September’s mEducation Alliance Symposium included a special track around mobile technologies for youth workforce development (mYWD) as well as a session to discuss a new mYWD Working Group,  which is now up and running online. (Join by first registering at the mEducation Alliance website, then clicking here to join the mYWD Working Group.)

If the topic of mobile technologies and youth workforce development is of interest, don’t miss the October 15th event Innovations in Mobiles for Youth Workforce Development.  Among others, we’ll have the brilliant Phil Auerswald (@auerswald) helping us frame what we mean by ‘innovation’ in the mYWD space. RSVP info here.

In the meantime, here are some highlights from the mYWD sessions at Symposium:

Session 1: Mobiles for Youth Workforce Development (mYWD): Taking Stock of mYWD started with a presentation on the GSMA’s ‘Shaping the Future report by Lauren Dawes.  Then we heard from Theo Van Rensburg Lindzter (M-UBUNTU) and Thabang Mogale (Millenials as Mobile Educators).

• The GSMA report found that education was a key priority in the lives of the young people surveyed, preceded only by family and health. Respondents also prioritized a good career and noted that they need to improve their skills to find better work. Only 25% of the young people surveyed listed the classroom as their primary source of education. Word of mouth was their main source of information on employment. The single largest barrier to educational information noted was lack of funds; meaning services need to be affordable if aiming to reach the majority of young people. Mobiles are an important asset for young people, ranking above clothing and shoes. Voice is a favored service among youth; most do not use their mobiles to access data. Key recommendations for mLearning and informal education include that youth are enthusiastic about the possibility and potential of learning and improving their chances of finding meaningful work via their mobiles. Linking mLearning to existing activities and behaviors will bring better results. Targeting the whole family is important as youth may not always be owners of mobiles, and parental gate-keepers may not see value in a handset. The youth surveyed expressed willingness to receive advertising in return for access to content and services.

• The Millennials as Mobile Education Providers project takes place in South Africa. The pilot project grew out of a partnership between Durban University of Technology (S Africa), the M-Ubuntu Project (Sweden, S Africa, US), Sprint Re:Cycle (US), and six rural and township schools in S Africa. A key part of the program is working to shift attitudes from “youth as a problem” to “youth as untapped resources who can engage, lead and contribute to training initiatives.” The project includes subsidized internships for unemployed or out of school youth that tie vocational skills training to related community service; service learning as a credit-bearing component of university degree programs; in school service learning opportunities for secondary school students; service that meets an identified community need and upfront training accompanied by ongoing support and mentorship. The program utilizes recycled devices as platforms for curriculum-aligned educational content. University students serve as literacy/numeracy coaches for students in under-performing rural and township high schools, especially students who are preparing for graduation exams, and where there is typically a very low rate of passing. Young people like Thabang serve as mobile tech apprentices at schools, handing device charging, repair and content transfer for teachers. Thabang has found incredible personal success through the program, finding a useful skill. He emphasized the numerous global connections made through the program which have motivated him to keep working and striving to be his best.

Session 2 was Connections and Content for Out of School Youth, facilitated by Kimberley Kerr from the MasterCard Foundation. It featured Scott Isbrandt from Education Development Center talking about PAJE-Nieta and the Stepping Stone mobile content authoring platform (video) and Jonathan McKay from Praekelt Foundation talking about: the Ummeli job portal.

• PAJE-Nieta is aimed at increasing literacy and entrepreneurship skills among 14-25 year olds in small rural villages with few services. The hope is that by increasing those skills, the youth can access market information systems which can then lead to enhanced livelihoods. Scott noted that local youth may produce, but they run into difficulties when it comes to knowing where to sell. There is a database of information available, but it is not accessible unless a person is literate. The challenge is taking the wealth of what has been done with ICTs to places with no electricity and no connectivity, and making it affordable and accessible. EDC determined which handsets were widely available, cheapest, run on Java, could run simple multimedia,had a speaker, and were within the purchasing power range of youth. Then they built Stepping Stone for this model so that teachers could create and push out local content. Stepping Stone includes digital text books, learning assessments, direct feedback capability and an interactive audio that is pre-loaded onto phones. A concern is what happens when the grant is over, so EDC is looking at ways to work with kiosks, pre-loading content on micro SD cards, and thinking about membership fees as something that would enable people to continue to load additional content. Stepping Stone will be released as an open source platform so that others can use it.

• Ummeli is a mobile platform created because youth who participate in Praekelt’s Young Africa Live initiative expressed that finding meaningful work was a higher priority even than HIV prevention.  Praekelt worked with Vodacom to ensure that there would be no cost, because youth, in marginalized and/or rural communities normally cannot cover data charges. Ummeli has a CV builder that youth can fill out and fax to a potential employer for free. They can also fill out surveys that gain them points that they can use to cover the cost of faxes. Ummeli was designed specifically for mobile and as a community rather than as an individual tool. It is the first purely mobile job platform in South Africa. Rather than only listing job opportunities, Ummeli enables users to create their own opportunities and has extensive supplemental support such as career advice, life skills and peer networking. Youth can geocode or do other small microtasks to earn points that they can use in the Ummeli system. Rather than only looking at ‘finding employment’, Ummeli is set up to help youth find ‘meaningful work.’ This can be in their communities, volunteering or interning, all of which give youth experience, help them make contacts, and help them build their resumes. Ummeli hopes to turn depression into action by positioning youth’s free time as an asset that can be used for positive things like helping their communities. Ummeli is looking at taking existing course work and enhancing it for low-end handsets; they are looking at how to get around the verification and accreditation issue so that these opportunities will be seen as credible. Ummeli currently has 87,000 unique users.

Session 3 was facilitated by Suzanne Philion (U.S. Dept. of State) and looked at mYWD: Mobiles for Youth Skills Development. Speakers were Michael Carrier (British Council) on “Using mobile devices to strengthen educational systems, specifically in English for Basic Education and supporting workforce readiness;” Bhanu Potta from Nokia on “Nokia Life Education services – mLearning at scale of millions;” and Shayan Mashatian from Appexiom – Petanque, with A demonstration of a mobile learning pilot and findings from its implementation.

• The British Council’s Learn English Apps focus on applications that can help youth to learn English via mobile to increase their chances to obtain employment.  One point that Michael brought up was that people can use their short bits of downtime to learn English on their phone rather than go on a cigarette break or check their Facebook. The Council’s programs are available on different devices from iPhone, Nokia, Samsung, Ovi and the Android OS. Apps include podcasts, a soap opera, pronunciation exercises and games to improve grammar and vocabulary

• Nokia Life provides education, youth empowerment and lifelong learning; health, agriculture and entertainment services. Nokia has developed software that makes a very cheap mobile look more like a data-enabled phone because, as Bhanu noted, all levels of consumers wish to have a data-like experience. This includes a dynamic home screen with a rotating menu for high discoverability, integration with voices services, a dynamic inbox that highlights new content, and new content channels that can be added using just SMS. Social elements available include ‘ask an expert’, share, and ‘respond to polls’. Nokia Life is currently available in India, Indonesia, China, Nigeria and some additional countries in Middle East and Africa. Nokia Life will provide curated content rather than offer access to all the information available on the Internet via Google. Nokia Browser, a cloud based service will make this information easier to access by compressing the information by 85% making it 3 times faster to download and much cheaper for people to access.

• Appexiom-Petanque allows for educational content creation via a simple set-up where creators can drop in content, making it easy to publish. This helps overcome some of the current failures of distance learning and addresses the need to see learning differently. Rather than try to put textbooks onto a phone, Sayan commented, m-Learning needs to be re-organized, re-formatted and re-engineered for the mobile phone. It needs to focus on the user experience and provide interactive content, allowing people to choose, multi-task and integrate social media.

Session 4. The final mYWD session shared some initial findings from the mYWD Landscape Study (in process) and looked at setting the foundations of the mYWD Working Group, brainstorming some priorities and topics for the group to tackle, and discussing what makes for a successful community of practice or working group. From this session came the idea for the October 15 Learning Series event on Innovations in mYWD. If you’d like to attend, either let me know or RSVP directly to MFrench at JBSInternational dot com.