Posts Tagged ‘stereotype’

HSBC Ad Campaign

If you’ve done any international travel lately, you’ll likely have seen the HSBC Ad Campaign on the walkway as you get on your plane. You know the one. It has 3 identical photos, each with one word or phrase written on it, showing different perspectives.

Well, last week in Ndop, Cameroon, I had a random and cool experience that I was a tiny bit hesitant to post about.  But thanks to HSBC Advertisements, I figured something out. (Note, I still really don’t know who HBSC is or what in particular they do nor do I have any intention of using their bank).

I was with some of the youth participating in the YETAM project, filming at a local craft shop called PresPot. When we’d finished filming, we walked down the road towards the local Fon’s (King’s) Palace to meet another group that was filming there. The plan was to eat our packed lunch together.

There were more people than normal out on the road we were walking on, so it seemed to me that something was up. Then one of the kids pointed down the road to show the reason why.

The Ndobo were coming. ‘Ndobo?’ I asked? I could make out what looked like small group of people, some of them dressed in brown grass skirts.


As they got closer, I remembered a blog post (perhaps ScarlettLion’s or maybe a link she posted?) a few months back, where someone had taken shots of people in different places – I think mostly in Africa and in Haiti – wearing similar types of costumes to the ones the Ndobo were wearing. In any case, the Ndobo were definitely something to behold, and since I’d seen that post, they were now sitting within some kind of broader framework for me.

[Update: Thanks to Meghan for her comment below, with this link to the blog post I am referring to with the stunning photos. They are by Phyllis Galembo and on exhibit at the Tang Museum: “These portraits of masqueraders build on Galembo’s work of the past twenty years photographing the rituals and religious culture in Nigeria, Brazil, Cuba, Jamaica and Haiti, as well as the homegrown custom of Halloween in the United States. Organized by Ian Berry, Malloy Curator of the Tang Museum, in collaboration with the artist.”]

‘So what are we supposed to do?’ I asked.  ‘Are the Ndobo scary? Are we supposed to run away? Stay here? Get off the road? Bow down?’

‘Just watch them when they come,’ one of the girls told me. ‘They will ask you for some coins and you just give them some.’ ‘Are we allowed to film?’ I asked. ‘Yes, once you give them some coins they will be happy and you can film.’  I dug around in my bag to find some coins.

There were about 6 Ndobo, all teen-aged boys and young men, and a bunch of excited younger boys with them.  They moved in a way that was part stealth, part walking and part dancing as they approached. Someone played flutes as they moved along.

‘Why are they here? Why today? Who are they? What do they represent?’ I wanted to know. The kids had all kinds of different answers. ‘They come out to announce the corn harvest season is here.’ ‘They are just looking for money, so they make those shirts and clothing at home, and then they become Ndobo.’

‘In my village,’ said one of my co-trainers, ‘only certain of the young men are allowed to be Ndobos.’ ‘No,’ said one of the girls. ‘here any boy who wants to can just make his clothing and go out. My brother, when he became that age, he made that clothing and went out just to get some coins.’ Another of the kids said ‘They come out when there is a town hall meeting to ask for money.’ ‘Ha, it’s an income generation project for the youth,’ said one of the other co-trainers.

Meanwhile the Ndobo were approaching, and everyone was waiting and kind of excited to see what they would do. It was one of those amazing and random moments that make me love life. It was not scheduled purposely so that a white person could see some ‘local traditions’. It was not a tourist show. There were no tables with locals performing for respected visitors. It would have happened regardless of me being there or not. In my line of work, those moments can be rare and I was savoring this one.

We stood off the road in a clearing, and watched the Ndobo arrive, their entourage of overexcited sparkly eyed young boys with them watching us from a distance, flicking their eyes at me regularly. Maybe they wanted to know what I was going to do also, how I was going to react to the Ndobo and vice versa. I wondered also if it was going to be somehow weird because I was there. I was thinking how surreal it was, and how cool their ‘costumes’ were, remembering that blog post about young men in similar dress with photos that seemed to be from some kind of museum exhibit… thinking that this was real life, not a museum…. Then thinking about how in museums things from Africa are often called ‘handicrafts’ or ‘anthropological exhibits’ whereas things from Europe are called art…. Wondering what the difference really is.

The Ndobo  took their stance for a moment in front of us. They were carrying little sticks and whips made of grass and palm. They surrounded us and started lightly thrashing me and my colleague Georges with their sticks and whips in a vaguely threatening way, but not one that caused any fear. The feeling was someplace between theater and in-your-face reality. I found my coins again, and several hands came forward to collect them. The kids with us were watching and laughing, the little boys accompanying the Ndobo were giggling.

After I’d given out my coins I looked behind me and saw that one of the Ndobo had a stick against the back of Georges’ neck and another was holding his grass whip against Georges’ shins. Georges rolled his eyes and dug around to find some coins for them, also laughing. He dropped the coins into the outstretched hands and the Ndobo let him go. One of them stood in front of us to get his picture taken, and then they moved off down the road. We carried on towards the Fon palace.

When we arrived to the Fon palace, the other group of youth asked ‘did you see the Ndobo?! They came here and danced right in front of us! We took pictures and films!’  They were pretty animated too, so I felt less like a silly foreigner, getting excited about seeing ‘local tradition’.

We sat on the steps of the local council’s building and started in on lunch – boiled plantains and koki bean. The rest of the day, all the kids could talk about was the Ndobo. I kept thinking that the Ndobo reminded me of Halloween… harvest time festival, costumes to hide your identity, playing tricks and asking for treats.

I posted a picture of the Ndobo on Twitter. But I hesitated before doing it. A colleague saw it and said something about Africa stereotyping. So she had the same reservations.

I held off on the blog post… but then HSBC came to the rescue.

African Tradition

African Stereotype

African Entrepreneur

It’s interesting how uncomfortable ‘Africa’ can make us. But I guess so can anything, anyone or anyplace that is complex and involves human behavior and culture… I guess you could say the Ndobo are a small piece of a much larger ball of string, just like high heeled shoes, plastic surgery, tattoos and henna, and shaved heads. Ask HSBC.

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Spoiler Alert – if you’re planning to go see Avatar you may want to stop reading now…. 🙂

Last week I read a post called “When Will White People Stop Making Movies like Avatar”. So I went into the movie this past Friday with some preconceptions.  Yesterday I read another post on this topic by David Brooks in the New York Times.

Though I found a great deal of truth to these writers’ opinions, consider substituting “White” with “American” (or as my more politically correct friends would remind me “United States of American”).  It seems to me that the film could have easily have cast an American of any race in the role of Jake Sully, and the story would have remained pretty much the same.  The issue for me is not about color, it’s about the American way of life.

What I saw in the film was a basic characterizing of Americans and America. It showed a stereotype of the US, distilled down to basic qualities (which I kind of agree with) of capitalism/greed, militarism/violence, science/distance from nature, fear mongering/terrorism as an excuse for isolation, exploration/curiosity, advanced technology/creativity, courage/entrepreneurialism, and a strong need by individual Americans to belong/to be liked by other cultures.

From this perspective, the color/race of the hero is inconsequential as long as he is American.  It could have just as easily been a non-white actor playing Sully.  (Though I’m not sure substituting a woman would have the same effect).  Try, for example, to replay the movie in your head with Cuba Gooding Jr. playing the lead.  I think it comes out pretty much the same.  I really don’t think it’s about race; it’s about the “American Way.”

Having said that, I was really disappointed at the way that the Na’vi were given a noble savage role in the film and the American was the hero.  I would have liked to see the Na’vi themselves deal with the American intrusion (Neytiri, the main female character says her great grandfather organized the clans to join together many years ago – why not now?).  I would have liked to see some equal amount of character development on both sides of the conflict (I even had to look up the name of the main female character to write this as I couldn’t remember it).

It was annoying that Jake Sully was the only one daring and brave enough to consider jumping on the big red bird, and that this immediately made all the Na’vi bow down and accept him as their leader (and this is one place where the American male fantasy part really comes in – ha, my dad loved this part!).  And why is it Sully who goes to pray to the tree of life, to Ehwa, and it’s not the shaman or the lead Na’vi warrior? At the same time I had to chuckle at how in spite of all this, Sully keeps having to pronounce to everyone “I’m one of you.” Insecure much?

One interesting point that the movie made me think about was the use of anthropologists/social scientists in conflict. Anthropologists (as I can personally attest) have a tendency to cross over to the other side [‘go native’], so I’m not sure what good they will do for the military if the US engages them in war zones, unless we are talking about a very different kind of anthropologist than the ones I’m used to.

I guess I would have liked a movie about the Na’vi and Pandora, with no violent, burning machine vs nature battle scenes and no Americans involved at all.  Well, then again, that film might have turned out like Apocalypto, whose portrayal of the Maya made me want to vomit….  Maybe I just need to stop going to see Hollywood films.

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