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Archive for the ‘youth’ Category

Our August Technology Salon in New York City (TSNYC) was a stimulating and deep discussion on whether ‘girl advertising’ detracts from girls empowerment. The topic surfaced after a Facebook conversation about the rise in commercials about girls and women’s empowerment such as Always’ “Like a Girl,” Verizon’s “Inspire her Mind,” and Pantene’s “Stop Saying Sorry.” There are mixed feelings about what these ads accomplish for girls and women, and whether their commercially driven motivations are actually helping to achieve gains for girls in the US and elsewhere.

Some of the key points raised at the Salon included:

Participatory media vs slick, overproduced ads. When it’s participatory media with children and youth making choices about what is being said, shot and edited, it’s one thing. It feels authentic, said one Salon participant. “But the current spate of ads tend to show a very ‘produced’ girl, wearing make-up, feeding into stereotypes about beauty, talking to a screen and selling a product or a brand.” These ads may feel inspiring to people watching, but are they actually ‘empowering?’ The underlying message of many of these ads for girls is still often sex, beauty and/or sexual attractiveness.

Surface rather than deeper change. One discussant pointed out that companies making these empowering girl ads on the one hand are making misogynist NFL ads on the other. If a company really wants to do something for girls, it should be a holistic effort that permeates all its advertising, she felt, not just a slick ad for girls and business as usual with everything else. Making girls feel better about themselves is one thing, but it’s not enough. Girls may say they prefer ‘Goldiblox’ to ‘Barbie’ but the toys are still plastic consumables, and they are still pink, as one participant noted. “Girls need to build confidence at a deeper level,” said a youth participant. “Rather than just providing a one-way ticket to solving a simple problem, we need to go deeper, because the problem does not have just a single cause.” In addition, as other participants called out, much of the change being pushed by ads is shallow change, when what is really needed is systemic change. “Have you really addressed structural injustices and inequities with these one-off actions and campaigns? Do these simple narratives really help? Or are they a distraction?”

Are we conflating empowerment and consumerism? These girl-focused ads encourage girls that we work with to spend money that they don’t have, commented one Salon participant. Are we supporting girls’ assimilation into corporate consumerism or are we trying to change the status quo for girls who have been traditionally left out? “Girls we work with have issues with lack of access to housing, education, a living wage. These ads encourage them to spend money that goes back to corporations, and we don’t know what the corporations are doing with it. Are they supporting militarization of the police? Are they lobbying to cut sex education or planned parenthood funding?” Often the topics addressed in these ads, she noted, are the tip of the iceberg. “We see ads about teen pregnancy, but we don’t see work that addresses its underlying causes.” Addressing underlying causes, many in the room felt, would be the truly empowering work.

Higher visibility of girls’ issues is unintentionally causing problems. The increased presence of girls in the media and in NGO advocacy campaigns was initially very helpful, but some commented that it is becoming a problem. “Donors think that there is a higher level of investment in programs that directly impact on girls, which is not necessarily the case. Often the investment is made in branding or social media rather than in concrete programming that supports girls with real assets and skills.” This has meant that some donors are reluctant to fund programs for girls, because they think the topic is over-saturated. In reality, there is a lot of talk and media but not enough on-the-ground support.

Being a girl in 2014…. In addition to the funding challenges, some research has shown that in the US, girls as young as 7 and 8 feel that they “cannot drop the ball on anything now.” The empowering visions of girls can make them feel that they are expected to do and be everything, and to solve all the world’s problems on top of it all. At the same time, on social media such as Facebook research shows that girls tend to downplay their intelligence and up-play their fun and sexiness, because media bombards them with messages that on top of being successful at everything, they are also supposed to be cute, carefree, and sexy.

What about boys and men? The higher visibility around girls can lead to a marginalization of boys and men from gender work, commented some Salon participants, as it sets up a boy vs girl dynamic. Though for advertising, binaries tend to work, in the wider scheme of things, these issues are very complex and binaries are not helpful. If we are looking for change an empowerment, boys and men also need to be part of the equation and gender should be a more holistic approach, not only focused on girls. “Working with both boys and girls is more empowering for everyone,” said one participant. When boys feel threatened by girls it just creates more conflict. “We need to empower boys by teaching them about girls and gender dynamics,” because both boys and girls are affected by gender stereotypes.

Ads by their very nature simplify complex issues. Ads are simplified because of how they need to be packaged, especially now in the day of social media, as one of the youth Salon participants pointed out. “People take a simplified message and create their own meaning out of it, without really understanding the complexities. Then they share the ad around and feel like they’ve done their part. They think an ad is fully informing them and this is dangerous. These ads don’t really feel empowering for me, it’s just an upswing in ads for teenaged girls and in media targeted at my age group. The ads are just one more thing that’s shared on Facebook. So it’s like someone else packages ideas for you, you share them, and you move on.” Another participant agreed, yet added that ads can open the door to a conversation about something larger that can be followed with more nuanced discussions.

Ads are ads. They are not CSR. Companies are not really interested in empowering girls with these ads, pointed out one participant. These are not Corporate Social Responsibility (CSR) ads; they are marketing ads. Another participant added that “many of these campaigns are run by very smart, high-powered women. They do want to see high-powered versions of girls, and they also want to sell their products or their brands.” The income from the ads does not go into social programs; it’s revenue, noted another participant. CSR managers then have the job of advocating internally so that some of the revenue does go towards these types of causes, but it’s not a given. CSR staff work to encourage corporate leadership to allocate some of the funding into programs that have an impact on girls’ lives. Consumers should also be doing their homework and finding out what is happening with different campaigns. Companies want to make employees, customers, and investors/their boards happy. Consumers should pressure corporations to do more than just ads, and to do something that reaches farther. Corporate mandates are totally separate from Foundation mandates, as one participant pointed out. “It’s up to people like us who care about these issues to bridge the gap, to have these conversations in the board room, with management and leadership, with PR staff.” “How can we increase transparency about what these companies invest in,” asked one participant. This is important not only for CSR budgets and ‘girl issues’ but for companies overall.

Starting with the delivery system is a problem. Rather than starting with a solution – an ad, a technology, a delivery system – we should start by picking the group or population where we want to make a difference and then decide what is the best way to go about it, commented one Salon participant. “What does success look like for girls? What do girls themselves what to do, to be? Empower is a vague word. If you substituted ‘farmer’ for ‘girl’ you’d never get away with some of the mystical pronouncements that we hear now about girls. Do you ever hear people saying ‘Ah, farmers… I just feel so alive and so inspired when I meet them! They can change the world!’ Probably not. And much of the rhetoric around girls is just inspiring language that doesn’t actually help girls to achieve their goals. We’ve swallowed the language of the current delivery system. We now measure success in terms of retweets, likes, social media campaigns and putting out manuals and guides. We need to push back and ensure that the money goes to girl programs on the ground.”

Using media for behavior change is a science. Others, however, felt that there was a role for behavior change communication (BCC) done in a scientific way and with solid measurement of impact. Activism and advocacy are different approaches than behavior change, commented a participant. Likes and tweets can be measures of activism, awareness and advocacy. But for behavior change, we need to go deeper. Well-targeted behavior change communication starts with strong, solid research into what drives behavior. There are different categories – knowledge is the first one. But most times, it’s not lack of knowledge that prevents people from changing behavior. More often, it’s attitudes, social norms, and lack of social support and self-efficacy. A well-defined campaign should isolate what will make change and the communication piece should speak to that very specific change. It’s also critical to understand the audience and what will move them to action – for some girls it will be a strong aspirational role model, for others it will be real-life women and girls. Formative research helps us understand what will work with a particular audience.

How are we measuring impact? People are measuring the number of tweets from the general public and calling it impact, rather than measuring indicators of real change for girls themselves. “Attention is being placed on media impressions, tweets, hashtags,” said one discussant. “We measure hollow metrics about the giver rather than measuring the impact on the ground, on the lives of the people we say we are supporting or helping.” She went on to cite some very well known campaigns where the only impact reports were media hits, but no available reports track what happened with funds raised, or with ‘awareness’ and how it translated into actual change. “Is it enough to show women in empowering ads,” asked one participant. “There is a disconnect between advocacy and messaging and measuring impact,” said another person. Within organizations, some digital teams are very good at showcasing to management how many Facebook likes and tweets they get, and this distracts leadership from looking at more impactful efforts on the ground. It allows these shallow campaigns to take funding away from the more solid programmatic efforts that work directly with girls and their families and communities to address underlying causes, and to build skills and assets and enabling environments for girls to succeed.

Equality vs liberation. Boiling complicated intersectional analyses down to an ad that can only carry a single message is complicated and having an equal number of male and female board members does nothing for women who are not operating at these high levels, said one participant. “I have so much I want to say about all this!” she added. “Where are the transformational campaigns? None of our organizations or brands or corporations has enough money individually to do a campaign that would really create structural, systemic change. Even the Ms. Endowment has only $35 million and it’s not enough. We are all competing in the market. How can we collaborate and converse with one another to do something bigger and better. How can we work together to really shift things? What if we came together and only took money from corporations that did something like have a certain percentage of women on the board plus ads that show positive images plus funnel funding into good programs on the ground? How can we hold companies accountable? How are we measuring success?” Another person commented “Many corporations feel that we are lucky to have their money.” She wondered how we can build strength in our numbers and work together as a more solid front.

It’s not one or the other…. In closing, one participant pointed out that there were multiple conversations happening in the room, because those of us working on gender and girl issues are fighting the good fight on multiple fronts. “Work on the ground is one thing. Work at the global policy/advocacy level is something else. And then there is work with the private sector and the public as well,” she said. “We all have different strengths. How can we connect in more meaningful discussions on it all? How can we flag issues that need consideration so that we are all contributing to a wider goal?” Further conversation and joint work could help to address some of the challenges that those in the room are facing. Many participants wished for a follow up conversation to take the ideas a step further, and the topic of engaging boys and men was brought up as something that needs more work.

So, do girl ads detract from girls’ empowerment? According to the majority of Salon participants, yes, in many cases they do. But there is potential to integrate these kinds of ads into wider, more effective efforts to push for systemic change that involves both boys and girls, works at various levels, and demands greater corporate accountability and better measurement of results.

What should advertisers do, then? [Adding this today (Aug 26) after a request for some recommendations for advertisers]

  1. Be consistent. Look inwardly. Don’t be all ‘girl empowering’ on the one hand and then be all misogynist on the other hand with everything else that you do.
  2. If you’re making revenue from girl empowerment ads, then do something with the money that actually supports programming that is proven (evidence-based) to make a real difference to girls in their daily lives or support policy work that help girls advance.
  3. If you’re really about girls’ empowerment and want to work on behavior changes that benefit girls at a widespread level, then look at some of the behavior change science approaches that can help you to plan campaigns that get people to move beyond a) feeling inspired and b) gaining knowledge to c) actually acting and changing their behavior….
  4. A combined effort that works at multiple levels (ads that are well researched and directed, policy changes that support girls and women, and work on the ground that provides girls with skills and helps them build assets) would be a better way to approach girls’ empowerment, if indeed advertisers do want to help empower girls.
  5. Stop commodifying everything and putting more pressure on girls and women to be and do everything. Use some of the power and expertise of creating and motivating people through brands and advertising to support social change that has nothing to do with buying more stuff.

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For more background reading, see our crowdsourced list of ‘girl ads’ and commentary about girl ads.

Thanks to those who contributed to the Salon topic idea and preparation (especially Eva Kaplan, Karen Cirillo, Clare Ramirez-Raftree, Lina Srivastava and Greta Knutzen) and to ThoughtWorks for their generous hosting!

If you’d like to attend a future Salon in New York, Washington DC, San Francisco, London, Toronto/ Ottawa or Nairobi, sign up here to get on our email list!

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Photo from Wikipedia.

As I’ve written before, I moved from El Salvador to Rhode Island in 2001 with my 2 kids. Their father is Salvadoran and they look an awful lot like him.

A few years after we moved, when my daughter Clare was about 7 years old, one of the checkout ladies at the supermarket we frequented said to me, “Your daughter is such a nice child. She’s always so helpful. Where did you get her?”

“Um,” I answered, a little confused, “…I gave birth to her?”

“Ooooohhhhhh! OK,” the lady said. “I thought you had adopted her from somewhere.”

I was annoyed with the lady, at first, for the assumptions she was making. I let it go, however, realizing that it didn’t really matter whether I had adopted my daughter or not. I would love her the same, regardless.

People often ask these kinds of questions without meaning any harm. They say things like “Oh, she’s your daughter? She doesn’t look like you. What is she?”

This question always stumps me. “What is she?” I know that people are asking about her ethnicity, but I find the phrasing odd. So I usually feign confusion or make a dumb joke like “Um, what is she? She’s…. a human?”

Clare is 17 now and she’s been getting into slam poetry. Here is her take on it.

An open letter to the woman at the grocery store that asked my mom “where she got me.”

Home grown.

Sitting on the shelf next to the Autocrat Coffee Syrup and the Del’s Lemonade.

I have made my place here.

I do not belong in the exotic fruits section. The Latin foods section.

It is not for you to decide where I call home.

The sticker on my forehead labeling me “IMPORTED” should not be the only thing you see about me.

I am also organic, fair trade original.

I am my own woman. Not a further perpetuation of the idea that the only way to have such an exotic being is to have taken it. As if to fill a space in your collection.

AND HERE WE HAVE CLARE RAMIREZ RAFTREE. ALL THE WAY FROM EL SALVADOR.

To those who ask, “What are you?”

I am anything I want to be.

(Published with Clare’s permission)

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We looked at the role of mobiles in youth financial inclusion at our March 11th Technology Salon in New York City. Tim Nourse, Making Cents; Peter Goldstein, Intermedia; and Jamie Zimmerman, Bankable Frontier Associates; joined as lead discussants.

Though mobile financial services are seen by many as inevitable, some Salon participants felt that, like in so many other ‘mobiles for xxxx’ areas, we were long on enthusiasm and short on evidence and successful examples. Are we just too early in the game, as with so much of ICT4D? Emerging research on youth demand for mobile financial services may help answer some of those questions, but many other questions remain.

What do we mean by youth financial inclusion?

The Salon started with a quick overview of the terms “financial inclusion” and ‘youth.’ One lead discussant emphasized that the idea of ‘youth’ is context specific. According to the UN, “youth” are people between 15 and 24 years old, though in many countries this can extend to age 30 or 35. Segmentation within this wide age range is important when designing programs because of varying needs, demands, and concerns within age subsets. Using a gender lens is also critical, because young women and young men have different needs, concerns, barriers, interests and experiences. Cultural norms about girls’ and young women’s access to and use of assets and resources, financial services, and mobiles also come into play and need to be well-understood. When discussing youth financial inclusion, it’s useful to talk about the age ranges of 15-17 and 18-24, because in most countries 18 is the legal age at which youth can enter into a formal financial system, sign contracts, and purchase a SIM card in their own name. Program design, challenges faced, and workable business models may look quite different for these two age groups.

The term ‘youth financial services’ includes a full range of services (credit, savings, insurance, money transfer and payments) that help youth build assets. In other words, financial services go far beyond mobile money transfers. Most youth in developing nations are engaged in some kind of livelihood or education, and access to financial services can help them achieve goals in both arenas. It is important to reach youth with financial education when they are adolescents, as they are more inclined to form good habits if they are engaged early on. Availability of services at specific transition points in youth’s lifecycles when they are making serious decisions is another key to establishing good long-term financial habits. It can be difficult, however, to convince banking institutions to develop a menu of financial services for youth because few successful business models exist for youth-focused financial products and services. Savings, account balances and demand for credit tend to be lower among youth, so serving the youth market profitably can be difficult. Strategic rationales and successful business cases around expanded access to youth financial services are needed.

Emerging guidelines for good practice in design and implementation of youth-inclusive financial services being developed by Making Cents include:

  • Involve youth in market research and product development
  • Develop products and services that represent the diversity of youth
  • Ensure youth have safe and supportive spaces
  • Provide or link youth with complementary non-financial services
  • Focus on core competencies and collaborate with youth organizations to ensure holistic programs
  • Involve communities to reinforce and enhance the effectiveness of programming
  • Establish a strategic rational and ensure institutional readiness for serving youth

Mobiles and youth financial inclusion

Many have high hopes around the role of mobile phones in enhancing and expanding youth financial services. Mobiles may allow financial institutions to lower costs for financial products and thus enable new and profitable business models. In addition to providing direct services, mobiles might be able to improve the reach and impact of financial education aimed at youth, and encourage particular behaviors and habit formation. For example, SMS reminders are being used to ‘nudge’ youth towards particular actions related to savings and smarter purchases.

A report called “Beyond the Buzz” however, highlight some of the major challenges when it comes to the role of mobile and financial inclusion for the under 18 population. As explained by one lead discussant (also one of the report’s authors), most youth surveyed in Sub Saharan Africa believed mobile money would be far more important for financial inclusion in the future than SMS. Non-profit organization practitioners and financial institutions surveyed for the report expressed strong belief in the potential of mobile money and other mobile services for broadening youth financial inclusion.

Enthusiasm is quite high, though there has been little success thus far, and the evidence on the ground is not very encouraging. Even though most people surveyed felt that mobile money was the future and would change everything, mobiles are actually being used far more commonly for financial education (SMS and nudges) than for providing youth access to financial services.

So what are the obstacles?

Some of the challenges that prevent mobile financial services from taking off include:

  • Age restrictions and regulations. In most countries, a young person cannot obtain an identity card until the age of 18, meaning access to a bank account, a SIM and/or mobile money is restricted. Many young people get around this obstacle by borrowing a handset or asking a parent or guardian for support. When phones do not belong to youth, however, SMS ‘nudges’ for financial education may not reach them. In addition, the lack of a private handset may discourage youth from using mobile to manage their money due to the potential loss of privacy and control over their money. Children under the age of 18 are a protected group, and many countries have regulations around collecting information about or marketing to this population. Child protection policies and legal regulations are a positive thing, however, they can also create barriers to financial education and financial services for under 18s.
  • Lack of data. One discussant noted that age-disaggregated data from mPesa’s mobile money service would probably show that older youth (ages 18-30) are the majority of the mobile money users. The lack of data on youth, however, makes it difficult for non-profit organizations to develop targeted and demand-led financial products and services. Mobile Network Operators (MNOs) have data, yet their data are not easy to access. One Salon discussant told of a project where it took over two and a half years to obtain legal permission from an MNO to access youth data for an RCT on the impact of SMS on youth savings.
  • Industry barriers. Successful and sustainable business models for youth financial services are few and far between. The likelihood of low financial returns from youth make most banks uninterested in approaching the youth ‘base of the pyramid’ market. Institutions that make money from youth financial services are most likely making it from 24 and 25 year olds, not under 18s. Explaining the potential benefits of a long-term business model (that you may need to take a loss earlier on to gain from this segment later) to financial institutions is difficult. In addition, mobile operators are not fully empowered to launch mobile financial services on their own, even if they wanted to, because of government regulations (in some cases, added one Salon participant, because the banking industry actively lobbies government to avoid losing business to MNOs).

Long on enthusiasm and short on examples?

Considering all the obstacles, why are hopes so high when it comes to mobiles and youth financial inclusion? Some consider that MNOs have a fundamental advantage over banks in countries where the majority of people have access to a mobile phone yet have never used a bank or formal financial service. In many parts of the world, banking systems are unavailable and/or inefficient, and people do not trust formal systems or large bureaucracies. When it comes to mobile, however, use and availability of handsets, widespread recognition of mobile operator brands and services, and familiarity with the notion of transferring airtime mean that mobile money is a fairly easy idea for people to grasp and thus it may be easier to generate trust in mobile as a means to access financial services.

The impact of mobile money and mobiles on financial inclusion is difficult to evaluate rigorously, however, noted one Salon participant. The volume of money is very small, so we should have very low expectations in that regard. If 20% of a target population uses a financial service or product, we should be excited because we see an individual having more control over and information on their own financial transactions. This enables them to make better decisions over their finances. Mobile financial services are likely doing more good than harm, even if a large, broad-based impact study is not available. Another Salon participant pointed out, however, that market research to inform good product and service offerings is very much lacking, and a concerted effort is needed to document and research this area.

A large study is being conducted with youth ages 15-19 and 20-24 on youth demand for mobile money and financial services in several African and Asian countries as part of the Financial Inclusion Insights program, said one lead discussant, and data will be available to the public. The majority of youth surveyed for the study said that they did not use a bank because they did not have enough money to do so. In five years, according to the discussant, mobile financial products will be accessible in a wide range of countries and the number of youth using them is increasing. Research shows that urban youth tend to adopt these products more often than older people or rural populations, and there is a male-female gap, where more males are accessing and using them. In general, younger populations have been positive about mobile financial products and services.

An inevitable future?

Despite the dearth of successful business models, evidence, and large-scale sustainable examples, some Salon participants felt that we are entering a new era where financial products and services will be widely available through the mobile phone. As one person explained, it’s a question of moving with the times or becoming obsolete. In Southern African countries, she said, the move is towards rolling out products and services that provide holistic financial inclusion — credit, savings and insurance. In addition, municipal and utility bill paying is getting people accustomed to mobile financial services via MNOs. Banks who are running at a low level of innovation will lose out if they are not capable of providing these kinds of time-saving services through mobile phones.

So what should organizations be doing to prepare youth to widely access and use mobile financial services? Should financial education programs include content about mobile financial services, offerings and fees, and potential risks and benefits for youth of using them? Might mobile gaming be a way of getting around some of the barriers for under 18s, as one Salon participant suggested? In this case, children could practice important concepts around savings and loans, types of bank accounts, fee structures for banking, etc., without assuming any real risk.

Some broader questions linger around mobile financial services for youth as well: What impact does (or will) mobile financial services have on people’s lives and wellbeing? Will they impact how youth invest and manage their money? Will they improve redistribution of resources to households? Will they end up pulling a large segment of the population into unsustainable systems and backfire?  So far there’s no clear answer, but watch this space.

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A list of resources, links, projects, organizations and research on the topic is here. Please add anything that’s missing!

Thanks to participants and lead discussants for the great discussions and to Population Council for hosting us at their offices for this Salon. Thanks also to Peter Goldstein for suggesting the topic and to Somto Fab-Ukozor for support with notes and the summary. Salons are held under Chatham House Rule, therefore no attribution has been made in this post. If you’d like to attend future Salons, sign up here!

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This is a guest post by Daniella Ben-Attar (@dbenattar) who consults for international development agencies, NGOs and corporations on areas relating to youth participation, governance, municipal capacity building, ICT4D and peace building.

by Daniella Ben-Attar

Youth in Mali with local authorities.

Youth in Mali with local authorities.

ICTs are increasingly being looked to as holding great promise for improving participatory governance and citizen engagement. Mobile phones have been a game-changer in this sphere, with nearly seven billion mobile-cellular subscriptions worldwide, including 89% penetration in the developing world. Youth are at the center of these developments, both as drivers and consumers of technological innovation.  This is particularly true in developing countries where the young generation is leading the way in the usage of technology to overcome social, political and economic exclusion to begin driving positive change in their communities. The largest cohort in history, youth aged 15-24 number more than 1.2 billion worldwide, with an estimated 87% living in developing countries.  They are almost twice as networked as the global population as a whole, with the ICT age gap more pronounced in least developed countries where young people are often three times more likely to be online than the general population.

The combination of the “youth bulge” and “mobile miracle” has great potential to enable new responses to the longstanding challenge of youth engagement in governance across the developing world. Young citizens are utilizing simple mobile technology to innovate new platforms, tools and mechanisms aiming to amplify their voices and influence government. Youth are being proactive to play a greater role in governance through mobile-based communication avenues, user-generated information, tools tracking government accountability, anti-corruption platforms, crowd-sourcing and more. This is a dramatic shift from the days when the only way to gain the attention of a government official was through slow and cumbersome bureaucratic processes and official meetings in government offices.

A Growing Youth-Local Government Disconnect

Ironically, the impact of these efforts appears to be more pronounced at the national level than at the local level of government. Indeed, ICTs seem to be strengthening communications between youth and central government instead of enhancing connections with the closest level of governance where young citizens can be resources for community development. Applications and innovations in cooperation with government that address local issues have largely been the product of national government bodies. Most youth-led initiatives have not been successful in securing local government partnership, limiting impact. A communications gap has widened between young citizens and their local governments, which are often staffed by individuals with far less digital experience than their youthful constituents. As a result, youth and their local leaders often seem to be speaking in different languages through different media.  Local government deficits in capacity and resources continue to exist as barriers, as well as the need for sensitization to youth engagement as a priority outcome of adopting and shaping ICT-enabled practices.

Most young people using technology as a way to influence governance will tell you a similar story. When expressing themselves through social media outlets and ICT-enabled mechanisms, it is usually the national political figures that are more attuned and responsive. Local leaders are far behind their national counterparts in ICT capacity and usage. National ministers and officials often use Twitter accounts, blogs, SMS and websites to engage with their citizens, who by default are largely young. While this is a positive development, it also elicits frustration from young people who feel that their voices are ignored or unheard by elder leaders at the local level where chances are greatest for tangible impact in their day-to-day lives.

President Kagame of Rwanda is a stark example.  Youth have described how the president directly interacted with young citizens via Twitter and addressed concerns relating to many issues, from police violence towards youth to business ideas for urban tourism.  No such possibilities existed for these same youth to approach the local authority with these locally-based needs.  Even more significant, Kagame merged the national ministries of Youth and ICT in 2012 and appointed a Minister of Youth and ICT.  This is a groundbreaking move both in terms of ICT and youth, with youth ministries commonly grouped with sports or culture. However, these extraordinary national developments are not reflected in the policy and practice of local government in Rwanda.

Digital mapping initiatives have been in the spotlight as a new youth-driven tool drawing attention to local issues often overlooked by government officials.  While communities are benefitting from these processes, youth leaders report that these maps often do not gain the attention of city hall. For example, Kenyan NGO Map Kibera has seen its maps utilized by national ministry committees, better equipped with the capacity and mindset to absorb digital data, while city council has not been responsive to ICT-based approaches. Young leaders in Kandy City, Sri Lanka are working to bridge the “youth-local government ICT gap” which they have identified as a major barrier in engaging youth in local development. These young leaders are training municipal officials in computer skills and creating new ICT platforms for citizen-local government interaction as part of a UN-HABITAT supported youth-led training and education program run by YES – City of Youth.

Building Local Government Capacity for ICT & Youth Engagement

Partnership with local government is viewed by stakeholders as a key missing ingredient in enabling governance technology applications to have tangible results at the community level. The importance of “closing the engagement loop” and early local government buy-in is emphasized time and again by stakeholders in the field as a vital lesson learned through pilot programs. Youth organizations like Youth Agenda and Sisi ni Amani have achieved successful governance results by engaging local leaders as partners from the preliminary stages, highlighting the benefits they can gain through mobile solutions that increase civic engagement, enhance service delivery, fight corruption and bridge between local government and citizens.

Bridging the youth-local government gap will require sensitizing local officials and encouraging them to see the advantages of “listening” to youth ICT platforms, to bring them to where the majority of youth are voicing their opinions, and enable them to take responsive actions. National governments should be encouraged to help local governments be better equipped to address youthful concerns at the local level through capacity building for both youth engagement and ICT4G.  This can be supported by integrating local ICT components in national ICT plans, or increased “decentralization” and integration of both youth and ICT strategies, bolstered by budgetary allocations and devolution of authority. When seeking to utilize ICT to deliver positive governance outcomes for young people, “local gov” must be part of the “ICT4Gov” equation.

This blog post draws on findings from a UN-HABITAT Report entitled “ICT, Urban Governance and Youth” co-authored by Daniella Ben-Attar and Tim Campbell.

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Migration is central to the current political debate as well as to the development discussion, especially in conversations about the “post 2015” agenda, the ‘youth bulge’, and youth employment. Prevention work is not likely to end migration, regardless of the organizations and governments working to improve the well-being of children and youth in their home communities. In fact, improved economic capacity may actually enhance people’s capacity to migrate.

Our Technology Salon on January 16, 2014, discussed the role of ICTs in child and youth migration, ways ICTs are influencing migration, how ICTs could make migration safer and more productive, and ideas for mobile applications that would be useful for child and youth migrants. We welcomed Ravi Karkara, United Nations Inter-agency Network on Youth Development; Lucas Codognolla, Lead Coordinator, Connecticut Students for a DREAM; and Michael Boampong, Migration and Development Consultant, UNDP, as our lead discussants.

Some areas on where and how ICTs are playing or could play a role:

  • Sending money / remittances / mobile money. Costs to transfer money need to be reduced. Some studies have shown that the African diaspora pays up to 20% for money transfers. More needs to be done to extend mobile money services, especially in rural areas.
  • Finding a job. Many youth use ICTs from the very start of the migration process to look for work. They may also use ICTs to find work in their home countries if they return.
  • Getting a visa to migrate legally. Most legal immigration processes require making appointments with Embassies via the Internet and the ability to communicate via email.
  • Identifying migration routes. Often, youth who migrate irregularly investigate routes online before their departure. GPS can also help during transit. One program in Mexico is developing a “safe migration map” that provides crowd-sourced, near real-time information to migrants on which areas are experiencing high crime or other dangers so that they can migrate more safely.
  • Reporting abuse. Child help lines are expanding their services across many countries and providing support, advice and help to children in case of emergency or abuse, including during migration. Many help lines are experimenting with text messaging.
  • Connecting with other youth in similar situations.  Youth who have an irregular migration status are able to find others in the same circumstances and feel less alone. They can also connect with peers and organizations who can provide support, help and advice.
  • Keeping in touch with parents/family. ICT are useful for children and youth keep families informed of how they are doing, and to ask for support and help. The African Movement for Working Children and Youth works with telecoms operators to provide a free number to children and youth who migrate in West Africa. Parents and children can remain in touch that way while children are moving from one town to the next.
  • Sharing information on migration rights. Organizations like Connecticut Students for a DREAM use ICTs and social media to reach out to youth who have an irregular migration status to provide support and to engage them in organized advocacy activities. The organization encourages sharing of stories and a safe space to discuss migration difficulties. The “Pocket DACA” application helps young migrants understand the deferred action law and apply for it.
  • Engaging, organizing, and influencing government. Youth in the US are organizing via Facebook and other social media platforms. In some cases, government officials have reached out to these groups for advice on legislation.

Participants pointed out that:

Children/youth are not always victims. Often the discourse around children’s movement/migration is centered on trafficking, protection and vulnerability rather than rights, power and choices. More needs to be done to empower children and youth and to provide opportunities and participation avenues. At the same time, more needs to be done to create opportunities at home so that children and youth do not feel like their home situation is hopeless and that migration is the only option.

Children and youth are not a homogeneous population. When thinking about ICTs and children/youth, it’s important to know the context and design programs that are relevant to specific children and young people. Age, wealth, sex, literacy and other aspects need to be considered so that ICT applications are useful. Both traditional communication and ICTs need to be used depending on the population.

ICTs can widen generation gaps. In some cases, ICTs increase the communication divide among generations. Older people may feel that youth are working in a medium that they are not skilled at using, and that youth are not considering their input and advice. This can create conflict and reduce levels of support that might otherwise be provided from community leaders, elders and government officials.

The role of the State needs more thought. Often irregular migration happens because legal channels are difficult to navigate or they are prohibitive. The role of ICTs in influencing or facilitating legal migration needs more thought, as does the potential role of ICTs in advocating for change. The State may not always be friendly to migration, however, so the topic is controversial. States may also use ICTs for surveillance of youth or migrating populations, especially in places where there is political or ethnic conflict, so ICTs may put people in extreme danger.

Risks need to be considered. There are serious risks associated with using ICTs in general, and especially with vulnerable populations. These include everything from online grooming and risks of being lured into trafficking or sex work, to scamming sites that take advantage of youth, to political aspects such as surveillance and targeting of certain populations of youth by the State or other armed groups. ICTs could be a way to help break conspiracies of silence and to report and speak out about human rights abuses, but care needs to be taken that people are not put at risk when they do so.

ICTs need to fit local contexts. Rural areas are less connected and so other forms of information and communication are often more common. Both online and offline means need to be used when working with children and youth. In addition, different social media tools and platforms are used in different places. For example, though the end of Facebook is heralded by some in the US, because youth are reportedly fleeing as older people join the site, Facebook is taking off in Latin America, where many organizations use it for engaging youth and helping them to organize and get informed about their rights.

Not much is known about children, youth, ICTs and migration.  The area of child migration is relatively weak in terms of research. The upcoming World Youth Report centers on child and youth migration and has been a highly controversial process. Migration needs to be considered from an evolving age perspective, with focus on aspects that impact on children, adolescents and youth differentially. A gender perspective needs to be included. There is also a difference between children and youth who migrate for employment and those who move due to conflict or who are seeking asylum, and deeper knowledge is needed in all of these different areas.

Recommendations for future efforts included:

  • More youth voice and support for youth movements in the area of migration
  • More involvement of youth in the debate/dialogue on migration and ICTs
  • Micro-grants for youth who want to work on migration initiatives, including those that use ICTs
  • More nuanced research and understanding of the role of ICTs in child and youth migration with specific lenses on age, sex, ethnicity, and other factors

Resources on ICTs and child/youth migration:

Salons are held under Chatham House Rule, therefore no attribution has been made in this post. Many thanks to our lead discussants and to ThoughtWorks for hosting and providing breakfast.

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Migration has been a part of the human experience since the dawn of time, and populations have always moved in search of resources and better conditions. Today, unaccompanied children and youth are an integral part of national and global migration patterns, often leaving their place of origin due to violence, conflict, abuse, or other rights violations, or simply to seek better opportunities for themselves.

It is estimated that 33 million (or some 16 percent) of the total migrant population today is younger than age 
20. Child and adolescent migrants make up a significant proportion of the total population of migrants in Africa (28 percent), Asia (21 percent), Oceania (11 percent), Europe (11 percent), and the Americas (10 percent).

The issue of migration is central to the current political debate as well as to the development discussion, especially in conversations about the “post 2015” agenda. Though many organizations are working to improve children’s well-being in their home communities, prevention work with children and youth is not likely to end migration. Civil society organizations, together with children and youth, government, community members, and other stakeholders can help make migration safer and more productive for those young people who do end up on the move.

As the debate around migration rages, access to and use of ICTs is expanding exponentially around the globe. For this reason Plan International USA and the Oak Foundation felt it was an opportune time to take stock of the ways that ICTs are being used in the child and youth migration process.

Our new report, “Modern Mobility: the role of ICTs in child and youth migration” takes a look at:

  • how children and youth are using ICTs to prepare for migration; to guide and facilitate their journey; to keep in touch with families; to connect with opportunities for support and work; and to cope with integration, forced repatriation or continued movement; and
  • how civil society organizations are using ICTs to facilitate and manage their work; to support children and youth on the move; and to communicate and advocate for the rights of child and youth migrants.

In the Modern Mobility paper, we identify and provide examples of three core ways that child and youth migrants are using new ICTs during the different phases of the migration process:

  1. for communicating and connecting with families and friends
  2. for accessing information
  3. for accessing services

We then outline seven areas where we found CSOs are using ICTs in their work with child and youth migrants, and we offer some examples:

Ways that CSOs are using ICTs in their work with child and youth migrants.

Ways that CSOs are using ICTs in their work with child and youth migrants.

Though we were able to identify some major trends in how children and youth themselves use ICTs and how organizations are experimenting with ICTs in programming, we found little information on the impact that ICTs and ICT-enabled programs and services have on migrating children and youth, whether positive or negative. Most CSO practitioners that we talked with said that they had very little awareness of how other organizations or initiatives similar to their own were using ICTs. Most also said they did not know where to find orientation or guidance on good practice in the use of ICTs in child-centered programming, ICTs in protection work (aside from protecting children from online risks), or use of ICTs in work with children and young people at various stages of migration. Most CSO practitioners we spoke with were interested in learning more, sharing experiences, and improving their capacities to use ICTs in their work.

Based on Plan Finland’s “ICT-Enabled Development Guide” (authored by Hannah Beardon), the Modern Mobility report provides CSOs with a checklist to support thinking around the strategic use of ICTs in general.

ICT-enabled development checklist developed by Hannah Beardon for Plan International.

ICT-enabled development checklist developed by Hannah Beardon for Plan International.

We also offer a list of key considerations for practitioners who wish to incorporate new technologies into their work, including core questions to ask about access, age, capacity, conflict, connectivity, cost, disability, economic status, electricity, existing information ecosystems, gender, information literacy, language, literacy, power, protection, privacy, sustainability, and user-involvement.

Our recommendation for taking this area forward is to develop greater awareness and capacity among CSOs regarding the potential uses and risks of ICTs in work with children and youth on the move by:

  1. Establishing an active community of practice on ICTs and children and youth on the move.
  2. Mapping and sharing existing projects and programs.
  3. Creating a guide or toolbox on good practice for ICTs in work with children and youth on the move.
  4. Further providing guidance on how ICTs can help “normal” programs to reach out to and include children and youth on the move.
  5. Further documentation and development of an evidence base.
  6. Sharing and distributing this report for discussion and action.

Download the Modern Mobility report here.

We’d love comments and feedback, and information about examples or documentation/evidence that we did not come across while writing the report!

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At the November 8th Technology Salon in New York City, we looked at the role of ICTs in communication for development (C4D) initiatives with marginalized adolescent girls. Lead discussants Kerida McDonald and Katarzyna Pawelczyk discussed recent UNICEF reports related to the topic, and John Zoltner spoke about FHI360’s C4D work in practice.

To begin, it was pointed out that C4D is not donor communications or marketing. It is the use of communication approaches and methodologies to achieve influence at various levels —  e.g., family, institutional and policy —  to change behavior and social norms. C4D is one approach that is being used to address the root causes of gender inequality and exclusion.

Screen Shot 2013-10-11 at 7.24.48 AMAs the UNICEF report on ICTs and C4D* notes, girls may face a number of situations that contribute to and/or are caused by their marginalization: early pregnancy, female genital cutting, early marriage, high rates of HIV/AIDS, low levels of education, lack of control over resources. ICTs alone cannot resolve these, because there is a deep and broad set of root causes. However, ICTs can be integrated systematically into the set of C4D tools and approaches that contribute to positive change.

Issues like bandwidth, censorship and electricity need to be considered when integrating ICTs into C4D work, and approaches that fit the context need to be developed. Practitioners should use tools that are in the hands of girls and their communities now, yet be aware of advances in access and new technologies, as these change rapidly.

Key points:

Interactivity is more empowering than one-way messaging:  Many of the ICT solutions being promoted today focus on sending messages out via mobile phones. However C4D approaches aim for interactivity and multi-channel, multi-directional communication, which has proven more empowering.

Content: Traditional media normally goes through a rigorous editorial process and it is possible to infuse it with a gender balance. Social media does not have the same type of filters, and it can easily be used to reinforce stereotypes about girls. This is something to watch and be aware of.

Purpose: It’s common with ICT-related approaches to start with the technology rather than starting with the goals. As one Salon participant asked “What are the results we want to see for ourselves? What are the results that girls want to see? What are the root causes of discrimination and how are we trying to address them? What does success look like for girls? For organizations? Is there a role for ICTs in helping achieve success? If so, what is it?” These questions need to be the starting point, rather than the technology.

Participation: One Salon participant mentioned a 2-year project that is working together with girls to define their needs and their vision of success. The process is one co-design, and it is aimed at understanding what girls want. Many girls expressed a feeling of isolation and desire for connection, and so the project is looking at how ICTs can help them connect. As the process developed, the diversity of needs became very clear and plans have changed dramatically based on input from a range of girls from different contexts. Implementors need to be prepared to change, adapt and respond to what girls say they want and to local realities.

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Screen Shot 2013-11-23 at 10.41.22 PMA second study commissioned by UNICEF explores how young people use social media. The researchers encountered some challenges in terms of a strong gender approach for the study. Though a gender lens was used for analysis, there is little available data disaggregated by sex. The study does not focus on the most marginalized, because it looks at the use of social media, which normally requires a data connection or Internet access, which the most marginalized youth usually do not have.

The authors of the report found that youth most commonly used the Internet and social media for socializing and communicating with friends. Youth connected less often for schoolwork. One reason for this may be that in the countries/contexts where the research took place, there is no real integration of ICTs into the school system. It was emphasized that the  findings in the report are not comparable or nationally representative, and blanket statements such as “this means x for the whole developing world” should be avoided.

Key points:

Self-reporting biases. Boys tend to have higher levels of confidence and self-report greater ICT proficiency than girls do. This may skew results and make it seem that boys have higher skill levels.

Do girls really have less access? We often hear that girls have less access than boys. The evidence gathered for this particular report found that “yes and no.” In some places, when researchers asked “Do you have access to a mobile,” there was not a huge difference between urban and rural or between boys and girls. When they dug deeper, however, it became more complex. In the case of Zambia, access and ownership were similar for boys and girls, but fewer girls were connecting at all to the Internet as compared to boys. Understanding connectivity and use was quite complicated.

What are girls vs. boys doing online? This is an important factor when thinking about what solutions are applicable to which situation(s). Differences came up here in the study. In Argentina, girls were doing certain activities more frequently, such as chatting and looking for information, but they were not gaming. In Zambia, girls were doing some things less often than boys; for example, fewer girls than boys were looking for health information, although the number was still significant. A notable finding was that both girls and boys were accessing general health information more often than they were accessing sensitive information, such as sexual health or mental health.

What are the risks in the online world? A qualitative portion of the study in Kenya used focus groups with girls and boys, and asked about their uses of social media and experience of risk. Many out-of-school girls aged 15-17 reported that they used social media as a way to meet a potential partner to help them out of their financial situation. They reported riskier behavior, contact with older men, and relationships more often than girls who were in school. Girls in general were more likely to report unpleasant online encounters than boys, for example, request for self-exposure photos.

Hiding social media use. Most of the young people that researchers spoke with in Kenya were hiding social media use from their parents, who disapproved of it. This is an important point to note in C4D efforts that plan on using social media, and program designers will want to take parental attitudes about different media and communication channels into consideration as they design C4D programs.

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When implementing programs, it is noteworthy how boys and girls tend to use ICT and media tools. Gender issues often manifest themselves right away. “The boys grab the cameras, the boys sit down first at the computers.” If practitioners don’t create special rules and a safe space for girls to participate, girls may be marginalized. In practical ICT and media work, it’s common for boys and girls to take on certain roles. “Some girls like to go on camera, but more often they tend to facilitate what is being done rather than star in it.” The gender gap in ICT access and use, where it exists, is a reflection of the power gaps of society in general.

In the most rural areas, even when people have access, they usually don’t have the resources and skills to use ICTs.  Very simple challenges can affect girls’ ability to participate in projects, for example, oftentimes a project will hold training at times when it’s difficult for girls to attend. Unless someone systematically goes through and applies a gender lens to a program, organizations often don’t notice the challenges girls may face in participating. It’s not enough to do gender training or measure gender once a year; gendered approaches needs to be built into program design.

Long-terms interventions are needed if the goal is to emancipate girls, help them learn better, graduate, postpone pregnancy, and get a job. This cannot be done in a year with a simple project that has only one focus, because girls are dealing with education, healthcare, and a whole series of very entrenched social issues. What’s needed is to follow a cohort of girls and to provide information and support across all these sectors over the long-term.

Key points:

Engaging boys and men: Negative reactions from men are a concern if and when girls and women start to feel more empowered or to access resources. For example, some mobile money and cash transfer programs direct funds to girls and women, and some studies have found that violence against women increases when women start to have more money and more freedom. Another study, however, of a small-scale effort that provides unconditional cash transfers to girls ages 18-19 in rural Kenya, is demonstrating just the opposite: girls have been able to say where money is spent and the gender dynamics have improved. This raises the question of whether program methodologies need to be oriented towards engaging boys and men and involving them in changing gender dynamics, and whether engaging boys and men can help avoid an increase in violence. Working with boys to become “girl champions” was cited as a way to help to bring boys into the process as advocates and role models.

Girls as producers, not just consumers. ICTs are not only tools for sending content to girls. Some programs are working to help girls produce content and create digital stories in their own languages. Sometimes these stories are used to advocate to decision makers for change in favor of girls and their agendas. Digital stories are being used as part of research processes and to support monitoring, evaluation and accountability work through ‘real-time’ data.

ICTs and social accountability. Digital tools are helping young people address accountability issues and inform local and national development processes. In some cases, youth are able to use simple, narrow bandwidth tools to keep up to date on actions of government officials or to respond to surveys to voice their priorities. Online tools can also lead to offline, face-to-face engagement. One issue, however, is that in some countries, youth are able to establish communication with national government ministers (because there is national-level capacity and infrastructure) but at local level there is very little chance or capability for engagement with elected officials, who are unprepared to respond and engage with youth or via social media. Youth therefore tend to bypass local government and communicate with national government. There is a need for capacity building at local level and decentralized policies and practices so that response capacity is strengthened.

Do ICTs marginalize girls? Some Salon participants worried that as conversations and information increasingly move to a digital environment, ICTs are magnifying the information and communication divide and further marginalizing some girls. Others felt that the fact that we are able to reach the majority of the world’s population now is very significant, and the inability to reach absolutely everyone doesn’t mean we should stop using ICTs. For this very reason – because sharing of information is increasingly digital – we should continue working to get more girls online and strengthen their confidence and abilities to use ICTs.

Many thanks to UNICEF for hosting the Salon!

(Salons operate under Chatham House Rule, thus no attribution has been given in the above summary. Sign up here if you’d like to attend Salons in the future!)

*Disclosure: I co-authored this report with Keshet Bachan.

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