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Archive for the ‘wait… what?’ Category

For our year-end Technology Salon in 2014, we asked lead discussants Felicity Ruby, long-time activist and currently ThoughtWorks’ Director of Global Internet Policy; Abi Weaver, Director of the Global Technology Program at the American Red Cross; and Laura Walker Hudson, CEO of Social Impact Lab (SIMLab), to share their hopes and fears for 2015. We also heard from Salon attendees.

7 hopes for 2015

Below I’ve organized the Salon discussion into 7 aspirations for our sector or 2015. Keep an eye on these themes, and if you have ideas that weren’t mentioned at the Salon, go ahead and add them to the comments section!

1) Continued pushback on mass surveillance

The war against journalists, activists and whistle blowers (referred to by Felicity as ‘the JAWs of change’) continues. Many are still behind bars or in exile (including, Barrett Brown, Julian Assange, Chelsea Manning, and Edward Snowden) because of their deployment of technology to provide information that is in the public interest. In addition, the right to encrypt has been weakened and it is feared that the pushback against mass surveillance may lose strength in 2015.

Hopes for 2015 are that the world will focus more on addressing the injustices exposed by these individuals rather than on punishing them for exposing information. It’s also hoped that encryption tools will be preserved so that financial transactions and relationships that rely on trust and confidentiality can be kept in confidence. Lastly hope was expressed that citizens and organizations will unite and coordinate more effectively in the coming year and continue questioning and pushing back against mass surveillance.

One participant commented that in some countries that are just coming on line, Internet will be accessed via Wireless spectra that are let by countries to mobile operators. He hoped that structural elements that support the current culture of surveillance will be eliminated as digital inclusion expands to more countries and that national governments will stand up for citizen rights to privacy.

Another participant noted that technology is increasingly being used for militarization, targeted assassination programs and disposition matrices. He feared that police forces in the US and beyond would continue in this direction. The hope is that the level of public protest against police militarization grows, and that the 2014 movements to stop racist policing will lead to lasting change and a reduction in structural discrimination against people of color and minority groups in the US and globally.

2) Balanced public and private benefits of (big) data

There is positive potential in big data, for example: tracing diseases, expanding financial services, predictive analysis and conflict prevention. However there has been growing concern over bias in big data and the potential for abuse, discrimination, privacy breaches and corporate exploitation of personally identifiable information. The hope for 2015 is that a balance will be struck around the collection, use and sale/sharing of these data, and that policies are put in place to push for collection of fewer data, better encryption, deletion of data after usefulness has expired, improved data privacy and better protection standards.

It is also hoped that there is movement toward individuals owning and bartering with their own data and having more of a say on how personal data are used. Currently, many revenue models are based on free services in exchange for personal data, and alternative models are needed. One hope is that there will be more clarity on exactly how companies are using and sharing/selling personal data, more awareness around privacy and a move towards participatory and balanced opportunities for people to knowingly provide certain data in exchange for free hardware or software.

Salon participants also hope that people will begin to vote with their online habits and stop using services that are exploiting their personal data, and that creative minds will develop revenue and business models that do not depend on selling private data. In addition, it is hoped that adoption of free, open source and encrypted software will grow, thereby helping to ‘re-decentralize’ the Internet.

Perhaps in 2015, the establishment of boundaries and some conditionality will create a win-win situation that would balance the issue of ‘power’ when it comes to the benefits of big data and individual rights to control how personal data are used. This could lead to better frameworks for humanitarian and non-profit organizations who find themselves in the difficult situation of being asked to provide and/or authorize the use of other people’s data. Lastly, third party, neutral organizations and entities may emerge that could hold or manage data and serve as data brokers for vulnerable groups, for example during crisis situations.

3) Ethical data and technology protocols and policies

As more NGOs set up data systems and host platform, more organizations are becoming ‘data holders’, yet many do not know the legal implications of holding data, according to a Salon discussant. Fears are that ‘meaningful’ and ‘informed’ consent will continue to be quashed with the advent of constantly changing technologies and that organizations will not have the capacity or wherewithal to keep up. Hopes are that more organizations will realize that they need to establish responsible and ethical data protocols and policies and will put the time and resources into proper training of staff and management regarding the risks of digital data collection, storage and use.

While it is seen as positive that donors are encouraging open data, geo-located data, and digital data collection, there are also fears that lack of understanding of the risks will lead to a data disaster that harms those whose data are shared and impacts negatively on those doing the sharing or funding the program that requires it. It is hoped that in the coming year, there is a higher investment in learning and guidance for donors, management, grant writers and frontline staff to achieve a better understand of how to protect people’s privacy and mitigate risk. Salon participants hope that in 2015  we will discover the sweet spots where the benefits of greater openness are balanced appropriately with the amount of risk experienced by those providing their data.

One participant noted that the politics and ethics of cellphone data record (CDR) analytics will be at the forefront in 2015 and the discussion will shift. To date, It’s been focused on the risks to individual privacy, yet the conversation is expanding to ‘group privacy’ and questions of power, empowerment, and data literacy. It is hoped that we will have an answer to the question: ‘What is an ethical approach to using cellphone data?’ by the end of 2015. It’s also hoped that the term ‘private sector data’ is challenged, since the data are actually individual data harvested by the private sector.

4) Greater inclusion of low-resource populations and of community groups

One lead discussant shared her hope that enterprises and entrepreneurs developing new initiatives would pay more attention and work more closely with populations that have fewer resources in 2015. Many large-scale enterprises are not willing to look at the humanitarian implications of new technologies until they’ve been tested in the ‘developed’ world, she noted. A hope is that the larger private sector technology companies will develop more technologies specifically aimed at benefiting low-income consumers rather than focusing first on higher-income consumers as they normally do.

Another hope is that the excitement of humanitarian organizations will rise to match the enthusiasm of communities around the world who are eager for new technologies. A fear is that humanitarian workers will shut down community enthusiasm due to a fear of the complex, assumptions that communities are ‘not ready’ for new technology, privacy concerns, and/or skewed media portrayal of some technologies, for example unmanned aerial vehicles (UAVs) – also known as drones.

Participants also fear that legislation will not foster inclusion in the case of some technologies. Though UAVs have been successfully used by some local groups for taking imagery during and following disasters, some governments are beginning to require pilot licenses for flying UAVs. Many small companies, community organizations and individuals cannot afford pilot licenses. One hope is that inclusive policies will enable community access to UAVs, and that these policies will be accompanied by community education around UAVs so that their use for community-based disaster preparedness and response is enhanced.

Other hopes include hardware improvements to allow 3D printers to become more affordable, faster and better able to serve mass needs rather than being limited to custom or small-batch manufacturing. Improved battery life, alternative power sources, and alternative networks were also mentioned as a key area in which to focus so that technologies become increasingly accessible to low-income or remote populations with little access to the grid or existing networks.

Lastly, participants hope organizations will focus more on understanding local habits and behaviors (for example, those around mobile money, remittances, and use of airtime minutes as currency) rather than parachuting in and setting up new systems based on something designed elsewhere.

5) A way out of the ‘innovation valley of death’

Participants at the Salon fear that the notion of ‘innovation’ will continue to be too technology focused and that innovation challenges would continue to incentivize some of the wrong things. Donors have been trying hard to fund risky innovations and to use ‘venture capitalesque’ models, said one discussant, and these may not be the right approach in our sector. Another noted that trendy innovation challenges tend to draw those who can do a lot with $50k, yet many of these smaller organizations and social entrepreneurs are not able to take their efforts to scale without broader partnerships with larger organizations or governments who have greater reach, yet innovation funding and grand challenges don’t seem to take this into account. A big gap in funding is the ‘innovation valley of death’ between ‘pilot project’ and ‘optimization at scale’ and Salon participants hope that in 2015 there will be better funding opportunities to support movement though that middle phase.

Fears include a continued donor tendency to see ‘innovation’ as something shiny and fancy rather than supporting new or combined approaches that implementors believe are the best for resolving a challenge. Some participants worry that programs and ‘solutions’ are being handed down and scaled simply because donors say so, rather than because they are really the best ways to address a particular problem. Given how difficult it can be to communicate why something is innovative, one discussant hoped that the field of ICT4D might join together and find ways to fund some of its own initiatives rather than being dependent on donor funding. This might allow implementors to think more about innovative processes and ways of working rather than shiny devices and implementing specific ‘solutions.’ The hope is that as a wider field, we can push towards innovation as process and practice, and achieve fundamental shifts in how we work and how we collaborate.

Scale was another topic Salon participants hope will be discussed more critically and re-imagined in 2015. The definition of scale requires a closer look because scale has different characteristics for different contexts and situations. The ‘black box’ between invention and optimization came up again, with one participant recommending this document which explores the space between these two stages in more detail.

6) More focus on monitoring, evaluation and learning

A discussant commented that the contribution of technology to goals within programs and projects is not well teased out or shared. She fears that our lack of sharing and learning in meaningful ways is holding back the sector. In addition, as noted here, it’s difficult when those working at the project level are asked to prove at the sector level what is working, where, when and why. Determining causality for a particular technology tool or process is complex and difficult – if not impossible — but the hope is that in 2015 we can develop better ways to understand the contribution of different ICT tools and platforms to development goals.

Another hope is that better local level monitoring of the Sustainable Development Goals (SDGs) will happen in 2015. The SDG global consultation process used social media to source input for the SDGs, and it will also be important to engage communities in monitoring and evaluating the results of efforts made to reach the SDGs.

One participant mentioned that technology is enabling new kinds of research and outreach to people that development agencies had no way of reaching before. Her hope is that new groups and more individuals, especially populations who are often marginalized, will be able to access services and support because technology helps to reach and connect them. In addition, her hope is that that social media will continue to enable like-minded people and organizations to find one another to engage and learn as peers. Another participant hopes for more institutional sharing and openness so that different organizations can work more closely and share their methodologies, processes and innovations without a competitive angle.

7) Greater humility

Finally, an overall hope for more humility from the ICT4D and wider development and humanitarian sectors was voiced. We heard things like: Let’s not sashay in…. Let’s stop parachuting products and solutions in…. When local people have their act together and are moving ahead, let’s not try to co-opt, own or control it…. Let’s change the paradigm and stop using the terms ‘developed’ and ‘developing’…. Let’s learn to better support and ask people what they need and if/how we can help…. Let’s listen…. Let’s get out of the way…. Let’s take a closer look at our privilege and power…. Let’s call each other out when we see power and privilege being abused…. Let’s work together to change our sector.

Yes, let’s!

 

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So, here’s a good post called “Dear White Protesters” from Tam who writes on Tumblr as Young, Gifted and Black. It’s aimed at white folks protesting the grand jury decisions on the Michael Brown and Eric Garner cases and in general at white people who want to be allies in the struggle against structural violence and discrimination against black people and racist policing.

Tam specifically talks about the protests that happened in Berkeley on December 6th, writing:

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I was so happy to read Tam’s post, because I was in Berkeley last week, too, and the protesters were assembled in front of the police station down the street from where I was staying. I went over there around 6.30 because I wanted to join in, and I was missing the protests in New York because of travel. At that point in the evening, the situation was peaceful. The cops were lined up in front of the police station in riot gear, and people were calmly standing around or sitting on the ground singing, “Which side are you on? Which side are you on?” Later, I hear, the protests got crazy and there were rubber bullets, tear gas, windows smashed with skateboards, and tasers.

As I arrived to the police station, however, it was people milling around, getting ready for a ‘die in.’ They started lying down in the street. And I was not sure what to do. I wanted to support the movement and guessed that I should also lie down. But the protest seemed a bit ‘off.’ I hardly saw a black person there. The sign saying “Fuck the Police” covering the body of a hipster white girl lying in the street felt about as real as when middle class white people rap along with the 1988 N.W.A. song by the same name. (OK, confession. I do that. But not in public, and not to make a statement.)

Anyway, the whole thing made me feel confused about what I and others were doing there, so I left, feeling that maybe I was just getting old. I felt like I was not doing enough, but I also felt unable to participate in something that seemed somehow false. As I walked over to the BART station to catch a train, I couldn’t help but notice the group of older black homeless men at the park a half a block away from the police station. I couldn’t help but think of the black man with a shopping cart that I witnessed police harassing earlier that week on a suburban side street in Berkeley. None of them were engaged with this student protest. And I couldn’t help but feel awkward for the protesters who in their zeal to protest, somehow seemed oblivious to their surroundings and their privilege.

It’s possible that later on the protest became different and more diverse, and in that case I will retract these words and feel better, I guess. But I was glad to read Tam’s post. I was having a hard time unpacking my own reactions to the Berkeley protest, and Tam’s analysis illuminated what was wrong. It’s important to have allies in all struggles, but allies need to learn to take a back seat, understand their role, and follow the lead of those whose struggle it is.

Tam gives advice on how:

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As Franchesca Ramsey also says: “An ally’s job is to support.” Watch her video (below) on how to do that, and read Tam’s full post for some good insight.

Ramsey’s 5 Tips for Being a Good Ally include:

1. Understand your privilege.
2. Listen, do your homework.
3. Speak up, not over.
4. Apologize when you make mistakes and learn from them.
5. Saying you’re an ally is not enough.

Lastly, a few months ago I read this post about Imani Henry and Equality for Flatbush, who organizes people (of all colors) in the community where I live around issues of gentrification, racial tension, and discrimination against black and brown people by law enforcement. Henry says many of the same things (read that whole article too – it’s really insightful).

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There are a lots of places for white people to listen and learn how to be better allies, and opportunities to put that learning into practice. Understanding our own privilege is a critical task, and it’s hard. These are all lifelong learning pathways, and as Ramsey says, we’ll make mistakes. It’s part of the process of changing and shifting the balance of power to a more just one. It won’t happen overnight, but we shouldn’t give up just because we feel awkward and uncertain.

So go to protests, get involved, know and exercise your rights to dissent and assemble, show solidarity. This movement needs everyone to get on board. Like Fannie Lou Hamer said: ‘Nobody’s free until everybody’s free’. But as white people, we need to think through our participation, join as allies, and avoid making it about us.

 

 

 

 

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I first attended PopTech in 2009, and I had very little idea of what I was getting into. I had never heard of “design thinking” and though I had been working with technology and social change, I was new to the wider field of “innovation.” So PopTech was pretty mind-blowing for me. I remember meeting a couple of guys from Frog Design early on, and I ended up kind of tagging along to what they were doing a lot of the time (they were very cool about it). It now cracks me up that back then I had never heard of Frog.

Though terms like “interaction design” and “user interface” and “human centered design” were brand new to me in 2009, I do remember being surprised that the idea of working to design things together with users was seen as innovative. Design thinking can be magical, but in many ways it looks a lot like participatory development. There were very few international NGOs attending PopTech in 2009, but clearly it was a space where NGOs could learn a LOT and where grassroots and community centered organizations could share their knowledge and experience with community engagement and participation. (I’m glad to see that “hybrid” is the topic for 2015, and I hope that more of that kind of hybridization happens!)

I’m pretty sure I’ve come a long way since 2009. I’m no longer very impressed by product inventions – I’m more excited when someone is able to innovate through a whole cycle, rather than just invent a product. And that process requires a lot of thought to things like logistics and ecosystems.

Wikipedia says it well:

Innovation differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.

But that’s another blog post….

So, what did I learn at PopTech 2014*?

I like humility. The stage is a hard thing to manage for some people (including myself). I noticed this time around at PopTech that I didn’t pay as much attention to the super polished speakers and the ones with lots of inspirational quotes. The theme was “rebellion” and I liked the people who didn’t necessarily think of themselves as rebels, but who were just doing their thing. I liked hearing the stories from those who seemed less accustomed to the stage, who didn’t have a Ted-Style hero story, and who seemed a bit uncomfortable in the limelight. When it comes to social change, I believe that humility is a key ingredient. Being true to a mission through and through is critical whether you are working in a non-profit or as a social entrepreneur. It was great to see folks on stage who are living their ethics through their work.

Peter Durand’s illustration of Anil Dash’s talk.

I like ethics. Speaking of ethics, I also liked the talks that emphasized the hard questions around leadership, reflection, agency and privilege. A big shout out to Anil Dash, Parker Palmer and Courtney Martin for that. Their time on stage emphasized the importance of the values behind what we do, the problem with egos (both in Silicon Valley and in social impact work) and the way egos get in the way of social impact and progress. Palmer also talked about contemplation, and that it’s not necessary to do meditation to be contemplative. (This is great news for me as I have a hard time with yoga and sitting still in general, and things like capoeira and running work better for me to clear my mind.)

Good facilitation is like good user interface design. I ran into Matt, one of the ‘design’ folks I met at PopTech 2009. I loved how he explained working on a user interface for Xbox: “You have to anticipate the users’ needs and be there for them when they need help, and then get out of the way as soon as possible.” It sounds a lot like good facilitation – whether of a workshop, a community development process, or learning – and maybe even a little like good parenting of teenagers.

It’s OK to take time out for yourself at a conference. At my first PopTech, since I felt out of my element, I felt awkward when there were times I was standing alone with no one to talk to.  Perhaps thanks to all the books and articles on introverts and extroverts over the past few years, this time around I realized it was ok to sit out sometimes (I’m a bit of an introvert). So at this PopTech, I purposely found time to sit by myself for a few minutes to think, or to go for a walk or a hike and to just be on my own or be a bit quiet for a while to regenerate. It made the socializing more enjoyable and helped me to keep my mental and social balance.

It’s OK to not ask people what they do. One of my favorite conversations at PopTech was on the way home from the closing event, on the bus. I was out of energy and tired of hearing my own voice, so I just asked the person next to me to please not ask me what I did or where I was from, and could we just have a normal conversation? Luckily I was sitting next to Peter Durand, (master illustrator) and we had an amazing chat about all sorts of things, including what we both did, but in a much more roundabout way.

It’s OK to chuck the elevator speech. In addition to getting tired of hearing my own voice, one of the reasons I dread the “what do you do” question is that I don’t exactly know how to explain what I do. I tend to change my explanation according to whom I’m talking with. Not to mention, I do a ton of things, and they are hard to explain, so I am always looking for an entry point that might resonate with the person rather than a one liner. It was great to hear Courtney Martin talk about the idea of a “portfolio career” as something her mother had and something that she has as well. A portfolio career is when what you do doesn’t fit on a business card because you do so many different things, or because there is not really one description that fits all the things you work on. I love this – as it felt like permission to never try to come up with an elevator speech again.

It’s OK to have a vocation rather than a job. Another point that resonated with me was the point about having a vocation over having a job. There has been plenty of debate in the development community about this, and I always land on the side of development work and community organizing being a vocation, not just a job. Some say that development work should be seen as a profession, and it doesn’t matter how development workers live outside of the job, but I’ve never been comfortable with that idea. I believe that values, ethics, and ego need to be in check and well-aligned if a person wants to get involved in socially oriented work. Vocation goes further than a job, and it’s a combination of the set of values and beliefs you bring to your life’s work. It’s what you do because you just can’t not do it, as Palmer noted.

It’s OK to go to a conference just to learn and connect (but it has to be the right conference). Attending something like PopTech is luxury – I’m well aware. If you are trying to convince someone to pay for a conference, normally you have to justify it with some goals or “return on investment.” But when I go to conferences with specific goals in mind, or when I’m told to go anywhere with an “ask,” I tend to leave empty handed after some awkward interactions. When every conversation is seen as a way to “get something” I tend to be stressed, and every interaction feels engineered rather than natural. I end up with much better results when I go without an agenda and when new ideas form together with someone else based on an authentic conversation or experience. Because PopTech is the “right” kind of conference for learning, and it’s set up to help people make real and in depth connections, it’s fine to go without any agenda other than learning, sharing ideas, and meeting people.

So once again, tons of learning at PopTech and above all, great people and connections. I hope I can make it back sooner than in another 5 years!

*and this will all probably sound incredibly naive when I read it in 2019…

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Our Technology Salon in New York City on Oct 7 focused on the potential of games and gamification in international development work. Joining us as lead discussants were Asi Burak (Games for Change), Nick Martin (TechChange), and Craig Savel and Stan Mierzwa from Population Council.

TechChange is a social enterprise that uses principles of gamification on its online education platform to incentivize learners to participate and interact. Games for Change has been around for 10 years, working on convening events and festivals about games for social change, curating and sharing these kinds of games, producing games in an effort to mainstream social issues, and providing strategy support for games. Population Council is using personalized avatars (participants select skin color and tone, weight, dress, piercings, and sexuality) to encourage US youth in low-income settings to provide health data through online surveys.

The three discussants provided background on their programs, benefits of gaming and gamification, and challenges they are facing. Then we opened up to a wider discussion, whose main points are summarized here:

Public perception about games is mixed. Some people believe in the potential of games for a range of goals. Interest in gaming in the field of development is growing quickly – but many organizations rush into gaming as a ‘silver bullet’ or trend and do not fully understand how to go about integrating game theory or creating games. Others believe games are shallow and violent and cannot be used for serious work like education or development.

More nuanced discussion is needed to distill out the various ways that games can support development. “The conversation needs to move from ‘why would you use games?’ to how can you use games? How do you succeed? What can we learn from failure? What methodologies work and what are the good practices? Games for Change is working on a typology report that would outline what games can do, when, where and how. The organization is also working to define how to measure success for different types of games. A learning/educational game is very different from an awareness raising or a behavior change game, and approaches need to reflect that fact.

Data extraction was one concern. “Are we just creating games so that we can extract and use people’s data? Or so that we can shift their behaviors from one thing to another?” asked a Salon participant. “Why not co-create and co-design games that provide benefits to the players and their communities rather than extracting information for our own purposes? Where are the games that encourage two-way conversations with authorities or NGOs? How can we use game theory to open up these discussions to make for more transparent conversations?”

Games by their very nature are more participatory than other media, others felt. “Traditional media are top down and linear, providing a scripted story that someone designed for us and where we have no choice as to the consequences. We can’t change the path, and there is one beginning and one end. But games are about participation and feedback. People surprise us by how they play our games. They get takeaways that we didn’t anticipate. At the same time, you can glean a lot of information about people from how they use, play, and move through games. So games are also very good for collecting information and evaluating people and their behaviors.”

(Co)-creation of games is indeed happening all over the world. Rather than create games in New York or DC, there are huge opportunities for working with local developers to create games that resonate with local audiences and communities. Some organizations use open source, free software such as Scratch, a game making software that even children are using to create games. “In Colombia, we used Scratch to engage kids who were going to Internet cafes and just doing emails and chatting. We trained the kids in 30 minutes and they learned to program in blocks and to do animations and make games,” reported one Salon participant.

Games and gamification resonate with all cultures because they stem from play, and all cultures play. There are cultural differences however that need to be considered, and even more important may be aspects like gender barriers, urban/rural differences, and access to the technology and platforms on which digital games are played. In rural Uganda, for example, one organization is using gaming in an online learning program with 3000 pharmacists to train them on how to use a new rapid diagnostic test for treating malaria. The gaming was not a problem, as the group was well versed in gaming concepts. The challenge was teaching the group to use computers. It’s likely that fewer women and girls game in some contexts because of their lower access to technology, lack of time, cultural/gender barriers.

Photo sourced from: Do Something, on http://mashable.com/2012/12/20/dosomething-texting/

Moving games to mobile may help reduce technology barriers. SMS gaming has been quite successful in some cases. One example cited at the Salon was DoSomething.org who created an SMS-based game around teen pregnancy that girls and their boyfriends could sign up for. They would receive texts from “the baby” asking for a diaper change, food, and other things, and this helped them to understand what having a baby might be like. The game was very social and engaged both males and females.

Building on existing viral trends was another suggestion for making better use of gaming. “The most successful and fast-spreading services over mobile seem to be horoscopes and tips. For example, viral spread of a game where someone records their voice, the app scrambles it, and they send it to their friend, is huge right now. How can we harness and try to better understand the potential of those types of threads in the communities where we are working?” asked one Salon participant. “In addition, there is an explosion of things like gambling games in China. What could development organizations do to tap into trends that have nothing to do with development, and piggyback on them?”

Balancing fun/games and learning/impact was another challenge or organizations using games. Some media houses are taking documentary films about serious issues and making them interactive through games so that people can engage more deeply with the story and information. One of these puts the viewer in the shoes of an investigative journalist working on a story about pirate fishing off the coast of Sierra Leone. “The challenge is balancing the need to tell a linear story with people’s desire to control the action, and how to land the player at the end point where the story actually should end.” The trade offs between greater interaction vs staying true to the story can be difficult to manage. Likewise, when using game theory in education, the challenge is balancing game play with the social issue. “We need to figure out how to reward for quality not quantity of participation when using gamification for learning,” said one Salon participant, “and figuring out how to avoid making the game the whole point and losing the learning aspect.”

What about girls and women and gaming? The field of gaming has traditionally appealed to men and boys, noted some, but what is behind this? Some Salon participants felt this was in part because of biological differences, but others felt that we may be playing into stereotypes by thinking that men like gaming and women like social media and communication. One study (by Matthew Kam), for example, notes that when girls in India were given mobile phones on which to play a literacy game, their brothers would often take the phones away and parents would not intervene.

Women are gaming – a lot! Statistically speaking, in the US and Europe, women are now around 50% of gamers. There is a big gap in terms of women game developers, however, and the gaming field is struggling intensely with the balance shifting to a more equal one between men and women.This has erupted into a controversy called ‘GamerGate’ that is rocking the gaming industry and provoking a heated (and often ugly) conversation. “Women who game and who develop games face an incredible amount of harassment online and in person because they are a minority in their field,” commented one Salon participant.

Few game developers are women. “Only 10% of game developers are women,” noted one Salon participant. “There is a lot of discussion in the sector on misogyny. If you play any of the more popular games, the main characters are always men.  Outspoken female developers talking about more inclusive games (as opposed to shooting games) have been targeted and harassed.” (See the recent backlash against Anita Sarkeesian). There is a sense from some male game developers that women developers are entering into a space and taking something away from it. An upcoming film called “GTFO” documents the situation. Though there are changes happening in the independent gaming sector and women are playing a bigger and more vocal role, this has not yet hit the mainstream. Until that happens, said one Salon participant, we will continue to see a lack of representation and agency of women in games/gaming similar to that which we see in the Hollywood movie industry. (See the Geena Davis Institute’s research on gender bias in the film industry.)

Can games reach low income gamers in ‘developing countries’? Much of the gaming dynamic will need to adapt if we want to reach lower income populations. Likely this will happen through mobile, but in places like Kenya and India, for example, people have mobiles but don’t download games. “It may take 5-10 years before people everywhere are downloading and playing mobile games,” said one Salon participant. In addition, there is a lot of work to be done on business models and monetization so that these efforts are sustainable. “People love free things. And they are not used to paying for things in the digital space.” In the meantime, analog games can also be hugely beneficial, and many organizations at present are using more traditional games in their work.

What would help organizations to work more with games and gamification? Areas for further exploration include:

  • Stories of surprise wins and successes
  • More evidence and analysis of what works and where/why/how/when/with whom
  • Better understanding of free content and business models and sustainability
  • More evidence that games contribute to learning, literacy, numeracy, behavior change (eg., studies like this one)
  • Better understanding by donors/organizations of the wider ecosystem that goes into creating a successful game
  • Funding that includes support for the wider ecosystem, not just funding to make a game
  • More work with local developers who are proficient at making games and who understand the local context and market

As a starting point, Games for Change’s website has a good set of resources that can help organizations begin to learn more. We’re also compiling resources here, so take a look and add yours!

Thanks to Nick, Asi, Stan and Craig for joining as lead discussants, and to Population Council for hosting the Salon!

If you’d like to attend future Salons, sign up here!

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It’s been two weeks since we closed out the M&E Tech Conference in DC and the Deep Dive in NYC. For those of you who missed it or who want to see a quick summary of what happened, here are some of the best tweets from the sessions.

We’re compiling blog posts and related documentation and will be sharing more detailed summaries soon. In the meantime, enjoy a snapshot!

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Our August Technology Salon in New York City (TSNYC) was a stimulating and deep discussion on whether ‘girl advertising’ detracts from girls empowerment. The topic surfaced after a Facebook conversation about the rise in commercials about girls and women’s empowerment such as Always’ “Like a Girl,” Verizon’s “Inspire her Mind,” and Pantene’s “Stop Saying Sorry.” There are mixed feelings about what these ads accomplish for girls and women, and whether their commercially driven motivations are actually helping to achieve gains for girls in the US and elsewhere.

Some of the key points raised at the Salon included:

Participatory media vs slick, overproduced ads. When it’s participatory media with children and youth making choices about what is being said, shot and edited, it’s one thing. It feels authentic, said one Salon participant. “But the current spate of ads tend to show a very ‘produced’ girl, wearing make-up, feeding into stereotypes about beauty, talking to a screen and selling a product or a brand.” These ads may feel inspiring to people watching, but are they actually ‘empowering?’ The underlying message of many of these ads for girls is still often sex, beauty and/or sexual attractiveness.

Surface rather than deeper change. One discussant pointed out that companies making these empowering girl ads on the one hand are making misogynist NFL ads on the other. If a company really wants to do something for girls, it should be a holistic effort that permeates all its advertising, she felt, not just a slick ad for girls and business as usual with everything else. Making girls feel better about themselves is one thing, but it’s not enough. Girls may say they prefer ‘Goldiblox’ to ‘Barbie’ but the toys are still plastic consumables, and they are still pink, as one participant noted. “Girls need to build confidence at a deeper level,” said a youth participant. “Rather than just providing a one-way ticket to solving a simple problem, we need to go deeper, because the problem does not have just a single cause.” In addition, as other participants called out, much of the change being pushed by ads is shallow change, when what is really needed is systemic change. “Have you really addressed structural injustices and inequities with these one-off actions and campaigns? Do these simple narratives really help? Or are they a distraction?”

Are we conflating empowerment and consumerism? These girl-focused ads encourage girls that we work with to spend money that they don’t have, commented one Salon participant. Are we supporting girls’ assimilation into corporate consumerism or are we trying to change the status quo for girls who have been traditionally left out? “Girls we work with have issues with lack of access to housing, education, a living wage. These ads encourage them to spend money that goes back to corporations, and we don’t know what the corporations are doing with it. Are they supporting militarization of the police? Are they lobbying to cut sex education or planned parenthood funding?” Often the topics addressed in these ads, she noted, are the tip of the iceberg. “We see ads about teen pregnancy, but we don’t see work that addresses its underlying causes.” Addressing underlying causes, many in the room felt, would be the truly empowering work.

Higher visibility of girls’ issues is unintentionally causing problems. The increased presence of girls in the media and in NGO advocacy campaigns was initially very helpful, but some commented that it is becoming a problem. “Donors think that there is a higher level of investment in programs that directly impact on girls, which is not necessarily the case. Often the investment is made in branding or social media rather than in concrete programming that supports girls with real assets and skills.” This has meant that some donors are reluctant to fund programs for girls, because they think the topic is over-saturated. In reality, there is a lot of talk and media but not enough on-the-ground support.

Being a girl in 2014…. In addition to the funding challenges, some research has shown that in the US, girls as young as 7 and 8 feel that they “cannot drop the ball on anything now.” The empowering visions of girls can make them feel that they are expected to do and be everything, and to solve all the world’s problems on top of it all. At the same time, on social media such as Facebook research shows that girls tend to downplay their intelligence and up-play their fun and sexiness, because media bombards them with messages that on top of being successful at everything, they are also supposed to be cute, carefree, and sexy.

What about boys and men? The higher visibility around girls can lead to a marginalization of boys and men from gender work, commented some Salon participants, as it sets up a boy vs girl dynamic. Though for advertising, binaries tend to work, in the wider scheme of things, these issues are very complex and binaries are not helpful. If we are looking for change an empowerment, boys and men also need to be part of the equation and gender should be a more holistic approach, not only focused on girls. “Working with both boys and girls is more empowering for everyone,” said one participant. When boys feel threatened by girls it just creates more conflict. “We need to empower boys by teaching them about girls and gender dynamics,” because both boys and girls are affected by gender stereotypes.

Ads by their very nature simplify complex issues. Ads are simplified because of how they need to be packaged, especially now in the day of social media, as one of the youth Salon participants pointed out. “People take a simplified message and create their own meaning out of it, without really understanding the complexities. Then they share the ad around and feel like they’ve done their part. They think an ad is fully informing them and this is dangerous. These ads don’t really feel empowering for me, it’s just an upswing in ads for teenaged girls and in media targeted at my age group. The ads are just one more thing that’s shared on Facebook. So it’s like someone else packages ideas for you, you share them, and you move on.” Another participant agreed, yet added that ads can open the door to a conversation about something larger that can be followed with more nuanced discussions.

Ads are ads. They are not CSR. Companies are not really interested in empowering girls with these ads, pointed out one participant. These are not Corporate Social Responsibility (CSR) ads; they are marketing ads. Another participant added that “many of these campaigns are run by very smart, high-powered women. They do want to see high-powered versions of girls, and they also want to sell their products or their brands.” The income from the ads does not go into social programs; it’s revenue, noted another participant. CSR managers then have the job of advocating internally so that some of the revenue does go towards these types of causes, but it’s not a given. CSR staff work to encourage corporate leadership to allocate some of the funding into programs that have an impact on girls’ lives. Consumers should also be doing their homework and finding out what is happening with different campaigns. Companies want to make employees, customers, and investors/their boards happy. Consumers should pressure corporations to do more than just ads, and to do something that reaches farther. Corporate mandates are totally separate from Foundation mandates, as one participant pointed out. “It’s up to people like us who care about these issues to bridge the gap, to have these conversations in the board room, with management and leadership, with PR staff.” “How can we increase transparency about what these companies invest in,” asked one participant. This is important not only for CSR budgets and ‘girl issues’ but for companies overall.

Starting with the delivery system is a problem. Rather than starting with a solution – an ad, a technology, a delivery system – we should start by picking the group or population where we want to make a difference and then decide what is the best way to go about it, commented one Salon participant. “What does success look like for girls? What do girls themselves what to do, to be? Empower is a vague word. If you substituted ‘farmer’ for ‘girl’ you’d never get away with some of the mystical pronouncements that we hear now about girls. Do you ever hear people saying ‘Ah, farmers… I just feel so alive and so inspired when I meet them! They can change the world!’ Probably not. And much of the rhetoric around girls is just inspiring language that doesn’t actually help girls to achieve their goals. We’ve swallowed the language of the current delivery system. We now measure success in terms of retweets, likes, social media campaigns and putting out manuals and guides. We need to push back and ensure that the money goes to girl programs on the ground.”

Using media for behavior change is a science. Others, however, felt that there was a role for behavior change communication (BCC) done in a scientific way and with solid measurement of impact. Activism and advocacy are different approaches than behavior change, commented a participant. Likes and tweets can be measures of activism, awareness and advocacy. But for behavior change, we need to go deeper. Well-targeted behavior change communication starts with strong, solid research into what drives behavior. There are different categories – knowledge is the first one. But most times, it’s not lack of knowledge that prevents people from changing behavior. More often, it’s attitudes, social norms, and lack of social support and self-efficacy. A well-defined campaign should isolate what will make change and the communication piece should speak to that very specific change. It’s also critical to understand the audience and what will move them to action – for some girls it will be a strong aspirational role model, for others it will be real-life women and girls. Formative research helps us understand what will work with a particular audience.

How are we measuring impact? People are measuring the number of tweets from the general public and calling it impact, rather than measuring indicators of real change for girls themselves. “Attention is being placed on media impressions, tweets, hashtags,” said one discussant. “We measure hollow metrics about the giver rather than measuring the impact on the ground, on the lives of the people we say we are supporting or helping.” She went on to cite some very well known campaigns where the only impact reports were media hits, but no available reports track what happened with funds raised, or with ‘awareness’ and how it translated into actual change. “Is it enough to show women in empowering ads,” asked one participant. “There is a disconnect between advocacy and messaging and measuring impact,” said another person. Within organizations, some digital teams are very good at showcasing to management how many Facebook likes and tweets they get, and this distracts leadership from looking at more impactful efforts on the ground. It allows these shallow campaigns to take funding away from the more solid programmatic efforts that work directly with girls and their families and communities to address underlying causes, and to build skills and assets and enabling environments for girls to succeed.

Equality vs liberation. Boiling complicated intersectional analyses down to an ad that can only carry a single message is complicated and having an equal number of male and female board members does nothing for women who are not operating at these high levels, said one participant. “I have so much I want to say about all this!” she added. “Where are the transformational campaigns? None of our organizations or brands or corporations has enough money individually to do a campaign that would really create structural, systemic change. Even the Ms. Endowment has only $35 million and it’s not enough. We are all competing in the market. How can we collaborate and converse with one another to do something bigger and better. How can we work together to really shift things? What if we came together and only took money from corporations that did something like have a certain percentage of women on the board plus ads that show positive images plus funnel funding into good programs on the ground? How can we hold companies accountable? How are we measuring success?” Another person commented “Many corporations feel that we are lucky to have their money.” She wondered how we can build strength in our numbers and work together as a more solid front.

It’s not one or the other…. In closing, one participant pointed out that there were multiple conversations happening in the room, because those of us working on gender and girl issues are fighting the good fight on multiple fronts. “Work on the ground is one thing. Work at the global policy/advocacy level is something else. And then there is work with the private sector and the public as well,” she said. “We all have different strengths. How can we connect in more meaningful discussions on it all? How can we flag issues that need consideration so that we are all contributing to a wider goal?” Further conversation and joint work could help to address some of the challenges that those in the room are facing. Many participants wished for a follow up conversation to take the ideas a step further, and the topic of engaging boys and men was brought up as something that needs more work.

So, do girl ads detract from girls’ empowerment? According to the majority of Salon participants, yes, in many cases they do. But there is potential to integrate these kinds of ads into wider, more effective efforts to push for systemic change that involves both boys and girls, works at various levels, and demands greater corporate accountability and better measurement of results.

What should advertisers do, then? [Adding this today (Aug 26) after a request for some recommendations for advertisers]

  1. Be consistent. Look inwardly. Don’t be all ‘girl empowering’ on the one hand and then be all misogynist on the other hand with everything else that you do.
  2. If you’re making revenue from girl empowerment ads, then do something with the money that actually supports programming that is proven (evidence-based) to make a real difference to girls in their daily lives or support policy work that help girls advance.
  3. If you’re really about girls’ empowerment and want to work on behavior changes that benefit girls at a widespread level, then look at some of the behavior change science approaches that can help you to plan campaigns that get people to move beyond a) feeling inspired and b) gaining knowledge to c) actually acting and changing their behavior….
  4. A combined effort that works at multiple levels (ads that are well researched and directed, policy changes that support girls and women, and work on the ground that provides girls with skills and helps them build assets) would be a better way to approach girls’ empowerment, if indeed advertisers do want to help empower girls.
  5. Stop commodifying everything and putting more pressure on girls and women to be and do everything. Use some of the power and expertise of creating and motivating people through brands and advertising to support social change that has nothing to do with buying more stuff.

****

For more background reading, see our crowdsourced list of ‘girl ads’ and commentary about girl ads.

Thanks to those who contributed to the Salon topic idea and preparation (especially Eva Kaplan, Karen Cirillo, Clare Ramirez-Raftree, Lina Srivastava and Greta Knutzen) and to ThoughtWorks for their generous hosting!

If you’d like to attend a future Salon in New York, Washington DC, San Francisco, London, Toronto/ Ottawa or Nairobi, sign up here to get on our email list!

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If you’ve been reading this blog regularly, you’ll know that I have a strong connection with El Salvador where I lived during the decade of the 1990s. Every so often I get nostalgic or something triggers me and I get the urge to write about those days or how they still impact on me and my kids. The Central American child migration situation is in the news every day now, with varying explanations and huge amounts of political manipulation, so it’s something that’s been on my mind a lot lately.

I migrated to El Salvador for love in 1991 and back into the US with my kids in 2001 to get out of a country that was increasingly sinking into terrifying violence and where I could not envision a future for myself or my kids. The very week we left El Salvador, the 9-year-old son of a man who owned a small mechanic shop (eg, not someone who was uber wealthy) was kidnapped and then killed by his captors when the police attempted to rescue him. My son Daniel was also 9 at the time.

Still, leaving El Salvador was the hardest decision I’ve ever made — and I had a plane ticket, family support in the US, spoke the language, had a job, and already had US citizenship, as did my kids. I cannot imagine sending my children on their own, by foot. I cannot imagine having to make the choice between the known day-to-day violence of one kind and the potential yet very real violence of another.

My ex-husband made the journey into the US in the early 1980s when he was 18. It took him four months to make it. He tells of hunger, of sleeping outside, of looking for short-term work in Mexico to replace the money that the police had stolen from him, and being chased through the fields by a man with a machete. He traveled with the clothes on his back and not much else. The heartbreak and fear involved in a decision to send a child on that journey alone is something I can’t fathom. But I know that El Salvador is no place to try to raise children right now either. Even in the 1990s, every time I left the house I wondered if I would return that evening or if I might be caught up somehow in the senseless violence that runs wild in the country. It’s something you learn to live with, and you don’t realize how stressful it is until you wake up somewhere where you feel safe.

Our decision to migrate back to the US continues to be difficult sometimes, as I wrote in this post about my daughter’s experiences dealing with family separation. It’s never easy for families to be separated, and it enrages me when the family bonds, of “others” or of “the poor” are imagined to be less strong or less meaningful than those of more privileged people or of the current citizens of a particular country. Sending a child to walk across a desert is not a decision parents make lightly. Why do people seem to understand that when it’s the “Lost Boys of Sudan” and not when it’s children of Central America?

Yesterday, my son Daniel wrote about his experiences for a newspaper called Brasil do Fato, where he’s interning for the next 3 months as part of a human rights grant he received from his university. He doesn’t elaborate about his childhood in El Salvador in this version, but his original version talked about the joy of growing up in the Barrio where we lived, playing in the alley and the rubble of an abandoned building down the road, and how things have changed since then.

Daniel’s piece gives a quick history of the US’ involvement in Central America and why it’s not an isolated issue, free of history and a broader global context. He also reflects on “how much a person’s fate is determined by the country and family into which they are born and where they fall in the order of social forces that structure the world.” It’s something he understands well, because he’s had the best of his two worlds.

Here’s the original article published on July 24, 2014, in Brasil do Fato (in Portuguese), and I’ve pasted in an English translation here:

Human Rights here and in the wider world

by Daniel Ramirez

I am Salvadoran, on my father’s side. Which means that I share, at the very least, a common history and memories of life in a Salvadoran barrio. In the barrio, I grew up alongside many children living in very difficult circumstances, just like the children who are seeking to flee the country today.

Our lives, however, turned out very differently. I am privileged to be a college student at the University of Chicago, and currently in São Paulo working as an intern for Brasil de Fato thanks to a grant from my school’s Human Rights program. This highlights for me how much a person’s fate is determined by the country and family into which they are born and where they fall in the order of social forces that structure the world.

Throughout the 20th century — especially after 1932 when the Salvadoran government put down an attempted peasant insurrection led by the Partido Socialista Centroamericano, killing up to 40,000 indigenous people in a massacre known as “La Matanza” — economic tension between the Salvadoran oligarchy and its working classes continually increased.

This conflict hit a high point during the global economic crisis of the 1970s, and in 1979 an attempted coup d’etat sparked the Salvadoran Civil War. The United States saw this as an opportunity to ensure communism would not take root in El Salvador, as it already had in Nicaragua, and funded the Salvadoran military’s campaign against popular resistance. On the left, the guerrilla militia named Frente Farabundo Martí para la Liberación Nacional (in honor of Farabundo Martí, the leader of the 1932 insurrection) was organized to fight for the Salvadoran people.

It was a brutal war that lasted until 1992. Thousands were killed and human rights were grossly abused on a massive scale. To escape this, many Salvadorans migrated to the United States, including my dad who escaped to the US in the early 1980’s. In 1990, my dad was deported back to El Salvador, and my mom went with him.

I lived in El Salvador until I was nine, then I moved to the United States with my mom and sister.

Since I left, I’ve gone back to visit El Salvador once every couple of years. Now, my old friends have grown up. They work hard for little pay and already have families, and we’ve grown apart. There are still kids hanging out outside, but they’re older, and it seems to me like the character of their activities has become more serious.

The barrio has changed. It now “belongs” to the 18th Street gang. There’s more violence around, some of it between rival gangs, and my dad tells me to be careful who I talk to. The kid who lived directly across from us back in the day was shot and killed along with his mother right in the alley in front of my old house. If I’d been born ten years later, my childhood would not have been the carefree, playful existence that it was.

Violence, Hope and Reality

This is the type of social climate that is causing children to leave for the United States. And if we follow the chain (if not totally causal, then at least telling) from US military funding, to an intensified civil war, to refugee migration, to Los Angeles gangs, to deportation and finally to the pervasive power of gangs throughout El Salvador, Guatemala and Honduras, we can see how much current migration into the US from Central America has been shaped by the United States’ influence.

Right now, on the United States’ side of the US-Mexico border, thousands of children are arriving at immigration detention centers, most looking to escape violent conditions in their home countries. Meanwhile, President Obama is looking for the power to deport them as quickly as possible, intending to send Central Americans the message that the US will not aid immigrants arriving en masse to its borders, even if they are children.

United States foreign policy in Latin America extended and fueled a brutal civil war in El Salvador. Its domestic treatment of immigrants, refugees and low income communities bred gangs who then committed crimes and who then were deported back to a Central American economy and society that had no room or place for them to reintegrate in a healthy manner.

The United States is a major historical cause of the current influx of child immigrants. It would be just for United States society to take collective responsibility for the harm it inflicted in the past, and do what it can to help remedy the crisis in Central America. But, as can be seen by looking at how United States society treats its African-American community, as a country, it is not very good at taking responsibility for past crimes.

Why I’m Here

Now, I’ve come to Brazil with a critical eye in order to understand the interconnections between my Salvadoran barrio, my experiences in the United States, and the periphery and the social movements in Brazil, specifically in São Paulo, where I’ve come to live these three months.

I hope to see how diverse groups of people organize to fight for themselves. My goal is to consistently articulate my insights, and track the progress of my thinking on the theme of human rights. I’m not sure where this project will go, but I’m excited to go along with it and take it wherever it leads.

 

 

 

 

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