Ramsey says, we’ll make mistakes. It’s part of the process of changing and shifting the balance of power to a more just one. It won’t happen overnight, but we shouldn’t give up just because we feel awkward and uncertain.

So go to protests, get involved, know and exercise your rights to dissent and assemble, show solidarity. This movement needs everyone to get on board. Like Fannie Lou Hamer said: ‘Nobody’s free until everybody’s free’. But as white people, we need to think through our participation, join as allies, and avoid making it about us.





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I first attended PopTech in 2009, and I had very little idea of what I was getting into. I had never heard of “design thinking” and though I had been working with technology and social change, I was new to the wider field of “innovation.” So PopTech was pretty mind-blowing for me. I remember meeting a couple of guys from Frog Design early on, and I ended up kind of tagging along to what they were doing a lot of the time (they were very cool about it). It now cracks me up that back then I had never heard of Frog.

Though terms like “interaction design” and “user interface” and “human centered design” were brand new to me in 2009, I do remember being surprised that the idea of working to design things together with users was seen as innovative. Design thinking can be magical, but in many ways it looks a lot like participatory development. There were very few international NGOs attending PopTech in 2009, but clearly it was a space where NGOs could learn a LOT and where grassroots and community centered organizations could share their knowledge and experience with community engagement and participation. (I’m glad to see that “hybrid” is the topic for 2015, and I hope that more of that kind of hybridization happens!)

I’m pretty sure I’ve come a long way since 2009. I’m no longer very impressed by product inventions – I’m more excited when someone is able to innovate through a whole cycle, rather than just invent a product. And that process requires a lot of thought to things like logistics and ecosystems.

Wikipedia says it well:

Innovation differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.

But that’s another blog post….

So, what did I learn at PopTech 2014*?

I like humility. The stage is a hard thing to manage for some people (including myself). I noticed this time around at PopTech that I didn’t pay as much attention to the super polished speakers and the ones with lots of inspirational quotes. The theme was “rebellion” and I liked the people who didn’t necessarily think of themselves as rebels, but who were just doing their thing. I liked hearing the stories from those who seemed less accustomed to the stage, who didn’t have a Ted-Style hero story, and who seemed a bit uncomfortable in the limelight. When it comes to social change, I believe that humility is a key ingredient. Being true to a mission through and through is critical whether you are working in a non-profit or as a social entrepreneur. It was great to see folks on stage who are living their ethics through their work.

Peter Durand’s illustration of Anil Dash’s talk.

I like ethics. Speaking of ethics, I also liked the talks that emphasized the hard questions around leadership, reflection, agency and privilege. A big shout out to Anil Dash, Parker Palmer and Courtney Martin for that. Their time on stage emphasized the importance of the values behind what we do, the problem with egos (both in Silicon Valley and in social impact work) and the way egos get in the way of social impact and progress. Palmer also talked about contemplation, and that it’s not necessary to do meditation to be contemplative. (This is great news for me as I have a hard time with yoga and sitting still in general, and things like capoeira and running work better for me to clear my mind.)

Good facilitation is like good user interface design. I ran into Matt, one of the ‘design’ folks I met at PopTech 2009. I loved how he explained working on a user interface for Xbox: “You have to anticipate the users’ needs and be there for them when they need help, and then get out of the way as soon as possible.” It sounds a lot like good facilitation – whether of a workshop, a community development process, or learning – and maybe even a little like good parenting of teenagers.

It’s OK to take time out for yourself at a conference. At my first PopTech, since I felt out of my element, I felt awkward when there were times I was standing alone with no one to talk to.  Perhaps thanks to all the books and articles on introverts and extroverts over the past few years, this time around I realized it was ok to sit out sometimes (I’m a bit of an introvert). So at this PopTech, I purposely found time to sit by myself for a few minutes to think, or to go for a walk or a hike and to just be on my own or be a bit quiet for a while to regenerate. It made the socializing more enjoyable and helped me to keep my mental and social balance.

It’s OK to not ask people what they do. One of my favorite conversations at PopTech was on the way home from the closing event, on the bus. I was out of energy and tired of hearing my own voice, so I just asked the person next to me to please not ask me what I did or where I was from, and could we just have a normal conversation? Luckily I was sitting next to Peter Durand, (master illustrator) and we had an amazing chat about all sorts of things, including what we both did, but in a much more roundabout way.

It’s OK to chuck the elevator speech. In addition to getting tired of hearing my own voice, one of the reasons I dread the “what do you do” question is that I don’t exactly know how to explain what I do. I tend to change my explanation according to whom I’m talking with. Not to mention, I do a ton of things, and they are hard to explain, so I am always looking for an entry point that might resonate with the person rather than a one liner. It was great to hear Courtney Martin talk about the idea of a “portfolio career” as something her mother had and something that she has as well. A portfolio career is when what you do doesn’t fit on a business card because you do so many different things, or because there is not really one description that fits all the things you work on. I love this – as it felt like permission to never try to come up with an elevator speech again.

It’s OK to have a vocation rather than a job. Another point that resonated with me was the point about having a vocation over having a job. There has been plenty of debate in the development community about this, and I always land on the side of development work and community organizing being a vocation, not just a job. Some say that development work should be seen as a profession, and it doesn’t matter how development workers live outside of the job, but I’ve never been comfortable with that idea. I believe that values, ethics, and ego need to be in check and well-aligned if a person wants to get involved in socially oriented work. Vocation goes further than a job, and it’s a combination of the set of values and beliefs you bring to your life’s work. It’s what you do because you just can’t not do it, as Palmer noted.

It’s OK to go to a conference just to learn and connect (but it has to be the right conference). Attending something like PopTech is luxury – I’m well aware. If you are trying to convince someone to pay for a conference, normally you have to justify it with some goals or “return on investment.” But when I go to conferences with specific goals in mind, or when I’m told to go anywhere with an “ask,” I tend to leave empty handed after some awkward interactions. When every conversation is seen as a way to “get something” I tend to be stressed, and every interaction feels engineered rather than natural. I end up with much better results when I go without an agenda and when new ideas form together with someone else based on an authentic conversation or experience. Because PopTech is the “right” kind of conference for learning, and it’s set up to help people make real and in depth connections, it’s fine to go without any agenda other than learning, sharing ideas, and meeting people.

So once again, tons of learning at PopTech and above all, great people and connections. I hope I can make it back sooner than in another 5 years!

*and this will all probably sound incredibly naive when I read it in 2019…

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Our August Technology Salon in New York City (TSNYC) was a stimulating and deep discussion on whether ‘girl advertising’ detracts from girls empowerment. The topic surfaced after a Facebook conversation about the rise in commercials about girls and women’s empowerment such as Always’ “Like a Girl,” Verizon’s “Inspire her Mind,” and Pantene’s “Stop Saying Sorry.” There are mixed feelings about what these ads accomplish for girls and women, and whether their commercially driven motivations are actually helping to achieve gains for girls in the US and elsewhere.

Some of the key points raised at the Salon included:

Participatory media vs slick, overproduced ads. When it’s participatory media with children and youth making choices about what is being said, shot and edited, it’s one thing. It feels authentic, said one Salon participant. “But the current spate of ads tend to show a very ‘produced’ girl, wearing make-up, feeding into stereotypes about beauty, talking to a screen and selling a product or a brand.” These ads may feel inspiring to people watching, but are they actually ‘empowering?’ The underlying message of many of these ads for girls is still often sex, beauty and/or sexual attractiveness.

Surface rather than deeper change. One discussant pointed out that companies making these empowering girl ads on the one hand are making misogynist NFL ads on the other. If a company really wants to do something for girls, it should be a holistic effort that permeates all its advertising, she felt, not just a slick ad for girls and business as usual with everything else. Making girls feel better about themselves is one thing, but it’s not enough. Girls may say they prefer ‘Goldiblox’ to ‘Barbie’ but the toys are still plastic consumables, and they are still pink, as one participant noted. “Girls need to build confidence at a deeper level,” said a youth participant. “Rather than just providing a one-way ticket to solving a simple problem, we need to go deeper, because the problem does not have just a single cause.” In addition, as other participants called out, much of the change being pushed by ads is shallow change, when what is really needed is systemic change. “Have you really addressed structural injustices and inequities with these one-off actions and campaigns? Do these simple narratives really help? Or are they a distraction?”

Are we conflating empowerment and consumerism? These girl-focused ads encourage girls that we work with to spend money that they don’t have, commented one Salon participant. Are we supporting girls’ assimilation into corporate consumerism or are we trying to change the status quo for girls who have been traditionally left out? “Girls we work with have issues with lack of access to housing, education, a living wage. These ads encourage them to spend money that goes back to corporations, and we don’t know what the corporations are doing with it. Are they supporting militarization of the police? Are they lobbying to cut sex education or planned parenthood funding?” Often the topics addressed in these ads, she noted, are the tip of the iceberg. “We see ads about teen pregnancy, but we don’t see work that addresses its underlying causes.” Addressing underlying causes, many in the room felt, would be the truly empowering work.

Higher visibility of girls’ issues is unintentionally causing problems. The increased presence of girls in the media and in NGO advocacy campaigns was initially very helpful, but some commented that it is becoming a problem. “Donors think that there is a higher level of investment in programs that directly impact on girls, which is not necessarily the case. Often the investment is made in branding or social media rather than in concrete programming that supports girls with real assets and skills.” This has meant that some donors are reluctant to fund programs for girls, because they think the topic is over-saturated. In reality, there is a lot of talk and media but not enough on-the-ground support.

Being a girl in 2014…. In addition to the funding challenges, some research has shown that in the US, girls as young as 7 and 8 feel that they “cannot drop the ball on anything now.” The empowering visions of girls can make them feel that they are expected to do and be everything, and to solve all the world’s problems on top of it all. At the same time, on social media such as Facebook research shows that girls tend to downplay their intelligence and up-play their fun and sexiness, because media bombards them with messages that on top of being successful at everything, they are also supposed to be cute, carefree, and sexy.

What about boys and men? The higher visibility around girls can lead to a marginalization of boys and men from gender work, commented some Salon participants, as it sets up a boy vs girl dynamic. Though for advertising, binaries tend to work, in the wider scheme of things, these issues are very complex and binaries are not helpful. If we are looking for change an empowerment, boys and men also need to be part of the equation and gender should be a more holistic approach, not only focused on girls. “Working with both boys and girls is more empowering for everyone,” said one participant. When boys feel threatened by girls it just creates more conflict. “We need to empower boys by teaching them about girls and gender dynamics,” because both boys and girls are affected by gender stereotypes.

Ads by their very nature simplify complex issues. Ads are simplified because of how they need to be packaged, especially now in the day of social media, as one of the youth Salon participants pointed out. “People take a simplified message and create their own meaning out of it, without really understanding the complexities. Then they share the ad around and feel like they’ve done their part. They think an ad is fully informing them and this is dangerous. These ads don’t really feel empowering for me, it’s just an upswing in ads for teenaged girls and in media targeted at my age group. The ads are just one more thing that’s shared on Facebook. So it’s like someone else packages ideas for you, you share them, and you move on.” Another participant agreed, yet added that ads can open the door to a conversation about something larger that can be followed with more nuanced discussions.

Ads are ads. They are not CSR. Companies are not really interested in empowering girls with these ads, pointed out one participant. These are not Corporate Social Responsibility (CSR) ads; they are marketing ads. Another participant added that “many of these campaigns are run by very smart, high-powered women. They do want to see high-powered versions of girls, and they also want to sell their products or their brands.” The income from the ads does not go into social programs; it’s revenue, noted another participant. CSR managers then have the job of advocating internally so that some of the revenue does go towards these types of causes, but it’s not a given. CSR staff work to encourage corporate leadership to allocate some of the funding into programs that have an impact on girls’ lives. Consumers should also be doing their homework and finding out what is happening with different campaigns. Companies want to make employees, customers, and investors/their boards happy. Consumers should pressure corporations to do more than just ads, and to do something that reaches farther. Corporate mandates are totally separate from Foundation mandates, as one participant pointed out. “It’s up to people like us who care about these issues to bridge the gap, to have these conversations in the board room, with management and leadership, with PR staff.” “How can we increase transparency about what these companies invest in,” asked one participant. This is important not only for CSR budgets and ‘girl issues’ but for companies overall.

Starting with the delivery system is a problem. Rather than starting with a solution – an ad, a technology, a delivery system – we should start by picking the group or population where we want to make a difference and then decide what is the best way to go about it, commented one Salon participant. “What does success look like for girls? What do girls themselves what to do, to be? Empower is a vague word. If you substituted ‘farmer’ for ‘girl’ you’d never get away with some of the mystical pronouncements that we hear now about girls. Do you ever hear people saying ‘Ah, farmers… I just feel so alive and so inspired when I meet them! They can change the world!’ Probably not. And much of the rhetoric around girls is just inspiring language that doesn’t actually help girls to achieve their goals. We’ve swallowed the language of the current delivery system. We now measure success in terms of retweets, likes, social media campaigns and putting out manuals and guides. We need to push back and ensure that the money goes to girl programs on the ground.”

Using media for behavior change is a science. Others, however, felt that there was a role for behavior change communication (BCC) done in a scientific way and with solid measurement of impact. Activism and advocacy are different approaches than behavior change, commented a participant. Likes and tweets can be measures of activism, awareness and advocacy. But for behavior change, we need to go deeper. Well-targeted behavior change communication starts with strong, solid research into what drives behavior. There are different categories – knowledge is the first one. But most times, it’s not lack of knowledge that prevents people from changing behavior. More often, it’s attitudes, social norms, and lack of social support and self-efficacy. A well-defined campaign should isolate what will make change and the communication piece should speak to that very specific change. It’s also critical to understand the audience and what will move them to action – for some girls it will be a strong aspirational role model, for others it will be real-life women and girls. Formative research helps us understand what will work with a particular audience.

How are we measuring impact? People are measuring the number of tweets from the general public and calling it impact, rather than measuring indicators of real change for girls themselves. “Attention is being placed on media impressions, tweets, hashtags,” said one discussant. “We measure hollow metrics about the giver rather than measuring the impact on the ground, on the lives of the people we say we are supporting or helping.” She went on to cite some very well known campaigns where the only impact reports were media hits, but no available reports track what happened with funds raised, or with ‘awareness’ and how it translated into actual change. “Is it enough to show women in empowering ads,” asked one participant. “There is a disconnect between advocacy and messaging and measuring impact,” said another person. Within organizations, some digital teams are very good at showcasing to management how many Facebook likes and tweets they get, and this distracts leadership from looking at more impactful efforts on the ground. It allows these shallow campaigns to take funding away from the more solid programmatic efforts that work directly with girls and their families and communities to address underlying causes, and to build skills and assets and enabling environments for girls to succeed.

Equality vs liberation. Boiling complicated intersectional analyses down to an ad that can only carry a single message is complicated and having an equal number of male and female board members does nothing for women who are not operating at these high levels, said one participant. “I have so much I want to say about all this!” she added. “Where are the transformational campaigns? None of our organizations or brands or corporations has enough money individually to do a campaign that would really create structural, systemic change. Even the Ms. Endowment has only $35 million and it’s not enough. We are all competing in the market. How can we collaborate and converse with one another to do something bigger and better. How can we work together to really shift things? What if we came together and only took money from corporations that did something like have a certain percentage of women on the board plus ads that show positive images plus funnel funding into good programs on the ground? How can we hold companies accountable? How are we measuring success?” Another person commented “Many corporations feel that we are lucky to have their money.” She wondered how we can build strength in our numbers and work together as a more solid front.

It’s not one or the other…. In closing, one participant pointed out that there were multiple conversations happening in the room, because those of us working on gender and girl issues are fighting the good fight on multiple fronts. “Work on the ground is one thing. Work at the global policy/advocacy level is something else. And then there is work with the private sector and the public as well,” she said. “We all have different strengths. How can we connect in more meaningful discussions on it all? How can we flag issues that need consideration so that we are all contributing to a wider goal?” Further conversation and joint work could help to address some of the challenges that those in the room are facing. Many participants wished for a follow up conversation to take the ideas a step further, and the topic of engaging boys and men was brought up as something that needs more work.

So, do girl ads detract from girls’ empowerment? According to the majority of Salon participants, yes, in many cases they do. But there is potential to integrate these kinds of ads into wider, more effective efforts to push for systemic change that involves both boys and girls, works at various levels, and demands greater corporate accountability and better measurement of results.

What should advertisers do, then? [Adding this today (Aug 26) after a request for some recommendations for advertisers]

  1. Be consistent. Look inwardly. Don’t be all ‘girl empowering’ on the one hand and then be all misogynist on the other hand with everything else that you do.
  2. If you’re making revenue from girl empowerment ads, then do something with the money that actually supports programming that is proven (evidence-based) to make a real difference to girls in their daily lives or support policy work that help girls advance.
  3. If you’re really about girls’ empowerment and want to work on behavior changes that benefit girls at a widespread level, then look at some of the behavior change science approaches that can help you to plan campaigns that get people to move beyond a) feeling inspired and b) gaining knowledge to c) actually acting and changing their behavior….
  4. A combined effort that works at multiple levels (ads that are well researched and directed, policy changes that support girls and women, and work on the ground that provides girls with skills and helps them build assets) would be a better way to approach girls’ empowerment, if indeed advertisers do want to help empower girls.
  5. Stop commodifying everything and putting more pressure on girls and women to be and do everything. Use some of the power and expertise of creating and motivating people through brands and advertising to support social change that has nothing to do with buying more stuff.


For more background reading, see our crowdsourced list of ‘girl ads’ and commentary about girl ads.

Thanks to those who contributed to the Salon topic idea and preparation (especially Eva Kaplan, Karen Cirillo, Clare Ramirez-Raftree, Lina Srivastava and Greta Knutzen) and to ThoughtWorks for their generous hosting!

If you’d like to attend a future Salon in New York, Washington DC, San Francisco, London, Toronto/ Ottawa or Nairobi, sign up here to get on our email list!

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