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Archive for the ‘gender’ Category

Our August Technology Salon in New York City (TSNYC) was a stimulating and deep discussion on whether ‘girl advertising’ detracts from girls empowerment. The topic surfaced after a Facebook conversation about the rise in commercials about girls and women’s empowerment such as Always’ “Like a Girl,” Verizon’s “Inspire her Mind,” and Pantene’s “Stop Saying Sorry.” There are mixed feelings about what these ads accomplish for girls and women, and whether their commercially driven motivations are actually helping to achieve gains for girls in the US and elsewhere.

Some of the key points raised at the Salon included:

Participatory media vs slick, overproduced ads. When it’s participatory media with children and youth making choices about what is being said, shot and edited, it’s one thing. It feels authentic, said one Salon participant. “But the current spate of ads tend to show a very ‘produced’ girl, wearing make-up, feeding into stereotypes about beauty, talking to a screen and selling a product or a brand.” These ads may feel inspiring to people watching, but are they actually ‘empowering?’ The underlying message of many of these ads for girls is still often sex, beauty and/or sexual attractiveness.

Surface rather than deeper change. One discussant pointed out that companies making these empowering girl ads on the one hand are making misogynist NFL ads on the other. If a company really wants to do something for girls, it should be a holistic effort that permeates all its advertising, she felt, not just a slick ad for girls and business as usual with everything else. Making girls feel better about themselves is one thing, but it’s not enough. Girls may say they prefer ‘Goldiblox’ to ‘Barbie’ but the toys are still plastic consumables, and they are still pink, as one participant noted. “Girls need to build confidence at a deeper level,” said a youth participant. “Rather than just providing a one-way ticket to solving a simple problem, we need to go deeper, because the problem does not have just a single cause.” In addition, as other participants called out, much of the change being pushed by ads is shallow change, when what is really needed is systemic change. “Have you really addressed structural injustices and inequities with these one-off actions and campaigns? Do these simple narratives really help? Or are they a distraction?”

Are we conflating empowerment and consumerism? These girl-focused ads encourage girls that we work with to spend money that they don’t have, commented one Salon participant. Are we supporting girls’ assimilation into corporate consumerism or are we trying to change the status quo for girls who have been traditionally left out? “Girls we work with have issues with lack of access to housing, education, a living wage. These ads encourage them to spend money that goes back to corporations, and we don’t know what the corporations are doing with it. Are they supporting militarization of the police? Are they lobbying to cut sex education or planned parenthood funding?” Often the topics addressed in these ads, she noted, are the tip of the iceberg. “We see ads about teen pregnancy, but we don’t see work that addresses its underlying causes.” Addressing underlying causes, many in the room felt, would be the truly empowering work.

Higher visibility of girls’ issues is unintentionally causing problems. The increased presence of girls in the media and in NGO advocacy campaigns was initially very helpful, but some commented that it is becoming a problem. “Donors think that there is a higher level of investment in programs that directly impact on girls, which is not necessarily the case. Often the investment is made in branding or social media rather than in concrete programming that supports girls with real assets and skills.” This has meant that some donors are reluctant to fund programs for girls, because they think the topic is over-saturated. In reality, there is a lot of talk and media but not enough on-the-ground support.

Being a girl in 2014…. In addition to the funding challenges, some research has shown that in the US, girls as young as 7 and 8 feel that they “cannot drop the ball on anything now.” The empowering visions of girls can make them feel that they are expected to do and be everything, and to solve all the world’s problems on top of it all. At the same time, on social media such as Facebook research shows that girls tend to downplay their intelligence and up-play their fun and sexiness, because media bombards them with messages that on top of being successful at everything, they are also supposed to be cute, carefree, and sexy.

What about boys and men? The higher visibility around girls can lead to a marginalization of boys and men from gender work, commented some Salon participants, as it sets up a boy vs girl dynamic. Though for advertising, binaries tend to work, in the wider scheme of things, these issues are very complex and binaries are not helpful. If we are looking for change an empowerment, boys and men also need to be part of the equation and gender should be a more holistic approach, not only focused on girls. “Working with both boys and girls is more empowering for everyone,” said one participant. When boys feel threatened by girls it just creates more conflict. “We need to empower boys by teaching them about girls and gender dynamics,” because both boys and girls are affected by gender stereotypes.

Ads by their very nature simplify complex issues. Ads are simplified because of how they need to be packaged, especially now in the day of social media, as one of the youth Salon participants pointed out. “People take a simplified message and create their own meaning out of it, without really understanding the complexities. Then they share the ad around and feel like they’ve done their part. They think an ad is fully informing them and this is dangerous. These ads don’t really feel empowering for me, it’s just an upswing in ads for teenaged girls and in media targeted at my age group. The ads are just one more thing that’s shared on Facebook. So it’s like someone else packages ideas for you, you share them, and you move on.” Another participant agreed, yet added that ads can open the door to a conversation about something larger that can be followed with more nuanced discussions.

Ads are ads. They are not CSR. Companies are not really interested in empowering girls with these ads, pointed out one participant. These are not Corporate Social Responsibility (CSR) ads; they are marketing ads. Another participant added that “many of these campaigns are run by very smart, high-powered women. They do want to see high-powered versions of girls, and they also want to sell their products or their brands.” The income from the ads does not go into social programs; it’s revenue, noted another participant. CSR managers then have the job of advocating internally so that some of the revenue does go towards these types of causes, but it’s not a given. CSR staff work to encourage corporate leadership to allocate some of the funding into programs that have an impact on girls’ lives. Consumers should also be doing their homework and finding out what is happening with different campaigns. Companies want to make employees, customers, and investors/their boards happy. Consumers should pressure corporations to do more than just ads, and to do something that reaches farther. Corporate mandates are totally separate from Foundation mandates, as one participant pointed out. “It’s up to people like us who care about these issues to bridge the gap, to have these conversations in the board room, with management and leadership, with PR staff.” “How can we increase transparency about what these companies invest in,” asked one participant. This is important not only for CSR budgets and ‘girl issues’ but for companies overall.

Starting with the delivery system is a problem. Rather than starting with a solution – an ad, a technology, a delivery system – we should start by picking the group or population where we want to make a difference and then decide what is the best way to go about it, commented one Salon participant. “What does success look like for girls? What do girls themselves what to do, to be? Empower is a vague word. If you substituted ‘farmer’ for ‘girl’ you’d never get away with some of the mystical pronouncements that we hear now about girls. Do you ever hear people saying ‘Ah, farmers… I just feel so alive and so inspired when I meet them! They can change the world!’ Probably not. And much of the rhetoric around girls is just inspiring language that doesn’t actually help girls to achieve their goals. We’ve swallowed the language of the current delivery system. We now measure success in terms of retweets, likes, social media campaigns and putting out manuals and guides. We need to push back and ensure that the money goes to girl programs on the ground.”

Using media for behavior change is a science. Others, however, felt that there was a role for behavior change communication (BCC) done in a scientific way and with solid measurement of impact. Activism and advocacy are different approaches than behavior change, commented a participant. Likes and tweets can be measures of activism, awareness and advocacy. But for behavior change, we need to go deeper. Well-targeted behavior change communication starts with strong, solid research into what drives behavior. There are different categories – knowledge is the first one. But most times, it’s not lack of knowledge that prevents people from changing behavior. More often, it’s attitudes, social norms, and lack of social support and self-efficacy. A well-defined campaign should isolate what will make change and the communication piece should speak to that very specific change. It’s also critical to understand the audience and what will move them to action – for some girls it will be a strong aspirational role model, for others it will be real-life women and girls. Formative research helps us understand what will work with a particular audience.

How are we measuring impact? People are measuring the number of tweets from the general public and calling it impact, rather than measuring indicators of real change for girls themselves. “Attention is being placed on media impressions, tweets, hashtags,” said one discussant. “We measure hollow metrics about the giver rather than measuring the impact on the ground, on the lives of the people we say we are supporting or helping.” She went on to cite some very well known campaigns where the only impact reports were media hits, but no available reports track what happened with funds raised, or with ‘awareness’ and how it translated into actual change. “Is it enough to show women in empowering ads,” asked one participant. “There is a disconnect between advocacy and messaging and measuring impact,” said another person. Within organizations, some digital teams are very good at showcasing to management how many Facebook likes and tweets they get, and this distracts leadership from looking at more impactful efforts on the ground. It allows these shallow campaigns to take funding away from the more solid programmatic efforts that work directly with girls and their families and communities to address underlying causes, and to build skills and assets and enabling environments for girls to succeed.

Equality vs liberation. Boiling complicated intersectional analyses down to an ad that can only carry a single message is complicated and having an equal number of male and female board members does nothing for women who are not operating at these high levels, said one participant. “I have so much I want to say about all this!” she added. “Where are the transformational campaigns? None of our organizations or brands or corporations has enough money individually to do a campaign that would really create structural, systemic change. Even the Ms. Endowment has only $35 million and it’s not enough. We are all competing in the market. How can we collaborate and converse with one another to do something bigger and better. How can we work together to really shift things? What if we came together and only took money from corporations that did something like have a certain percentage of women on the board plus ads that show positive images plus funnel funding into good programs on the ground? How can we hold companies accountable? How are we measuring success?” Another person commented “Many corporations feel that we are lucky to have their money.” She wondered how we can build strength in our numbers and work together as a more solid front.

It’s not one or the other…. In closing, one participant pointed out that there were multiple conversations happening in the room, because those of us working on gender and girl issues are fighting the good fight on multiple fronts. “Work on the ground is one thing. Work at the global policy/advocacy level is something else. And then there is work with the private sector and the public as well,” she said. “We all have different strengths. How can we connect in more meaningful discussions on it all? How can we flag issues that need consideration so that we are all contributing to a wider goal?” Further conversation and joint work could help to address some of the challenges that those in the room are facing. Many participants wished for a follow up conversation to take the ideas a step further, and the topic of engaging boys and men was brought up as something that needs more work.

So, do girl ads detract from girls’ empowerment? According to the majority of Salon participants, yes, in many cases they do. But there is potential to integrate these kinds of ads into wider, more effective efforts to push for systemic change that involves both boys and girls, works at various levels, and demands greater corporate accountability and better measurement of results.

What should advertisers do, then? [Adding this today (Aug 26) after a request for some recommendations for advertisers]

  1. Be consistent. Look inwardly. Don’t be all ‘girl empowering’ on the one hand and then be all misogynist on the other hand with everything else that you do.
  2. If you’re making revenue from girl empowerment ads, then do something with the money that actually supports programming that is proven (evidence-based) to make a real difference to girls in their daily lives or support policy work that help girls advance.
  3. If you’re really about girls’ empowerment and want to work on behavior changes that benefit girls at a widespread level, then look at some of the behavior change science approaches that can help you to plan campaigns that get people to move beyond a) feeling inspired and b) gaining knowledge to c) actually acting and changing their behavior….
  4. A combined effort that works at multiple levels (ads that are well researched and directed, policy changes that support girls and women, and work on the ground that provides girls with skills and helps them build assets) would be a better way to approach girls’ empowerment, if indeed advertisers do want to help empower girls.
  5. Stop commodifying everything and putting more pressure on girls and women to be and do everything. Use some of the power and expertise of creating and motivating people through brands and advertising to support social change that has nothing to do with buying more stuff.

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For more background reading, see our crowdsourced list of ‘girl ads’ and commentary about girl ads.

Thanks to those who contributed to the Salon topic idea and preparation (especially Eva Kaplan, Karen Cirillo, Clare Ramirez-Raftree, Lina Srivastava and Greta Knutzen) and to ThoughtWorks for their generous hosting!

If you’d like to attend a future Salon in New York, Washington DC, San Francisco, London, Toronto/ Ottawa or Nairobi, sign up here to get on our email list!

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Photo from Wikipedia.

As I’ve written before, I moved from El Salvador to Rhode Island in 2001 with my 2 kids. Their father is Salvadoran and they look an awful lot like him.

A few years after we moved, when my daughter Clare was about 7 years old, one of the checkout ladies at the supermarket we frequented said to me, “Your daughter is such a nice child. She’s always so helpful. Where did you get her?”

“Um,” I answered, a little confused, “…I gave birth to her?”

“Ooooohhhhhh! OK,” the lady said. “I thought you had adopted her from somewhere.”

I was annoyed with the lady, at first, for the assumptions she was making. I let it go, however, realizing that it didn’t really matter whether I had adopted my daughter or not. I would love her the same, regardless.

People often ask these kinds of questions without meaning any harm. They say things like “Oh, she’s your daughter? She doesn’t look like you. What is she?”

This question always stumps me. “What is she?” I know that people are asking about her ethnicity, but I find the phrasing odd. So I usually feign confusion or make a dumb joke like “Um, what is she? She’s…. a human?”

Clare is 17 now and she’s been getting into slam poetry. Here is her take on it.

An open letter to the woman at the grocery store that asked my mom “where she got me.”

Home grown.

Sitting on the shelf next to the Autocrat Coffee Syrup and the Del’s Lemonade.

I have made my place here.

I do not belong in the exotic fruits section. The Latin foods section.

It is not for you to decide where I call home.

The sticker on my forehead labeling me “IMPORTED” should not be the only thing you see about me.

I am also organic, fair trade original.

I am my own woman. Not a further perpetuation of the idea that the only way to have such an exotic being is to have taken it. As if to fill a space in your collection.

AND HERE WE HAVE CLARE RAMIREZ RAFTREE. ALL THE WAY FROM EL SALVADOR.

To those who ask, “What are you?”

I am anything I want to be.

(Published with Clare’s permission)

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I spent last week in Berlin at the Open Knowledge Festival – a great place to talk ‘open’ everything and catch up on what is happening in this burgeoning area that crosses through the fields of data, science, education, art, transparency and accountability, governance, development, technology and more.

One session was on Power, politics, inclusion and voice, and it encouraged participants to dig deeper into those 4 aspects of open data and open knowledge. The organizers kicked things off by asking us to get into small groups and talk about power. Our group was assigned the topic of “feeling powerless” and we shared personal experiences of when we had felt powerless. There were several women in my group, many of whom, unsurprisingly, recounted experiences that felt gendered.

Screen Shot 2014-07-22 at 5.24.53 AMThe concept of ‘mansplaining‘ came up. Mansplaining (according to Wikipedia) is a term that describes when a man speaks to a woman with the assumption that she knows less than he does about the topic being discussed because she is female. ‘Mansplaining is different from other forms of condescension because mansplaining is rooted in the assumption that, in general, a man is likely to be more knowledgeable than a woman.’

From there, we got into the tokenism we’d seen in development programs that say they want ‘participation’ but really don’t care to include the viewpoints of the participants. One member of our group talked about the feelings of powerlessness development workers create when they are dismissive of indigenous knowledge and assume they know more than the poor in general. “Like when they go out and explain climate change to people who have been farming their entire lives,” she said.

A lightbulb went off. It’s the same attitude as ‘mansplaining,’ but seen in development workers. It’s #devsplaining.

So I made a hashtag (of course) and tried to come up with a definition.

Devsplaining – when a development worker, academic, or someone who generally has more power within the ‘development industry’ speaks condescendingly to someone with less power. The devsplainer assumes that he/she knows more and has more right to an opinion because of his/her position and power within the industry. Devsplaining is rooted in the assumption that, in general, development workers are likely to be more knowledgeable about the lives and situations of the people who participate in their programs/research than the people themselves are.

What do people think? Any good examples?

 

 

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At the November 8th Technology Salon in New York City, we looked at the role of ICTs in communication for development (C4D) initiatives with marginalized adolescent girls. Lead discussants Kerida McDonald and Katarzyna Pawelczyk discussed recent UNICEF reports related to the topic, and John Zoltner spoke about FHI360’s C4D work in practice.

To begin, it was pointed out that C4D is not donor communications or marketing. It is the use of communication approaches and methodologies to achieve influence at various levels —  e.g., family, institutional and policy —  to change behavior and social norms. C4D is one approach that is being used to address the root causes of gender inequality and exclusion.

Screen Shot 2013-10-11 at 7.24.48 AMAs the UNICEF report on ICTs and C4D* notes, girls may face a number of situations that contribute to and/or are caused by their marginalization: early pregnancy, female genital cutting, early marriage, high rates of HIV/AIDS, low levels of education, lack of control over resources. ICTs alone cannot resolve these, because there is a deep and broad set of root causes. However, ICTs can be integrated systematically into the set of C4D tools and approaches that contribute to positive change.

Issues like bandwidth, censorship and electricity need to be considered when integrating ICTs into C4D work, and approaches that fit the context need to be developed. Practitioners should use tools that are in the hands of girls and their communities now, yet be aware of advances in access and new technologies, as these change rapidly.

Key points:

Interactivity is more empowering than one-way messaging:  Many of the ICT solutions being promoted today focus on sending messages out via mobile phones. However C4D approaches aim for interactivity and multi-channel, multi-directional communication, which has proven more empowering.

Content: Traditional media normally goes through a rigorous editorial process and it is possible to infuse it with a gender balance. Social media does not have the same type of filters, and it can easily be used to reinforce stereotypes about girls. This is something to watch and be aware of.

Purpose: It’s common with ICT-related approaches to start with the technology rather than starting with the goals. As one Salon participant asked “What are the results we want to see for ourselves? What are the results that girls want to see? What are the root causes of discrimination and how are we trying to address them? What does success look like for girls? For organizations? Is there a role for ICTs in helping achieve success? If so, what is it?” These questions need to be the starting point, rather than the technology.

Participation: One Salon participant mentioned a 2-year project that is working together with girls to define their needs and their vision of success. The process is one co-design, and it is aimed at understanding what girls want. Many girls expressed a feeling of isolation and desire for connection, and so the project is looking at how ICTs can help them connect. As the process developed, the diversity of needs became very clear and plans have changed dramatically based on input from a range of girls from different contexts. Implementors need to be prepared to change, adapt and respond to what girls say they want and to local realities.

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Screen Shot 2013-11-23 at 10.41.22 PMA second study commissioned by UNICEF explores how young people use social media. The researchers encountered some challenges in terms of a strong gender approach for the study. Though a gender lens was used for analysis, there is little available data disaggregated by sex. The study does not focus on the most marginalized, because it looks at the use of social media, which normally requires a data connection or Internet access, which the most marginalized youth usually do not have.

The authors of the report found that youth most commonly used the Internet and social media for socializing and communicating with friends. Youth connected less often for schoolwork. One reason for this may be that in the countries/contexts where the research took place, there is no real integration of ICTs into the school system. It was emphasized that the  findings in the report are not comparable or nationally representative, and blanket statements such as “this means x for the whole developing world” should be avoided.

Key points:

Self-reporting biases. Boys tend to have higher levels of confidence and self-report greater ICT proficiency than girls do. This may skew results and make it seem that boys have higher skill levels.

Do girls really have less access? We often hear that girls have less access than boys. The evidence gathered for this particular report found that “yes and no.” In some places, when researchers asked “Do you have access to a mobile,” there was not a huge difference between urban and rural or between boys and girls. When they dug deeper, however, it became more complex. In the case of Zambia, access and ownership were similar for boys and girls, but fewer girls were connecting at all to the Internet as compared to boys. Understanding connectivity and use was quite complicated.

What are girls vs. boys doing online? This is an important factor when thinking about what solutions are applicable to which situation(s). Differences came up here in the study. In Argentina, girls were doing certain activities more frequently, such as chatting and looking for information, but they were not gaming. In Zambia, girls were doing some things less often than boys; for example, fewer girls than boys were looking for health information, although the number was still significant. A notable finding was that both girls and boys were accessing general health information more often than they were accessing sensitive information, such as sexual health or mental health.

What are the risks in the online world? A qualitative portion of the study in Kenya used focus groups with girls and boys, and asked about their uses of social media and experience of risk. Many out-of-school girls aged 15-17 reported that they used social media as a way to meet a potential partner to help them out of their financial situation. They reported riskier behavior, contact with older men, and relationships more often than girls who were in school. Girls in general were more likely to report unpleasant online encounters than boys, for example, request for self-exposure photos.

Hiding social media use. Most of the young people that researchers spoke with in Kenya were hiding social media use from their parents, who disapproved of it. This is an important point to note in C4D efforts that plan on using social media, and program designers will want to take parental attitudes about different media and communication channels into consideration as they design C4D programs.

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When implementing programs, it is noteworthy how boys and girls tend to use ICT and media tools. Gender issues often manifest themselves right away. “The boys grab the cameras, the boys sit down first at the computers.” If practitioners don’t create special rules and a safe space for girls to participate, girls may be marginalized. In practical ICT and media work, it’s common for boys and girls to take on certain roles. “Some girls like to go on camera, but more often they tend to facilitate what is being done rather than star in it.” The gender gap in ICT access and use, where it exists, is a reflection of the power gaps of society in general.

In the most rural areas, even when people have access, they usually don’t have the resources and skills to use ICTs.  Very simple challenges can affect girls’ ability to participate in projects, for example, oftentimes a project will hold training at times when it’s difficult for girls to attend. Unless someone systematically goes through and applies a gender lens to a program, organizations often don’t notice the challenges girls may face in participating. It’s not enough to do gender training or measure gender once a year; gendered approaches needs to be built into program design.

Long-terms interventions are needed if the goal is to emancipate girls, help them learn better, graduate, postpone pregnancy, and get a job. This cannot be done in a year with a simple project that has only one focus, because girls are dealing with education, healthcare, and a whole series of very entrenched social issues. What’s needed is to follow a cohort of girls and to provide information and support across all these sectors over the long-term.

Key points:

Engaging boys and men: Negative reactions from men are a concern if and when girls and women start to feel more empowered or to access resources. For example, some mobile money and cash transfer programs direct funds to girls and women, and some studies have found that violence against women increases when women start to have more money and more freedom. Another study, however, of a small-scale effort that provides unconditional cash transfers to girls ages 18-19 in rural Kenya, is demonstrating just the opposite: girls have been able to say where money is spent and the gender dynamics have improved. This raises the question of whether program methodologies need to be oriented towards engaging boys and men and involving them in changing gender dynamics, and whether engaging boys and men can help avoid an increase in violence. Working with boys to become “girl champions” was cited as a way to help to bring boys into the process as advocates and role models.

Girls as producers, not just consumers. ICTs are not only tools for sending content to girls. Some programs are working to help girls produce content and create digital stories in their own languages. Sometimes these stories are used to advocate to decision makers for change in favor of girls and their agendas. Digital stories are being used as part of research processes and to support monitoring, evaluation and accountability work through ‘real-time’ data.

ICTs and social accountability. Digital tools are helping young people address accountability issues and inform local and national development processes. In some cases, youth are able to use simple, narrow bandwidth tools to keep up to date on actions of government officials or to respond to surveys to voice their priorities. Online tools can also lead to offline, face-to-face engagement. One issue, however, is that in some countries, youth are able to establish communication with national government ministers (because there is national-level capacity and infrastructure) but at local level there is very little chance or capability for engagement with elected officials, who are unprepared to respond and engage with youth or via social media. Youth therefore tend to bypass local government and communicate with national government. There is a need for capacity building at local level and decentralized policies and practices so that response capacity is strengthened.

Do ICTs marginalize girls? Some Salon participants worried that as conversations and information increasingly move to a digital environment, ICTs are magnifying the information and communication divide and further marginalizing some girls. Others felt that the fact that we are able to reach the majority of the world’s population now is very significant, and the inability to reach absolutely everyone doesn’t mean we should stop using ICTs. For this very reason – because sharing of information is increasingly digital – we should continue working to get more girls online and strengthen their confidence and abilities to use ICTs.

Many thanks to UNICEF for hosting the Salon!

(Salons operate under Chatham House Rule, thus no attribution has been given in the above summary. Sign up here if you’d like to attend Salons in the future!)

*Disclosure: I co-authored this report with Keshet Bachan.

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Screen Shot 2013-10-11 at 7.24.48 AMA paper that Keshet Bachan and I authored for Unicef is now available for your reading pleasure!

Here’s a  summary of what we talk about in the paper:

Social, cultural, economic and political traditions and systems that prevent girls, especially the most marginalized, from fully achieving their rights present a formidable challenge to development organizations. The integration of new Information and Communication Technologies (ICTs) to the Communication for Development (C4D) toolbox offers an additional means for challenging unequal power relations and increasing participation of marginalized girls in social
transformation.

We examine ways that ICTs can strengthen C4D programming by:

  • enhancing girls’ connections, engagement and agency;
  • helping girls access knowledge; and
  • supporting improved governance and service delivery efforts.

We reflect and build on the views of adolescent girls from 13 developing countries who participated in a unique discussion for this paper, and we then provide recommendations to support the integration of ICTs in C4D work with marginalized adolescent girls, including:

  • Girls as active participants in program design. Practitioners should understand local context and ensure that programs use communication channels that are accessible to girls. This will often require multi-channel and multiple platform approaches that reach more marginalized girls who may not have access to or use of ICTs. Programs should be community driven, and real-time feedback from girls should be incorporated to adjust programs to their needs and preferences. Mentoring is a key component of programming with girls, and holistic programs designed together with girls tend towards being more successful.
  • Privacy and protection. Every program should conduct a thorough risk analysis of proposed approaches to ensure that girls are not placed at risk by participating, sharing and consuming information, or publicly holding others to account. Girls should also be supported to make their own informed choices about their online presence and use of ICT devices and platforms. A broader set of stakeholders should be engaged and influenced to help mitigate systemic and structural risks to girls.
  • Research and documentation. The evidence base for use of ICTs in C4D programming with marginalized adolescent girls is quite scarce. Better documentation would improve understanding of what programs are the most effective, and what the real added value of ICTs are in these efforts.
  • Capacity building. Because the integration of ICTs into C4D work is a relatively new area that lacks a consistent methodological framework, organizations should support a comprehensive training process for staff to cover areas such as program design, effective use of new ICT tools in combination with existing tools and methods, and close attention to privacy and risk mitigation.
  • Policy. Programs should use free and open source software. In addition, child protection policies, measures and guidelines should be updated to reflect changes in technology, platforms and information sharing.

The paper was first shared at the 12th Inter-Agency Roundtable on Communication for Development in November 2011. It was then reviewed and updated in August 2012, and released in August 2013 under the title “Integrating Information and Communication Technologies into Communication for Development Strategies to Support and Empower Marginalized Adolescent Girls.”

Download it here!

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Our June 20 Salon in New York City tackled the topic of digital jobs for African youth. Lead discussants were Lauren Dawes, who leads the GSMA’s Mobiles for Employment team, and Lillian Chege from the Rockefeller Foundation’s Digital Jobs Africa program. The GSMA will release a study on Mobiles for Work in July, and Rockefeller has recently announced a 7-year, multi-million dollar commitment to creating digital jobs in six African countries.

The wealth of experience in the room led to lively discussions and debates around roles and responsibilities in this area. The stagnant global economy is a major underlying problem when it comes to youth employment, and jobs cannot be created out of thin air. Salon participants shared how they are trying to work around this by identifying areas with potential for youth, preparing youth for these opportunities, and seeking to match youth skills with private sector demand. Alternatively, some Salon participants focus on helping youth enter into different forms of entrepreneurship.

What do youth want?

When surveyed for a previous GSMA study on Mobile Learning, young people indicated more interest in using mobile devices for finding a job than for learning math or English. Most youth prioritized work skills to get jobs. So the GSMA conducted a second study (forthcoming) with youth in Spain, Ghana, Indonesia and Bangladesh to identify where mobile devices could help with youth employment. The study’s preliminary findings indicate that youth want support for learning and training; finding a job (connecting to employers, knowing what to say to them, understanding the process of getting a job); and obtaining skills and capital to start their own businesses. Surveyed youth identified interest in manufacturing, catering, teaching, and the ICT and mobile sectors, including sales, selling mobile phones and mobile accessories, and jobs in the mobile industry.

Do youth have a sense of what is possible?

Listening to youth is very valuable, but some Salon participants felt that youth might only be aware of what they see around them. How can we help youth discover new areas and expand their horizons, they asked. Might there be jobs and possibilities that youth are well suited for but do not know about? The fall back position of “start my own business” is another example of what  youth see around them in poor economies where there are no formal jobs. Youth’s ideas will likely be very experience-based. One Salon participant told of an innovation contest, where youth in Kenya submitted new and creative ideas, whereas those from some other countries submitted ideas that closely mirrored NGO programs commonly seen in their communities. Stimulating youth to think bigger and exposing them to new opportunities and ideas is an important part of youth development and youth employment programs.

Soft skills for formal jobs

As the GSMA study noted, a big challenge for youth is understanding the job seeking process and gaining the skills needed to find a job, communicate with employers, and then keep a job. Many youth do not know how to manage an interview, or how to retain connections. Placing someone who has never experienced a formal setting into a formal job, even at an entry-level, creates a whole set of issues. In some cases these may be more basic, like personal hygiene, arriving to work on time, or simply knowing how to navigate a formal work environment. New kinds of hierarchies may need to be learned. For example, in some contexts males have never had to work with or report to females. On top of these situations, there may be additional, deeper challenges. In one employment program, a Salon participant noted, 8 of the 10 girls recruited were survivors of rape. Once youth land a job, an entire family is relying on them and their income, and this generates a great deal of stress. The traditional education system does a very poor job of helping youth gain soft skills, As one participate noted, it still aims to prepare youth for an industrial economy yet today’s world requires completely different skills to succeed.

Skills for entrepreneurship

The state of the economy is such that many youth will not find formal employment and are considering starting their own businesses. In the GSMA study, youth identified a desire for capital and support in this area. A Salon participant outlined 3 kinds of entrepreneurship: high impact/high growth (Silicon valley style); lifestyle entrepreneurship (small and medium enterprises, family businesses); survival entrepreneurship (low-skilled, informal businesses). Each of these is quite different, and adequate risk analysis and targeted support and skills training need to be developed for each according to the context. Most youth in developing countries will not work in Silicon Valley. They will instead need to develop skills for lifestyle and survival entrepreneurship. Soft skills as well as technical know-how are critical for entrepreneurship, and many investments are unsuccessful because these skills are not strong among youth. Generational gaps also make it difficult for older people to mentor younger people, because things are moving from print to digital and relationships are also changing. Innovation hubs are aiming to fill this gap and provide youth with a relevant space to learn the hard and soft skills required for high impact, high growth entrepreneurship in the tech sector.

What about young women?

It was noted that most of the existing innovation hubs are very male-focused. For example, only 16% of the iHub Nairobi’s users are female. More needs to be done to bring women into these spaces, yet it can be challenging in many contexts where girls do not complete secondary school. Female role models and mentors are scarce in these new fields and in leadership positions within companies. Mentorship is key for young women, who tend to doubt themselves, to be apologetic about their ideas, and who are often shy about speaking up. Some organizations are using Skype, Google hangouts, Facebook, and Twitter chats to reach and mentor young women. Girls from poorer communities, however, may not have access to these programs and may not see themselves and their personal experiences reflected in female role models from the upper classes. In addition, though mentoring is high touch and very powerful, in its current form it is time-consuming and not feasible for reaching everyone who needs it. The challenge is offering these kinds of support at scale.

The employment ecosystem

Some participants noted that creating one job at a large company can stimulate additional, related jobs (e.g., cleaners, nannies and cooks who serve employees at lunchtime). Others felt that the trickle-down effect is overestimated. An entire ecosystem conducive to youth employment is needed. This is not a simple thing to create, and it takes quite a long time. The role of government in creating the infrastructure for jobs and a digital economy cannot be underestimated. One participant pointed out that both “bottom up” development of the labor market and “top down” development of labor infrastructure and capital are needed. This will vary from country to country, and research should be conducted to understand the right entry points for each context. All these sectors need to work together to match the economic context, the demand, and the supply sides. The private sector cannot create jobs on its own, as one discussant commented. Jobs are created because of consumer demand and need. The private sector can, however, get better at identifying which jobs are on the horizon, and it can work with education, training, and non-profit partners to ensure that youth are prepared for these jobs.

Comprehensive programs are needed

When we train youth for non-existent jobs, we create expectations, said one Salon participant, citing an ILO study that reported 40% of job programs had negative impacts on youth. In addition, programs cannot only look at one side of the issue. Youth employment programs should not be just hard skills, just soft skills, or just mentorship. Rather they need to be comprehensive. The issue of supply-demand balance is rampant across development programs, noted another participant. We train women to go to a clinic, and they go, but there is no midwife. The need for a holistic perspective is something that has been learned the hard way, and this learning needs to transfer into youth employment programs. Impact sourcing is a newer concept where socially responsible businesses are encouraged to hire youth from less privileged communities for lower end jobs, for example, at call centers. The Rockefeller Foundation is working in partnership with the private sector and institutes such as Digital Divide Data to train and place youth in these types of jobs and will expand to sectors outside of the business process outsourcing (BPO) field in their new Digital Jobs Africa program. In some cases, 100% of participating youth have been placed into formal economy jobs. The program is also looking at other high growth sectors (such as agriculture, manufacturing, and the hospitality industry) where digital jobs are growing. The Foundation collaborates with governments to support creation of an enabling environment that will allow these efforts to achieve scale.

Scale and speed are imperative

While scale is one factor, time is the other, according to one participant. Hubs and ground-up entrepreneurship can move the ball down the field, but this will take time. A grand and widespread effort is needed. In part, this can be boosted by identifying and building on existing infrastructure. Libraries can serve as information hubs for job seekers, financial literacy, digital spaces and places to find support for job training and seeking. Telecenters are also playing a role in helping youth access information and build digital and life skills. More needs to be done with schools as well. The need is too great not to scale, said one discussant, it’s imperative! We need to unlock existing funding within government as well. Governments can  be a source of demand, as they also have digital needs and digital jobs. In Kenya, for example, the government is digitalizing the records for the country’s largest hospital, and this is work that youth are doing. As new hospitals are built in rural areas, now they will have access to patient records across the health system. Similar efforts can be found and youth can be trained for these kinds of jobs.

What about rural youth?

While the possibilities are exciting, much of the work is anchored in urban and semi-urban areas, including the digital jobs programs and the innovation hubs. Participants asked whether it is possible to extend services out to rural areas to cast a wider net. The latest “big thing” was also brought up – can Google’s new wifi balloons solve some of the issue with connectivity, and will that be enough to bring some of these benefits to rural populations?

Thanks to our great lead discussants, Lauren and Lillian, and to Melissa Beuoy at FHI-360’s New York City office for graciously hosting us and providing a fantastic breakfast spread!

Don’t miss our July 10 Salon on the realities of ICT access for youth in Indonesia, Sweden, Sierra Leone and Uganda. We’ll be joined by 6 youth who are visiting New York City for a UN Take Over to support girls’ education, in honor of of Malala Yousafzai.

Sign up to receive alerts on future events at Technology Salon.

Salons are in-person only events held in Washington DC, New York, San Francisco, Nairobi and London. We hold to Chatham House Rule, thus no attribution has been made in the above summary post.

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Learning to use a computer in Inhambane, Mozambique

Learning to use a computer in Inhambane, Mozambique

This is a slightly longer version of my Empowering Girls through Information, Communication and Technology, published in The Guardian’s Development Professional’s Network. A full article called “Why should you be holding a computer mouse when at the end of the day you will be holding a baby’s napkin?” was published in Redress, the Journal of the Association of Women Educators (Vol 21, No. 2, August 2012, pp 23-29.)

“Why should you be holding a computer mouse when at the end of the day you will be holding a baby’s napkin?”

This is the type of taunt a girl might hear when trying to sit in front of one of the computers at the school’s lab, said Fabiola, a young woman from Cameroon while speaking on a panel about girls, education, and new technologies at the 55th Session of the Commission on the Status of Women (CSW).

Fabiola was invited to the CSW to speak about her personal experiences as a girl studying a career in Science, Technology, Engineering and Math (STEM). Fabiola went on to share how her parents had been instrumental in encouraging her to pursue her studies, even though she was one of few girls who decided to go down the STEM path.

Unless you’ve been living under a rock, you’ll be quite aware that there has been an increasing emphasis in the development sector on girls and ICTs over the past few years. Everyone from large government donors to NGOs to the private sector is banking on girls and technologies, especially mobile phones, to play a big role in helping resolve poverty and make development gains.

Girls themselves consider ICTs to be a major element in their personal growth and development, useful for improving studies, staying informed and earning a living. Girls say that ICTs help them reduce their sense of isolation, acquire new skills, actively participate in national and global dialogues, learn about taboo subjects (such as reproductive health and HIV), feel safer and more in touch with family and friends, and strengthen self-esteem. They often credit participatory media and technology programs with helping them improve their ability to express themselves, speak in public, and to dialogue with adults and other decision makers to negotiate their needs and rights.

But what about access?

The flip side is that for many girls, access to and use of ICTs is a huge challenge. Gender discrimination, lack of confidence, not speaking a major language, low literacy, lack of time and money, and restricted mobility (due to cultural factors or safety) often prevent girls from taking advantage of the benefits of ICTs.

Despite the positive trend in mobile phone and Internet access worldwide, access is often characterized in terms of broad economics, eg., ‘developing’ vs ‘developed’ countries, or it is analyzed at the country level: eg., Kenya vs Mozambique. Analysis needs to go much deeper, however, to include individual factors like class and wealth status, gender, geographic location, age, disability, literacy, language, and device ownership.

Girls living in the same geographic area may have very different levels of access. An English-speaking Kenyan girl living in an urban high rise with her upper class parents will have more access to ICTs than a non-English speaking Kenyan girl with low literacy levels who works long hours cleaning that same apartment and lives in a slum area nearby. The mobile phone ownership capacity of the daughter of a relatively wealthy community leader who owns a small local business will be greater than that of the daughter of one of the poorest families in the same village.

Gender discrimination also comes into play, and in places where men and boys dominate women and girls, they also tend to dominate the available ICTs.  In places where boys are more favored, their confidence to try new things will tend to be higher. Girls often report that boys hog and monopolize ICT equipment and that they criticize, scorn and ridicule girls who are using equipment for the first time, making girls feel too timid to try again.

How can development agencies help girls overcome these barriers?

1)   Keep working to address underlying causes

If girls and women continue to live in greater poverty, with lower education levels, less access to healthcare and other services, less opportunity to work, and lower status in their societies, chances are that their access to and use of ICTs will not level out to that of boys and men.

Getting more girls into school and improving the quality of education could help more girls access and learn to use ICTs. Finding ways to encourage critical thinking and innovation within the education system and ways for girls to join in extra-curricular activities to stimulate new ways of thinking might also help more girls to build the skills and mindsets necessary to enter into the growing number of jobs in the ICT sector.

Advocating for and supporting policies that make Internet more accessible and affordable overall is another area where INGOs can play a role. Libraries and other safe spaces can also help girls and women feel more comfortable and able to access information and learn how to use ICTs.

2) Help change mentalities

A shift in thinking is needed in order to stimulate behavior change that is more conducive to girls participating fully in their family and communities as well as at broader levels. Girls need to be seen as people who can and should take advantage of the potential of ICTs, but they cannot create this shift in thinking on their own. Broad and deep legal, attitudinal and behavior changes need to happen in families, communities, institutions and society in general.

Organizations should engage men and boys as allies in this process. When fathers and male peers are aware, engaged and supportive of girls’ development and girls’ rights, they play a very strong role in changing broader norms and perceptions.

Female role models can also help change mentalities. Having a device or new technology in their possession can increase the status and strength of girls and women as role models and enable them to carry out different and important roles in the community.

3) Offer opportunities

In the short-term, offering specific and accompanied support and opportunities for girls to access and take advantage of ICTs can help fill some of the gaps mentioned above. ICTs can be incredible tools for engaging students in the classroom, making teaching methodologies more participatory, encouraging student-led research and building critical media and digital literacy skills in the process. In places where textbooks are old and outdated, the Internet can offer ways to connect with current events and up-to-date research.

Adding gadgets to the classroom experience involves more than just having the latest digital devices; however, and careful thought needs to be given to the teaching goals, desired outcomes, and issues like relevance and sustainability before deciding on tools and devices.

Special care needs to be taken to ensure that in these controlled spaces, girls have equal access to equipment. Where ICTs cannot be integrated into the classroom or where girls are not in school, non-formal education and extra-curricular activities can give girls a chance to interact with ICTs.

ICTs do hold much promise, yet access for girls remains a challenge. The NGO sector can play a role by addressing underlying causes of gender discrimination and gendered poverty, helping change mentalities, and supporting greater opportunities for girls. For more on ways that INGOs and educators can support girls access and effective use of ICTs, see “Why should you be holding a computer mouse when at the end of the day you’ll be holding a baby’s napkin?”

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