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Posts Tagged ‘Technology Salon’

Our August Technology Salon in New York City (TSNYC) was a stimulating and deep discussion on whether ‘girl advertising’ detracts from girls empowerment. The topic surfaced after a Facebook conversation about the rise in commercials about girls and women’s empowerment such as Always’ “Like a Girl,” Verizon’s “Inspire her Mind,” and Pantene’s “Stop Saying Sorry.” There are mixed feelings about what these ads accomplish for girls and women, and whether their commercially driven motivations are actually helping to achieve gains for girls in the US and elsewhere.

Some of the key points raised at the Salon included:

Participatory media vs slick, overproduced ads. When it’s participatory media with children and youth making choices about what is being said, shot and edited, it’s one thing. It feels authentic, said one Salon participant. “But the current spate of ads tend to show a very ‘produced’ girl, wearing make-up, feeding into stereotypes about beauty, talking to a screen and selling a product or a brand.” These ads may feel inspiring to people watching, but are they actually ‘empowering?’ The underlying message of many of these ads for girls is still often sex, beauty and/or sexual attractiveness.

Surface rather than deeper change. One discussant pointed out that companies making these empowering girl ads on the one hand are making misogynist NFL ads on the other. If a company really wants to do something for girls, it should be a holistic effort that permeates all its advertising, she felt, not just a slick ad for girls and business as usual with everything else. Making girls feel better about themselves is one thing, but it’s not enough. Girls may say they prefer ‘Goldiblox’ to ‘Barbie’ but the toys are still plastic consumables, and they are still pink, as one participant noted. “Girls need to build confidence at a deeper level,” said a youth participant. “Rather than just providing a one-way ticket to solving a simple problem, we need to go deeper, because the problem does not have just a single cause.” In addition, as other participants called out, much of the change being pushed by ads is shallow change, when what is really needed is systemic change. “Have you really addressed structural injustices and inequities with these one-off actions and campaigns? Do these simple narratives really help? Or are they a distraction?”

Are we conflating empowerment and consumerism? These girl-focused ads encourage girls that we work with to spend money that they don’t have, commented one Salon participant. Are we supporting girls’ assimilation into corporate consumerism or are we trying to change the status quo for girls who have been traditionally left out? “Girls we work with have issues with lack of access to housing, education, a living wage. These ads encourage them to spend money that goes back to corporations, and we don’t know what the corporations are doing with it. Are they supporting militarization of the police? Are they lobbying to cut sex education or planned parenthood funding?” Often the topics addressed in these ads, she noted, are the tip of the iceberg. “We see ads about teen pregnancy, but we don’t see work that addresses its underlying causes.” Addressing underlying causes, many in the room felt, would be the truly empowering work.

Higher visibility of girls’ issues is unintentionally causing problems. The increased presence of girls in the media and in NGO advocacy campaigns was initially very helpful, but some commented that it is becoming a problem. “Donors think that there is a higher level of investment in programs that directly impact on girls, which is not necessarily the case. Often the investment is made in branding or social media rather than in concrete programming that supports girls with real assets and skills.” This has meant that some donors are reluctant to fund programs for girls, because they think the topic is over-saturated. In reality, there is a lot of talk and media but not enough on-the-ground support.

Being a girl in 2014…. In addition to the funding challenges, some research has shown that in the US, girls as young as 7 and 8 feel that they “cannot drop the ball on anything now.” The empowering visions of girls can make them feel that they are expected to do and be everything, and to solve all the world’s problems on top of it all. At the same time, on social media such as Facebook research shows that girls tend to downplay their intelligence and up-play their fun and sexiness, because media bombards them with messages that on top of being successful at everything, they are also supposed to be cute, carefree, and sexy.

What about boys and men? The higher visibility around girls can lead to a marginalization of boys and men from gender work, commented some Salon participants, as it sets up a boy vs girl dynamic. Though for advertising, binaries tend to work, in the wider scheme of things, these issues are very complex and binaries are not helpful. If we are looking for change an empowerment, boys and men also need to be part of the equation and gender should be a more holistic approach, not only focused on girls. “Working with both boys and girls is more empowering for everyone,” said one participant. When boys feel threatened by girls it just creates more conflict. “We need to empower boys by teaching them about girls and gender dynamics,” because both boys and girls are affected by gender stereotypes.

Ads by their very nature simplify complex issues. Ads are simplified because of how they need to be packaged, especially now in the day of social media, as one of the youth Salon participants pointed out. “People take a simplified message and create their own meaning out of it, without really understanding the complexities. Then they share the ad around and feel like they’ve done their part. They think an ad is fully informing them and this is dangerous. These ads don’t really feel empowering for me, it’s just an upswing in ads for teenaged girls and in media targeted at my age group. The ads are just one more thing that’s shared on Facebook. So it’s like someone else packages ideas for you, you share them, and you move on.” Another participant agreed, yet added that ads can open the door to a conversation about something larger that can be followed with more nuanced discussions.

Ads are ads. They are not CSR. Companies are not really interested in empowering girls with these ads, pointed out one participant. These are not Corporate Social Responsibility (CSR) ads; they are marketing ads. Another participant added that “many of these campaigns are run by very smart, high-powered women. They do want to see high-powered versions of girls, and they also want to sell their products or their brands.” The income from the ads does not go into social programs; it’s revenue, noted another participant. CSR managers then have the job of advocating internally so that some of the revenue does go towards these types of causes, but it’s not a given. CSR staff work to encourage corporate leadership to allocate some of the funding into programs that have an impact on girls’ lives. Consumers should also be doing their homework and finding out what is happening with different campaigns. Companies want to make employees, customers, and investors/their boards happy. Consumers should pressure corporations to do more than just ads, and to do something that reaches farther. Corporate mandates are totally separate from Foundation mandates, as one participant pointed out. “It’s up to people like us who care about these issues to bridge the gap, to have these conversations in the board room, with management and leadership, with PR staff.” “How can we increase transparency about what these companies invest in,” asked one participant. This is important not only for CSR budgets and ‘girl issues’ but for companies overall.

Starting with the delivery system is a problem. Rather than starting with a solution – an ad, a technology, a delivery system – we should start by picking the group or population where we want to make a difference and then decide what is the best way to go about it, commented one Salon participant. “What does success look like for girls? What do girls themselves what to do, to be? Empower is a vague word. If you substituted ‘farmer’ for ‘girl’ you’d never get away with some of the mystical pronouncements that we hear now about girls. Do you ever hear people saying ‘Ah, farmers… I just feel so alive and so inspired when I meet them! They can change the world!’ Probably not. And much of the rhetoric around girls is just inspiring language that doesn’t actually help girls to achieve their goals. We’ve swallowed the language of the current delivery system. We now measure success in terms of retweets, likes, social media campaigns and putting out manuals and guides. We need to push back and ensure that the money goes to girl programs on the ground.”

Using media for behavior change is a science. Others, however, felt that there was a role for behavior change communication (BCC) done in a scientific way and with solid measurement of impact. Activism and advocacy are different approaches than behavior change, commented a participant. Likes and tweets can be measures of activism, awareness and advocacy. But for behavior change, we need to go deeper. Well-targeted behavior change communication starts with strong, solid research into what drives behavior. There are different categories – knowledge is the first one. But most times, it’s not lack of knowledge that prevents people from changing behavior. More often, it’s attitudes, social norms, and lack of social support and self-efficacy. A well-defined campaign should isolate what will make change and the communication piece should speak to that very specific change. It’s also critical to understand the audience and what will move them to action – for some girls it will be a strong aspirational role model, for others it will be real-life women and girls. Formative research helps us understand what will work with a particular audience.

How are we measuring impact? People are measuring the number of tweets from the general public and calling it impact, rather than measuring indicators of real change for girls themselves. “Attention is being placed on media impressions, tweets, hashtags,” said one discussant. “We measure hollow metrics about the giver rather than measuring the impact on the ground, on the lives of the people we say we are supporting or helping.” She went on to cite some very well known campaigns where the only impact reports were media hits, but no available reports track what happened with funds raised, or with ‘awareness’ and how it translated into actual change. “Is it enough to show women in empowering ads,” asked one participant. “There is a disconnect between advocacy and messaging and measuring impact,” said another person. Within organizations, some digital teams are very good at showcasing to management how many Facebook likes and tweets they get, and this distracts leadership from looking at more impactful efforts on the ground. It allows these shallow campaigns to take funding away from the more solid programmatic efforts that work directly with girls and their families and communities to address underlying causes, and to build skills and assets and enabling environments for girls to succeed.

Equality vs liberation. Boiling complicated intersectional analyses down to an ad that can only carry a single message is complicated and having an equal number of male and female board members does nothing for women who are not operating at these high levels, said one participant. “I have so much I want to say about all this!” she added. “Where are the transformational campaigns? None of our organizations or brands or corporations has enough money individually to do a campaign that would really create structural, systemic change. Even the Ms. Endowment has only $35 million and it’s not enough. We are all competing in the market. How can we collaborate and converse with one another to do something bigger and better. How can we work together to really shift things? What if we came together and only took money from corporations that did something like have a certain percentage of women on the board plus ads that show positive images plus funnel funding into good programs on the ground? How can we hold companies accountable? How are we measuring success?” Another person commented “Many corporations feel that we are lucky to have their money.” She wondered how we can build strength in our numbers and work together as a more solid front.

It’s not one or the other…. In closing, one participant pointed out that there were multiple conversations happening in the room, because those of us working on gender and girl issues are fighting the good fight on multiple fronts. “Work on the ground is one thing. Work at the global policy/advocacy level is something else. And then there is work with the private sector and the public as well,” she said. “We all have different strengths. How can we connect in more meaningful discussions on it all? How can we flag issues that need consideration so that we are all contributing to a wider goal?” Further conversation and joint work could help to address some of the challenges that those in the room are facing. Many participants wished for a follow up conversation to take the ideas a step further, and the topic of engaging boys and men was brought up as something that needs more work.

So, do girl ads detract from girls’ empowerment? According to the majority of Salon participants, yes, in many cases they do. But there is potential to integrate these kinds of ads into wider, more effective efforts to push for systemic change that involves both boys and girls, works at various levels, and demands greater corporate accountability and better measurement of results.

What should advertisers do, then? [Adding this today (Aug 26) after a request for some recommendations for advertisers]

  1. Be consistent. Look inwardly. Don’t be all ‘girl empowering’ on the one hand and then be all misogynist on the other hand with everything else that you do.
  2. If you’re making revenue from girl empowerment ads, then do something with the money that actually supports programming that is proven (evidence-based) to make a real difference to girls in their daily lives or support policy work that help girls advance.
  3. If you’re really about girls’ empowerment and want to work on behavior changes that benefit girls at a widespread level, then look at some of the behavior change science approaches that can help you to plan campaigns that get people to move beyond a) feeling inspired and b) gaining knowledge to c) actually acting and changing their behavior….
  4. A combined effort that works at multiple levels (ads that are well researched and directed, policy changes that support girls and women, and work on the ground that provides girls with skills and helps them build assets) would be a better way to approach girls’ empowerment, if indeed advertisers do want to help empower girls.
  5. Stop commodifying everything and putting more pressure on girls and women to be and do everything. Use some of the power and expertise of creating and motivating people through brands and advertising to support social change that has nothing to do with buying more stuff.

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For more background reading, see our crowdsourced list of ‘girl ads’ and commentary about girl ads.

Thanks to those who contributed to the Salon topic idea and preparation (especially Eva Kaplan, Karen Cirillo, Clare Ramirez-Raftree, Lina Srivastava and Greta Knutzen) and to ThoughtWorks for their generous hosting!

If you’d like to attend a future Salon in New York, Washington DC, San Francisco, London, Toronto/ Ottawa or Nairobi, sign up here to get on our email list!

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We looked at the role of mobiles in youth financial inclusion at our March 11th Technology Salon in New York City. Tim Nourse, Making Cents; Peter Goldstein, Intermedia; and Jamie Zimmerman, Bankable Frontier Associates; joined as lead discussants.

Though mobile financial services are seen by many as inevitable, some Salon participants felt that, like in so many other ‘mobiles for xxxx’ areas, we were long on enthusiasm and short on evidence and successful examples. Are we just too early in the game, as with so much of ICT4D? Emerging research on youth demand for mobile financial services may help answer some of those questions, but many other questions remain.

What do we mean by youth financial inclusion?

The Salon started with a quick overview of the terms “financial inclusion” and ‘youth.’ One lead discussant emphasized that the idea of ‘youth’ is context specific. According to the UN, “youth” are people between 15 and 24 years old, though in many countries this can extend to age 30 or 35. Segmentation within this wide age range is important when designing programs because of varying needs, demands, and concerns within age subsets. Using a gender lens is also critical, because young women and young men have different needs, concerns, barriers, interests and experiences. Cultural norms about girls’ and young women’s access to and use of assets and resources, financial services, and mobiles also come into play and need to be well-understood. When discussing youth financial inclusion, it’s useful to talk about the age ranges of 15-17 and 18-24, because in most countries 18 is the legal age at which youth can enter into a formal financial system, sign contracts, and purchase a SIM card in their own name. Program design, challenges faced, and workable business models may look quite different for these two age groups.

The term ‘youth financial services’ includes a full range of services (credit, savings, insurance, money transfer and payments) that help youth build assets. In other words, financial services go far beyond mobile money transfers. Most youth in developing nations are engaged in some kind of livelihood or education, and access to financial services can help them achieve goals in both arenas. It is important to reach youth with financial education when they are adolescents, as they are more inclined to form good habits if they are engaged early on. Availability of services at specific transition points in youth’s lifecycles when they are making serious decisions is another key to establishing good long-term financial habits. It can be difficult, however, to convince banking institutions to develop a menu of financial services for youth because few successful business models exist for youth-focused financial products and services. Savings, account balances and demand for credit tend to be lower among youth, so serving the youth market profitably can be difficult. Strategic rationales and successful business cases around expanded access to youth financial services are needed.

Emerging guidelines for good practice in design and implementation of youth-inclusive financial services being developed by Making Cents include:

  • Involve youth in market research and product development
  • Develop products and services that represent the diversity of youth
  • Ensure youth have safe and supportive spaces
  • Provide or link youth with complementary non-financial services
  • Focus on core competencies and collaborate with youth organizations to ensure holistic programs
  • Involve communities to reinforce and enhance the effectiveness of programming
  • Establish a strategic rational and ensure institutional readiness for serving youth

Mobiles and youth financial inclusion

Many have high hopes around the role of mobile phones in enhancing and expanding youth financial services. Mobiles may allow financial institutions to lower costs for financial products and thus enable new and profitable business models. In addition to providing direct services, mobiles might be able to improve the reach and impact of financial education aimed at youth, and encourage particular behaviors and habit formation. For example, SMS reminders are being used to ‘nudge’ youth towards particular actions related to savings and smarter purchases.

A report called “Beyond the Buzz” however, highlight some of the major challenges when it comes to the role of mobile and financial inclusion for the under 18 population. As explained by one lead discussant (also one of the report’s authors), most youth surveyed in Sub Saharan Africa believed mobile money would be far more important for financial inclusion in the future than SMS. Non-profit organization practitioners and financial institutions surveyed for the report expressed strong belief in the potential of mobile money and other mobile services for broadening youth financial inclusion.

Enthusiasm is quite high, though there has been little success thus far, and the evidence on the ground is not very encouraging. Even though most people surveyed felt that mobile money was the future and would change everything, mobiles are actually being used far more commonly for financial education (SMS and nudges) than for providing youth access to financial services.

So what are the obstacles?

Some of the challenges that prevent mobile financial services from taking off include:

  • Age restrictions and regulations. In most countries, a young person cannot obtain an identity card until the age of 18, meaning access to a bank account, a SIM and/or mobile money is restricted. Many young people get around this obstacle by borrowing a handset or asking a parent or guardian for support. When phones do not belong to youth, however, SMS ‘nudges’ for financial education may not reach them. In addition, the lack of a private handset may discourage youth from using mobile to manage their money due to the potential loss of privacy and control over their money. Children under the age of 18 are a protected group, and many countries have regulations around collecting information about or marketing to this population. Child protection policies and legal regulations are a positive thing, however, they can also create barriers to financial education and financial services for under 18s.
  • Lack of data. One discussant noted that age-disaggregated data from mPesa’s mobile money service would probably show that older youth (ages 18-30) are the majority of the mobile money users. The lack of data on youth, however, makes it difficult for non-profit organizations to develop targeted and demand-led financial products and services. Mobile Network Operators (MNOs) have data, yet their data are not easy to access. One Salon discussant told of a project where it took over two and a half years to obtain legal permission from an MNO to access youth data for an RCT on the impact of SMS on youth savings.
  • Industry barriers. Successful and sustainable business models for youth financial services are few and far between. The likelihood of low financial returns from youth make most banks uninterested in approaching the youth ‘base of the pyramid’ market. Institutions that make money from youth financial services are most likely making it from 24 and 25 year olds, not under 18s. Explaining the potential benefits of a long-term business model (that you may need to take a loss earlier on to gain from this segment later) to financial institutions is difficult. In addition, mobile operators are not fully empowered to launch mobile financial services on their own, even if they wanted to, because of government regulations (in some cases, added one Salon participant, because the banking industry actively lobbies government to avoid losing business to MNOs).

Long on enthusiasm and short on examples?

Considering all the obstacles, why are hopes so high when it comes to mobiles and youth financial inclusion? Some consider that MNOs have a fundamental advantage over banks in countries where the majority of people have access to a mobile phone yet have never used a bank or formal financial service. In many parts of the world, banking systems are unavailable and/or inefficient, and people do not trust formal systems or large bureaucracies. When it comes to mobile, however, use and availability of handsets, widespread recognition of mobile operator brands and services, and familiarity with the notion of transferring airtime mean that mobile money is a fairly easy idea for people to grasp and thus it may be easier to generate trust in mobile as a means to access financial services.

The impact of mobile money and mobiles on financial inclusion is difficult to evaluate rigorously, however, noted one Salon participant. The volume of money is very small, so we should have very low expectations in that regard. If 20% of a target population uses a financial service or product, we should be excited because we see an individual having more control over and information on their own financial transactions. This enables them to make better decisions over their finances. Mobile financial services are likely doing more good than harm, even if a large, broad-based impact study is not available. Another Salon participant pointed out, however, that market research to inform good product and service offerings is very much lacking, and a concerted effort is needed to document and research this area.

A large study is being conducted with youth ages 15-19 and 20-24 on youth demand for mobile money and financial services in several African and Asian countries as part of the Financial Inclusion Insights program, said one lead discussant, and data will be available to the public. The majority of youth surveyed for the study said that they did not use a bank because they did not have enough money to do so. In five years, according to the discussant, mobile financial products will be accessible in a wide range of countries and the number of youth using them is increasing. Research shows that urban youth tend to adopt these products more often than older people or rural populations, and there is a male-female gap, where more males are accessing and using them. In general, younger populations have been positive about mobile financial products and services.

An inevitable future?

Despite the dearth of successful business models, evidence, and large-scale sustainable examples, some Salon participants felt that we are entering a new era where financial products and services will be widely available through the mobile phone. As one person explained, it’s a question of moving with the times or becoming obsolete. In Southern African countries, she said, the move is towards rolling out products and services that provide holistic financial inclusion — credit, savings and insurance. In addition, municipal and utility bill paying is getting people accustomed to mobile financial services via MNOs. Banks who are running at a low level of innovation will lose out if they are not capable of providing these kinds of time-saving services through mobile phones.

So what should organizations be doing to prepare youth to widely access and use mobile financial services? Should financial education programs include content about mobile financial services, offerings and fees, and potential risks and benefits for youth of using them? Might mobile gaming be a way of getting around some of the barriers for under 18s, as one Salon participant suggested? In this case, children could practice important concepts around savings and loans, types of bank accounts, fee structures for banking, etc., without assuming any real risk.

Some broader questions linger around mobile financial services for youth as well: What impact does (or will) mobile financial services have on people’s lives and wellbeing? Will they impact how youth invest and manage their money? Will they improve redistribution of resources to households? Will they end up pulling a large segment of the population into unsustainable systems and backfire?  So far there’s no clear answer, but watch this space.

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A list of resources, links, projects, organizations and research on the topic is here. Please add anything that’s missing!

Thanks to participants and lead discussants for the great discussions and to Population Council for hosting us at their offices for this Salon. Thanks also to Peter Goldstein for suggesting the topic and to Somto Fab-Ukozor for support with notes and the summary. Salons are held under Chatham House Rule, therefore no attribution has been made in this post. If you’d like to attend future Salons, sign up here!

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The NYC Technology Salon on February 28th examined the connection between bigger, better data and resilience. We held morning and afternoon Salons due to the high response rate for the topic. Jake Porway, DataKind; Emmanuel Letouzé, Harvard Humanitarian Initiative; and Elizabeth Eagen, Open Society Foundations; were our lead discussants for the morning. Max Shron, Data Strategy; joined Emmanuel and Elizabeth for the afternoon session.

This post summarizes key discussions from both Salons.

What the heck do we mean by ‘big data’?

The first question at the morning salon was: What precisely do we mean by the term ‘big data’? Participants and lead discussants had varying definitions. One way of thinking about big data is that it is comprised of small bits of unintentionally produced ‘data exhaust’ (website cookies, cellphone data records, etc.) that add up to a dataset. In this case, the term big data refers to the quality and nature of the data, and we think of non-sampled data that are messy, noisy and unstructured. The mindset that goes with big data is one of ‘turning mess into meaning.’

Some Salon participants understood big data as datasets that are too large to be stored, managed and analyzed via conventional database technologies or managed on normal computers. One person suggested dropping the adjective ‘big,’ forgetting about the size, and instead considering the impact of the contribution of the data to understanding. For example, if there were absolutely no data on something and 1000 data points were contributed, this might have a greater impact than adding another 10,000 data points to an existing set of 10 million.

The point here was that when the emphasis is on big (understood as size and/or volume), someone with a small data set (for example, one that fits into an excel sheet) might feel inadequate, yet their data contribution may be actually ‘bigger’ than a physically larger data set (aha! it’s not the size of the paintbrush…). There was a suggestion that instead of talking about big data we should talk about smart data.

How can big data support development?

Two frameworks were shared for thinking about big data in development. One from UN Global Pulse considers that big data can improve a) real-time awareness, b) early warning and c) real-time monitoring. Another looks at big data being used for three kinds of analysis: a) descriptive (providing a summary of something that has already happened), b) predictive (likelihood and probability of something occurring in the future), and c) diagnostic (causal inference and understanding of the world).

What’s the link between big data and resilience?

‘Resilience’ as a concept is contested, difficult to measure and complex. In its most simple definition, resilience can be thought of as the ability to bounce back or bounce forward. (For an interesting discussion on whether we should be talking about sustainability or resilience, see this piece). One discussant noted that global processes and structures are not working well for the poor, as evidenced from continuing cycles of poverty and glaring wealth inequalities. In this view, people are poor as a result of being more exposed and vulnerable to shocks, at the same time, their poverty increases their vulnerability, and it’s difficult to escape from the cycle where over time, small and large shocks deplete assets. An assets-based model of resilience would help individuals, families and communities who are hit by a shock in one sphere — financial, human, capital, social, legal and/or political — to draw on the assets within another sphere to bounce back or forward.

Big data could help this type of an assets-based model of resilience by predicting /helping poor and vulnerable people predict when a shock might happen and preparing for it. Big data analytics, if accessible to the poor, could help them to increase their chances of making better decisions now and for the future. Big data then, should be made accessible and available to communities so that they can self-organize and decrease their own exposure to shocks and hazards and increase their ability to bounce back and bounce forward. Big data could also help various actors to develop a better understanding of the human ecosystem and contribute to increasing resilience.

Can ivory tower big data approaches contribute to resilience?

The application of big data approaches to efforts that aim to increase resilience and better understand human ecosystems often comes at things from the wrong angle, according to one discussant. We are increasingly seeing situations where a decision is made at the top by people who know how to crunch data yet have no way of really understanding the meaning of the data in the local context. In these cases, the impact of data on resilience will be low, because resilience can only truly be created and supported at the local level. Instead of large organizations thinking about how they can use data from afar to ‘rescue’ or ‘help’ the poor, organizations should be working together with communities in crisis (or supporting local or nationally based intermediaries to facilitate this process) so that communities can discuss and pull meaning from the data, contextualize it and use it to help themselves. They can also be more informed what data exist about them and more aware of how these data might be used.

For the Human Rights community, for example, the story is about how people successfully use data to advocate for their own rights, and there is less emphasis on large data sets. Rather, the goal is to get data to citizens and communities. It’s to support groups to define and use data locally and to think about what the data can tell them about the advocacy path they could take to achieve a particular goal.

Can data really empower people?

To better understand the opportunities and challenges of big data, we need to unpack questions related to empowerment. Who has the knowledge? The access? Who can use the data? Salon participants emphasized that change doesn’t come by merely having data. Rather it’s about using big data as an advocacy tool to tell the world to change processes and to put things normally left unsaid on the table for discussion and action. It is also about decisions and getting ‘big data’ to the ‘small world,’ e.g., the local level. According to some, this should be the priority of ‘big data for development’ actors over the next 5 years.

Though some participants at the Salon felt that data on their own do not empower individuals; others noted that knowing your credit score or tracking how much you are eating or exercising can indeed be empowering to individuals. In addition, the process of gathering data can help communities understand their own realities better, build their self-esteem and analytical capacities, and contribute to achieving a more level playing field when they are advocating for their rights or for a budget or service. As one Salon participant said, most communities have information but are not perceived to have data unless they collect it using ‘Western’ methods. Having data to support and back information, opinions and demands can serve communities in negotiations with entities that wield more power. (See the book “Who Counts, the power of participatory statistics” on how to work with communities to create ‘data’ from participatory approaches).

On the other hand, data are not enough if there is no political will to make change to respond to the data and to the requests or demands being made based on the data. As one Salon participant said: “giving someone a data set doesn’t change politics.”

Should we all jump on the data bandwagon?

Both discussants and participants made a plea to ‘practice safe statistics!’ Human rights organizations wander in and out of statistics and don’t really understand how it works, said one person. ‘You wouldn’t go to court without a lawyer, so don’t try to use big data unless you can ensure it’s valid and you know how to manage it.’ If organizations plan to work with data, they should have statisticians and/or data scientists on staff or on call as partners and collaborators. Lack of basic statistical literacy is a huge issue amongst the general population and within many organizations, thought leaders, and journalists, and this can be dangerous.

As big data becomes more trendy, the risk of misinterpretation is growing, and we need to place more attention on the responsible use of statistics and data or we may end up harming people by bad decisions. ‘Everyone thinks they are experts who can handle statistics – bias, collection, correlation’ these days. And ‘as a general rule, no matter how many times you say the data show possible correlation not causality, the public will understand that there is causality,’ commented one discussant. And generally, he noted, ‘when people look at data, they believe them as truth because they include numbers, statistics, science.’ Greater statistical literacy could help people to not just read or access data and information but to use them wisely, to understand and question how data are interpreted, and to detect political or other biases. What’s more, organizations today are asking questions about big data that have been on statisticians’ minds for a very long time, so reaching out to those who understand these issues can be useful to avoid repeating mistakes and re-learning lessons that have already been well-documented.

This poor statistical literacy becomes a serious ethical issue when data are used to determine funding or actions that impact on people’s lives, or when they are shared openly, accidentally or in ways that are unethical. In addition, privacy and protection are critical elements in using and working with data about people, especially when the data involve vulnerable populations. Organizations can face legal action and liability suits if their data put people at harm, as one Salon participant noted. ‘An organization could even be accused of manslaughter… and I’m speaking from experience,’ she added.

What can we do to move forward?

Some potential actions for moving forward included:

  • Emphasis with donors that having big data does not mean that in order to cut costs, you should eliminate community level processes related to data collection, interpretation, analysis, and ownership;
  • Evaluations and literature/documentation on the effectiveness of different tools and methods, and when and in which contexts they might be applicable, including things like cost-benefit analyses of using big data and evaluation of its impact on development/on communities when combined with community level processes vs used alone/without community involvement — practitioner gut feelings are that big data without community involvement is irresponsible and ineffective in terms of resilience, and it would be good to have evidence to help validate or disprove this;
  • More and better tools and resources to support data collection, visualization and use and to help organizations with risk analysis, privacy impact assessments, strategies and planning around use of big data; case studies and a place to share and engage with peers, creation of a ‘cook book’ to help organizations understand the ingredients, tools, processes of using data/big data in their work;
  • ‘Normative conventions’ on how big data should be used to avoid falling into tech-driven dystopia;
  • Greater capacity for ‘safe statistics’ among organizations;
  • A community space where frank and open conversations around data/big data can occur in an ongoing way with the right range of people and cross-section of experiences and expertise from business, data, organizations, etc.

In conclusion?

We touched upon all types of data and various levels of data usage for a huge range of purposes at the two Salons. One closing thought was around the importance of having a solid idea of what questions we trying to answer before moving on to collecting data, and then understanding what data collection methods are adequate for our purpose, what ICT tools are right for which data collection and interpretation methods, what will done with the data/what is the purpose of collecting data, how we’ll interpret them, and how data will be shared, with whom, and in what format.

See this growing list of resources related to Data and Resilience here and add yours!

Thanks to participants and lead discussants for the fantastic exchange, and a big thank you to ThoughtWorks for hosting us at their offices for this Salon. Thanks also to Hunter Goldman, Elizabeth Eagen and Emmanuel Letouzé for their support developing this Salon topic, and to Somto Fab-Ukozor for support with notes and the summary. Salons are held under Chatham House Rule, therefore no attribution has been made in this post. If you’d like to attend future Salons, sign up here!

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Our February 6th Technology Salon in New York City focused on the organizational challenges that development organizations face when trying to innovate or integrate ICTs into their programs and operations. We looked at the idea of “innovation” and different ways to approach it. We asked what “innovation” really means and why “technology” and “innovation” seem to always be used interchangeably. We shared ideas, challenges and good practice around supporting and encouraging staff, managers, and donors to experiment with new and better ways of doing things.

A huge thank you to Somto Fab-Ukozor and Rachana Kumar for their collaboration on writing the summary below!

Mika

Mika Valitalo, Plan Finland. (Photo by Somto Fab-Ukozor)

Our lead discussants were Jessica Heinzelman, DAI’s senior ICT specialist; Chris Fabian, UNICEF’s advisor to the Executive Director on innovation and co-lead of UNICEF’s innovation lab; and Mika Valitalo, Plan Finland’s program manager for ICT4D.

What is innovation?

Different organizations bring in different ideas and definitions of innovation. Is innovation always synonymous with technology? Does it always require technology? For some organizations, “innovation” means doing things faster, better and differently in a way that adds value and has a concrete impact.

One discussant noted that innovation is not necessarily disruptive in nature; it can be categorized into 3 main forms:

  • a totally new context, new problem, new solution
  •  an existing solution that is improved
  •  an existing solution that is adapted to a new context, country or sector

Another lead discussant pointed out that innovation is not necessarily something brand new; it can be something that existed but that is used in a different way or simply different processes or ways of thinking, and innovation does not have to be technology. The concept of innovation is often misunderstood, he said, because “someone can come up with 10 crappy ideas that are new but that does not make them innovative or useful.” He also cautioned that innovation should not only be about replication and scale, yet donors sometimes decide that an idea is innovative and encourage organizations to replicate the idea, without ensuring that it is having a real or relevant impact across different local contexts.

One discussant disagreed and said that there’s no innovation without technology; for example, 60% of kids are stunting in one of the greenest areas in the world because of lack to electrical grid; the provision of electricity is technology. Without the electrical grid, the country will never reach any of its developmental goals. Technology enables the work to happen. A different viewpoint, as another discussant explained, was that the application of the technology is the innovative part, not the technology itself.

What fuels innovation?

A key part of the Salon discussion focused on whether having dedicated resources fueled innovation, or whether the presence of challenges and constraints forces innovation. Some Salon participants felt that when people are faced with challenges such as less time, fewer resources, no office space, etc., they may find themselves being more innovative in order to overcome constraints. Others found that staff often use the excuse of not having time and resources as a reason for not innovating or thinking outside the box. Some felt that innovation is difficult to achieve within large bureaucratic institutions due to their risk averse cultures, whereas others felt that one of the benefits of large-scale organizations is having resources to innovate and then test and scale innovations. Participants did agree that regardless of the outside setting, some people are more inclined to be innovative – these people are easy to identify almost everywhere, as they are always coming up with new ideas and trying/testing things out. The key is to find a way for organizational structures to support and reward innovators.

Encouraging innovation within large development organizations

Different organizations approach the innovation question in different ways. One discussant said that at his organization, the innovation team spends 60% of its time working on problems the organization is facing at the moment; 20% of its time looking towards the future (a 3-5 year horizon) for ideas that have an immediate direct impact on its work; and 20% of its time on organizational redesign, in other words, how to work with users to create solutions that are not top down and that take advantage of the existing ecosystem. His innovations team is only interested in finding/creating innovations that could reach very large scale, such as 10,000,000 people or more.

The innovation team created some guidelines for staff and allies with tips on how to defend one’s existence as someone working on innovation.  The guide addresses questions like: Why innovation?  Is it valuable to have an innovation unit? If so, why? If so and why, then prove it. Working on these questions led the innovation unit to develop metrics for innovation to justify staff positions focused on innovation. These guidelines can help people at other organizations who are trying something new to have a reference point; they allow innovation teams to say “such-and-such organization is doing this, so we can do it too.”

Metrics for innovation

Having a set of metrics can help innovation labs, teams or persons charged with organizational innovation to measure whether they are actually achieving their goals, too. One organization defined the following metrics:

  • permission to fail or fail cheaply without fear
  • working with heterogeneous groups
  •  sharing knowledge across countries and contexts

Working across organizational boundaries without “soul crushing bureaucracy” and having the real ability to work horizontally is one key to achieving these metrics.

Decentralizing the innovation function

Another lead discussant described the institutional changes and underlying understanding of people needed to improve and support innovation:

  • Identify the real incentives that someone has – individual or project – and the disincentives to innovating. It is important to look underneath the excuses people come up with such as time constraints and additional work, and find out what is driving them.
  • Hire realistic optimists – Sometimes in the ICT4D space, people gloss over the challenges and promote the technology. It is important to hire people who are grounded and have a good analytical sense, and who can think beyond gadgets and hype.
  • Building and sharing expertise within the organization – Creating a champions group of mid-to entry-level professionals within the organization, who understand the power that new technology has, is another way to make innovation and ICT4D spread. Rather than keep the expertise isolated within a specialist unit, finding younger people who are hungry for knowledge and who see this kind of work as a way to help further their career and set themselves apart from their colleagues can help. Then the “innovation team” can provide them with support and guidance. Participatory workshops on new tools and approaches can be organized where these innovation champions are tasked to research and explore something and then present it. Equipped with tools and trainings, they will be able to better identify opportunities for innovation.
  • Getting innovation into the plan early and working with those who are putting proposals and RFPs together to make sure that it is part of the metrics being measured from the beginning. It’s hard to add new elements into the program later because people will perceive it as additional work.

One Salon participant said that her organization disconnected “innovation” from its other programs so that space for trying new things would be made, and the fear of failing would be reduced or “offloaded” to the innovation team. In this case, the unit is funded through private sources which support it to experiment. It still has to struggle for its existence and show the impact and value of either failure or success.

Ideas for taking innovation and ICT4D forward

Some ideas for moving ahead included:

  1. Flexibility in program planning- In reality, most times during program implementation the plan changes and we have to figure out how to cope with it. The solution lies in the ability to quietly promote innovation and to influence donor organizations to embrace more flexible implementation.
  2. Integrating User-Centered-Design – Ethnographic research can help to better understand how people use technology locally and what its meaning is. It also helps identify existing patterns and ways of doing things that could be enhanced or shared with other communities if they are working well. Agile methodology from the software world can be pulled into development programs in order to end the top-down approach of solving problems from afar and having everything cooked up from the start. Rather, focusing on small iterations and the impact of the deliverables can be a better approach.
  3. Collaboration with Universities – Universities can be great places for working on and trying out  new ideas. Links with universities can be used as ways to find solutions, but even moreso to “change the proteins” inside of a traditional organization.  Collaboration among staff and students provides opportunities for staff to learn how to think about things differently and for students to understand real-world challenges in development agencies.
  4. Bridging the gap – Involving educators, health experts, child protection specialists and others who are not very interested in gadgets can bring about strong understanding of the real needs. Then connecting them with “techies” and ICTs in plain language and asking them to relate their own use of tech (they probably all use mobile phones in their personal lives, for example) to the ways that community members use tech can help to bring about solid, practical, sustainable and locally driven solutions.
  5. Provide a safe environment – Many humans are innovative by nature, said one discussant. Hierarchies and organizational processes are often what prevent people from doing new things. Giving feedback and psychological support can help those who are innovative to flourish within a difficult environment.
  6. The interdisciplinary approach – One Salon participant said that his organization had started to work with some senior staff to think and structure data in a way that would help them understand their challenges and programs better in order to innovate. This makes people more comfortable, and working across different teams with a variety of people and skill sets can help new ideas and solutions to bubble up.
  7. Information intermediaries – Infomediaries working at various levels can help connect people with technology, conduct training, and ensure that staff can acquire skills to use the technology themselves and in programs.
  8. Open source – Making project documents, budgets, concepts, “open” online can make them more accessible and  help  enable sustainable projects and prevent issues and costs associated with proprietary tools, applications and content.
  9. Younger management – There’s an age differential between the people who lead most large organizations and large-scale projects and those who are more interested in technology. One participant suggested it would be important to get younger people into positions where they can make contributions of ideas and decisions without being blocked by higher level people that may be “past their innovation prime.” Another solution may be to hire more experienced people but to ensure that they are open to working with  younger people who bring in new ideas. (Some Salon participants, however, felt that age has nothing to do with innovation, and that it is more related to personality types and organizational environments).

For  additional resources on the Salon topic, look here – and add your resources as well.

Salons are held under Chatham House Rule, therefore no attribution has been made in this post. Many thanks to our lead discussants and to ThoughtWorks for hosting and providing breakfast.

If you’d like to attend future Salons, sign up here!

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Migration is central to the current political debate as well as to the development discussion, especially in conversations about the “post 2015” agenda, the ‘youth bulge’, and youth employment. Prevention work is not likely to end migration, regardless of the organizations and governments working to improve the well-being of children and youth in their home communities. In fact, improved economic capacity may actually enhance people’s capacity to migrate.

Our Technology Salon on January 16, 2014, discussed the role of ICTs in child and youth migration, ways ICTs are influencing migration, how ICTs could make migration safer and more productive, and ideas for mobile applications that would be useful for child and youth migrants. We welcomed Ravi Karkara, United Nations Inter-agency Network on Youth Development; Lucas Codognolla, Lead Coordinator, Connecticut Students for a DREAM; and Michael Boampong, Migration and Development Consultant, UNDP, as our lead discussants.

Some areas on where and how ICTs are playing or could play a role:

  • Sending money / remittances / mobile money. Costs to transfer money need to be reduced. Some studies have shown that the African diaspora pays up to 20% for money transfers. More needs to be done to extend mobile money services, especially in rural areas.
  • Finding a job. Many youth use ICTs from the very start of the migration process to look for work. They may also use ICTs to find work in their home countries if they return.
  • Getting a visa to migrate legally. Most legal immigration processes require making appointments with Embassies via the Internet and the ability to communicate via email.
  • Identifying migration routes. Often, youth who migrate irregularly investigate routes online before their departure. GPS can also help during transit. One program in Mexico is developing a “safe migration map” that provides crowd-sourced, near real-time information to migrants on which areas are experiencing high crime or other dangers so that they can migrate more safely.
  • Reporting abuse. Child help lines are expanding their services across many countries and providing support, advice and help to children in case of emergency or abuse, including during migration. Many help lines are experimenting with text messaging.
  • Connecting with other youth in similar situations.  Youth who have an irregular migration status are able to find others in the same circumstances and feel less alone. They can also connect with peers and organizations who can provide support, help and advice.
  • Keeping in touch with parents/family. ICT are useful for children and youth keep families informed of how they are doing, and to ask for support and help. The African Movement for Working Children and Youth works with telecoms operators to provide a free number to children and youth who migrate in West Africa. Parents and children can remain in touch that way while children are moving from one town to the next.
  • Sharing information on migration rights. Organizations like Connecticut Students for a DREAM use ICTs and social media to reach out to youth who have an irregular migration status to provide support and to engage them in organized advocacy activities. The organization encourages sharing of stories and a safe space to discuss migration difficulties. The “Pocket DACA” application helps young migrants understand the deferred action law and apply for it.
  • Engaging, organizing, and influencing government. Youth in the US are organizing via Facebook and other social media platforms. In some cases, government officials have reached out to these groups for advice on legislation.

Participants pointed out that:

Children/youth are not always victims. Often the discourse around children’s movement/migration is centered on trafficking, protection and vulnerability rather than rights, power and choices. More needs to be done to empower children and youth and to provide opportunities and participation avenues. At the same time, more needs to be done to create opportunities at home so that children and youth do not feel like their home situation is hopeless and that migration is the only option.

Children and youth are not a homogeneous population. When thinking about ICTs and children/youth, it’s important to know the context and design programs that are relevant to specific children and young people. Age, wealth, sex, literacy and other aspects need to be considered so that ICT applications are useful. Both traditional communication and ICTs need to be used depending on the population.

ICTs can widen generation gaps. In some cases, ICTs increase the communication divide among generations. Older people may feel that youth are working in a medium that they are not skilled at using, and that youth are not considering their input and advice. This can create conflict and reduce levels of support that might otherwise be provided from community leaders, elders and government officials.

The role of the State needs more thought. Often irregular migration happens because legal channels are difficult to navigate or they are prohibitive. The role of ICTs in influencing or facilitating legal migration needs more thought, as does the potential role of ICTs in advocating for change. The State may not always be friendly to migration, however, so the topic is controversial. States may also use ICTs for surveillance of youth or migrating populations, especially in places where there is political or ethnic conflict, so ICTs may put people in extreme danger.

Risks need to be considered. There are serious risks associated with using ICTs in general, and especially with vulnerable populations. These include everything from online grooming and risks of being lured into trafficking or sex work, to scamming sites that take advantage of youth, to political aspects such as surveillance and targeting of certain populations of youth by the State or other armed groups. ICTs could be a way to help break conspiracies of silence and to report and speak out about human rights abuses, but care needs to be taken that people are not put at risk when they do so.

ICTs need to fit local contexts. Rural areas are less connected and so other forms of information and communication are often more common. Both online and offline means need to be used when working with children and youth. In addition, different social media tools and platforms are used in different places. For example, though the end of Facebook is heralded by some in the US, because youth are reportedly fleeing as older people join the site, Facebook is taking off in Latin America, where many organizations use it for engaging youth and helping them to organize and get informed about their rights.

Not much is known about children, youth, ICTs and migration.  The area of child migration is relatively weak in terms of research. The upcoming World Youth Report centers on child and youth migration and has been a highly controversial process. Migration needs to be considered from an evolving age perspective, with focus on aspects that impact on children, adolescents and youth differentially. A gender perspective needs to be included. There is also a difference between children and youth who migrate for employment and those who move due to conflict or who are seeking asylum, and deeper knowledge is needed in all of these different areas.

Recommendations for future efforts included:

  • More youth voice and support for youth movements in the area of migration
  • More involvement of youth in the debate/dialogue on migration and ICTs
  • Micro-grants for youth who want to work on migration initiatives, including those that use ICTs
  • More nuanced research and understanding of the role of ICTs in child and youth migration with specific lenses on age, sex, ethnicity, and other factors

Resources on ICTs and child/youth migration:

Salons are held under Chatham House Rule, therefore no attribution has been made in this post. Many thanks to our lead discussants and to ThoughtWorks for hosting and providing breakfast.

If you’d like to attend future Salons, sign up here!

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This is a cross-post from Tom Murphyeditor of the aid blog A View From the Cave. The original article can be found on Humanosphere. The post summarizes discussions at our November 21st New York City Technology Salon: Are Mobile Money Cash Grants the Future of Development?  If you’d like to join us for future Salons, sign up here.

by Tom Murphy

Decades ago, some of the biggest NGOs simply gave away money to individuals in communities. People lined up and were just given cash.

The once popular form of aid went out of fashion, but it is now making a comeback.

Over time, coordination became extremely difficult. Traveling from home to home costs time and money for the NGO and the same problem exists for recipients when they have to go to a central location. More significant was the shift in development thinking that said giving hand outs was causing long term damage.

The backlash against ‘welfare queens’ in the US, UK and elsewhere during the 1980s was reflected in international development programming. Problem was that it was all based on unproven theories of change and anecdotal evidence, rather than hard evidence.

Half a decade later, new research shows that just giving people money can be an effective way to build assets and even incomes. The findings were covered by major players like NPR and the Economist.

While exciting and promising, cash transfers are not a new tool in the development utility belt.

Various forms of transfers have emerged over the past decade. Food vouchers were used by the World Food Programme when responding to the 2011 famine in the Horn of Africa. Like food stamps in the US, people could go buy food from local markets and get exactly what they need while supporting the local economy.

The differences have sparked a sometimes heated debate within the development community as to what the findings about cash transfers mean going forward. A Technology Salon hosted conversation at ThoughtWorks in New York City last week, featured some of the leading researchers and players in the cash transfer sector.

The salon style conversation featured Columbia University and popular aid blogger Chris Blattman, GiveDirectly co-founder and UCSD researcher Paul Neihaus and Plan USA CEO Tessie San Martin. The ensuing discussion, operating under the Chatham House Rule of no attribution, featured representatives from large NGOs, microfinance organizations and UN agencies.

Research from Kenya, Uganda and Liberia show both the promise and shortcomings of cash transfers. For example, giving out cash in addition to training was successful in generating employment in Northern Uganda. Another program, with the backing of the Ugandan government, saw success with the cash alone.

Cash transfers have been argued as the new benchmark for development and aid programs. Advocates in the discussion made the case that programs should be evaluated in terms of impact and cost-effectiveness against just giving people cash.

That idea saw some resistance. The research from Liberia, for example, showed that money given to street youth would not be wasted, but it was not sufficient to generate long-lasting employment or income. There are capacity problems and much larger issues that probably cannot be addressed by cash alone.

An additional concern is the unintended negative consequences caused by cash transfers. One example given was that of refugees in Syria. Money was distributed to families labeled for rent. Despite warnings not to label the transfer, the program went ahead.

As a result, rents increased. The money intended to help reduce the cost incurred by rent was rendered largely useless. One participant raised the concern that cash transfers in such a setting could be ‘taxed’ by rebels or government fighters. There is a potential that aid organizations could help fund fighting by giving unrestricted cash.

The discussion made it clear that the applications of cash transfers are far more nuanced than they might appear. Kenya saw success in part because of the ease of sending money to people through mobile phones. Newer programs in India, for example, rely on what are essentially ATM cards.

Impacts, admitted practitioners, can go beyond simple incomes. There has been care to make sure that implementing cash transfer programs to not dramatically change social structures in ways that cause problems for the community and recipients. In one case, giving women cash allowed for them to participate in the local markets, a benefit to everyone except for the existing shop oligarchs.

Governments in low and middle-income countries are seeing increasing pressure to establish social programs. The success of cash transfer programs in Brazil and Mexico indicate that it can be an effective way to lift people out of poverty. Testing is underway to bring about more efficient and context appropriate cash transfer schemes.

An important component in the re-emergence of cash transfers is looking back to previous efforts, said one NGO official. The individual’s organization is systematically looking back at communities where the NGO used to work in order to see what happened ten years later. The idea is to learn what impacts may or may not have been on that community in order to inform future initiatives.

“Lots of people have concerns about cash, but we should have concerns about all the programs we are doing,” said a participant.

The lessons from the cash transfer research shows that there is increasing need for better evidence across development and aid programs. Researchers in the group argued that the ease of doing evaluations is improving.

Read the “Storified” version of the Technology Salon on Mobiles and Cash Transfers here.

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According to the latest GSMA statistics, nearly 50% of people own a mobile phone in the developing world and almost 70% have access to mobile phones. With mobile access increasing daily, opportunities to use mobiles in development initiatives continue to grow and expand. The area of Mobiles for Development (M4D) has attracted investment from all sides, including mobile operators, entrepreneurs, investors and international development agencies – all working to generate social impact and improve wellbeing at the base of the pyramid. However, efforts to scale M4D initiatives and make them sustainable have largely failed.

Our July 25th NYC Technology Salon examined the topic of Scaling M4D. Lead discussants Corina Gardner from the GSMA’s Mobile Development Intelligence (MDI) unit and Sean McDonald from FrontlineSMS joined us to kick off the conversation, which was hosted at the Rockefeller Foundation.

Screen Shot 2013-08-14 at 10.52.13 AMThe Salon started off with key points from the MDI report “Scaling Mobile for Development: A developing world opportunity,” which highlights the issue of sustainable and scaled impact as the central challenge (and opportunity) in M4D over the next five years. Because the GSMA is commercially focused (it is made up of telecommunication industry members), business models that can achieve both revenue goals and added value to customers are a core concern. GSMA is interested in finding M4D business models that convince industry to re-invest and replicate. However not many of these examples exist.

Business models at the base of the pyramid (BOP) tend to be different than what the industry is used to. If scale is defined as the number of people reached with a service, and the population being reached has little money, then the only clear business model is via a huge customer base. Given that international development agencies also want to achieve scale with development programs, there is a good potential overlap in M4D. In order to achieve good impact, it’s critical to think through what BOP users want and need, and what offers real value to them for their limited resources.

Innovative vehicles are needed for investing in M4D. Currently, M4D financing tends to take two distinct paths: International Development funding and Venture Capital (VC) funding. Hiccups occur because the two operate very differently and do not always work well together. International development funds and processes do not move as quickly as technology-based funds. There is low tolerance for uncertainty and a desire for initial proof of potential impact, adoption and uptake. On the VC side, there is the desire for a light overhead structure modeled after Silicon Valley; however in African countries, for example, there is little existing infrastructure, meaning a heavier structure and a slower process. In addition, the exit strategy may not be clear. A worst-case scenario is when one of the two types of financing bodies is interested in investing, yet both walk away when they see the other at the table.

Though very few examples of M4D at scale exist, some elements brought up during the Salon that need to be considered include:

User-centric design. It is critical to understand the community and the end user’s needs, demands, and payment capacity. Both the private sector and international development agencies have existing approaches to developing M4D initiatives that focus on understanding local context and consultation and engagement with users, but the two sectors use different language to describe these approaches and they often talk past each other without connecting on their commonalities. According to one discussant, the best and most user friendly design is that with the lowest barrier to access, the simplest technology, the cleanest interface and configurability, so that people can build in more complexity if needed. These types of design will also tend to be the most replicable, an important element of scale. Iterative design and getting prototypes in front of users is needed to get their feedback, and this can be a challenge in M4D programs if they are being done within typical international development cycles of planning and funding.

User data. Users at the base of the pyramid are both financially poor and “data poor” and companies cannot create products for users that they know nothing about. Mobile can help gather data on user behaviors. This data can be used to inform business models, create products and services of value for BOP users, and to create revenue streams. One key question is that of how the data can be better used to benefit the BOP more broadly.

Understanding what ‘scale’ means for different parties. For mobile operators, scale is important because it is linked to numbers, volume and revenue. However this is not the element that matters for those working in international development, where impact may be a more important measure of success. Uptake of an M4D service may be due to advertising, rather than because it has a measurable impact on the life of a user. The difference needs to be understood and better analyzed and documented before success, scale, or impact is claimed. One measure of success is improved and sustained functioning of broader systems — and mobile may only be one small piece of a well-functioning development program, information ecosystem, or service delivery effort. As one discussant noted, “I don’t care if someone uses mobile banking or branch banking, so long as they are banking.” The mobile device may not be the central piece; it may be an additional access point for people who were formerly left out of these systems. In addition, “reaching” people is different than “influencing” people, and the latter will likely have more of an impact. Trust is critical in these efforts to influence, and often that takes more than a mobile connection.

Infrastructure.  The case for improved networks, coverage, and other infrastructure (electricity, for example) needs to be made to operators and government. The urban-rural divide when it comes to infrastructure is a global issue, not just one in so-called ‘developing economies.’ For example, using 4G and a credit card, someone can order a product on Amazon from the DRC, however Amazon will not be able to deliver that product. Similarly, someone can report poor government services via a mobile phone, but until infrastructure and governance improves, there may be no response. Poor infrastructure in rural areas is an issue globally.

Payment. Operators incorrectly give away free SMS to NGOs, said one discussant. Instead, having to pay a small amount (either as an NGO or an end user) means that much more care is taken in terms of what is communicated. “If it costs 5 cents to send a message, you will not spam people.” This is also critical for building in sustainability, and where the best ROI tends to be found in technology influenced programming. More thought and research is needed regarding payment and sustainable, scalable models.

Due diligence. A challenge in the M4D space is the high incidence of people seeing a problem, thinking no one has addressed it, and jumping in to build their own solution. This wastes money and time and creates churn. It is important to do research, layer, and build from other people’s ideas and existing solutions. One problem with the idea of due diligence, according to a participant, is that it means different things to different people. In technology it means “you have a problem, what is the cheapest and most robust solution,” but in the field of international development, context discovery takes a very long time and requires multidisciplinary knowledge and awareness that goes far beyond technology. There is also a need to consider whether technology (as opposed to non-digital efforts) is the most viable solution for the information and communication situation. ‘Horizontal due diligence’ (looking at partnerships) and due diligence with regard to maximizing systems are also needed.

Monitoring and Evaluation (M&E). M&E is currently sub-par on most M4D initiatives, said one participant. Organizations are often doing their own M&E rather than having a third party conduct external M&E.  There is a lack of comparative data on M4D programs also, and often M&E is attempted at the end of a project rather than built in from the start. A greater presence of academia is needed in M4D work, it was noted, and we also need more qualitative data, as currently the emphasis is on the quantitative data that are collected more easily via mobiles. One benefit in M4D programs is the ability to digitize and intelligently store data from the very start. This is the way to show scale and impact, said another participant. However data need to be well-used and refined, and available to the right person or people at the right time. Greater respect and understanding of privacy and ethical issues along with helping people to understand and steward their users’ data are also critically important and need more attention.

Salons function under Chatham House Rule, thus no attribution has been made. Sign up here to join the Technology Salon mailing list to receive invitations for future events in NYC, DC, San Francisco, London and Nairobi!

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