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Archive for the ‘activism’ Category

Our August Technology Salon in New York City (TSNYC) was a stimulating and deep discussion on whether ‘girl advertising’ detracts from girls empowerment. The topic surfaced after a Facebook conversation about the rise in commercials about girls and women’s empowerment such as Always’ “Like a Girl,” Verizon’s “Inspire her Mind,” and Pantene’s “Stop Saying Sorry.” There are mixed feelings about what these ads accomplish for girls and women, and whether their commercially driven motivations are actually helping to achieve gains for girls in the US and elsewhere.

Some of the key points raised at the Salon included:

Participatory media vs slick, overproduced ads. When it’s participatory media with children and youth making choices about what is being said, shot and edited, it’s one thing. It feels authentic, said one Salon participant. “But the current spate of ads tend to show a very ‘produced’ girl, wearing make-up, feeding into stereotypes about beauty, talking to a screen and selling a product or a brand.” These ads may feel inspiring to people watching, but are they actually ‘empowering?’ The underlying message of many of these ads for girls is still often sex, beauty and/or sexual attractiveness.

Surface rather than deeper change. One discussant pointed out that companies making these empowering girl ads on the one hand are making misogynist NFL ads on the other. If a company really wants to do something for girls, it should be a holistic effort that permeates all its advertising, she felt, not just a slick ad for girls and business as usual with everything else. Making girls feel better about themselves is one thing, but it’s not enough. Girls may say they prefer ‘Goldiblox’ to ‘Barbie’ but the toys are still plastic consumables, and they are still pink, as one participant noted. “Girls need to build confidence at a deeper level,” said a youth participant. “Rather than just providing a one-way ticket to solving a simple problem, we need to go deeper, because the problem does not have just a single cause.” In addition, as other participants called out, much of the change being pushed by ads is shallow change, when what is really needed is systemic change. “Have you really addressed structural injustices and inequities with these one-off actions and campaigns? Do these simple narratives really help? Or are they a distraction?”

Are we conflating empowerment and consumerism? These girl-focused ads encourage girls that we work with to spend money that they don’t have, commented one Salon participant. Are we supporting girls’ assimilation into corporate consumerism or are we trying to change the status quo for girls who have been traditionally left out? “Girls we work with have issues with lack of access to housing, education, a living wage. These ads encourage them to spend money that goes back to corporations, and we don’t know what the corporations are doing with it. Are they supporting militarization of the police? Are they lobbying to cut sex education or planned parenthood funding?” Often the topics addressed in these ads, she noted, are the tip of the iceberg. “We see ads about teen pregnancy, but we don’t see work that addresses its underlying causes.” Addressing underlying causes, many in the room felt, would be the truly empowering work.

Higher visibility of girls’ issues is unintentionally causing problems. The increased presence of girls in the media and in NGO advocacy campaigns was initially very helpful, but some commented that it is becoming a problem. “Donors think that there is a higher level of investment in programs that directly impact on girls, which is not necessarily the case. Often the investment is made in branding or social media rather than in concrete programming that supports girls with real assets and skills.” This has meant that some donors are reluctant to fund programs for girls, because they think the topic is over-saturated. In reality, there is a lot of talk and media but not enough on-the-ground support.

Being a girl in 2014…. In addition to the funding challenges, some research has shown that in the US, girls as young as 7 and 8 feel that they “cannot drop the ball on anything now.” The empowering visions of girls can make them feel that they are expected to do and be everything, and to solve all the world’s problems on top of it all. At the same time, on social media such as Facebook research shows that girls tend to downplay their intelligence and up-play their fun and sexiness, because media bombards them with messages that on top of being successful at everything, they are also supposed to be cute, carefree, and sexy.

What about boys and men? The higher visibility around girls can lead to a marginalization of boys and men from gender work, commented some Salon participants, as it sets up a boy vs girl dynamic. Though for advertising, binaries tend to work, in the wider scheme of things, these issues are very complex and binaries are not helpful. If we are looking for change an empowerment, boys and men also need to be part of the equation and gender should be a more holistic approach, not only focused on girls. “Working with both boys and girls is more empowering for everyone,” said one participant. When boys feel threatened by girls it just creates more conflict. “We need to empower boys by teaching them about girls and gender dynamics,” because both boys and girls are affected by gender stereotypes.

Ads by their very nature simplify complex issues. Ads are simplified because of how they need to be packaged, especially now in the day of social media, as one of the youth Salon participants pointed out. “People take a simplified message and create their own meaning out of it, without really understanding the complexities. Then they share the ad around and feel like they’ve done their part. They think an ad is fully informing them and this is dangerous. These ads don’t really feel empowering for me, it’s just an upswing in ads for teenaged girls and in media targeted at my age group. The ads are just one more thing that’s shared on Facebook. So it’s like someone else packages ideas for you, you share them, and you move on.” Another participant agreed, yet added that ads can open the door to a conversation about something larger that can be followed with more nuanced discussions.

Ads are ads. They are not CSR. Companies are not really interested in empowering girls with these ads, pointed out one participant. These are not Corporate Social Responsibility (CSR) ads; they are marketing ads. Another participant added that “many of these campaigns are run by very smart, high-powered women. They do want to see high-powered versions of girls, and they also want to sell their products or their brands.” The income from the ads does not go into social programs; it’s revenue, noted another participant. CSR managers then have the job of advocating internally so that some of the revenue does go towards these types of causes, but it’s not a given. CSR staff work to encourage corporate leadership to allocate some of the funding into programs that have an impact on girls’ lives. Consumers should also be doing their homework and finding out what is happening with different campaigns. Companies want to make employees, customers, and investors/their boards happy. Consumers should pressure corporations to do more than just ads, and to do something that reaches farther. Corporate mandates are totally separate from Foundation mandates, as one participant pointed out. “It’s up to people like us who care about these issues to bridge the gap, to have these conversations in the board room, with management and leadership, with PR staff.” “How can we increase transparency about what these companies invest in,” asked one participant. This is important not only for CSR budgets and ‘girl issues’ but for companies overall.

Starting with the delivery system is a problem. Rather than starting with a solution – an ad, a technology, a delivery system – we should start by picking the group or population where we want to make a difference and then decide what is the best way to go about it, commented one Salon participant. “What does success look like for girls? What do girls themselves what to do, to be? Empower is a vague word. If you substituted ‘farmer’ for ‘girl’ you’d never get away with some of the mystical pronouncements that we hear now about girls. Do you ever hear people saying ‘Ah, farmers… I just feel so alive and so inspired when I meet them! They can change the world!’ Probably not. And much of the rhetoric around girls is just inspiring language that doesn’t actually help girls to achieve their goals. We’ve swallowed the language of the current delivery system. We now measure success in terms of retweets, likes, social media campaigns and putting out manuals and guides. We need to push back and ensure that the money goes to girl programs on the ground.”

Using media for behavior change is a science. Others, however, felt that there was a role for behavior change communication (BCC) done in a scientific way and with solid measurement of impact. Activism and advocacy are different approaches than behavior change, commented a participant. Likes and tweets can be measures of activism, awareness and advocacy. But for behavior change, we need to go deeper. Well-targeted behavior change communication starts with strong, solid research into what drives behavior. There are different categories – knowledge is the first one. But most times, it’s not lack of knowledge that prevents people from changing behavior. More often, it’s attitudes, social norms, and lack of social support and self-efficacy. A well-defined campaign should isolate what will make change and the communication piece should speak to that very specific change. It’s also critical to understand the audience and what will move them to action – for some girls it will be a strong aspirational role model, for others it will be real-life women and girls. Formative research helps us understand what will work with a particular audience.

How are we measuring impact? People are measuring the number of tweets from the general public and calling it impact, rather than measuring indicators of real change for girls themselves. “Attention is being placed on media impressions, tweets, hashtags,” said one discussant. “We measure hollow metrics about the giver rather than measuring the impact on the ground, on the lives of the people we say we are supporting or helping.” She went on to cite some very well known campaigns where the only impact reports were media hits, but no available reports track what happened with funds raised, or with ‘awareness’ and how it translated into actual change. “Is it enough to show women in empowering ads,” asked one participant. “There is a disconnect between advocacy and messaging and measuring impact,” said another person. Within organizations, some digital teams are very good at showcasing to management how many Facebook likes and tweets they get, and this distracts leadership from looking at more impactful efforts on the ground. It allows these shallow campaigns to take funding away from the more solid programmatic efforts that work directly with girls and their families and communities to address underlying causes, and to build skills and assets and enabling environments for girls to succeed.

Equality vs liberation. Boiling complicated intersectional analyses down to an ad that can only carry a single message is complicated and having an equal number of male and female board members does nothing for women who are not operating at these high levels, said one participant. “I have so much I want to say about all this!” she added. “Where are the transformational campaigns? None of our organizations or brands or corporations has enough money individually to do a campaign that would really create structural, systemic change. Even the Ms. Endowment has only $35 million and it’s not enough. We are all competing in the market. How can we collaborate and converse with one another to do something bigger and better. How can we work together to really shift things? What if we came together and only took money from corporations that did something like have a certain percentage of women on the board plus ads that show positive images plus funnel funding into good programs on the ground? How can we hold companies accountable? How are we measuring success?” Another person commented “Many corporations feel that we are lucky to have their money.” She wondered how we can build strength in our numbers and work together as a more solid front.

It’s not one or the other…. In closing, one participant pointed out that there were multiple conversations happening in the room, because those of us working on gender and girl issues are fighting the good fight on multiple fronts. “Work on the ground is one thing. Work at the global policy/advocacy level is something else. And then there is work with the private sector and the public as well,” she said. “We all have different strengths. How can we connect in more meaningful discussions on it all? How can we flag issues that need consideration so that we are all contributing to a wider goal?” Further conversation and joint work could help to address some of the challenges that those in the room are facing. Many participants wished for a follow up conversation to take the ideas a step further, and the topic of engaging boys and men was brought up as something that needs more work.

So, do girl ads detract from girls’ empowerment? According to the majority of Salon participants, yes, in many cases they do. But there is potential to integrate these kinds of ads into wider, more effective efforts to push for systemic change that involves both boys and girls, works at various levels, and demands greater corporate accountability and better measurement of results.

What should advertisers do, then? [Adding this today (Aug 26) after a request for some recommendations for advertisers]

  1. Be consistent. Look inwardly. Don’t be all ‘girl empowering’ on the one hand and then be all misogynist on the other hand with everything else that you do.
  2. If you’re making revenue from girl empowerment ads, then do something with the money that actually supports programming that is proven (evidence-based) to make a real difference to girls in their daily lives or support policy work that help girls advance.
  3. If you’re really about girls’ empowerment and want to work on behavior changes that benefit girls at a widespread level, then look at some of the behavior change science approaches that can help you to plan campaigns that get people to move beyond a) feeling inspired and b) gaining knowledge to c) actually acting and changing their behavior….
  4. A combined effort that works at multiple levels (ads that are well researched and directed, policy changes that support girls and women, and work on the ground that provides girls with skills and helps them build assets) would be a better way to approach girls’ empowerment, if indeed advertisers do want to help empower girls.
  5. Stop commodifying everything and putting more pressure on girls and women to be and do everything. Use some of the power and expertise of creating and motivating people through brands and advertising to support social change that has nothing to do with buying more stuff.

****

For more background reading, see our crowdsourced list of ‘girl ads’ and commentary about girl ads.

Thanks to those who contributed to the Salon topic idea and preparation (especially Eva Kaplan, Karen Cirillo, Clare Ramirez-Raftree, Lina Srivastava and Greta Knutzen) and to ThoughtWorks for their generous hosting!

If you’d like to attend a future Salon in New York, Washington DC, San Francisco, London, Toronto/ Ottawa or Nairobi, sign up here to get on our email list!

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My Regarding Humanity co-founder Lina and I have been talking about the effectiveness of “hashtag activism” for a long time now, and every week there is something new to say or learn from. We took the plunge and published where our thinking is this week – though it’s sure to change by next week. (Thanks to Alex Lee and Winter Schneider for their research and writing support!)

Screen Shot 2014-08-20 at 8.33.06 AM

I’m still grappling with whether hashtag activism and “slacktivism” in general are more important for changing perceptions and behaviors of the individuals who participate in them (which is where many marketers and social media guru types look for impact), or if they should be measured based on their effectiveness in terms of resolving the problem that the hashtag is aimed at addressing. I’m guessing if a hashtag does both, that’s when it’s really found the sweet spot. I’m also thinking that in order for it to do both, it probably needs to involve the people who are directly impacted by the issue and/or people who can actually do something about the issue (these could be one and the same in some cases).

Some say that small acts of online activism (and slacktivism) open the door to a greater feeling of individual agency, which then increases political engagement and more meaningful/more active social cause participation in the future. But I wonder if this is true when the social cause is one that does not directly touch upon the life of the person participating. Does engaging in serial online hashtagging along the lines of #bringbackourgirls make an individual more prone to taking on meaningful action at some point? Or does the hashtag engagement need to relate to something more locally addressable (eg., something the individual could directly impact) in order for it to lead to meaningful action? As we note in our article, some research has found that when it comes to global causes, people have very short attention spans and they move on to a new topic once the complexity of the situation is apparent and they understand their individual inability to make any real difference.

I’m curious about how having “skin in the game” impacts on a person’s feeling of agency and on the impact of hashtag activism at both the personal level and at the level of wider social and political change. I wrote something about this a few years ago (Activism vs Slacktivism: It’s about context not tools), and I wonder whether spontaneous hashtags that spring up and help create critical consciousness and form movements and build cohesion within them (a la #iftheygunnedmedown or #myNYPD) are more effective than those created by marketers/advocates with particular engagement goals in mind.

And anyway, what do I mean by “effective?” I suppose it’s all relevant and that, like any tool, a hashtag can be used for ton of different things and maybe I’m comparing apples and oranges here. There will be different measures of success with different hashtags – some for branding, some for fundraising and some for deeper social change and political engagement. Maybe my thoughts and feelings about hashtag activism are just reflecting my wider viewpoints on the kinds of change that I find valuable, and those usually doesn’t have much to do with building an organization’s brand…

And in the end, why do I spend time debating the value of hashtags!? Surely that’s a kind of slacktivism in its own right.

Oh, hashtags.

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Photo from Wikipedia.

As I’ve written before, I moved from El Salvador to Rhode Island in 2001 with my 2 kids. Their father is Salvadoran and they look an awful lot like him.

A few years after we moved, when my daughter Clare was about 7 years old, one of the checkout ladies at the supermarket we frequented said to me, “Your daughter is such a nice child. She’s always so helpful. Where did you get her?”

“Um,” I answered, a little confused, “…I gave birth to her?”

“Ooooohhhhhh! OK,” the lady said. “I thought you had adopted her from somewhere.”

I was annoyed with the lady, at first, for the assumptions she was making. I let it go, however, realizing that it didn’t really matter whether I had adopted my daughter or not. I would love her the same, regardless.

People often ask these kinds of questions without meaning any harm. They say things like “Oh, she’s your daughter? She doesn’t look like you. What is she?”

This question always stumps me. “What is she?” I know that people are asking about her ethnicity, but I find the phrasing odd. So I usually feign confusion or make a dumb joke like “Um, what is she? She’s…. a human?”

Clare is 17 now and she’s been getting into slam poetry. Here is her take on it.

An open letter to the woman at the grocery store that asked my mom “where she got me.”

Home grown.

Sitting on the shelf next to the Autocrat Coffee Syrup and the Del’s Lemonade.

I have made my place here.

I do not belong in the exotic fruits section. The Latin foods section.

It is not for you to decide where I call home.

The sticker on my forehead labeling me “IMPORTED” should not be the only thing you see about me.

I am also organic, fair trade original.

I am my own woman. Not a further perpetuation of the idea that the only way to have such an exotic being is to have taken it. As if to fill a space in your collection.

AND HERE WE HAVE CLARE RAMIREZ RAFTREE. ALL THE WAY FROM EL SALVADOR.

To those who ask, “What are you?”

I am anything I want to be.

(Published with Clare’s permission)

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Screen Shot 2014-05-08 at 9.36.00 AMDebate and thinking around data, ethics, ICT have been growing and expanding a lot lately, which makes me very happy!

Coming up on May 22 in NYC, the engine room, Hivos, the Berkman Center for Internet and Society, and Kurante (my newish gig) are organizing the latest in a series of events as part of the Responsible Data Forum.

The event will be hosted at ThoughtWorks and it is in-person only. Space is limited, so if you’d like to join us, let us know soon by filling in this form. 

What’s it all about?

This particular Responsible Data Forum event is an effort to map the ethical, legal, privacy and security challenges surrounding the increased use and sharing of data in development programming. The Forum will aim to explore the ways in which these challenges are experienced in project design and implementation, as well as when project data is shared or published in an effort to strengthen accountability. The event will be a collaborative effort to begin developing concrete tools and strategies to address these challenges, which can be further tested and refined with end users at events in Amsterdam and Budapest.

We will explore the responsible data challenges faced by development practitioners in program design and implementation.

Some of the use cases we’ll consider include:

  • projects collecting data from marginalized populations, aspiring to respect a do no harm principle, but also to identify opportunities for informational empowerment
  • project design staff seeking to understand and manage the lifespan of project data from collection, through maintenance, utilization, and sharing or destruction.
  • project staff that are considering data sharing or joint data collection with government agencies or corporate actors
  • project staff who want to better understand how ICT4D will impact communities
  • projects exploring the potential of popular ICT-related mechanisms, such as hackathons, incubation labs or innovation hubs
  • projects wishing to use development data for research purposes, and crafting responsible ways to use personally identifiable data for academic purposes
  • projects working with children under the age of 18, struggling to balance the need for data to improve programming approaches, and demand higher levels of protection for children

By gathering a significant number of development practitioners grappling with these issues, the Forum aims to pose practical and critical questions to the use of data and ICTs in development programming. Through collaborative sessions and group work, the Forum will identify common pressing issues for which there might be practical and feasible solutions. The Forum will focus on prototyping specific tools and strategies to respond to these challenges.

What will be accomplished?

Some outputs from the event may include:

  • Tools and checklists for managing responsible data challenges for specific project modalities, such as sms surveys, constructing national databases, or social media scraping and engagement.
  • Best practices and ethical controls for data sharing agreements with governments, corporate actors, academia or civil society
  • Strategies for responsible program development
  • Guidelines for data-driven projects dealing with communities with limited representation or access to information
  • Heuristics and frameworks for understanding anonymity and re-identification of large development data sets
  • Potential policy interventions to create greater awareness and possibly consider minimum standards

Hope to see some of you on the 22nd! Sign up here if you’re interested in attending, and read more about the Responsible Data Forum here.

 

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Last week’s Technology Salon New York City touched on ethics in technology for democracy initiatives. We heard from lead discussants Malavika Jayaram, Berkman Center for Internet and SocietyIvan Sigal, Global Voices; and Amilcar Priestley, Afrolatin@ Project. Though the topic was catalyzed by the Associated Press’ article on ‘Zunzuneo’ (a.k.a. ‘Cuban Twitter’) and subsequent discussions in the press and elsewhere, we aimed to cover some of the wider ethical issues encountered by people and organizations who implement technology for democracy programs.

Salons are off the record spaces, so no attribution is made in this post, but I’ve summarized the discussion points here:

First up: Zunzuneo

The media misinterpreted much of the Zunzuneo story. Zunzuneo was not a secret mission, according to one Salon participant, as it’s not in the remit of USAID to carry out covert operations. The AP article conflated a number of ideas regarding how USAID works and the contracting mechanisms that were involved in this case, he said. USAID and the Office of Transition Initiatives (OTI) frequently disguise members, organizations, and contractors that work for it on the ground for security reasons. (See USAID’s side of the story here). This may still be an ethical question, but it is not technically “spying.” The project was known within the OTI and development community, but on a ‘need to know’ basis. It was not a ‘fly by night’ operation; it was more a ‘quietly and not very effectively run project.’

There were likely ethics breaches in Zunzuneo, from a legal standpoint. It’s not clear whether the data and phone numbers collected from the Cuban public for the project were obtained in a legal or ethical way. Some reports say they were obtained through a mid-level employee (a “Cuban engineer who had gotten the phone list” according to the AP article). (Note: I spoke separately to someone close to the project who told me that user opt-in/opt-out and other standard privacy protocols were in place). It’s also not entirely clear whether, as the AP states, the user information collected was being categorized into segments who were loyal or disloyal to the Cuban government, information which could put users at risk if found out.

Zunzuneo took place in a broader historical and geo-political context. As one person put it, the project followed Secretary Clinton’s speeches on Internet Freedom. There was a rush to bring technology into the geopolitical space, and ‘the articulation of why technology was important collided with a bureaucratic process in USAID and the State Department (the ‘F process’) that absorbed USAID into the State Department and made development part of the State Department’s broader political agenda.’ This agenda had been in the works for quite some time, and was part of a wider strategy of quietly moving into development spaces and combining development, diplomacy, intelligence and military (defense), the so-called 3 D’s.

Implementers failed to think through good design, ethics and community aspects of the work. In a number of projects of this type, the idea was that if you give people technology, they will somehow create bottom up pressure for political social change. As one person noted, ‘in the Middle East, as a counter example, the tech was there to enable and assist people who had spent 8-10 years building networks. The idea that we can drop tech into a space and an uprising will just happen and it will coincidentally push the US geopolitical agenda is a fantasy.’ Often these kinds of programs start with a strategic communications goal that serves a political end of the US Government. They are designed with the idea that a particular input equals some kind of a specific result down the chain. The problem comes when the people doing the seeding of the ideas and inputs are not familiar with the context they will be operating in. They are injecting inputs into a space that they don’t understand. The bigger ethical question is: Why does this thought process prevail in development? Much of that answer is found in US domestic politics and the ways that initiatives get funded.

Zunzuneo was not a big surprise for Afrolatino organizations. According to one discussant, Afrolatino organizations were not surprised when the Zunzuneo article came out, given the geopolitical history and the ongoing presence of the US in Latin America. Zunzuneo was seen as a 21st Century version of what has been happening for decades. Though it was criticized, it was not seen as particularly detrimental. Furthermore, the Afrolatino community (within the wider Latino community) has had a variety of relationships with the US over time – for example, some Afrolatino groups supported the Contras. Many Afrolatino groups have felt that they were not benefiting overall from the mestizo governments who have held power. In addition, much of Latin America’s younger generation is less tainted by the Cold War mentality, and does not see US involvement in the region as necessarily bad. Programs like Zunzuneo come with a lot of money attached, so often wider concerns about their implications are not in the forefront because organizations need to access funding. Central American and Caribbean countries are only just entering into a phase of deeper analysis of digital citizenship, and views and perceptions on privacy are still being developed.

Perceptions of privacy

There are differences in perception when it comes to privacy and these perceptions are contextual. They vary within and across countries and communities based on age, race, gender, economic levels, comfort with digital devices, political perspective and past history. Some older people, for example, are worried about the privacy violation of having their voice or image recorded, because the voice, image and gaze hold spiritual value and power. These angles of privacy need to be considered as we think through what privacy means in different contexts and adapt our discourse accordingly.

Privacy is hard to explain, as one discussant said: ‘There are not enough dead bodies yet, so it’s hard to get people interested. People get mad when the media gets mad, and until an issue hits the media, it may go unnoticed. It’s very hard to conceptualize the potential harm from lack of privacy. There may be a chilling effect but it’s hard to measure. The digital divide comes in as well, and those with less exposure may have trouble understanding devices and technology. They will then have even greater trouble understanding beyond the device to data doubles, disembodied information and de-anonymization, which are about 7 levels removed from what people can immediately see. Caring a lot about privacy can get you labeled as paranoid or a crazy person in many places.’

Fatalism about privacy can also hamper efforts. In the developing world, many feel that everything is corrupt and inept, and that there is no point in worrying about privacy and security. ‘Nothing ever works anyway, so even if the government wanted to spy on us, they’d screw it up,’ is the feeling. This is often the attitude of human rights workers and others who could be at greatest risk from privacy breaches or data collection, such as that which was reportedly happening within Zunzuneo. Especially among populations and practitioners who have less experience with new technologies and data, this can create large-scale risk.

Intent, action, context and consequences

Good intentions with little attention to privacy vs data collection with a hidden political agenda. Where are the lines when data that are collected for a ‘good cause’ (for example, to improve humanitarian response) might be used for a different purpose that puts vulnerable people at risk? What about data that are collected with less altruistic intentions? What about when the two scenarios overlap? Data might be freely given or collected in an emergency that would be considered a privacy violation in a ‘development’ setting, or the data collection may lead to a privacy violation post-emergency. Often, slapping the ‘obviously good and unarguably positive’ label of ‘Internet freedom’ on something implies that it’s unquestionably positive when it may in fact be part of a political agenda with a misleading label. There is a long history of those with power collecting data that helps them understand and/or control those with less power, as one Salon participant noted, and we need to be cognizant of that when we think about data and privacy.

US Government approaches to political development often take an input/output approach, when, in fact, political development is not the same as health development. ‘In political work, there is no clear and clean epidemiological goal we are trying to reach,’ noted a Salon participant. Political development is often contentious and the targets and approaches are very different than those of health. When a health model and rhetoric is used to work on other development issues, it is misleading. The wholesale adoption of these kinds of disease model approaches leaves people and communities out of the decision making process about their own development. Similarly, the rhetoric of strategic communications and its inclusion into the development agenda came about after the War on Terror, and it is also a poor fit for political development. The rhetoric of ‘opening’ and ‘liberating’ data is similar. These arguments may work well for one kind of issue, but they are not transferable to a political agenda. One Salon participant pointed out the rhetoric of the privatization model also, and explained that a profound yet not often considered implication of the privatization of services is that once a service passes over to the private sector, the Freedom of Information Act (FOIA) does not apply, and citizens and human rights organizations lose FOIA as a tool. Examples included the US prison system and the Blackwater case of several years ago.

It can be confusing for implementers to know what to do, what tools to use, what funding to accept and when it is OK to bring in an outside agenda. Salon participants provided a number of examples where they had to make choices and felt ethics could have been compromised. Is it OK to sign people up on Facebook or Gmail during an ICT and education project, given these companies’ marketing and privacy policies? What about working on aid transparency initiatives in places where human rights work or crime reporting can get people killed or individual philanthropists/donors might be kidnapped or extorted? What about a hackathon where the data and solutions are later given to a government’s civilian-military affairs office? What about telling LGBT youth about a social media site that encourages LGBT youth to connect openly with one another (in light of recent harsh legal penalties against homosexuality)? What about employing a user-centered design approach for a project that will eventually be overlaid on top of a larger platform, system or service that does not pass the privacy litmus test? Is it better to contribute to improving healthcare while knowing that your software system might compromise privacy and autonomy because it sits on top of a biometric system, for example? Participants at the Salon face these ethical dilemmas every day, and as one person noted, ‘I wonder if I am just window dressing something that will look and feel holistic and human-centered, but that will be used to justify decisions down the road that are politically negative or go against my values.’ Participants said they normally rely on their own moral compass, but clearly many Salon participants are wrestling with the potential ethical implications of their actions.

What we can do? Recommendations from Salon participants

Work closely with and listen to local partners, who should be driving the process and decisions. There may be a role for an outside perspective, but the outside perspective should not trump the local one. Inculcate and support local communities to build their own tools, narratives, and projects. Let people set their own agendas. Find ways to facilitate long-term development processes around communities rather than being subject to agendas from the outside.

Consider this to be ICT for Discrimination and think in every instance and every design decision about how to dial down discrimination. Data lead to sorting, and data get lumped into clusters. Find ways during the design process to reduce the discrimination that will come from that sorting and clustering process. The ‘Do no harm’ approach is key. Practitioners and designers should also be wary of the automation of development and the potential for automated decisions to be discriminatory.

Call out hypocrisy. Those of us who sit at Salons or attend global meetings hold tremendous privilege and power as compared to most of the rest of the world. ‘It’s not landless farmers or disenfranchised young black youth in Brazil who get to attend global meetings,’ said one Salon attendee. ‘It’s people like us. We need to be cognizant of the advantage we have as holders of power.’ Here in the US, the participant added, we need to be more aware of what private sector US technology companies are doing to take advantage of and maintain their stronghold in the global market and how the US government is working to allow US corporations to benefit disproportionately from the current Internet governance structure.

Use a rights-based approach to data and privacy to help to frame these issues and situations. Disclosure and consent are sometimes considered extraneous, especially in emergency situations. People think ‘this might be the only time I can get into this disaster or conflict zone, so I’m going to Hoover up as much data as possible without worrying about privacy.’ On the other hand, sometimes organizations are paternalistic and make choices for people about their own privacy. Consent and disclosure are not new issues; they are merely manifested in new ways as new technology changes the game and we cannot guarantee anonymity or privacy any more for research subjects. There is also a difference between information a person actively volunteers and information that is passively collected and used without a person’s knowledge. Framing privacy in a human rights context can help place importance on both processes and outcomes that support people’s rights to control their own data and that increase empowerment.

Create a minimum standard for privacy. Though we may not be able to determine a ceiling for privacy, one Salon participant said we should at least consider a floor or a minimum standard. Actors on the ground will always feel that privacy standards are a luxury because they have little know-how and little funding, so creating and working within an ethical standard should be a mandate from donors. The standard could be established as an M&E criterion.

Establish an ethics checklist to decide on funding sources and create policies and processes that help organizations to better understand how a donor or sub-donor would access and/or use data collected as part of a project or program they are funding. This is not always an easy solution, however, especially for cash-strapped local organizations. In India, for example, organizations are legally restricted from receiving certain types of funding based on government concerns that external agencies are trying to bring in Western democracy and Western values. Local organizations have a hard time getting funding for anti-censorship or free speech efforts. As one person at the Salon said, ‘agencies working on the ground are in a bind because they can’t take money from Google because it’s tainted, they can’t take money from the State Department because it’s imperialism and they can’t take money from local donors because there are none.’

Use encryption and other technology solutions. Given the low levels of understanding and awareness of these tools, more needs to be done so that more organizations learn how to use them, and they need to be made simpler, more accessible and user-friendly. ‘Crypto Parties’ can help get organizations familiar with encryption and privacy, but better outreach is needed so that organizations understand the relevance of encryption and feel welcome in tech-heavy environments.

Thanks to participants and lead discussants for the great discussions and to ThoughtWorks for hosting us at their offices!

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Sometimes a work trip accidentally has a theme, and my recent trip to Cape Town was one of those. I arrived on Thursday, December 5th to the news that Mandela had passed away. My cab driver was on the phone, telling someone that Friday would be a holiday. He glanced back at me and asked “Do you know who Nelson Mandela is? He’s passed.” I turned on the television when I got to my hotel and watched for a few hours, but it was already after midnight and so there was not a lot of new content.

Screen Shot 2013-12-13 at 7.56.17 AMThe following day I went with a small group to an ecumenical ceremony in the square, but it didn’t feel yet like the news had really hit. I had no idea how to interpret the crowd, the messages, the speakers, the politics. As the news traveled and people began writing about Mandela and his life, I dipped in here and there. The typical conversations happened. Was Mandela and his life going to be sanitized by the mainstream media for political purposes? It was good to see people attempting to show the full man, with all his complexities. It was striking to remember that such a short time ago apartheid was alive and well, and to really think about that, I mean really really think about it, and to be reminded yet again of the fact that social change is not easy, clean, or straightforward. It’s most certainly not a technical problem waiting to be solved with a new device or invention, though clearly international and national political pressure play a huge role.

Mandela and his life became an underlying base for the conference, as I’m sure was true for much of what was happening around the world. Whether he was directly mentioned or not, his life’s work was present. I participated in sessions on ICTs and open development, ICTs and children, ICTs and raising critical consciousness. In all of them, the issues of equity and power came up. How can development processes be more open and is there a role for ICTs there? What world do we want to see in the future? How do we get there? How do we include children and youth so that they are not marginalized? How can we take a critical approach to ourselves and our agendas in development and in ICT4D? Can ICTs play a role in helping people to change existing power structures, achieve more equity and equality, and transform our societies? All these sessions were planned before anyone knew of Mandela’s passing, but talking about issues in light of the recent news and the renewed presence of him and his life made them feel more real.

Fast forward to the flights home. My first flight was the long one, from Cape Town to Amsterdam. My seat mates were two inexperienced flyers in their late 30s or so. They didn’t know where to put their bags or that they could not get up to go to the bathroom while the seatbelt sign was on and the flight was taking off. They were tattooed and looked a little rough around the edges. One of them carried a small, stuffed cheetah and wore hot pink pumps. I fell fast asleep the minute we took off and woke up an hour before we landed. The woman with the pink pumps started a conversation. Almost immediately she told me that she and her friend were returning from 2 months in rehab. They were both struggling with addictions to alcohol and sex, she told me. She was originally from Croatia and had lived in Amsterdam for years. She had recently relapsed and that’s why she went into treatment. She was returning to a safe house now, and it was her daughter’s 10th birthday. She was feeling positive about her life, yet sad that she would spend her daughter’s birthday in a safe house. She had recently revealed her addiction to her boss and received a negative and disempowering response. She was trying to be strong and accept that she was a recovering addict, learning to not feel ashamed, and working on being proud of the fact that she was moving forward. I was struck by her vulnerability and sweetness and left wondering how she would fare in a world where addiction and mental illness are so buried and stigmatized.

I got on my last flight and checked my Facebook while waiting to take off. My friend Subir had posted that two Supreme Court judges had overruled the Delhi high court’s decision and upheld the constitutionality of Section 377 –  essentially ruling that homosexuality is a crime and throwing India back into the dark ages.

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My seatmate on this flight started up a conversation and I mentioned the India decision. I also told him about some of the different work that I do and the various hats I wear, including my involvement as a board member with ICAAD, the International Center for Advocates Against Discrimination. ICAAD’s work is fascinating because they look at discrimination that is embedded into law, and the link between structural and legal discrimination and racial, gender, religious and social discrimination, violence, and hate crimes including those against religious minorities, immigrants, women, the LGBT community, and people of color.

As we talked, I learned that my seat mate’s mother had been a Holocaust survivor and that he was traveling to the US to attend an event in his mother’s honor. Her father survived a concentration camp, and she had been hidden and sheltered by different families for many years until the two were finally reunited and moved to the US.  She spent years dealing with the psychological impacts of the experience, but now works to help children and youth understand and deal with bigotry and hate, to identify it around them even when it’s not directly aimed at them, and to find ways to stop it. She highlights that it can manifest itself in seemingly small ways, like bullying at school.

This accidental theme of discrimination, violence and hate, whether based on race, poverty, addiction, religious beliefs or sexual orientation was so alive for me this week. I met and learned more about brave individuals and the work of organizations who stand up in the face of injustice to take action at both the personal and the institutional level, raising critical consciousness to push for the changes that the world needs.

Despite our ‘advanced’ societies, our awareness of history, our facts, our data, our evidence, our literary genius, our ICTs, our innovations, we have very far to go, as I was reminded multiple times. But strong and caring individuals, organized communities, and political will can make a dent in structural discrimination and contribute to a more human society. More of us, self included, need to re-focus and work harder toward this end.

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At the November 8th Technology Salon in New York City, we looked at the role of ICTs in communication for development (C4D) initiatives with marginalized adolescent girls. Lead discussants Kerida McDonald and Katarzyna Pawelczyk discussed recent UNICEF reports related to the topic, and John Zoltner spoke about FHI360’s C4D work in practice.

To begin, it was pointed out that C4D is not donor communications or marketing. It is the use of communication approaches and methodologies to achieve influence at various levels —  e.g., family, institutional and policy —  to change behavior and social norms. C4D is one approach that is being used to address the root causes of gender inequality and exclusion.

Screen Shot 2013-10-11 at 7.24.48 AMAs the UNICEF report on ICTs and C4D* notes, girls may face a number of situations that contribute to and/or are caused by their marginalization: early pregnancy, female genital cutting, early marriage, high rates of HIV/AIDS, low levels of education, lack of control over resources. ICTs alone cannot resolve these, because there is a deep and broad set of root causes. However, ICTs can be integrated systematically into the set of C4D tools and approaches that contribute to positive change.

Issues like bandwidth, censorship and electricity need to be considered when integrating ICTs into C4D work, and approaches that fit the context need to be developed. Practitioners should use tools that are in the hands of girls and their communities now, yet be aware of advances in access and new technologies, as these change rapidly.

Key points:

Interactivity is more empowering than one-way messaging:  Many of the ICT solutions being promoted today focus on sending messages out via mobile phones. However C4D approaches aim for interactivity and multi-channel, multi-directional communication, which has proven more empowering.

Content: Traditional media normally goes through a rigorous editorial process and it is possible to infuse it with a gender balance. Social media does not have the same type of filters, and it can easily be used to reinforce stereotypes about girls. This is something to watch and be aware of.

Purpose: It’s common with ICT-related approaches to start with the technology rather than starting with the goals. As one Salon participant asked “What are the results we want to see for ourselves? What are the results that girls want to see? What are the root causes of discrimination and how are we trying to address them? What does success look like for girls? For organizations? Is there a role for ICTs in helping achieve success? If so, what is it?” These questions need to be the starting point, rather than the technology.

Participation: One Salon participant mentioned a 2-year project that is working together with girls to define their needs and their vision of success. The process is one co-design, and it is aimed at understanding what girls want. Many girls expressed a feeling of isolation and desire for connection, and so the project is looking at how ICTs can help them connect. As the process developed, the diversity of needs became very clear and plans have changed dramatically based on input from a range of girls from different contexts. Implementors need to be prepared to change, adapt and respond to what girls say they want and to local realities.

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Screen Shot 2013-11-23 at 10.41.22 PMA second study commissioned by UNICEF explores how young people use social media. The researchers encountered some challenges in terms of a strong gender approach for the study. Though a gender lens was used for analysis, there is little available data disaggregated by sex. The study does not focus on the most marginalized, because it looks at the use of social media, which normally requires a data connection or Internet access, which the most marginalized youth usually do not have.

The authors of the report found that youth most commonly used the Internet and social media for socializing and communicating with friends. Youth connected less often for schoolwork. One reason for this may be that in the countries/contexts where the research took place, there is no real integration of ICTs into the school system. It was emphasized that the  findings in the report are not comparable or nationally representative, and blanket statements such as “this means x for the whole developing world” should be avoided.

Key points:

Self-reporting biases. Boys tend to have higher levels of confidence and self-report greater ICT proficiency than girls do. This may skew results and make it seem that boys have higher skill levels.

Do girls really have less access? We often hear that girls have less access than boys. The evidence gathered for this particular report found that “yes and no.” In some places, when researchers asked “Do you have access to a mobile,” there was not a huge difference between urban and rural or between boys and girls. When they dug deeper, however, it became more complex. In the case of Zambia, access and ownership were similar for boys and girls, but fewer girls were connecting at all to the Internet as compared to boys. Understanding connectivity and use was quite complicated.

What are girls vs. boys doing online? This is an important factor when thinking about what solutions are applicable to which situation(s). Differences came up here in the study. In Argentina, girls were doing certain activities more frequently, such as chatting and looking for information, but they were not gaming. In Zambia, girls were doing some things less often than boys; for example, fewer girls than boys were looking for health information, although the number was still significant. A notable finding was that both girls and boys were accessing general health information more often than they were accessing sensitive information, such as sexual health or mental health.

What are the risks in the online world? A qualitative portion of the study in Kenya used focus groups with girls and boys, and asked about their uses of social media and experience of risk. Many out-of-school girls aged 15-17 reported that they used social media as a way to meet a potential partner to help them out of their financial situation. They reported riskier behavior, contact with older men, and relationships more often than girls who were in school. Girls in general were more likely to report unpleasant online encounters than boys, for example, request for self-exposure photos.

Hiding social media use. Most of the young people that researchers spoke with in Kenya were hiding social media use from their parents, who disapproved of it. This is an important point to note in C4D efforts that plan on using social media, and program designers will want to take parental attitudes about different media and communication channels into consideration as they design C4D programs.

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When implementing programs, it is noteworthy how boys and girls tend to use ICT and media tools. Gender issues often manifest themselves right away. “The boys grab the cameras, the boys sit down first at the computers.” If practitioners don’t create special rules and a safe space for girls to participate, girls may be marginalized. In practical ICT and media work, it’s common for boys and girls to take on certain roles. “Some girls like to go on camera, but more often they tend to facilitate what is being done rather than star in it.” The gender gap in ICT access and use, where it exists, is a reflection of the power gaps of society in general.

In the most rural areas, even when people have access, they usually don’t have the resources and skills to use ICTs.  Very simple challenges can affect girls’ ability to participate in projects, for example, oftentimes a project will hold training at times when it’s difficult for girls to attend. Unless someone systematically goes through and applies a gender lens to a program, organizations often don’t notice the challenges girls may face in participating. It’s not enough to do gender training or measure gender once a year; gendered approaches needs to be built into program design.

Long-terms interventions are needed if the goal is to emancipate girls, help them learn better, graduate, postpone pregnancy, and get a job. This cannot be done in a year with a simple project that has only one focus, because girls are dealing with education, healthcare, and a whole series of very entrenched social issues. What’s needed is to follow a cohort of girls and to provide information and support across all these sectors over the long-term.

Key points:

Engaging boys and men: Negative reactions from men are a concern if and when girls and women start to feel more empowered or to access resources. For example, some mobile money and cash transfer programs direct funds to girls and women, and some studies have found that violence against women increases when women start to have more money and more freedom. Another study, however, of a small-scale effort that provides unconditional cash transfers to girls ages 18-19 in rural Kenya, is demonstrating just the opposite: girls have been able to say where money is spent and the gender dynamics have improved. This raises the question of whether program methodologies need to be oriented towards engaging boys and men and involving them in changing gender dynamics, and whether engaging boys and men can help avoid an increase in violence. Working with boys to become “girl champions” was cited as a way to help to bring boys into the process as advocates and role models.

Girls as producers, not just consumers. ICTs are not only tools for sending content to girls. Some programs are working to help girls produce content and create digital stories in their own languages. Sometimes these stories are used to advocate to decision makers for change in favor of girls and their agendas. Digital stories are being used as part of research processes and to support monitoring, evaluation and accountability work through ‘real-time’ data.

ICTs and social accountability. Digital tools are helping young people address accountability issues and inform local and national development processes. In some cases, youth are able to use simple, narrow bandwidth tools to keep up to date on actions of government officials or to respond to surveys to voice their priorities. Online tools can also lead to offline, face-to-face engagement. One issue, however, is that in some countries, youth are able to establish communication with national government ministers (because there is national-level capacity and infrastructure) but at local level there is very little chance or capability for engagement with elected officials, who are unprepared to respond and engage with youth or via social media. Youth therefore tend to bypass local government and communicate with national government. There is a need for capacity building at local level and decentralized policies and practices so that response capacity is strengthened.

Do ICTs marginalize girls? Some Salon participants worried that as conversations and information increasingly move to a digital environment, ICTs are magnifying the information and communication divide and further marginalizing some girls. Others felt that the fact that we are able to reach the majority of the world’s population now is very significant, and the inability to reach absolutely everyone doesn’t mean we should stop using ICTs. For this very reason – because sharing of information is increasingly digital – we should continue working to get more girls online and strengthen their confidence and abilities to use ICTs.

Many thanks to UNICEF for hosting the Salon!

(Salons operate under Chatham House Rule, thus no attribution has been given in the above summary. Sign up here if you’d like to attend Salons in the future!)

*Disclosure: I co-authored this report with Keshet Bachan.

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