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Youth financial inclusion via mobiles: long on enthusiasm, short on examples?

Posted in development, disruption, economic empowerment, ICT4D, ICTs, mobile and technology, innovation, m4D, mobile, mywd, technology salon, TSNYC, youth, tagged financial, inclusion, mobile, NYC, Technology Salon, TSNYC, youth on April 1, 2014| 3 Comments »

We looked at the role of mobiles in youth financial inclusion at our March 11th Technology Salon in New York City. Tim Nourse, Making Cents; Peter Goldstein, Intermedia; and Jamie Zimmerman, Bankable Frontier Associates; joined as lead discussants.

Though mobile financial services are seen by many as inevitable, some Salon participants felt that, like in so many other ‘mobiles for xxxx’ areas, we were long on enthusiasm and short on evidence and successful examples. Are we just too early in the game, as with so much of ICT4D? Emerging research on youth demand for mobile financial services may help answer some of those questions, but many other questions remain.

What do we mean by youth financial inclusion?

The Salon started with a quick overview of the terms “financial inclusion” and ‘youth.’ One lead discussant emphasized that the idea of ‘youth’ is context specific. According to the UN, “youth” are people between 15 and 24 years old, though in many countries this can extend to age 30 or 35. Segmentation within this wide age range is important when designing programs because of varying needs, demands, and concerns within age subsets. Using a gender lens is also critical, because young women and young men have different needs, concerns, barriers, interests and experiences. Cultural norms about girls’ and young women’s access to and use of assets and resources, financial services, and mobiles also come into play and need to be well-understood. When discussing youth financial inclusion, it’s useful to talk about the age ranges of 15-17 and 18-24, because in most countries 18 is the legal age at which youth can enter into a formal financial system, sign contracts, and purchase a SIM card in their own name. Program design, challenges faced, and workable business models may look quite different for these two age groups.

The term ‘youth financial services’ includes a full range of services (credit, savings, insurance, money transfer and payments) that help youth build assets. In other words, financial services go far beyond mobile money transfers. Most youth in developing nations are engaged in some kind of livelihood or education, and access to financial services can help them achieve goals in both arenas. It is important to reach youth with financial education when they are adolescents, as they are more inclined to form good habits if they are engaged early on. Availability of services at specific transition points in youth’s lifecycles when they are making serious decisions is another key to establishing good long-term financial habits. It can be difficult, however, to convince banking institutions to develop a menu of financial services for youth because few successful business models exist for youth-focused financial products and services. Savings, account balances and demand for credit tend to be lower among youth, so serving the youth market profitably can be difficult. Strategic rationales and successful business cases around expanded access to youth financial services are needed.

Emerging guidelines for good practice in design and implementation of youth-inclusive financial services being developed by Making Cents include:

Involve youth in market research and product development
Develop products and services that represent the diversity of youth
Ensure youth have safe and supportive spaces
Provide or link youth with complementary non-financial services
Focus on core competencies and collaborate with youth organizations to ensure holistic programs
Involve communities to reinforce and enhance the effectiveness of programming
Establish a strategic rational and ensure institutional readiness for serving youth

Mobiles and youth financial inclusion

Many have high hopes around the role of mobile phones in enhancing and expanding youth financial services. Mobiles may allow financial institutions to lower costs for financial products and thus enable new and profitable business models. In addition to providing direct services, mobiles might be able to improve the reach and impact of financial education aimed at youth, and encourage particular behaviors and habit formation. For example, SMS reminders are being used to ‘nudge’ youth towards particular actions related to savings and smarter purchases.

A report called “Beyond the Buzz” however, highlight some of the major challenges when it comes to the role of mobile and financial inclusion for the under 18 population. As explained by one lead discussant (also one of the report’s authors), most youth surveyed in Sub Saharan Africa believed mobile money would be far more important for financial inclusion in the future than SMS. Non-profit organization practitioners and financial institutions surveyed for the report expressed strong belief in the potential of mobile money and other mobile services for broadening youth financial inclusion.

Enthusiasm is quite high, though there has been little success thus far, and the evidence on the ground is not very encouraging. Even though most people surveyed felt that mobile money was the future and would change everything, mobiles are actually being used far more commonly for financial education (SMS and nudges) than for providing youth access to financial services.

So what are the obstacles?

Some of the challenges that prevent mobile financial services from taking off include:

Age restrictions and regulations. In most countries, a young person cannot obtain an identity card until the age of 18, meaning access to a bank account, a SIM and/or mobile money is restricted. Many young people get around this obstacle by borrowing a handset or asking a parent or guardian for support. When phones do not belong to youth, however, SMS ‘nudges’ for financial education may not reach them. In addition, the lack of a private handset may discourage youth from using mobile to manage their money due to the potential loss of privacy and control over their money. Children under the age of 18 are a protected group, and many countries have regulations around collecting information about or marketing to this population. Child protection policies and legal regulations are a positive thing, however, they can also create barriers to financial education and financial services for under 18s.

Lack of data. One discussant noted that age-disaggregated data from mPesa’s mobile money service would probably show that older youth (ages 18-30) are the majority of the mobile money users. The lack of data on youth, however, makes it difficult for non-profit organizations to develop targeted and demand-led financial products and services. Mobile Network Operators (MNOs) have data, yet their data are not easy to access. One Salon discussant told of a project where it took over two and a half years to obtain legal permission from an MNO to access youth data for an RCT on the impact of SMS on youth savings.

Industry barriers. Successful and sustainable business models for youth financial services are few and far between. The likelihood of low financial returns from youth make most banks uninterested in approaching the youth ‘base of the pyramid’ market. Institutions that make money from youth financial services are most likely making it from 24 and 25 year olds, not under 18s. Explaining the potential benefits of a long-term business model (that you may need to take a loss earlier on to gain from this segment later) to financial institutions is difficult. In addition, mobile operators are not fully empowered to launch mobile financial services on their own, even if they wanted to, because of government regulations (in some cases, added one Salon participant, because the banking industry actively lobbies government to avoid losing business to MNOs).

Long on enthusiasm and short on examples?

Considering all the obstacles, why are hopes so high when it comes to mobiles and youth financial inclusion? Some consider that MNOs have a fundamental advantage over banks in countries where the majority of people have access to a mobile phone yet have never used a bank or formal financial service. In many parts of the world, banking systems are unavailable and/or inefficient, and people do not trust formal systems or large bureaucracies. When it comes to mobile, however, use and availability of handsets, widespread recognition of mobile operator brands and services, and familiarity with the notion of transferring airtime mean that mobile money is a fairly easy idea for people to grasp and thus it may be easier to generate trust in mobile as a means to access financial services.

The impact of mobile money and mobiles on financial inclusion is difficult to evaluate rigorously, however, noted one Salon participant. The volume of money is very small, so we should have very low expectations in that regard. If 20% of a target population uses a financial service or product, we should be excited because we see an individual having more control over and information on their own financial transactions. This enables them to make better decisions over their finances. Mobile financial services are likely doing more good than harm, even if a large, broad-based impact study is not available. Another Salon participant pointed out, however, that market research to inform good product and service offerings is very much lacking, and a concerted effort is needed to document and research this area.

A large study is being conducted with youth ages 15-19 and 20-24 on youth demand for mobile money and financial services in several African and Asian countries as part of the Financial Inclusion Insights program, said one lead discussant, and data will be available to the public. The majority of youth surveyed for the study said that they did not use a bank because they did not have enough money to do so. In five years, according to the discussant, mobile financial products will be accessible in a wide range of countries and the number of youth using them is increasing. Research shows that urban youth tend to adopt these products more often than older people or rural populations, and there is a male-female gap, where more males are accessing and using them. In general, younger populations have been positive about mobile financial products and services.

An inevitable future?

Despite the dearth of successful business models, evidence, and large-scale sustainable examples, some Salon participants felt that we are entering a new era where financial products and services will be widely available through the mobile phone. As one person explained, it’s a question of moving with the times or becoming obsolete. In Southern African countries, she said, the move is towards rolling out products and services that provide holistic financial inclusion — credit, savings and insurance. In addition, municipal and utility bill paying is getting people accustomed to mobile financial services via MNOs. Banks who are running at a low level of innovation will lose out if they are not capable of providing these kinds of time-saving services through mobile phones.

So what should organizations be doing to prepare youth to widely access and use mobile financial services? Should financial education programs include content about mobile financial services, offerings and fees, and potential risks and benefits for youth of using them? Might mobile gaming be a way of getting around some of the barriers for under 18s, as one Salon participant suggested? In this case, children could practice important concepts around savings and loans, types of bank accounts, fee structures for banking, etc., without assuming any real risk.

Some broader questions linger around mobile financial services for youth as well: What impact does (or will) mobile financial services have on people’s lives and wellbeing? Will they impact how youth invest and manage their money? Will they improve redistribution of resources to households? Will they end up pulling a large segment of the population into unsustainable systems and backfire? So far there’s no clear answer, but watch this space.

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A list of resources, links, projects, organizations and research on the topic is here. Please add anything that’s missing!

Thanks to participants and lead discussants for the great discussions and to Population Council for hosting us at their offices for this Salon. Thanks also to Peter Goldstein for suggesting the topic and to Somto Fab-Ukozor for support with notes and the summary. Salons are held under Chatham House Rule, therefore no attribution has been made in this post. If you’d like to attend future Salons, sign up here!

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ICT4Gov without ‘local gov?’ Shortcomings for youth engagement

Posted in communication for development, development, governance, ICT4D, ICTs, mobile and technology, innovation, mapping, open government, social justice, social media, youth, youth media, tagged governance, ICT, local government, mapping, national government, participation, participatory, politics, technolovy, voice, youth, youth engagement on February 18, 2014| 1 Comment »

This is a guest post by Daniella Ben-Attar (@dbenattar) who consults for international development agencies, NGOs and corporations on areas relating to youth participation, governance, municipal capacity building, ICT4D and peace building.

by Daniella Ben-Attar

Youth in Mali with local authorities.

ICTs are increasingly being looked to as holding great promise for improving participatory governance and citizen engagement. Mobile phones have been a game-changer in this sphere, with nearly seven billion mobile-cellular subscriptions worldwide, including 89% penetration in the developing world. Youth are at the center of these developments, both as drivers and consumers of technological innovation. This is particularly true in developing countries where the young generation is leading the way in the usage of technology to overcome social, political and economic exclusion to begin driving positive change in their communities. The largest cohort in history, youth aged 15-24 number more than 1.2 billion worldwide, with an estimated 87% living in developing countries. They are almost twice as networked as the global population as a whole, with the ICT age gap more pronounced in least developed countries where young people are often three times more likely to be online than the general population.

The combination of the “youth bulge” and “mobile miracle” has great potential to enable new responses to the longstanding challenge of youth engagement in governance across the developing world. Young citizens are utilizing simple mobile technology to innovate new platforms, tools and mechanisms aiming to amplify their voices and influence government. Youth are being proactive to play a greater role in governance through mobile-based communication avenues, user-generated information, tools tracking government accountability, anti-corruption platforms, crowd-sourcing and more. This is a dramatic shift from the days when the only way to gain the attention of a government official was through slow and cumbersome bureaucratic processes and official meetings in government offices.

A Growing Youth-Local Government Disconnect

Ironically, the impact of these efforts appears to be more pronounced at the national level than at the local level of government. Indeed, ICTs seem to be strengthening communications between youth and central government instead of enhancing connections with the closest level of governance where young citizens can be resources for community development. Applications and innovations in cooperation with government that address local issues have largely been the product of national government bodies. Most youth-led initiatives have not been successful in securing local government partnership, limiting impact. A communications gap has widened between young citizens and their local governments, which are often staffed by individuals with far less digital experience than their youthful constituents. As a result, youth and their local leaders often seem to be speaking in different languages through different media. Local government deficits in capacity and resources continue to exist as barriers, as well as the need for sensitization to youth engagement as a priority outcome of adopting and shaping ICT-enabled practices.

Most young people using technology as a way to influence governance will tell you a similar story. When expressing themselves through social media outlets and ICT-enabled mechanisms, it is usually the national political figures that are more attuned and responsive. Local leaders are far behind their national counterparts in ICT capacity and usage. National ministers and officials often use Twitter accounts, blogs, SMS and websites to engage with their citizens, who by default are largely young. While this is a positive development, it also elicits frustration from young people who feel that their voices are ignored or unheard by elder leaders at the local level where chances are greatest for tangible impact in their day-to-day lives.

President Kagame of Rwanda is a stark example. Youth have described how the president directly interacted with young citizens via Twitter and addressed concerns relating to many issues, from police violence towards youth to business ideas for urban tourism. No such possibilities existed for these same youth to approach the local authority with these locally-based needs. Even more significant, Kagame merged the national ministries of Youth and ICT in 2012 and appointed a Minister of Youth and ICT. This is a groundbreaking move both in terms of ICT and youth, with youth ministries commonly grouped with sports or culture. However, these extraordinary national developments are not reflected in the policy and practice of local government in Rwanda.

Digital mapping initiatives have been in the spotlight as a new youth-driven tool drawing attention to local issues often overlooked by government officials. While communities are benefitting from these processes, youth leaders report that these maps often do not gain the attention of city hall. For example, Kenyan NGO Map Kibera has seen its maps utilized by national ministry committees, better equipped with the capacity and mindset to absorb digital data, while city council has not been responsive to ICT-based approaches. Young leaders in Kandy City, Sri Lanka are working to bridge the “youth-local government ICT gap” which they have identified as a major barrier in engaging youth in local development. These young leaders are training municipal officials in computer skills and creating new ICT platforms for citizen-local government interaction as part of a UN-HABITAT supported youth-led training and education program run by YES – City of Youth.

Building Local Government Capacity for ICT & Youth Engagement

Partnership with local government is viewed by stakeholders as a key missing ingredient in enabling governance technology applications to have tangible results at the community level. The importance of “closing the engagement loop” and early local government buy-in is emphasized time and again by stakeholders in the field as a vital lesson learned through pilot programs. Youth organizations like Youth Agenda and Sisi ni Amani have achieved successful governance results by engaging local leaders as partners from the preliminary stages, highlighting the benefits they can gain through mobile solutions that increase civic engagement, enhance service delivery, fight corruption and bridge between local government and citizens.

Bridging the youth-local government gap will require sensitizing local officials and encouraging them to see the advantages of “listening” to youth ICT platforms, to bring them to where the majority of youth are voicing their opinions, and enable them to take responsive actions. National governments should be encouraged to help local governments be better equipped to address youthful concerns at the local level through capacity building for both youth engagement and ICT4G. This can be supported by integrating local ICT components in national ICT plans, or increased “decentralization” and integration of both youth and ICT strategies, bolstered by budgetary allocations and devolution of authority. When seeking to utilize ICT to deliver positive governance outcomes for young people, “local gov” must be part of the “ICT4Gov” equation.

This blog post draws on findings from a UN-HABITAT Report entitled “ICT, Urban Governance and Youth” co-authored by Daniella Ben-Attar and Tim Campbell.

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Tech Salon Summary: children, youth, migration and ICT

Posted in children, CoM, communication for development, development, migration, participation, technology salon, TSNYC, wait... what?, youth, tagged advocacy, development, engagement, ICTs, migration, rights, social media, technology, Technology Salon, TSNYC, youth on February 4, 2014| Leave a Comment »

Migration is central to the current political debate as well as to the development discussion, especially in conversations about the “post 2015” agenda, the ‘youth bulge’, and youth employment. Prevention work is not likely to end migration, regardless of the organizations and governments working to improve the well-being of children and youth in their home communities. In fact, improved economic capacity may actually enhance people’s capacity to migrate.

Our Technology Salon on January 16, 2014, discussed the role of ICTs in child and youth migration, ways ICTs are influencing migration, how ICTs could make migration safer and more productive, and ideas for mobile applications that would be useful for child and youth migrants. We welcomed Ravi Karkara, United Nations Inter-agency Network on Youth Development; Lucas Codognolla, Lead Coordinator, Connecticut Students for a DREAM; and Michael Boampong, Migration and Development Consultant, UNDP, as our lead discussants.

Some areas on where and how ICTs are playing or could play a role:

Sending money / remittances / mobile money. Costs to transfer money need to be reduced. Some studies have shown that the African diaspora pays up to 20% for money transfers. More needs to be done to extend mobile money services, especially in rural areas.

Finding a job. Many youth use ICTs from the very start of the migration process to look for work. They may also use ICTs to find work in their home countries if they return.

Getting a visa to migrate legally. Most legal immigration processes require making appointments with Embassies via the Internet and the ability to communicate via email.

Identifying migration routes. Often, youth who migrate irregularly investigate routes online before their departure. GPS can also help during transit. One program in Mexico is developing a “safe migration map” that provides crowd-sourced, near real-time information to migrants on which areas are experiencing high crime or other dangers so that they can migrate more safely.

Reporting abuse. Child help lines are expanding their services across many countries and providing support, advice and help to children in case of emergency or abuse, including during migration. Many help lines are experimenting with text messaging.

Connecting with other youth in similar situations. Youth who have an irregular migration status are able to find others in the same circumstances and feel less alone. They can also connect with peers and organizations who can provide support, help and advice.

Keeping in touch with parents/family. ICT are useful for children and youth keep families informed of how they are doing, and to ask for support and help. The African Movement for Working Children and Youth works with telecoms operators to provide a free number to children and youth who migrate in West Africa. Parents and children can remain in touch that way while children are moving from one town to the next.

Sharing information on migration rights. Organizations like Connecticut Students for a DREAM use ICTs and social media to reach out to youth who have an irregular migration status to provide support and to engage them in organized advocacy activities. The organization encourages sharing of stories and a safe space to discuss migration difficulties. The “Pocket DACA” application helps young migrants understand the deferred action law and apply for it.

Engaging, organizing, and influencing government. Youth in the US are organizing via Facebook and other social media platforms. In some cases, government officials have reached out to these groups for advice on legislation.

Participants pointed out that:

Children/youth are not always victims. Often the discourse around children’s movement/migration is centered on trafficking, protection and vulnerability rather than rights, power and choices. More needs to be done to empower children and youth and to provide opportunities and participation avenues. At the same time, more needs to be done to create opportunities at home so that children and youth do not feel like their home situation is hopeless and that migration is the only option.

Children and youth are not a homogeneous population. When thinking about ICTs and children/youth, it’s important to know the context and design programs that are relevant to specific children and young people. Age, wealth, sex, literacy and other aspects need to be considered so that ICT applications are useful. Both traditional communication and ICTs need to be used depending on the population.

ICTs can widen generation gaps. In some cases, ICTs increase the communication divide among generations. Older people may feel that youth are working in a medium that they are not skilled at using, and that youth are not considering their input and advice. This can create conflict and reduce levels of support that might otherwise be provided from community leaders, elders and government officials.

The role of the State needs more thought. Often irregular migration happens because legal channels are difficult to navigate or they are prohibitive. The role of ICTs in influencing or facilitating legal migration needs more thought, as does the potential role of ICTs in advocating for change. The State may not always be friendly to migration, however, so the topic is controversial. States may also use ICTs for surveillance of youth or migrating populations, especially in places where there is political or ethnic conflict, so ICTs may put people in extreme danger.

Risks need to be considered. There are serious risks associated with using ICTs in general, and especially with vulnerable populations. These include everything from online grooming and risks of being lured into trafficking or sex work, to scamming sites that take advantage of youth, to political aspects such as surveillance and targeting of certain populations of youth by the State or other armed groups. ICTs could be a way to help break conspiracies of silence and to report and speak out about human rights abuses, but care needs to be taken that people are not put at risk when they do so.

ICTs need to fit local contexts. Rural areas are less connected and so other forms of information and communication are often more common. Both online and offline means need to be used when working with children and youth. In addition, different social media tools and platforms are used in different places. For example, though the end of Facebook is heralded by some in the US, because youth are reportedly fleeing as older people join the site, Facebook is taking off in Latin America, where many organizations use it for engaging youth and helping them to organize and get informed about their rights.

Not much is known about children, youth, ICTs and migration. The area of child migration is relatively weak in terms of research. The upcoming World Youth Report centers on child and youth migration and has been a highly controversial process. Migration needs to be considered from an evolving age perspective, with focus on aspects that impact on children, adolescents and youth differentially. A gender perspective needs to be included. There is also a difference between children and youth who migrate for employment and those who move due to conflict or who are seeking asylum, and deeper knowledge is needed in all of these different areas.

Recommendations for future efforts included:

More youth voice and support for youth movements in the area of migration
More involvement of youth in the debate/dialogue on migration and ICTs
Micro-grants for youth who want to work on migration initiatives, including those that use ICTs
More nuanced research and understanding of the role of ICTs in child and youth migration with specific lenses on age, sex, ethnicity, and other factors

Resources on ICTs and child/youth migration:

Plan International USA recently completed a study titled Modern Mobility: the role of ICTs in child and youth migration.
On February 14, 2014, the United Nations will launch the World Youth Report on youth migration and development. The report includes information on the role of ICTs.
As part of the global “World We Want” consultations, the UN and Civil Society groups hosted an online discussion on Youth Migration, Equity and Inequalities, Post-2015. The final report on the discussion is available here.

Salons are held under Chatham House Rule, therefore no attribution has been made in this post. Many thanks to our lead discussants and to ThoughtWorks for hosting and providing breakfast.

If you’d like to attend future Salons, sign up here!

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Modern Mobility: the role of ICTs in child and youth migration

Posted in C4D, children, CoM, communication for development, communications, development, disaster and emergencies, economic empowerment, ICT4D, ICTs, mobile and technology, m4D, migration, mobile, protection, wait... what?, youth, tagged child, children on the move, ICT, ICTs, migration, mobility, modern, oak foundation, Plan, youth on December 2, 2013| 2 Comments »

Migration has been a part of the human experience since the dawn of time, and populations have always moved in search of resources and better conditions. Today, unaccompanied children and youth are an integral part of national and global migration patterns, often leaving their place of origin due to violence, conflict, abuse, or other rights violations, or simply to seek better opportunities for themselves.

It is estimated that 33 million (or some 16 percent) of the total migrant population today is younger than age  20. Child and adolescent migrants make up a significant proportion of the total population of migrants in Africa (28 percent), Asia (21 percent), Oceania (11 percent), Europe (11 percent), and the Americas (10 percent).

The issue of migration is central to the current political debate as well as to the development discussion, especially in conversations about the “post 2015” agenda. Though many organizations are working to improve children’s well-being in their home communities, prevention work with children and youth is not likely to end migration. Civil society organizations, together with children and youth, government, community members, and other stakeholders can help make migration safer and more productive for those young people who do end up on the move.

As the debate around migration rages, access to and use of ICTs is expanding exponentially around the globe. For this reason Plan International USA and the Oak Foundation felt it was an opportune time to take stock of the ways that ICTs are being used in the child and youth migration process.

Our new report, “Modern Mobility: the role of ICTs in child and youth migration” takes a look at:

how children and youth are using ICTs to prepare for migration; to guide and facilitate their journey; to keep in touch with families; to connect with opportunities for support and work; and to cope with integration, forced repatriation or continued movement; and
how civil society organizations are using ICTs to facilitate and manage their work; to support children and youth on the move; and to communicate and advocate for the rights of child and youth migrants.

In the Modern Mobility paper, we identify and provide examples of three core ways that child and youth migrants are using new ICTs during the different phases of the migration process:

for communicating and connecting with families and friends
for accessing information
for accessing services

We then outline seven areas where we found CSOs are using ICTs in their work with child and youth migrants, and we offer some examples:

Ways that CSOs are using ICTs in their work with child and youth migrants.

Though we were able to identify some major trends in how children and youth themselves use ICTs and how organizations are experimenting with ICTs in programming, we found little information on the impact that ICTs and ICT-enabled programs and services have on migrating children and youth, whether positive or negative. Most CSO practitioners that we talked with said that they had very little awareness of how other organizations or initiatives similar to their own were using ICTs. Most also said they did not know where to find orientation or guidance on good practice in the use of ICTs in child-centered programming, ICTs in protection work (aside from protecting children from online risks), or use of ICTs in work with children and young people at various stages of migration. Most CSO practitioners we spoke with were interested in learning more, sharing experiences, and improving their capacities to use ICTs in their work.

Based on Plan Finland’s “ICT-Enabled Development Guide” (authored by Hannah Beardon), the Modern Mobility report provides CSOs with a checklist to support thinking around the strategic use of ICTs in general.

ICT-enabled development checklist developed by Hannah Beardon for Plan International.

We also offer a list of key considerations for practitioners who wish to incorporate new technologies into their work, including core questions to ask about access, age, capacity, conflict, connectivity, cost, disability, economic status, electricity, existing information ecosystems, gender, information literacy, language, literacy, power, protection, privacy, sustainability, and user-involvement.

Our recommendation for taking this area forward is to develop greater awareness and capacity among CSOs regarding the potential uses and risks of ICTs in work with children and youth on the move by:

Establishing an active community of practice on ICTs and children and youth on the move.
Mapping and sharing existing projects and programs.
Creating a guide or toolbox on good practice for ICTs in work with children and youth on the move.
Further providing guidance on how ICTs can help “normal” programs to reach out to and include children and youth on the move.
Further documentation and development of an evidence base.
Sharing and distributing this report for discussion and action.

Download the Modern Mobility report here.

We’d love comments and feedback, and information about examples or documentation/evidence that we did not come across while writing the report!

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Integrating ICTs into Communication for Development programs with adolescent girls

Posted in C4D, children, communication for development, communications, development, gender, girls, ICT4D, ICTs, mobile and technology, m4D, mobile, participation, protection, social media, wait... what?, women, youth, youth media, tagged adolescent, approach, bachan, C4D, communication for development, day of the girl, girls, girls rights, ICT, ICT4D, marginalized, media, raftree, social media, UNICEF, young women, youth on October 11, 2013| Leave a Comment »

A paper that Keshet Bachan and I authored for Unicef is now available for your reading pleasure!

Here’s a summary of what we talk about in the paper:

Social, cultural, economic and political traditions and systems that prevent girls, especially the most marginalized, from fully achieving their rights present a formidable challenge to development organizations. The integration of new Information and Communication Technologies (ICTs) to the Communication for Development (C4D) toolbox offers an additional means for challenging unequal power relations and increasing participation of marginalized girls in social
transformation.

We examine ways that ICTs can strengthen C4D programming by:

enhancing girls’ connections, engagement and agency;
helping girls access knowledge; and
supporting improved governance and service delivery efforts.

We reflect and build on the views of adolescent girls from 13 developing countries who participated in a unique discussion for this paper, and we then provide recommendations to support the integration of ICTs in C4D work with marginalized adolescent girls, including:

Girls as active participants in program design. Practitioners should understand local context and ensure that programs use communication channels that are accessible to girls. This will often require multi-channel and multiple platform approaches that reach more marginalized girls who may not have access to or use of ICTs. Programs should be community driven, and real-time feedback from girls should be incorporated to adjust programs to their needs and preferences. Mentoring is a key component of programming with girls, and holistic programs designed together with girls tend towards being more successful.
Privacy and protection. Every program should conduct a thorough risk analysis of proposed approaches to ensure that girls are not placed at risk by participating, sharing and consuming information, or publicly holding others to account. Girls should also be supported to make their own informed choices about their online presence and use of ICT devices and platforms. A broader set of stakeholders should be engaged and influenced to help mitigate systemic and structural risks to girls.
Research and documentation. The evidence base for use of ICTs in C4D programming with marginalized adolescent girls is quite scarce. Better documentation would improve understanding of what programs are the most effective, and what the real added value of ICTs are in these efforts.
Capacity building. Because the integration of ICTs into C4D work is a relatively new area that lacks a consistent methodological framework, organizations should support a comprehensive training process for staff to cover areas such as program design, effective use of new ICT tools in combination with existing tools and methods, and close attention to privacy and risk mitigation.
Policy. Programs should use free and open source software. In addition, child protection policies, measures and guidelines should be updated to reflect changes in technology, platforms and information sharing.

The paper was first shared at the 12th Inter-Agency Roundtable on Communication for Development in November 2011. It was then reviewed and updated in August 2012, and released in August 2013 under the title “Integrating Information and Communication Technologies into Communication for Development Strategies to Support and Empower Marginalized Adolescent Girls.”

Download it here!

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Surveying the landscape: mobiles and youth workforce development

Posted in development, economic empowerment, education, ICT4D, ICTs, mobile and technology, m4D, mobile, mywd, wait... what?, youth workforce development, tagged development, landscape, mobile, mywd, review, workforce, youth on September 16, 2013| Leave a Comment »

Youth make up 17 percent of the world’s population and 40 percent of the world’s unemployed, according to the International Labor Organization. A number of factors combine to make sustainable, decent employment an enormous challenge for youth the world over, including low levels of education and technical skills, slow job growth, lack of information about available jobs, and difficulties accessing financial capital to start small enterprises. Decent jobs are especially difficult to find for rural youth, girls and women, and youth with disabilities.

In addition to the growth in youth unemployment, access to and use of mobile technologies (e.g., mobile phones, tablets, eReaders, radio, portable media players, SD cards) among youth worldwide is also expanding. This has created excitement about the potential of mobile devices to catalyze new approaches that address some of the constraints keeping youth from finding and sustaining decent livelihoods. Documentation and evidence of impact in the broad field of mobile technology and youth workforce development (mYWD) is lacking, however, meaning that it has been difficult to identify where mobile technology and youth workforce development initiatives overlap and where mobile may have the greatest added value.

After a year of hard work, last week we launched the mEducation Alliance’s Mobiles for Youth Workforce Development (mYWD) Landscape Review, an effort of the mEducation Alliance, The MasterCard Foundation, and USAID. The review maps out who is doing what and where, and to the extent possible, discusses evidence of what is working. The body of the report answers questions such as:

What organizations and programs are using mobiles to help overcome the barriers to employment for youth?
What type of programming has been implemented and how?
Where do prime opportunities exist for integrating mobile devices into youth workforce development programs?
What are relevant considerations related to gender and disability in mYWD programming?
What factors facilitate or hinder mYWD in specific contexts?
Are there any research findings that show the impact of mobiles on youth workforce development?

In addition, the annexes provide information on 80 initiatives and over 275 publicly available documents describing efforts that use mobile technology to support youth workforce development programming in five key areas:

Workforce education and training, including basic education, technical and vocational education and training (TVET), job skills training, apprenticeships, and life skills training (in and out of the classroom).
Employment services, including on-going job referral services that bring employers and workers together through job postings, job fairs, job shadowing, job placement, resume preparation, and coaching.
Entrepreneurship and enterprise development, including support programs for self-employment and business development, such as entrepreneurship training, mentoring, and financial services for loans and capital.
Demand-side policies and programs, including broad-based economic growth programs like national youth employment policies, value chain development, public works programs, wage subsidies, minimum wages, and tax breaks for employers (JBS International, 2013).
Addressing social norms, including programs that support effective participation of excluded groups, non-traditional skills training, safe training and employment spaces for excluded youth, and broader awareness campaigns.

There is an enormous amount of activity in mYWD, from small-scale, market-based start-up applications to mobile innovation hubs for youth entrepreneurs. The landscape review offers a summary of how mobile devices are used in the above five areas, draws out relevant lessons from the available literature and existing evidence base, offers advice from practitioners working in the field of mYWD, discusses the issue of scale and sustainability of mYWD programs, and offers a number of recommendations for furthering the field, including:

Creating a mYWD framework to aid in advancing the field
Further developing the evidence base for mYWD
Improving our understanding of what scale means
Focusing on gender and youth with disability
Improving knowledge sharing and collaboration
Building the mYWD evidence base through research and impact evaluation

Download the mYWD landscape review at this link!

If the topic is of interest, you can also join the mYWD working group by signing up here.

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Youth and ICTs in Sierra Leone, Sweden, Indonesia and Uganda

Posted in C4D, children, communication for development, development, education, ICTs, mobile and technology, mobile, participation, protection, social media, technology salon, TSNYC, wait... what?, youth, youth media, tagged access, education, ICTs, indonesia, rural, sierra leone, sweden, Technology Salon, TSNYC, Uganda, UN Takeover, urban, use, youth on July 18, 2013| 4 Comments »

Last week, 600 exceptional youth activists from 80 countries arrived to New York City for a UN Takeover, where they called for urgent action by member states to meet Millennium Development Goal 2 on education by 2015. The youth’s inputs will feed into setting the agenda for global education priorities post-2015. One of the highlights of the week was this inspiring talk by Malala Yousafzai, who made her first public address to the UN on June 12th, her 16^th birthday.

Seven of the youth participating in the UN Takeover with the support of Plan joined us as lead discussants for our July 10th Technology Salon. Agung, Dina, and Nurul from Indonesia; Kamanda and Fatmata from Sierra Leone; Tova from Sweden; and Frank from Uganda told us about ICT access and use in their communities and countries. We also heard about their work as youth activists on issues of child marriage, school violence, good governance, and education, and whether ICTs are effective outreach tools for campaigning in their contexts.

The realities of access

In both Sierra Leone and Uganda Internet access is quite difficult. Traveling to Internet cafés in urban areas is too expensive for rural youth to do regularly, and it is unsafe for young women to travel in the evenings. There is not enough equipment in schools and universities, and youth have trouble affording and finding regular access. The majority of primary and secondary schools do not have ICTs, and non-governmental organizations are unable to reach everyone with their programs to supply equipment and training. Although there are often funds given to governments to build computer labs, these tend to benefit urban areas. In some cases projects and funds are used for political gain and personal favors. Even at university level, student access might be limited to 1-2 hours per week at a computer lab, meaning they end up doing almost everything on paper.

Lack of ICT access impacts on job prospects for youth, because jobs exist but employers are seeking people who know how to operate a computer. Many of these job applications have to be submitted online. This puts jobs out of reach of youth in rural areas. Basic infrastructure remains a problem in rural areas. Although telecommunication lines have been laid, electricity for charging mobile phones is still a problem and often electricity is dependent on a solar panel or a generator, making it difficult to run a computer lab or Telecenter.

ICTs are heightening the development divide, noted one Salon participant. In schools near urban areas, parents pay more in tuition and school fees and their children have better ICT access than rural children. This creates inequality. “Students going to these schools have access and they will even study computer science. But when you go to a rural village you might only see one small room where children can access a computer, if anything at all. Teachers themselves don’t know how to use computers.” In cities, parents know ICTs are important. In the rural villages, however, many people are skeptical of technologies. This inequality of access and education means that youth in rural areas and the poor are not able to meet requirements for jobs that use ICTs.

One discussant noted, “It is possible to access Internet through mobile phones. You can use some phones to access Internet, Facebook, etc. In the villages, however, you find that you can only receive calls and make calls. There is no Internet. When I went to Nairobi and saw everyone with smart phones, I wondered, ‘What is wrong with Uganda?’ We don’t have many smart phones.” Another discussant commented that her university has a wide area network, but it is only available to lecturers, not to students.

Most of the youth discussants considered that, among their peer groups, more girls than boys had mobile phones, and more girls were active on the Internet and Facebook.

Access brings concerns

In Indonesia, it was noted, Internet is very available, except for the more remote islands. In Java, commented one discussant, “every young person has a smart phone. They use Facebook and Twitter and can get all kinds of information, and those without smart phones can use Internet cafés.” Internet access, however, is creating new problems. “Parents are proud that their kids are going to the Internet shop to get information, but they also worry about increased access to pornography.” Internet is believed to contribute to an increase in child marriages. The youth discussants said they would like more guidance on how to filter information, know what is true and what is not, use Internet safely, and avoid exposure to offensive content. One discussant from Indonesia mentioned that parents in her community worried that if girls went to Internet cafes or browsed online, they would be exposed to inappropriate materials or prostitution through Facebook.

In Sweden, access to Internet and smart phones is universal. However, parents may buy children a smart phone even if they cannot really afford it. Although many children learn English early because they can easily access Internet, many also do not learn how to write properly because they only use computers.

When phones are available but there is no capacity to purchase them, additional problems also arise. According to one discussant, “Some girls want to have big things before their time.” This can lead to young women offering sex to older men in return for money, fancy phones and airtime.

ICTs in formal education

Youth discussants all said that they are increasingly expected to have access to the Internet and computers in order to complete their school assignments, and they felt this was not a realistic expectation. In one of the youth’s schools in Indonesia, computer class is offered for 4 hours per week and a computer lab is available with 30 desktop computers. In another school in Jakarta, however, every child is expected to have their own laptop. “Our problem is different than in the remote areas. Every teacher in Jakarta thinks that a smart phone or computer is ‘the world in our hands.’ They think we don’t need education about the computer itself. They think we can learn from the Internet how to use computers, and so we have to search and learn this all by ourselves with little guidance.” In Sweden, “if you don’t have Internet access, it will be very difficult to pass a course.”

Effective ways to reach and engage youth in campaigns

Discussants were asked about the communication channels that are most effective for campaigning or engaging youth and communities. In rural Sierra Leone and Uganda, face-to-face was considered the most effective outreach channel for reaching youth and communities, given low levels of access to computers, radios and mobile phones. “Most times our campaigns are face-to-face. We move to communities, we use local language to be sure everyone gets the message,” said one youth discussant. In Jakarta, however, “it’s easy to use online means, it never sleeps. Young people in Jakarta are too lazy to attend workshops. They don’t like to listen to speakers. So we share by social media, like Facebook and Twitter.”

Digital media is only useful in urban areas, said one youth discussant from Sierra Leone. “We mostly use radio to do advocacy and sensitization campaigns. We also do it face-to-face. For secondary schools, we do talks. We tell them about documents signed by government or NGOs, what is in place, what is not in place. We give advice. We talk straight about health, about sex education. You just wait for the light in their eyeball to see if they are understanding. We also do dramas, and we paste up wall bills. We do all of this in our local languages.” Youth groups and youth networks are also useful channels for passing along messages and building support.

Radio is effective in theory, but one discussant noted that in his district, there are only two radio stations. “You take your information or announcement there, and they say they will pass it, but you stay waiting… it’s a challenge.”

Campaigns must also involve engaging local decision makers, a participant noted. Often chiefs do not understand, and they may be the very ones who violate the rights of girls. Youth noted the need to be diplomatic however, or they risk being seen as impolite or trouble-makers. “You have to really risk yourself to do rights work in the community,” noted one discussant. Another commented that having support and buy-in from local leaders is critical in order to be taken seriously. “You need a ‘big voice’ to back you and to convince people to listen to you.”

INGO staff can help legitimize youth work in some cases, but there are also issues. “Local leaders always ask for money,” noted one discussant. “When they hear Plan, UNICEF, Care, Save the Children, they think these organizations gave us money and we’ve taken it for ourselves.” Youth often resort to using external INGO staff as their legitimizing force because “we don’t have other role models, everybody wants money. The politicians say they will help us but then they are always too busy. We have to take the lead ourselves.”

Conflicting information and messages can also be a problem, commented a Salon participant. “One year, it’s the ABC Campaign for HIV prevention, the next it’s condoms, and then it’s prevention. Sometimes youth don’t know who to believe. The NGO says something, the government says something, and local leaders say something else. We need consistency.” In addition, he noted, “INGOs come in with their big range rovers, so of course local leaders and communities think that there is money involved. INGOs need to think more carefully and avoid these conflicting messages.”

What would youth like to see?

Going forward, the youth would like more access, more ICT education, more transparency and accountability in terms of how governments spend funds directed to ICT programs, and more guidance on filtering information and ensuring it’s veracity so that children will not be taken advantage of.

*****

Thanks to the Population Council for hosting us for the Salon! Join us for our next Salon on July 25th: How can we scale Mobiles for Development initiatives?

The Technology Salon methodology was used for the session, including Chatham House Rule, therefore no attribution has been made in this summary post. Sign up here to receive notifications about upcoming Salons in New York, Nairobi, San Francisco, London and Washington, DC.

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Digital job creation for African youth

Posted in development, economic empowerment, education, gender, ICT4D, ICTs, mobile and technology, m4D, technology salon, wait... what?, youth workforce development, tagged digital, digital jobs africa, employment, gsma, jobs, mobiles, scale, Technology Salon, work, youth on July 1, 2013| 2 Comments »

Image from http://www.rockefellerfoundation.org/our-work/current-work/digital-jobs-africa/digital-jobs-defined.

Our June 20 Salon in New York City tackled the topic of digital jobs for African youth. Lead discussants were Lauren Dawes, who leads the GSMA’s Mobiles for Employment team, and Lillian Chege from the Rockefeller Foundation’s Digital Jobs Africa program. The GSMA will release a study on Mobiles for Work in July, and Rockefeller has recently announced a 7-year, multi-million dollar commitment to creating digital jobs in six African countries.

The wealth of experience in the room led to lively discussions and debates around roles and responsibilities in this area. The stagnant global economy is a major underlying problem when it comes to youth employment, and jobs cannot be created out of thin air. Salon participants shared how they are trying to work around this by identifying areas with potential for youth, preparing youth for these opportunities, and seeking to match youth skills with private sector demand. Alternatively, some Salon participants focus on helping youth enter into different forms of entrepreneurship.

What do youth want?

When surveyed for a previous GSMA study on Mobile Learning, young people indicated more interest in using mobile devices for finding a job than for learning math or English. Most youth prioritized work skills to get jobs. So the GSMA conducted a second study (forthcoming) with youth in Spain, Ghana, Indonesia and Bangladesh to identify where mobile devices could help with youth employment. The study’s preliminary findings indicate that youth want support for learning and training; finding a job (connecting to employers, knowing what to say to them, understanding the process of getting a job); and obtaining skills and capital to start their own businesses. Surveyed youth identified interest in manufacturing, catering, teaching, and the ICT and mobile sectors, including sales, selling mobile phones and mobile accessories, and jobs in the mobile industry.

Do youth have a sense of what is possible?

Listening to youth is very valuable, but some Salon participants felt that youth might only be aware of what they see around them. How can we help youth discover new areas and expand their horizons, they asked. Might there be jobs and possibilities that youth are well suited for but do not know about? The fall back position of “start my own business” is another example of what youth see around them in poor economies where there are no formal jobs. Youth’s ideas will likely be very experience-based. One Salon participant told of an innovation contest, where youth in Kenya submitted new and creative ideas, whereas those from some other countries submitted ideas that closely mirrored NGO programs commonly seen in their communities. Stimulating youth to think bigger and exposing them to new opportunities and ideas is an important part of youth development and youth employment programs.

Soft skills for formal jobs

As the GSMA study noted, a big challenge for youth is understanding the job seeking process and gaining the skills needed to find a job, communicate with employers, and then keep a job. Many youth do not know how to manage an interview, or how to retain connections. Placing someone who has never experienced a formal setting into a formal job, even at an entry-level, creates a whole set of issues. In some cases these may be more basic, like personal hygiene, arriving to work on time, or simply knowing how to navigate a formal work environment. New kinds of hierarchies may need to be learned. For example, in some contexts males have never had to work with or report to females. On top of these situations, there may be additional, deeper challenges. In one employment program, a Salon participant noted, 8 of the 10 girls recruited were survivors of rape. Once youth land a job, an entire family is relying on them and their income, and this generates a great deal of stress. The traditional education system does a very poor job of helping youth gain soft skills, As one participate noted, it still aims to prepare youth for an industrial economy yet today’s world requires completely different skills to succeed.

Skills for entrepreneurship

The state of the economy is such that many youth will not find formal employment and are considering starting their own businesses. In the GSMA study, youth identified a desire for capital and support in this area. A Salon participant outlined 3 kinds of entrepreneurship: high impact/high growth (Silicon valley style); lifestyle entrepreneurship (small and medium enterprises, family businesses); survival entrepreneurship (low-skilled, informal businesses). Each of these is quite different, and adequate risk analysis and targeted support and skills training need to be developed for each according to the context. Most youth in developing countries will not work in Silicon Valley. They will instead need to develop skills for lifestyle and survival entrepreneurship. Soft skills as well as technical know-how are critical for entrepreneurship, and many investments are unsuccessful because these skills are not strong among youth. Generational gaps also make it difficult for older people to mentor younger people, because things are moving from print to digital and relationships are also changing. Innovation hubs are aiming to fill this gap and provide youth with a relevant space to learn the hard and soft skills required for high impact, high growth entrepreneurship in the tech sector.

What about young women?

It was noted that most of the existing innovation hubs are very male-focused. For example, only 16% of the iHub Nairobi’s users are female. More needs to be done to bring women into these spaces, yet it can be challenging in many contexts where girls do not complete secondary school. Female role models and mentors are scarce in these new fields and in leadership positions within companies. Mentorship is key for young women, who tend to doubt themselves, to be apologetic about their ideas, and who are often shy about speaking up. Some organizations are using Skype, Google hangouts, Facebook, and Twitter chats to reach and mentor young women. Girls from poorer communities, however, may not have access to these programs and may not see themselves and their personal experiences reflected in female role models from the upper classes. In addition, though mentoring is high touch and very powerful, in its current form it is time-consuming and not feasible for reaching everyone who needs it. The challenge is offering these kinds of support at scale.

The employment ecosystem

Some participants noted that creating one job at a large company can stimulate additional, related jobs (e.g., cleaners, nannies and cooks who serve employees at lunchtime). Others felt that the trickle-down effect is overestimated. An entire ecosystem conducive to youth employment is needed. This is not a simple thing to create, and it takes quite a long time. The role of government in creating the infrastructure for jobs and a digital economy cannot be underestimated. One participant pointed out that both “bottom up” development of the labor market and “top down” development of labor infrastructure and capital are needed. This will vary from country to country, and research should be conducted to understand the right entry points for each context. All these sectors need to work together to match the economic context, the demand, and the supply sides. The private sector cannot create jobs on its own, as one discussant commented. Jobs are created because of consumer demand and need. The private sector can, however, get better at identifying which jobs are on the horizon, and it can work with education, training, and non-profit partners to ensure that youth are prepared for these jobs.

Comprehensive programs are needed

When we train youth for non-existent jobs, we create expectations, said one Salon participant, citing an ILO study that reported 40% of job programs had negative impacts on youth. In addition, programs cannot only look at one side of the issue. Youth employment programs should not be just hard skills, just soft skills, or just mentorship. Rather they need to be comprehensive. The issue of supply-demand balance is rampant across development programs, noted another participant. We train women to go to a clinic, and they go, but there is no midwife. The need for a holistic perspective is something that has been learned the hard way, and this learning needs to transfer into youth employment programs. Impact sourcing is a newer concept where socially responsible businesses are encouraged to hire youth from less privileged communities for lower end jobs, for example, at call centers. The Rockefeller Foundation is working in partnership with the private sector and institutes such as Digital Divide Data to train and place youth in these types of jobs and will expand to sectors outside of the business process outsourcing (BPO) field in their new Digital Jobs Africa program. In some cases, 100% of participating youth have been placed into formal economy jobs. The program is also looking at other high growth sectors (such as agriculture, manufacturing, and the hospitality industry) where digital jobs are growing. The Foundation collaborates with governments to support creation of an enabling environment that will allow these efforts to achieve scale.

Scale and speed are imperative

While scale is one factor, time is the other, according to one participant. Hubs and ground-up entrepreneurship can move the ball down the field, but this will take time. A grand and widespread effort is needed. In part, this can be boosted by identifying and building on existing infrastructure. Libraries can serve as information hubs for job seekers, financial literacy, digital spaces and places to find support for job training and seeking. Telecenters are also playing a role in helping youth access information and build digital and life skills. More needs to be done with schools as well. The need is too great not to scale, said one discussant, it’s imperative! We need to unlock existing funding within government as well. Governments can be a source of demand, as they also have digital needs and digital jobs. In Kenya, for example, the government is digitalizing the records for the country’s largest hospital, and this is work that youth are doing. As new hospitals are built in rural areas, now they will have access to patient records across the health system. Similar efforts can be found and youth can be trained for these kinds of jobs.

What about rural youth?

While the possibilities are exciting, much of the work is anchored in urban and semi-urban areas, including the digital jobs programs and the innovation hubs. Participants asked whether it is possible to extend services out to rural areas to cast a wider net. The latest “big thing” was also brought up – can Google’s new wifi balloons solve some of the issue with connectivity, and will that be enough to bring some of these benefits to rural populations?

—

Thanks to our great lead discussants, Lauren and Lillian, and to Melissa Beuoy at FHI-360’s New York City office for graciously hosting us and providing a fantastic breakfast spread!

Don’t miss our July 10 Salon on the realities of ICT access for youth in Indonesia, Sweden, Sierra Leone and Uganda. We’ll be joined by 6 youth who are visiting New York City for a UN Take Over to support girls’ education, in honor of of Malala Yousafzai.

Salons are in-person only events held in Washington DC, New York, San Francisco, Nairobi and London. We hold to Chatham House Rule, thus no attribution has been made in the above summary post.

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Exclusion, innovation, mobile tech and youth workforce development

Posted in development, education, m4D, mywd, youth, youth workforce development, tagged disruption, event, exclusion, inclusion, innovation, Learning Series, mobile, October 15, opportunities, workforce development, youth on October 9, 2012| Leave a Comment »

As part of the work I’m doing with the mEducation Alliance around mobile technologies and youth workforce development (mYWD), we’re putting together an event focused on innovation in the mYWD space on October 15 from 9-12.30 EDT.

Some of the topics we’ll be looking at include:

How do workforce development programs address different forms of exclusion? And how do different forms of exclusion affect approaches to youth and workforce development programming?
What do innovation and ‘disruption’ mean in the context of mobile technologies and youth workforce development? What are some different frameworks for thinking about innovation?
What role might mobile technologies play in increasing access to information and work/entrepreneurial opportunities for young people?
Where are there opportunities for innovation with mobile technologies in YWD? What are some examples? What are some precautions?
What can mYWD learn from other areas/sectors? What can be adapted and built upon?

Philip Auerswald (The Coming Prosperity: How Entrepreneurs are Transforming the Global Economy and the Innovations: Technology, Globalization, Governance Journal), Nick Martin (Tech Change), John Zoltner (FHI360), and a host of development and technology practitioners working in mobiles and youth workforce development (mYWD) and related fields will be joining.

From the event preparation research and the discussions, we’ll assemble a short publication to share, and (if all goes well!) we’ll do some short videos exploring what innovation means to different people working in this space.

If you’d like to join the meeting, RSVP now by emailing Matthew French at MFrench [at] jbsinternational [dot] com. In person space is limited, so hurry! The event will take place at FHI 360 Conference Center, 1825 Connecticut Avenue NW 8th Floor, Washington, DC 20009 (Map)

If you are not able to participate in person, contact Matthew by October 11 for details on joining the session online.

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Summary: Mobiles for Youth Workforce Development sessions at the mEducation Alliance Symposium

Posted in development, education, m4D, mywd, wait... what?, youth, youth workforce development, tagged 2012, development, mEducation, summary, Symposium, track, workforce, working group, youth on October 5, 2012| Leave a Comment »

September’s mEducation Alliance Symposium included a special track around mobile technologies for youth workforce development (mYWD) as well as a session to discuss a new mYWD Working Group, which is now up and running online. (Join by first registering at the mEducation Alliance website, then clicking here to join the mYWD Working Group.)

If the topic of mobile technologies and youth workforce development is of interest, don’t miss the October 15th event Innovations in Mobiles for Youth Workforce Development. Among others, we’ll have the brilliant Phil Auerswald (@auerswald) helping us frame what we mean by ‘innovation’ in the mYWD space. RSVP info here.

In the meantime, here are some highlights from the mYWD sessions at Symposium:

Session 1: Mobiles for Youth Workforce Development (mYWD): Taking Stock of mYWD started with a presentation on the GSMA’s ‘Shaping the Future report by Lauren Dawes. Then we heard from Theo Van Rensburg Lindzter (M-UBUNTU) and Thabang Mogale (Millenials as Mobile Educators).

The GSMA report found that education was a key priority in the lives of the young people surveyed, preceded only by family and health. Respondents also prioritized a good career and noted that they need to improve their skills to find better work. Only 25% of the young people surveyed listed the classroom as their primary source of education. Word of mouth was their main source of information on employment. The single largest barrier to educational information noted was lack of funds; meaning services need to be affordable if aiming to reach the majority of young people. Mobiles are an important asset for young people, ranking above clothing and shoes. Voice is a favored service among youth; most do not use their mobiles to access data. Key recommendations for mLearning and informal education include that youth are enthusiastic about the possibility and potential of learning and improving their chances of finding meaningful work via their mobiles. Linking mLearning to existing activities and behaviors will bring better results. Targeting the whole family is important as youth may not always be owners of mobiles, and parental gate-keepers may not see value in a handset. The youth surveyed expressed willingness to receive advertising in return for access to content and services.

The Millennials as Mobile Education Providers project takes place in South Africa. The pilot project grew out of a partnership between Durban University of Technology (S Africa), the M-Ubuntu Project (Sweden, S Africa, US), Sprint Re:Cycle (US), and six rural and township schools in S Africa. A key part of the program is working to shift attitudes from “youth as a problem” to “youth as untapped resources who can engage, lead and contribute to training initiatives.” The project includes subsidized internships for unemployed or out of school youth that tie vocational skills training to related community service; service learning as a credit-bearing component of university degree programs; in school service learning opportunities for secondary school students; service that meets an identified community need and upfront training accompanied by ongoing support and mentorship. The program utilizes recycled devices as platforms for curriculum-aligned educational content. University students serve as literacy/numeracy coaches for students in under-performing rural and township high schools, especially students who are preparing for graduation exams, and where there is typically a very low rate of passing. Young people like Thabang serve as mobile tech apprentices at schools, handing device charging, repair and content transfer for teachers. Thabang has found incredible personal success through the program, finding a useful skill. He emphasized the numerous global connections made through the program which have motivated him to keep working and striving to be his best.

Session 2 was Connections and Content for Out of School Youth, facilitated by Kimberley Kerr from the MasterCard Foundation. It featured Scott Isbrandt from Education Development Center talking about PAJE-Nieta and the Stepping Stone mobile content authoring platform (video) and Jonathan McKay from Praekelt Foundation talking about: the Ummeli job portal.

PAJE-Nieta is aimed at increasing literacy and entrepreneurship skills among 14-25 year olds in small rural villages with few services. The hope is that by increasing those skills, the youth can access market information systems which can then lead to enhanced livelihoods. Scott noted that local youth may produce, but they run into difficulties when it comes to knowing where to sell. There is a database of information available, but it is not accessible unless a person is literate. The challenge is taking the wealth of what has been done with ICTs to places with no electricity and no connectivity, and making it affordable and accessible. EDC determined which handsets were widely available, cheapest, run on Java, could run simple multimedia,had a speaker, and were within the purchasing power range of youth. Then they built Stepping Stone for this model so that teachers could create and push out local content. Stepping Stone includes digital text books, learning assessments, direct feedback capability and an interactive audio that is pre-loaded onto phones. A concern is what happens when the grant is over, so EDC is looking at ways to work with kiosks, pre-loading content on micro SD cards, and thinking about membership fees as something that would enable people to continue to load additional content. Stepping Stone will be released as an open source platform so that others can use it.

Ummeli is a mobile platform created because youth who participate in Praekelt’s Young Africa Live initiative expressed that finding meaningful work was a higher priority even than HIV prevention. Praekelt worked with Vodacom to ensure that there would be no cost, because youth, in marginalized and/or rural communities normally cannot cover data charges. Ummeli has a CV builder that youth can fill out and fax to a potential employer for free. They can also fill out surveys that gain them points that they can use to cover the cost of faxes. Ummeli was designed specifically for mobile and as a community rather than as an individual tool. It is the first purely mobile job platform in South Africa. Rather than only listing job opportunities, Ummeli enables users to create their own opportunities and has extensive supplemental support such as career advice, life skills and peer networking. Youth can geocode or do other small microtasks to earn points that they can use in the Ummeli system. Rather than only looking at ‘finding employment’, Ummeli is set up to help youth find ‘meaningful work.’ This can be in their communities, volunteering or interning, all of which give youth experience, help them make contacts, and help them build their resumes. Ummeli hopes to turn depression into action by positioning youth’s free time as an asset that can be used for positive things like helping their communities. Ummeli is looking at taking existing course work and enhancing it for low-end handsets; they are looking at how to get around the verification and accreditation issue so that these opportunities will be seen as credible. Ummeli currently has 87,000 unique users.

Session 3 was facilitated by Suzanne Philion (U.S. Dept. of State) and looked at mYWD: Mobiles for Youth Skills Development. Speakers were Michael Carrier (British Council) on “Using mobile devices to strengthen educational systems, specifically in English for Basic Education and supporting workforce readiness;” Bhanu Potta from Nokia on “Nokia Life Education services – mLearning at scale of millions;” and Shayan Mashatian from Appexiom – Petanque, with A demonstration of a mobile learning pilot and findings from its implementation.

The British Council’s Learn English Apps focus on applications that can help youth to learn English via mobile to increase their chances to obtain employment. One point that Michael brought up was that people can use their short bits of downtime to learn English on their phone rather than go on a cigarette break or check their Facebook. The Council’s programs are available on different devices from iPhone, Nokia, Samsung, Ovi and the Android OS. Apps include podcasts, a soap opera, pronunciation exercises and games to improve grammar and vocabulary

Nokia Life provides education, youth empowerment and lifelong learning; health, agriculture and entertainment services. Nokia has developed software that makes a very cheap mobile look more like a data-enabled phone because, as Bhanu noted, all levels of consumers wish to have a data-like experience. This includes a dynamic home screen with a rotating menu for high discoverability, integration with voices services, a dynamic inbox that highlights new content, and new content channels that can be added using just SMS. Social elements available include ‘ask an expert’, share, and ‘respond to polls’. Nokia Life is currently available in India, Indonesia, China, Nigeria and some additional countries in Middle East and Africa. Nokia Life will provide curated content rather than offer access to all the information available on the Internet via Google. Nokia Browser, a cloud based service will make this information easier to access by compressing the information by 85% making it 3 times faster to download and much cheaper for people to access.

Appexiom-Petanque allows for educational content creation via a simple set-up where creators can drop in content, making it easy to publish. This helps overcome some of the current failures of distance learning and addresses the need to see learning differently. Rather than try to put textbooks onto a phone, Sayan commented, m-Learning needs to be re-organized, re-formatted and re-engineered for the mobile phone. It needs to focus on the user experience and provide interactive content, allowing people to choose, multi-task and integrate social media.

Session 4. The final mYWD session shared some initial findings from the mYWD Landscape Study (in process) and looked at setting the foundations of the mYWD Working Group, brainstorming some priorities and topics for the group to tackle, and discussing what makes for a successful community of practice or working group. From this session came the idea for the October 15 Learning Series event on Innovations in mYWD. If you’d like to attend, either let me know or RSVP directly to MFrench at JBSInternational dot com.

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