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Archive for the ‘youth media’ Category

Our August Technology Salon in New York City (TSNYC) was a stimulating and deep discussion on whether ‘girl advertising’ detracts from girls empowerment. The topic surfaced after a Facebook conversation about the rise in commercials about girls and women’s empowerment such as Always’ “Like a Girl,” Verizon’s “Inspire her Mind,” and Pantene’s “Stop Saying Sorry.” There are mixed feelings about what these ads accomplish for girls and women, and whether their commercially driven motivations are actually helping to achieve gains for girls in the US and elsewhere.

Some of the key points raised at the Salon included:

Participatory media vs slick, overproduced ads. When it’s participatory media with children and youth making choices about what is being said, shot and edited, it’s one thing. It feels authentic, said one Salon participant. “But the current spate of ads tend to show a very ‘produced’ girl, wearing make-up, feeding into stereotypes about beauty, talking to a screen and selling a product or a brand.” These ads may feel inspiring to people watching, but are they actually ‘empowering?’ The underlying message of many of these ads for girls is still often sex, beauty and/or sexual attractiveness.

Surface rather than deeper change. One discussant pointed out that companies making these empowering girl ads on the one hand are making misogynist NFL ads on the other. If a company really wants to do something for girls, it should be a holistic effort that permeates all its advertising, she felt, not just a slick ad for girls and business as usual with everything else. Making girls feel better about themselves is one thing, but it’s not enough. Girls may say they prefer ‘Goldiblox’ to ‘Barbie’ but the toys are still plastic consumables, and they are still pink, as one participant noted. “Girls need to build confidence at a deeper level,” said a youth participant. “Rather than just providing a one-way ticket to solving a simple problem, we need to go deeper, because the problem does not have just a single cause.” In addition, as other participants called out, much of the change being pushed by ads is shallow change, when what is really needed is systemic change. “Have you really addressed structural injustices and inequities with these one-off actions and campaigns? Do these simple narratives really help? Or are they a distraction?”

Are we conflating empowerment and consumerism? These girl-focused ads encourage girls that we work with to spend money that they don’t have, commented one Salon participant. Are we supporting girls’ assimilation into corporate consumerism or are we trying to change the status quo for girls who have been traditionally left out? “Girls we work with have issues with lack of access to housing, education, a living wage. These ads encourage them to spend money that goes back to corporations, and we don’t know what the corporations are doing with it. Are they supporting militarization of the police? Are they lobbying to cut sex education or planned parenthood funding?” Often the topics addressed in these ads, she noted, are the tip of the iceberg. “We see ads about teen pregnancy, but we don’t see work that addresses its underlying causes.” Addressing underlying causes, many in the room felt, would be the truly empowering work.

Higher visibility of girls’ issues is unintentionally causing problems. The increased presence of girls in the media and in NGO advocacy campaigns was initially very helpful, but some commented that it is becoming a problem. “Donors think that there is a higher level of investment in programs that directly impact on girls, which is not necessarily the case. Often the investment is made in branding or social media rather than in concrete programming that supports girls with real assets and skills.” This has meant that some donors are reluctant to fund programs for girls, because they think the topic is over-saturated. In reality, there is a lot of talk and media but not enough on-the-ground support.

Being a girl in 2014…. In addition to the funding challenges, some research has shown that in the US, girls as young as 7 and 8 feel that they “cannot drop the ball on anything now.” The empowering visions of girls can make them feel that they are expected to do and be everything, and to solve all the world’s problems on top of it all. At the same time, on social media such as Facebook research shows that girls tend to downplay their intelligence and up-play their fun and sexiness, because media bombards them with messages that on top of being successful at everything, they are also supposed to be cute, carefree, and sexy.

What about boys and men? The higher visibility around girls can lead to a marginalization of boys and men from gender work, commented some Salon participants, as it sets up a boy vs girl dynamic. Though for advertising, binaries tend to work, in the wider scheme of things, these issues are very complex and binaries are not helpful. If we are looking for change an empowerment, boys and men also need to be part of the equation and gender should be a more holistic approach, not only focused on girls. “Working with both boys and girls is more empowering for everyone,” said one participant. When boys feel threatened by girls it just creates more conflict. “We need to empower boys by teaching them about girls and gender dynamics,” because both boys and girls are affected by gender stereotypes.

Ads by their very nature simplify complex issues. Ads are simplified because of how they need to be packaged, especially now in the day of social media, as one of the youth Salon participants pointed out. “People take a simplified message and create their own meaning out of it, without really understanding the complexities. Then they share the ad around and feel like they’ve done their part. They think an ad is fully informing them and this is dangerous. These ads don’t really feel empowering for me, it’s just an upswing in ads for teenaged girls and in media targeted at my age group. The ads are just one more thing that’s shared on Facebook. So it’s like someone else packages ideas for you, you share them, and you move on.” Another participant agreed, yet added that ads can open the door to a conversation about something larger that can be followed with more nuanced discussions.

Ads are ads. They are not CSR. Companies are not really interested in empowering girls with these ads, pointed out one participant. These are not Corporate Social Responsibility (CSR) ads; they are marketing ads. Another participant added that “many of these campaigns are run by very smart, high-powered women. They do want to see high-powered versions of girls, and they also want to sell their products or their brands.” The income from the ads does not go into social programs; it’s revenue, noted another participant. CSR managers then have the job of advocating internally so that some of the revenue does go towards these types of causes, but it’s not a given. CSR staff work to encourage corporate leadership to allocate some of the funding into programs that have an impact on girls’ lives. Consumers should also be doing their homework and finding out what is happening with different campaigns. Companies want to make employees, customers, and investors/their boards happy. Consumers should pressure corporations to do more than just ads, and to do something that reaches farther. Corporate mandates are totally separate from Foundation mandates, as one participant pointed out. “It’s up to people like us who care about these issues to bridge the gap, to have these conversations in the board room, with management and leadership, with PR staff.” “How can we increase transparency about what these companies invest in,” asked one participant. This is important not only for CSR budgets and ‘girl issues’ but for companies overall.

Starting with the delivery system is a problem. Rather than starting with a solution – an ad, a technology, a delivery system – we should start by picking the group or population where we want to make a difference and then decide what is the best way to go about it, commented one Salon participant. “What does success look like for girls? What do girls themselves what to do, to be? Empower is a vague word. If you substituted ‘farmer’ for ‘girl’ you’d never get away with some of the mystical pronouncements that we hear now about girls. Do you ever hear people saying ‘Ah, farmers… I just feel so alive and so inspired when I meet them! They can change the world!’ Probably not. And much of the rhetoric around girls is just inspiring language that doesn’t actually help girls to achieve their goals. We’ve swallowed the language of the current delivery system. We now measure success in terms of retweets, likes, social media campaigns and putting out manuals and guides. We need to push back and ensure that the money goes to girl programs on the ground.”

Using media for behavior change is a science. Others, however, felt that there was a role for behavior change communication (BCC) done in a scientific way and with solid measurement of impact. Activism and advocacy are different approaches than behavior change, commented a participant. Likes and tweets can be measures of activism, awareness and advocacy. But for behavior change, we need to go deeper. Well-targeted behavior change communication starts with strong, solid research into what drives behavior. There are different categories – knowledge is the first one. But most times, it’s not lack of knowledge that prevents people from changing behavior. More often, it’s attitudes, social norms, and lack of social support and self-efficacy. A well-defined campaign should isolate what will make change and the communication piece should speak to that very specific change. It’s also critical to understand the audience and what will move them to action – for some girls it will be a strong aspirational role model, for others it will be real-life women and girls. Formative research helps us understand what will work with a particular audience.

How are we measuring impact? People are measuring the number of tweets from the general public and calling it impact, rather than measuring indicators of real change for girls themselves. “Attention is being placed on media impressions, tweets, hashtags,” said one discussant. “We measure hollow metrics about the giver rather than measuring the impact on the ground, on the lives of the people we say we are supporting or helping.” She went on to cite some very well known campaigns where the only impact reports were media hits, but no available reports track what happened with funds raised, or with ‘awareness’ and how it translated into actual change. “Is it enough to show women in empowering ads,” asked one participant. “There is a disconnect between advocacy and messaging and measuring impact,” said another person. Within organizations, some digital teams are very good at showcasing to management how many Facebook likes and tweets they get, and this distracts leadership from looking at more impactful efforts on the ground. It allows these shallow campaigns to take funding away from the more solid programmatic efforts that work directly with girls and their families and communities to address underlying causes, and to build skills and assets and enabling environments for girls to succeed.

Equality vs liberation. Boiling complicated intersectional analyses down to an ad that can only carry a single message is complicated and having an equal number of male and female board members does nothing for women who are not operating at these high levels, said one participant. “I have so much I want to say about all this!” she added. “Where are the transformational campaigns? None of our organizations or brands or corporations has enough money individually to do a campaign that would really create structural, systemic change. Even the Ms. Endowment has only $35 million and it’s not enough. We are all competing in the market. How can we collaborate and converse with one another to do something bigger and better. How can we work together to really shift things? What if we came together and only took money from corporations that did something like have a certain percentage of women on the board plus ads that show positive images plus funnel funding into good programs on the ground? How can we hold companies accountable? How are we measuring success?” Another person commented “Many corporations feel that we are lucky to have their money.” She wondered how we can build strength in our numbers and work together as a more solid front.

It’s not one or the other…. In closing, one participant pointed out that there were multiple conversations happening in the room, because those of us working on gender and girl issues are fighting the good fight on multiple fronts. “Work on the ground is one thing. Work at the global policy/advocacy level is something else. And then there is work with the private sector and the public as well,” she said. “We all have different strengths. How can we connect in more meaningful discussions on it all? How can we flag issues that need consideration so that we are all contributing to a wider goal?” Further conversation and joint work could help to address some of the challenges that those in the room are facing. Many participants wished for a follow up conversation to take the ideas a step further, and the topic of engaging boys and men was brought up as something that needs more work.

So, do girl ads detract from girls’ empowerment? According to the majority of Salon participants, yes, in many cases they do. But there is potential to integrate these kinds of ads into wider, more effective efforts to push for systemic change that involves both boys and girls, works at various levels, and demands greater corporate accountability and better measurement of results.

What should advertisers do, then? [Adding this today (Aug 26) after a request for some recommendations for advertisers]

  1. Be consistent. Look inwardly. Don’t be all ‘girl empowering’ on the one hand and then be all misogynist on the other hand with everything else that you do.
  2. If you’re making revenue from girl empowerment ads, then do something with the money that actually supports programming that is proven (evidence-based) to make a real difference to girls in their daily lives or support policy work that help girls advance.
  3. If you’re really about girls’ empowerment and want to work on behavior changes that benefit girls at a widespread level, then look at some of the behavior change science approaches that can help you to plan campaigns that get people to move beyond a) feeling inspired and b) gaining knowledge to c) actually acting and changing their behavior….
  4. A combined effort that works at multiple levels (ads that are well researched and directed, policy changes that support girls and women, and work on the ground that provides girls with skills and helps them build assets) would be a better way to approach girls’ empowerment, if indeed advertisers do want to help empower girls.
  5. Stop commodifying everything and putting more pressure on girls and women to be and do everything. Use some of the power and expertise of creating and motivating people through brands and advertising to support social change that has nothing to do with buying more stuff.

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For more background reading, see our crowdsourced list of ‘girl ads’ and commentary about girl ads.

Thanks to those who contributed to the Salon topic idea and preparation (especially Eva Kaplan, Karen Cirillo, Clare Ramirez-Raftree, Lina Srivastava and Greta Knutzen) and to ThoughtWorks for their generous hosting!

If you’d like to attend a future Salon in New York, Washington DC, San Francisco, London, Toronto/ Ottawa or Nairobi, sign up here to get on our email list!

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Photo from Wikipedia.

As I’ve written before, I moved from El Salvador to Rhode Island in 2001 with my 2 kids. Their father is Salvadoran and they look an awful lot like him.

A few years after we moved, when my daughter Clare was about 7 years old, one of the checkout ladies at the supermarket we frequented said to me, “Your daughter is such a nice child. She’s always so helpful. Where did you get her?”

“Um,” I answered, a little confused, “…I gave birth to her?”

“Ooooohhhhhh! OK,” the lady said. “I thought you had adopted her from somewhere.”

I was annoyed with the lady, at first, for the assumptions she was making. I let it go, however, realizing that it didn’t really matter whether I had adopted my daughter or not. I would love her the same, regardless.

People often ask these kinds of questions without meaning any harm. They say things like “Oh, she’s your daughter? She doesn’t look like you. What is she?”

This question always stumps me. “What is she?” I know that people are asking about her ethnicity, but I find the phrasing odd. So I usually feign confusion or make a dumb joke like “Um, what is she? She’s…. a human?”

Clare is 17 now and she’s been getting into slam poetry. Here is her take on it.

An open letter to the woman at the grocery store that asked my mom “where she got me.”

Home grown.

Sitting on the shelf next to the Autocrat Coffee Syrup and the Del’s Lemonade.

I have made my place here.

I do not belong in the exotic fruits section. The Latin foods section.

It is not for you to decide where I call home.

The sticker on my forehead labeling me “IMPORTED” should not be the only thing you see about me.

I am also organic, fair trade original.

I am my own woman. Not a further perpetuation of the idea that the only way to have such an exotic being is to have taken it. As if to fill a space in your collection.

AND HERE WE HAVE CLARE RAMIREZ RAFTREE. ALL THE WAY FROM EL SALVADOR.

To those who ask, “What are you?”

I am anything I want to be.

(Published with Clare’s permission)

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Screen Shot 2014-06-05 at 7.10.25 AMPlan International’s Finnish office has just published a thorough user-friendly guide to using ICTs in community programs. The guide has been in development for over a year, based on experiences and input from staff working on the ground with communities in Plan programs in several countries.

It was authored and facilitated by Hannah Beardon, who also wrote two other great ICT4D guides for Plan in the past: Mobiles for Development (2009) and ICT Enabled Development (2010).

The guide is written in plain language and comes from the perspective of folks working together with communities to integrate ICTs in a sustainable way.

It’s organized into 8 sections, each covering a stage of project planning, with additional practical ideas and guidance in the annexes at the end.

Chapters include:

1 Assessing the potential of ICTs

2 Assessing the social context for ICTs

3 Assessing the physical context for ICTs

4 Reviewing

5 Choosing the ICT

6 Planning for sustainability

7 Building capacity

8 Monitoring, evaluation and sharing learning

Screen Shot 2014-06-05 at 7.27.32 AMThe sections are not set up as a linear process, and depending on each situation and the status of a project the whole guide can be used, or smaller sections can be pulled out to offer some guidance. Each section includes steps to follow and questions to ask. There are detailed orientations in the annexes as well, for example, how to conduct a participatory communications assessment at the community level, how to map information and communication flows and identify bottlenecks where ICTs might help, how to conduct a feasibility study, how to budget and consider ‘total cost of ownership.’

One thing I especially like about the guide is that it doesn’t push ICTs or particular ‘ICT solutions’ (I really hate that term for some reason!). Rather, it helps people to look at the information and communication needs in a particular situation and to work through a realistic and contextually appropriate process to resolve them, which may or may not involve digital technology. It also assumes that people in communities, district offices and country offices know the context best, and simply offers a framework for pulling that knowledge together and applying it.

Screen Shot 2014-06-05 at 7.07.45 AM99% of my hands-on experience using ICTs in development programming comes from my time at Plan International, much of it spent working alongside and learning from the knowledgeable folks who put this guide together. So I’m really happy to see that now other people can benefit from their expertise as well!

Let @vatamik and @tuuliavirhia know if you have questions, or if you have feedback for them and the team!

Download “A practical guide to using ICTs” here.

 

 

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This is a guest post by Daniella Ben-Attar (@dbenattar) who consults for international development agencies, NGOs and corporations on areas relating to youth participation, governance, municipal capacity building, ICT4D and peace building.

by Daniella Ben-Attar

Youth in Mali with local authorities.

Youth in Mali with local authorities.

ICTs are increasingly being looked to as holding great promise for improving participatory governance and citizen engagement. Mobile phones have been a game-changer in this sphere, with nearly seven billion mobile-cellular subscriptions worldwide, including 89% penetration in the developing world. Youth are at the center of these developments, both as drivers and consumers of technological innovation.  This is particularly true in developing countries where the young generation is leading the way in the usage of technology to overcome social, political and economic exclusion to begin driving positive change in their communities. The largest cohort in history, youth aged 15-24 number more than 1.2 billion worldwide, with an estimated 87% living in developing countries.  They are almost twice as networked as the global population as a whole, with the ICT age gap more pronounced in least developed countries where young people are often three times more likely to be online than the general population.

The combination of the “youth bulge” and “mobile miracle” has great potential to enable new responses to the longstanding challenge of youth engagement in governance across the developing world. Young citizens are utilizing simple mobile technology to innovate new platforms, tools and mechanisms aiming to amplify their voices and influence government. Youth are being proactive to play a greater role in governance through mobile-based communication avenues, user-generated information, tools tracking government accountability, anti-corruption platforms, crowd-sourcing and more. This is a dramatic shift from the days when the only way to gain the attention of a government official was through slow and cumbersome bureaucratic processes and official meetings in government offices.

A Growing Youth-Local Government Disconnect

Ironically, the impact of these efforts appears to be more pronounced at the national level than at the local level of government. Indeed, ICTs seem to be strengthening communications between youth and central government instead of enhancing connections with the closest level of governance where young citizens can be resources for community development. Applications and innovations in cooperation with government that address local issues have largely been the product of national government bodies. Most youth-led initiatives have not been successful in securing local government partnership, limiting impact. A communications gap has widened between young citizens and their local governments, which are often staffed by individuals with far less digital experience than their youthful constituents. As a result, youth and their local leaders often seem to be speaking in different languages through different media.  Local government deficits in capacity and resources continue to exist as barriers, as well as the need for sensitization to youth engagement as a priority outcome of adopting and shaping ICT-enabled practices.

Most young people using technology as a way to influence governance will tell you a similar story. When expressing themselves through social media outlets and ICT-enabled mechanisms, it is usually the national political figures that are more attuned and responsive. Local leaders are far behind their national counterparts in ICT capacity and usage. National ministers and officials often use Twitter accounts, blogs, SMS and websites to engage with their citizens, who by default are largely young. While this is a positive development, it also elicits frustration from young people who feel that their voices are ignored or unheard by elder leaders at the local level where chances are greatest for tangible impact in their day-to-day lives.

President Kagame of Rwanda is a stark example.  Youth have described how the president directly interacted with young citizens via Twitter and addressed concerns relating to many issues, from police violence towards youth to business ideas for urban tourism.  No such possibilities existed for these same youth to approach the local authority with these locally-based needs.  Even more significant, Kagame merged the national ministries of Youth and ICT in 2012 and appointed a Minister of Youth and ICT.  This is a groundbreaking move both in terms of ICT and youth, with youth ministries commonly grouped with sports or culture. However, these extraordinary national developments are not reflected in the policy and practice of local government in Rwanda.

Digital mapping initiatives have been in the spotlight as a new youth-driven tool drawing attention to local issues often overlooked by government officials.  While communities are benefitting from these processes, youth leaders report that these maps often do not gain the attention of city hall. For example, Kenyan NGO Map Kibera has seen its maps utilized by national ministry committees, better equipped with the capacity and mindset to absorb digital data, while city council has not been responsive to ICT-based approaches. Young leaders in Kandy City, Sri Lanka are working to bridge the “youth-local government ICT gap” which they have identified as a major barrier in engaging youth in local development. These young leaders are training municipal officials in computer skills and creating new ICT platforms for citizen-local government interaction as part of a UN-HABITAT supported youth-led training and education program run by YES – City of Youth.

Building Local Government Capacity for ICT & Youth Engagement

Partnership with local government is viewed by stakeholders as a key missing ingredient in enabling governance technology applications to have tangible results at the community level. The importance of “closing the engagement loop” and early local government buy-in is emphasized time and again by stakeholders in the field as a vital lesson learned through pilot programs. Youth organizations like Youth Agenda and Sisi ni Amani have achieved successful governance results by engaging local leaders as partners from the preliminary stages, highlighting the benefits they can gain through mobile solutions that increase civic engagement, enhance service delivery, fight corruption and bridge between local government and citizens.

Bridging the youth-local government gap will require sensitizing local officials and encouraging them to see the advantages of “listening” to youth ICT platforms, to bring them to where the majority of youth are voicing their opinions, and enable them to take responsive actions. National governments should be encouraged to help local governments be better equipped to address youthful concerns at the local level through capacity building for both youth engagement and ICT4G.  This can be supported by integrating local ICT components in national ICT plans, or increased “decentralization” and integration of both youth and ICT strategies, bolstered by budgetary allocations and devolution of authority. When seeking to utilize ICT to deliver positive governance outcomes for young people, “local gov” must be part of the “ICT4Gov” equation.

This blog post draws on findings from a UN-HABITAT Report entitled “ICT, Urban Governance and Youth” co-authored by Daniella Ben-Attar and Tim Campbell.

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At the November 8th Technology Salon in New York City, we looked at the role of ICTs in communication for development (C4D) initiatives with marginalized adolescent girls. Lead discussants Kerida McDonald and Katarzyna Pawelczyk discussed recent UNICEF reports related to the topic, and John Zoltner spoke about FHI360’s C4D work in practice.

To begin, it was pointed out that C4D is not donor communications or marketing. It is the use of communication approaches and methodologies to achieve influence at various levels —  e.g., family, institutional and policy —  to change behavior and social norms. C4D is one approach that is being used to address the root causes of gender inequality and exclusion.

Screen Shot 2013-10-11 at 7.24.48 AMAs the UNICEF report on ICTs and C4D* notes, girls may face a number of situations that contribute to and/or are caused by their marginalization: early pregnancy, female genital cutting, early marriage, high rates of HIV/AIDS, low levels of education, lack of control over resources. ICTs alone cannot resolve these, because there is a deep and broad set of root causes. However, ICTs can be integrated systematically into the set of C4D tools and approaches that contribute to positive change.

Issues like bandwidth, censorship and electricity need to be considered when integrating ICTs into C4D work, and approaches that fit the context need to be developed. Practitioners should use tools that are in the hands of girls and their communities now, yet be aware of advances in access and new technologies, as these change rapidly.

Key points:

Interactivity is more empowering than one-way messaging:  Many of the ICT solutions being promoted today focus on sending messages out via mobile phones. However C4D approaches aim for interactivity and multi-channel, multi-directional communication, which has proven more empowering.

Content: Traditional media normally goes through a rigorous editorial process and it is possible to infuse it with a gender balance. Social media does not have the same type of filters, and it can easily be used to reinforce stereotypes about girls. This is something to watch and be aware of.

Purpose: It’s common with ICT-related approaches to start with the technology rather than starting with the goals. As one Salon participant asked “What are the results we want to see for ourselves? What are the results that girls want to see? What are the root causes of discrimination and how are we trying to address them? What does success look like for girls? For organizations? Is there a role for ICTs in helping achieve success? If so, what is it?” These questions need to be the starting point, rather than the technology.

Participation: One Salon participant mentioned a 2-year project that is working together with girls to define their needs and their vision of success. The process is one co-design, and it is aimed at understanding what girls want. Many girls expressed a feeling of isolation and desire for connection, and so the project is looking at how ICTs can help them connect. As the process developed, the diversity of needs became very clear and plans have changed dramatically based on input from a range of girls from different contexts. Implementors need to be prepared to change, adapt and respond to what girls say they want and to local realities.

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Screen Shot 2013-11-23 at 10.41.22 PMA second study commissioned by UNICEF explores how young people use social media. The researchers encountered some challenges in terms of a strong gender approach for the study. Though a gender lens was used for analysis, there is little available data disaggregated by sex. The study does not focus on the most marginalized, because it looks at the use of social media, which normally requires a data connection or Internet access, which the most marginalized youth usually do not have.

The authors of the report found that youth most commonly used the Internet and social media for socializing and communicating with friends. Youth connected less often for schoolwork. One reason for this may be that in the countries/contexts where the research took place, there is no real integration of ICTs into the school system. It was emphasized that the  findings in the report are not comparable or nationally representative, and blanket statements such as “this means x for the whole developing world” should be avoided.

Key points:

Self-reporting biases. Boys tend to have higher levels of confidence and self-report greater ICT proficiency than girls do. This may skew results and make it seem that boys have higher skill levels.

Do girls really have less access? We often hear that girls have less access than boys. The evidence gathered for this particular report found that “yes and no.” In some places, when researchers asked “Do you have access to a mobile,” there was not a huge difference between urban and rural or between boys and girls. When they dug deeper, however, it became more complex. In the case of Zambia, access and ownership were similar for boys and girls, but fewer girls were connecting at all to the Internet as compared to boys. Understanding connectivity and use was quite complicated.

What are girls vs. boys doing online? This is an important factor when thinking about what solutions are applicable to which situation(s). Differences came up here in the study. In Argentina, girls were doing certain activities more frequently, such as chatting and looking for information, but they were not gaming. In Zambia, girls were doing some things less often than boys; for example, fewer girls than boys were looking for health information, although the number was still significant. A notable finding was that both girls and boys were accessing general health information more often than they were accessing sensitive information, such as sexual health or mental health.

What are the risks in the online world? A qualitative portion of the study in Kenya used focus groups with girls and boys, and asked about their uses of social media and experience of risk. Many out-of-school girls aged 15-17 reported that they used social media as a way to meet a potential partner to help them out of their financial situation. They reported riskier behavior, contact with older men, and relationships more often than girls who were in school. Girls in general were more likely to report unpleasant online encounters than boys, for example, request for self-exposure photos.

Hiding social media use. Most of the young people that researchers spoke with in Kenya were hiding social media use from their parents, who disapproved of it. This is an important point to note in C4D efforts that plan on using social media, and program designers will want to take parental attitudes about different media and communication channels into consideration as they design C4D programs.

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When implementing programs, it is noteworthy how boys and girls tend to use ICT and media tools. Gender issues often manifest themselves right away. “The boys grab the cameras, the boys sit down first at the computers.” If practitioners don’t create special rules and a safe space for girls to participate, girls may be marginalized. In practical ICT and media work, it’s common for boys and girls to take on certain roles. “Some girls like to go on camera, but more often they tend to facilitate what is being done rather than star in it.” The gender gap in ICT access and use, where it exists, is a reflection of the power gaps of society in general.

In the most rural areas, even when people have access, they usually don’t have the resources and skills to use ICTs.  Very simple challenges can affect girls’ ability to participate in projects, for example, oftentimes a project will hold training at times when it’s difficult for girls to attend. Unless someone systematically goes through and applies a gender lens to a program, organizations often don’t notice the challenges girls may face in participating. It’s not enough to do gender training or measure gender once a year; gendered approaches needs to be built into program design.

Long-terms interventions are needed if the goal is to emancipate girls, help them learn better, graduate, postpone pregnancy, and get a job. This cannot be done in a year with a simple project that has only one focus, because girls are dealing with education, healthcare, and a whole series of very entrenched social issues. What’s needed is to follow a cohort of girls and to provide information and support across all these sectors over the long-term.

Key points:

Engaging boys and men: Negative reactions from men are a concern if and when girls and women start to feel more empowered or to access resources. For example, some mobile money and cash transfer programs direct funds to girls and women, and some studies have found that violence against women increases when women start to have more money and more freedom. Another study, however, of a small-scale effort that provides unconditional cash transfers to girls ages 18-19 in rural Kenya, is demonstrating just the opposite: girls have been able to say where money is spent and the gender dynamics have improved. This raises the question of whether program methodologies need to be oriented towards engaging boys and men and involving them in changing gender dynamics, and whether engaging boys and men can help avoid an increase in violence. Working with boys to become “girl champions” was cited as a way to help to bring boys into the process as advocates and role models.

Girls as producers, not just consumers. ICTs are not only tools for sending content to girls. Some programs are working to help girls produce content and create digital stories in their own languages. Sometimes these stories are used to advocate to decision makers for change in favor of girls and their agendas. Digital stories are being used as part of research processes and to support monitoring, evaluation and accountability work through ‘real-time’ data.

ICTs and social accountability. Digital tools are helping young people address accountability issues and inform local and national development processes. In some cases, youth are able to use simple, narrow bandwidth tools to keep up to date on actions of government officials or to respond to surveys to voice their priorities. Online tools can also lead to offline, face-to-face engagement. One issue, however, is that in some countries, youth are able to establish communication with national government ministers (because there is national-level capacity and infrastructure) but at local level there is very little chance or capability for engagement with elected officials, who are unprepared to respond and engage with youth or via social media. Youth therefore tend to bypass local government and communicate with national government. There is a need for capacity building at local level and decentralized policies and practices so that response capacity is strengthened.

Do ICTs marginalize girls? Some Salon participants worried that as conversations and information increasingly move to a digital environment, ICTs are magnifying the information and communication divide and further marginalizing some girls. Others felt that the fact that we are able to reach the majority of the world’s population now is very significant, and the inability to reach absolutely everyone doesn’t mean we should stop using ICTs. For this very reason – because sharing of information is increasingly digital – we should continue working to get more girls online and strengthen their confidence and abilities to use ICTs.

Many thanks to UNICEF for hosting the Salon!

(Salons operate under Chatham House Rule, thus no attribution has been given in the above summary. Sign up here if you’d like to attend Salons in the future!)

*Disclosure: I co-authored this report with Keshet Bachan.

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Screen Shot 2013-10-11 at 7.24.48 AMA paper that Keshet Bachan and I authored for Unicef is now available for your reading pleasure!

Here’s a  summary of what we talk about in the paper:

Social, cultural, economic and political traditions and systems that prevent girls, especially the most marginalized, from fully achieving their rights present a formidable challenge to development organizations. The integration of new Information and Communication Technologies (ICTs) to the Communication for Development (C4D) toolbox offers an additional means for challenging unequal power relations and increasing participation of marginalized girls in social
transformation.

We examine ways that ICTs can strengthen C4D programming by:

  • enhancing girls’ connections, engagement and agency;
  • helping girls access knowledge; and
  • supporting improved governance and service delivery efforts.

We reflect and build on the views of adolescent girls from 13 developing countries who participated in a unique discussion for this paper, and we then provide recommendations to support the integration of ICTs in C4D work with marginalized adolescent girls, including:

  • Girls as active participants in program design. Practitioners should understand local context and ensure that programs use communication channels that are accessible to girls. This will often require multi-channel and multiple platform approaches that reach more marginalized girls who may not have access to or use of ICTs. Programs should be community driven, and real-time feedback from girls should be incorporated to adjust programs to their needs and preferences. Mentoring is a key component of programming with girls, and holistic programs designed together with girls tend towards being more successful.
  • Privacy and protection. Every program should conduct a thorough risk analysis of proposed approaches to ensure that girls are not placed at risk by participating, sharing and consuming information, or publicly holding others to account. Girls should also be supported to make their own informed choices about their online presence and use of ICT devices and platforms. A broader set of stakeholders should be engaged and influenced to help mitigate systemic and structural risks to girls.
  • Research and documentation. The evidence base for use of ICTs in C4D programming with marginalized adolescent girls is quite scarce. Better documentation would improve understanding of what programs are the most effective, and what the real added value of ICTs are in these efforts.
  • Capacity building. Because the integration of ICTs into C4D work is a relatively new area that lacks a consistent methodological framework, organizations should support a comprehensive training process for staff to cover areas such as program design, effective use of new ICT tools in combination with existing tools and methods, and close attention to privacy and risk mitigation.
  • Policy. Programs should use free and open source software. In addition, child protection policies, measures and guidelines should be updated to reflect changes in technology, platforms and information sharing.

The paper was first shared at the 12th Inter-Agency Roundtable on Communication for Development in November 2011. It was then reviewed and updated in August 2012, and released in August 2013 under the title “Integrating Information and Communication Technologies into Communication for Development Strategies to Support and Empower Marginalized Adolescent Girls.”

Download it here!

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Screen Shot 2013-07-14 at 2.40.51 PMLast week, 600 exceptional youth activists from 80 countries arrived to New York City for a UN Takeover, where they called for urgent action by member states to meet Millennium Development Goal 2 on education by 2015. The youth’s inputs will feed into setting the agenda for global education priorities post-2015. One of the highlights of the week was this inspiring talk by Malala Yousafzai, who made her first public address to the UN on June 12th, her 16th birthday.

Seven of the youth participating in the UN Takeover with the support of Plan joined us as lead discussants for our July 10th Technology Salon. Agung, Dina, and Nurul from Indonesia; Kamanda and Fatmata from Sierra Leone; Tova from Sweden; and Frank from Uganda told us about ICT access and use in their communities and countries. We also heard about their work as youth activists on issues of child marriage, school violence, good governance, and education, and whether ICTs are effective outreach tools for campaigning in their contexts.

The realities of access

In both Sierra Leone and Uganda Internet access is quite difficult. Traveling to Internet cafés in urban areas is too expensive for rural youth to do regularly, and it is unsafe for young women to travel in the evenings. There is not enough equipment in schools and universities, and youth have trouble affording and finding regular access. The majority of primary and secondary schools do not have ICTs, and non-governmental organizations are unable to reach everyone with their programs to supply equipment and training. Although there are often funds given to governments to build computer labs, these tend to benefit urban areas. In some cases projects and funds are used for political gain and personal favors. Even at university level, student access might be limited to 1-2 hours per week at a computer lab, meaning they end up doing almost everything on paper.

Lack of ICT access impacts on job prospects for youth, because jobs exist but employers are seeking people who know how to operate a computer. Many of these job applications have to be submitted online. This puts jobs out of reach of youth in rural areas. Basic infrastructure remains a problem in rural areas. Although telecommunication lines have been laid, electricity for charging mobile phones is still a problem and often electricity is dependent on a solar panel or a generator, making it difficult to run a computer lab or Telecenter.

ICTs are heightening the development divide, noted one Salon participant. In schools near urban areas, parents pay more in tuition and school fees and their children have better ICT access than rural children. This creates inequality. “Students going to these schools have access and they will even study computer science. But when you go to a rural village you might only see one small room where children can access a computer, if anything at all. Teachers themselves don’t know how to use computers.” In cities, parents know ICTs are important. In the rural villages, however, many people are skeptical of technologies. This inequality of access and education means that youth in rural areas and the poor are not able to meet requirements for jobs that use ICTs.

One discussant noted, “It is possible to access Internet through mobile phones. You can use some phones to access Internet, Facebook, etc. In the villages, however, you find that you can only receive calls and make calls. There is no Internet. When I went to Nairobi and saw everyone with smart phones, I wondered, ‘What is wrong with Uganda?’ We don’t have many smart phones.” Another discussant commented that her university has a wide area network, but it is only available to lecturers, not to students.

Most of the youth discussants considered that, among their peer groups, more girls than boys had mobile phones, and more girls were active on the Internet and Facebook.

Access brings concerns

In Indonesia, it was noted, Internet is very available, except for the more remote islands. In Java, commented one discussant, “every young person has a smart phone. They use Facebook and Twitter and can get all kinds of information, and those without smart phones can use Internet cafés.” Internet access, however, is creating new problems. “Parents are proud that their kids are going to the Internet shop to get information, but they also worry about increased access to pornography.” Internet is believed to contribute to an increase in child marriages. The youth discussants said they would like more guidance on how to filter information, know what is true and what is not, use Internet safely, and avoid exposure to offensive content. One discussant from Indonesia mentioned that parents in her community worried that if girls went to Internet cafes or browsed online, they would be exposed to inappropriate materials or prostitution through Facebook.

In Sweden, access to Internet and smart phones is universal. However, parents may buy children a smart phone even if they cannot really afford it. Although many children learn English early because they can easily access Internet, many also do not learn how to write properly because they only use computers.

When phones are available but there is no capacity to purchase them, additional problems also arise. According to one discussant, “Some girls want to have big things before their time.” This can lead to young women offering sex to older men in return for money, fancy phones and airtime.

ICTs in formal education

Youth discussants all said that they are increasingly expected to have access to the Internet and computers in order to complete their school assignments, and they felt this was not a realistic expectation. In one of the youth’s schools in Indonesia, computer class is offered for 4 hours per week and a computer lab is available with 30 desktop computers. In another school in Jakarta, however, every child is expected to have their own laptop. “Our problem is different than in the remote areas. Every teacher in Jakarta thinks that a smart phone or computer is ‘the world in our hands.’ They think we don’t need education about the computer itself. They think we can learn from the Internet how to use computers, and so we have to search and learn this all by ourselves with little guidance.” In Sweden, “if you don’t have Internet access, it will be very difficult to pass a course.”

Effective ways to reach and engage youth in campaigns

Discussants were asked about the communication channels that are most effective for campaigning or engaging youth and communities. In rural Sierra Leone and Uganda, face-to-face was considered the most effective outreach channel for reaching youth and communities, given low levels of access to computers, radios and mobile phones. “Most times our campaigns are face-to-face. We move to communities, we use local language to be sure everyone gets the message,” said one youth discussant. In Jakarta, however, “it’s easy to use online means, it never sleeps. Young people in Jakarta are too lazy to attend workshops. They don’t like to listen to speakers. So we share by social media, like Facebook and Twitter.”

Digital media is only useful in urban areas, said one youth discussant from Sierra Leone. “We mostly use radio to do advocacy and sensitization campaigns. We also do it face-to-face. For secondary schools, we do talks. We tell them about documents signed by government or NGOs, what is in place, what is not in place. We give advice. We talk straight about health, about sex education. You just wait for the light in their eyeball to see if they are understanding. We also do dramas, and we paste up wall bills. We do all of this in our local languages.” Youth groups and youth networks are also useful channels for passing along messages and building support.

Radio is effective in theory, but one discussant noted that in his district, there are only two radio stations. “You take your information or announcement there, and they say they will pass it, but you stay waiting… it’s a challenge.”

Campaigns must also involve engaging local decision makers, a participant noted. Often chiefs do not understand, and they may be the very ones who violate the rights of girls. Youth noted the need to be diplomatic however, or they risk being seen as impolite or trouble-makers. “You have to really risk yourself to do rights work in the community,” noted one discussant. Another commented that having support and buy-in from local leaders is critical in order to be taken seriously. “You need a ‘big voice’ to back you and to convince people to listen to you.”

INGO staff can help legitimize youth work in some cases, but there are also issues. “Local leaders always ask for money,” noted one discussant. “When they hear Plan, UNICEF, Care, Save the Children, they think these organizations gave us money and we’ve taken it for ourselves.” Youth often resort to using external INGO staff as their legitimizing force because “we don’t have other role models, everybody wants money. The politicians say they will help us but then they are always too busy. We have to take the lead ourselves.”

Conflicting information and messages can also be a problem, commented a Salon participant. “One year, it’s the ABC Campaign for HIV prevention, the next it’s condoms, and then it’s prevention. Sometimes youth don’t know who to believe. The NGO says something, the government says something, and local leaders say something else. We need consistency.” In addition, he noted, “INGOs come in with their big range rovers, so of course local leaders and communities think that there is money involved. INGOs need to think more carefully and avoid these conflicting messages.”

What would youth like to see?

Going forward, the youth would like more access, more ICT education, more transparency and accountability in terms of how governments spend funds directed to ICT programs, and more guidance on filtering information and ensuring it’s veracity so that children will not be taken advantage of.

*****

Thanks to the Population Council for hosting us for the Salon! Join us for our next Salon on July 25th: How can we scale Mobiles for Development initiatives? 

The Technology Salon methodology was used for the session, including Chatham House Rule, therefore no attribution has been made in this summary post. Sign up here to receive notifications about upcoming Salons in New York, Nairobi, San Francisco, London and Washington, DC. 

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