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Screen Shot 2013-07-14 at 2.40.51 PMLast week, 600 exceptional youth activists from 80 countries arrived to New York City for a UN Takeover, where they called for urgent action by member states to meet Millennium Development Goal 2 on education by 2015. The youth’s inputs will feed into setting the agenda for global education priorities post-2015. One of the highlights of the week was this inspiring talk by Malala Yousafzai, who made her first public address to the UN on June 12th, her 16th birthday.

Seven of the youth participating in the UN Takeover with the support of Plan joined us as lead discussants for our July 10th Technology Salon. Agung, Dina, and Nurul from Indonesia; Kamanda and Fatmata from Sierra Leone; Tova from Sweden; and Frank from Uganda told us about ICT access and use in their communities and countries. We also heard about their work as youth activists on issues of child marriage, school violence, good governance, and education, and whether ICTs are effective outreach tools for campaigning in their contexts.

The realities of access

In both Sierra Leone and Uganda Internet access is quite difficult. Traveling to Internet cafés in urban areas is too expensive for rural youth to do regularly, and it is unsafe for young women to travel in the evenings. There is not enough equipment in schools and universities, and youth have trouble affording and finding regular access. The majority of primary and secondary schools do not have ICTs, and non-governmental organizations are unable to reach everyone with their programs to supply equipment and training. Although there are often funds given to governments to build computer labs, these tend to benefit urban areas. In some cases projects and funds are used for political gain and personal favors. Even at university level, student access might be limited to 1-2 hours per week at a computer lab, meaning they end up doing almost everything on paper.

Lack of ICT access impacts on job prospects for youth, because jobs exist but employers are seeking people who know how to operate a computer. Many of these job applications have to be submitted online. This puts jobs out of reach of youth in rural areas. Basic infrastructure remains a problem in rural areas. Although telecommunication lines have been laid, electricity for charging mobile phones is still a problem and often electricity is dependent on a solar panel or a generator, making it difficult to run a computer lab or Telecenter.

ICTs are heightening the development divide, noted one Salon participant. In schools near urban areas, parents pay more in tuition and school fees and their children have better ICT access than rural children. This creates inequality. “Students going to these schools have access and they will even study computer science. But when you go to a rural village you might only see one small room where children can access a computer, if anything at all. Teachers themselves don’t know how to use computers.” In cities, parents know ICTs are important. In the rural villages, however, many people are skeptical of technologies. This inequality of access and education means that youth in rural areas and the poor are not able to meet requirements for jobs that use ICTs.

One discussant noted, “It is possible to access Internet through mobile phones. You can use some phones to access Internet, Facebook, etc. In the villages, however, you find that you can only receive calls and make calls. There is no Internet. When I went to Nairobi and saw everyone with smart phones, I wondered, ‘What is wrong with Uganda?’ We don’t have many smart phones.” Another discussant commented that her university has a wide area network, but it is only available to lecturers, not to students.

Most of the youth discussants considered that, among their peer groups, more girls than boys had mobile phones, and more girls were active on the Internet and Facebook.

Access brings concerns

In Indonesia, it was noted, Internet is very available, except for the more remote islands. In Java, commented one discussant, “every young person has a smart phone. They use Facebook and Twitter and can get all kinds of information, and those without smart phones can use Internet cafés.” Internet access, however, is creating new problems. “Parents are proud that their kids are going to the Internet shop to get information, but they also worry about increased access to pornography.” Internet is believed to contribute to an increase in child marriages. The youth discussants said they would like more guidance on how to filter information, know what is true and what is not, use Internet safely, and avoid exposure to offensive content. One discussant from Indonesia mentioned that parents in her community worried that if girls went to Internet cafes or browsed online, they would be exposed to inappropriate materials or prostitution through Facebook.

In Sweden, access to Internet and smart phones is universal. However, parents may buy children a smart phone even if they cannot really afford it. Although many children learn English early because they can easily access Internet, many also do not learn how to write properly because they only use computers.

When phones are available but there is no capacity to purchase them, additional problems also arise. According to one discussant, “Some girls want to have big things before their time.” This can lead to young women offering sex to older men in return for money, fancy phones and airtime.

ICTs in formal education

Youth discussants all said that they are increasingly expected to have access to the Internet and computers in order to complete their school assignments, and they felt this was not a realistic expectation. In one of the youth’s schools in Indonesia, computer class is offered for 4 hours per week and a computer lab is available with 30 desktop computers. In another school in Jakarta, however, every child is expected to have their own laptop. “Our problem is different than in the remote areas. Every teacher in Jakarta thinks that a smart phone or computer is ‘the world in our hands.’ They think we don’t need education about the computer itself. They think we can learn from the Internet how to use computers, and so we have to search and learn this all by ourselves with little guidance.” In Sweden, “if you don’t have Internet access, it will be very difficult to pass a course.”

Effective ways to reach and engage youth in campaigns

Discussants were asked about the communication channels that are most effective for campaigning or engaging youth and communities. In rural Sierra Leone and Uganda, face-to-face was considered the most effective outreach channel for reaching youth and communities, given low levels of access to computers, radios and mobile phones. “Most times our campaigns are face-to-face. We move to communities, we use local language to be sure everyone gets the message,” said one youth discussant. In Jakarta, however, “it’s easy to use online means, it never sleeps. Young people in Jakarta are too lazy to attend workshops. They don’t like to listen to speakers. So we share by social media, like Facebook and Twitter.”

Digital media is only useful in urban areas, said one youth discussant from Sierra Leone. “We mostly use radio to do advocacy and sensitization campaigns. We also do it face-to-face. For secondary schools, we do talks. We tell them about documents signed by government or NGOs, what is in place, what is not in place. We give advice. We talk straight about health, about sex education. You just wait for the light in their eyeball to see if they are understanding. We also do dramas, and we paste up wall bills. We do all of this in our local languages.” Youth groups and youth networks are also useful channels for passing along messages and building support.

Radio is effective in theory, but one discussant noted that in his district, there are only two radio stations. “You take your information or announcement there, and they say they will pass it, but you stay waiting… it’s a challenge.”

Campaigns must also involve engaging local decision makers, a participant noted. Often chiefs do not understand, and they may be the very ones who violate the rights of girls. Youth noted the need to be diplomatic however, or they risk being seen as impolite or trouble-makers. “You have to really risk yourself to do rights work in the community,” noted one discussant. Another commented that having support and buy-in from local leaders is critical in order to be taken seriously. “You need a ‘big voice’ to back you and to convince people to listen to you.”

INGO staff can help legitimize youth work in some cases, but there are also issues. “Local leaders always ask for money,” noted one discussant. “When they hear Plan, UNICEF, Care, Save the Children, they think these organizations gave us money and we’ve taken it for ourselves.” Youth often resort to using external INGO staff as their legitimizing force because “we don’t have other role models, everybody wants money. The politicians say they will help us but then they are always too busy. We have to take the lead ourselves.”

Conflicting information and messages can also be a problem, commented a Salon participant. “One year, it’s the ABC Campaign for HIV prevention, the next it’s condoms, and then it’s prevention. Sometimes youth don’t know who to believe. The NGO says something, the government says something, and local leaders say something else. We need consistency.” In addition, he noted, “INGOs come in with their big range rovers, so of course local leaders and communities think that there is money involved. INGOs need to think more carefully and avoid these conflicting messages.”

What would youth like to see?

Going forward, the youth would like more access, more ICT education, more transparency and accountability in terms of how governments spend funds directed to ICT programs, and more guidance on filtering information and ensuring it’s veracity so that children will not be taken advantage of.

*****

Thanks to the Population Council for hosting us for the Salon! Join us for our next Salon on July 25th: How can we scale Mobiles for Development initiatives? 

The Technology Salon methodology was used for the session, including Chatham House Rule, therefore no attribution has been made in this summary post. Sign up here to receive notifications about upcoming Salons in New York, Nairobi, San Francisco, London and Washington, DC. 

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Verone Mankou of VMK with Senam Beheton of EtriLabs, who organized Verone's US trip.

Verone Mankou of VMK with Senam Beheton of EtriLabs, who organized Verone’s US trip.

We switched things up a little for our May 21 Technology Salon and had an evening event with Verone Mankou, the head of VMK, a company in Congo Brazzaville that designs and produces the Way-C Tablet and the Elikia smart phone. The event was graciously hosted by ThoughtWorks, and Verone’s US trip was organized by Senam Beheton of EtriLabs.

Verone told his story of starting the first African company to make mobile devices. In 2006, he said, the cheapest computer in Congo cost $1000 USD, and the cheapest Internet package was priced around $1000 per month. Verone worked in the tech industry and wondered why there was no computer or Internet that could be reasonably accessed by people in Congo. Everyone laughed and said he was young, fresh out of school, and that within 2 years he would understand the business and stop dreaming.

Verone persisted with his idea that computers and the Internet were not just for people in offices with suits. Everyone wanted to access Internet, he believed, but they just didn’t have the money. So in 2006, he started working on ideas for a laptop. After 6 months he concluded that it was impossible. To create a laptop you need a lot of money for research and development, and, unfortunately, his bank account only contained about $100 USD. He had no contacts with suppliers. Verone had a big dream but problems executing it, so he put the laptop project on hold.

In June 2007, a friend told him to hurry up and turn on the news. Steve Jobs was presenting the iPhone. “This is what I want to do,” Verone thought. “Make a big iPhone.” He felt keyboards were a deterrent for most people who were new to a computer, and that “a big iPhone” would be a solution. He started working on the idea of a tablet. It was difficult to find any suppliers on the African continent – no CPU factory, no battery factory. He could not find hardware engineers because in Congo there is no engineering high school. He realized he needed to go outside, to Asia. He made a first trip to China in 2007 and learned many things. By 2009 he had a plan, an Android system, and a finished project.

The next problem, however, was that he had no money for mass production. “In Congo we don’t have venture capitalists. Also as a youth, you cannot get any money. You will have a bad experience if you go to the bank to ask. People will tell you to start a hotel and not to waste your money on something different.” Verone did not go quiet when he could not find capital, however. He kept looking.

Meanwhile, Steve Jobs presented a new device: a big iPhone – otherwise known as the iPad. Verone was disappointed that Jobs had moved more quickly than he could with his tablet launch. On the other hand, everyone suddenly understood Verone’s project.

His miracle came a few months later when a minister from Congo was on a plane from Brazzaville to Singapore and came across a magazine article talking about a boy in Congo making a tablet. The minister could not believe someone in his country was doing this and he did not know about it. He contacted Verone and asked how he could help. Verone asked for $200k USD and gave the minister a prototype. Within 2 hours, the minister secured the funding and Verone was able to begin manufacturing.

He had enough funds to do a mass prototype of 1000 tablets and imagined that he could sell them in 3 months if they were marketed well. There was a buzz around the tablets, however, and they sold out in 1 week and he increased production to 10,000. Compared to the cost of an iPad in Congo (around $1500), Verone’s tablet was going for $200-300. He set his sights on making a good quality, low-cost smart phone.

Good quality is key for Verone. “Why do Samsung and Nokia come to Africa and think Africans need cheap, low quality devices?” As an African, Verone felt uniquely placed to create something for the continent – something cheap but good quality. He did this by eliminating unnecessary features and keeping only the necessary elements.

Next he needed to ensure that there was good content and an opportunity for monetization. Africans needed applications and content for their own purposes and context, he felt. Not maps of pharmacies in New York City. However most Africans do not have credit cards, so another way to pay for content and applications was needed. VMK created a marketplace for Africans that used scratch cards for payment, since everyone understands how scratch cards work.

VMK launched their smart phone in December of last year and  plans to sell 50K units in Congo Brazzaville. The company is also working on a cheaper phone with lower capacity that should run about $50 USD. In addition, they are working on identifying content partners and launching an “updateable school book” that would be accessible also at around $50 USD, so that students and teachers are not using outdated text books, which stunt the development of African children’s minds.  Verone’s vision is to give people access to good quality technology at a good price.

How will VMK compete with Chinese products as prices continue to go down over the next 10 years? “We will learn fast,” Verone says. “We will not sit while others advance.” He believes that expanding to African countries and developing the industry there will be good for the continent, good for developers and good for business. It’s not yet possible to do mass production in Africa because of poor education and lack of / high cost of Internet. People still cannot easily access relevant and updated information. But Internet is getting cheaper, access is improving and things are changing. People are starting to understand the importance of education. VMK currently has teams working in China and India, but they hope to move these functions to Africa as soon as possible. VMK plans to train staff up, offer internships and to get African youth skilled up in order to do this work.

The important thing is not to sit still, Verone says. “We can’t just keep waiting for things to change. We need to change them ourselves.”

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The March NYC Technology Salon offered an opportunity to discuss how mobile technology can transform workforce development and to hear how mobile is improving the reach and impact of existing initiatives working with girls and young women. Attendees also raised some of the acute, practical challenges and the deeper underlying issues that need to be overcome in order for girls and women to access and use mobile devices and to participate in workforce development programs and the labor market.

Conversation kicked off with comments from Kris Wiig (Samasource), Nancy Taggart (Education Development Center)  and Trina Das Gupta (former head of mWomen). The Salon was part of the Mobiles for Education Mobiles and Youth Workforce Development (mYWD) Working Group Learning Series, an initiative created in partnership with the MasterCard Foundation and USAID. The Salon was hosted at the offices of the Clinton Global Initiative.

The benefits of mobile vs stationary ICT for youth workforce development programs

Mobile holds a number of benefits over stationary ICT, including the feature of reaching people where they are because of the ubiquity of hand-held devices. Mobile is being used as both a primary tool in workforce development programming and as a complementary tool to enhance or reinforce content and interaction happening via other means such as web, face-to-face, and radio.

Reaching girls and women. Mobile can reach girls and young women with services and information they cannot normally get, helping them access the opportunities, skills, and information they need to better position them for work. Mobile job matching allows girls and young women to seek jobs without leaving the home. Micro-tasking (breaking up jobs into tiny tasks that can be done by a number of individuals, eg.,  via a mobile phone) offers a way for girls and young women from slum areas, those not able to work outside of the home, and those pulled out of difficult situations like sexual exploitation; to access entry-level work and gain experience that can help them quickly move to better jobs. Some 75% of women doing microtasking with Samasource move on to better jobs within 6 months, for example.

Getting geographically relevant information out to youth. Mobile can help spread information about opportunities to formerly unreached locations. In many places, jobs and scholarships exist, but they are promoted in places where youth do not see them. Mobile social networks can reach youth and connect them, based on their profiles and skill sets, to opportunities in their own geographical area, helping change the idea that youth have to move to the city in order to find work.

Strengthening soft and hard skills. Using mobile applications, gaming and quizzes, youth can work through career pathfinders in a fun way, find out what they like and what they are good at, and begin learning how to plan a career and what types of courses or preparation they need to achieve goals. They can also learn about savings and create savings plans for items they want to purchase, meanwhile making commitments to give up habits like smoking in order to put their limited resources towards other goals. Applications that reinforce basic literacy and numeracy, such as EDC’s Stepping Stone, help girls and young women strengthen the skills they need to move to a higher level of training or to access additional mobile-based information or engage in communications that help improve their livelihoods.

Lowering barriers to entry. Mobile offers a lower barrier to entry than more traditional ICTs. Mobile web has made it easier for many people to get online, especially in rural areas where people often have to be transported to centralized places in order to access desktop computers and broadband. Mobiles also require less electricity than desktop computers, a big plus in rural areas. One participant noted that an iPad costs only $400 vs a desktop that costs much more and requires more expertise and resources to set up and maintain. Tools available today make it easier for non-experts to create mobile applications. The challenge is getting over inertia and allowing kids to play and experiment.

Designing mobile workforce development programs with and for girls and young women

Even with all these benefits, however, mobile may not always be the best tool because access to information and content delivery does not resolve deeper gender-related issues. Salon attendees offered some insights on ways to make mYWD programs more inclusive of and adapted to the needs of girls and women.

Addressing underlying gender issues. Girls and young women may find a scholarship or a job via mobile but for various reasons, such as controlled mobility or cultural or resource restrictions, they may not be able to take advantage of it. When working with girls and women, underlying issues are central, for example, past trauma, self-esteem, self-doubt and the question “will I ever be good enough.” Organizations can talk this through with girls and women via a mobile phone or online chat, but in truth it’s a much a deeper issue than a cellphone can solve. Corollary and holistic programs are needed to respond to these broader issues in order to have real, in-depth and lasting impact.

Making mYWD programs accessible to girls and young womenWorkforce development programs need to be designed in ways that fit the lives of the girls and women they aim to support. For example,  training needs to happen at a time when women are more able to participate, such as after breakfast and before lunch when the children are at school and the husband is not back yet. Child care may need to be provided. It’s also critical to understand the dynamics of husbands and mothers-in-law who often want to know what young women are doing at all times. Some women may be happy to conceal the fact that they are participating in training, but programs should help women and girls gauge their potential risks. Another strategy is working with husbands and men to generate buy-in so that girls and women can participate in different labor market-related activities. In some cases negative reactions from fathers and husbands deter girls and women from participating or cause them to drop out. Eg.: “I make more money and my husband takes it and he drinks more, and then he beats me more.” The many precise cultural and social issues around gender and mobile require more research. Talking with girls and young women about these barriers and ensuring programs take them into account is an important part of the design process.

Remembering that women and girls are often the last to own phones. GSMA research found that there is indeed a mobile gender gap. Though there may be a high level of mobile penetration at the household level, often it’s the husband, then the first-born son who get a phone, and only afterward that perhaps a daughter or a wife get one — and this scenario is in wealthier households where there are multiple devices. For most families in emerging economies, there is only one or possibly two phones per household, and women and girls only have access to the phone when the man of the house gives it to them. This does vary from country to country, but overall, women are less active and with less access to mobile devices. This is a critical gap if organizations wish to involve girls and young women in mobile-based programs. Knowing the audience, population and context and designing information and communication strategies and workforce development programs that use a variety of channels (traditional and new media as well as face-to-face) to reach girls and women can help avoid marginalizing or not reaching those without mobile access.

Finding the incentive base for men. In many emerging markets, work needs to be done to discover what might incentivize men to allow girls and women to access mobile phones and/or to participate in workforce development activities. Sometimes it is money, but not always. Men may not want women and daughters working or earning money. In Afghanistan, for example, the CEO of the mobile network operator would sit with the men in the households and discuss the idea of women and girls having mobile phones. As part of one program that trained women for work, transportation services were set up just for women. It is important to meet people where they are in terms of cultural barriers and not try to shift things too quickly or all at once or there can be serious backlash.

Encouraging girls and young women to enter high growth sectors. Age-old gender frameworks are still at play and many girls and young women are not interested in entering certain high growth sectors, such as technology. This is a worldwide hurdle in terms of positioning girls and young women for the new jobs being created in these sectors, not just something that happens in ‘developing’ countries. Some programs are reaching out specifically to girls and young women to teach them to code and to break down the idea that only boys and men are smart enough to do it. Encouraging girls and women to see the world by accessing Internet via the mobile web and connecting with other girls and women this way can also be hugely transformative. Communication and marketing can play a role in helping girls and women see the world as it could be, if there were gender parity, and planting a seed that helps girls and young women see the possibilities of their own impact in the world. Enabling girls and young women to create, not just consume content, can change the status quo.

Mobile as a complementary tool, not a replacement.  Mobile can resolve some information and communication aspects, however, in the case of girls and young women, resource-intensive services are often the most needed and the most important, and these cannot always be done via a device. Mentoring and networking, for example, have shown to be highly valued by girls and women. These need to be more than a quick check-in however; they should be strong, active and consistent relationships of support. Some organizations are doing interesting work with mentoring but even with the added benefits of mobile technology, efficient and cost-effective ways to support quality mentoring at scale have not been fully worked out yet.

Data and research

There is a dearth of data around how girls and women use mobiles. Research has been done in some contexts with women at the base of the pyramid, but in many cases it’s difficult to apply conclusions across contexts. Evidence on what works, what is sustainable, and what can effectively scale is missing.

Understanding the meaning of mobile for girls and women. There is a need for more research on women’s ownership and use of devices, and a better understanding of what these devices mean to girls and women in their daily lives, in their family dynamics and with regard to their purchasing habits. In one country, 40% of women interviewed said they didn’t like text messaging, but this may not carry over to other countries or to girls and younger women. Women in one survey in Uganda said they didn’t like borrowing a phone because it meant they would owe a favor to the woman they borrowed it from — this breaks with assumptions that mobiles are freely shared in communities and everyone can access them. In Papua New Guinea, women surveyed in a micro-tasking project said that what they most liked about having mobile access was not the work opportunity, it was being able to call and arrange dinner time with their husband so they would not be beaten if he came home early and it was not ready.

Gaps in gender and age disaggregated data. The huge gap in gender and age disaggregated data on mobile ownership and use is a huge impediment in terms of going to scale. Donor organizations and governments often ask, “Where is the data that shows me this works?” Using mobile for different programs is a big shift for most countries and organizations. It requires behavior change and large investments, and so decision-makers logically want to know if it works. Some organizations avoid working with government as it can slow down processes. Others argue that government buy-in and support are vital to achieving scale and sustainability and that government plays an important role in reducing tariffs and establishing regulations that favor mobile for development initiatives.

One discussant recommended: “Do your baseline. Track your data. Share your data. Share your failures. Collect gender and age disaggregated data.” Large research firms are starting to set up these data but they are for the most part proprietary and are not available to those working in development. Organizations like CGI could use their influence to encourage firms and companies to share some parts of their data. Going beyond micro-level pairing of people with jobs to the use of mobile data at scale to look at development trends could be hugely beneficial.

In summary, more needs to be done to better understand the intersecting areas of gender, mobile technology, and youth workforce development programming. Further reading and resources compiled to complement the Salon are available here.

The Technology Salon methodology was used for the session, including Chatham House Rule, therefore no attribution has been made in this summary post. Sign up here to receive notifications about upcoming Salons in New York, Nairobi, San Francisco, London and Washington, DC. 

Visit the Mobiles and Youth Workforce Development Working Group page and sign up to receive information on mYWD Learning Series Events and the upcoming mYWD Landscape Review, due out in July 2013.

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