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Humanitarian blockchain: Are we there yet?

Posted in TSNYC, wait... what?, tagged , , , , , , , , on April 29, 2019| Leave a Comment »

At our April Technology Salon we discussed the evidence and good practice base for blockchain and Distributed Ledger Technologies (DLTs) in the humanitarian sector. Our discussants were Larissa Fast (co-author with Giulio Coppi of the Global Alliance for Humanitarian Innovation/GAHI’s report on Humanitarian Blockchain, Senior Lecturer at HCRI, University of Manchester and Research Associate at the Humanitarian Policy Group) and Ariana Fowler (UNICEF Blockchain Strategist).

Though blockchain fans suggest DLTs can address common problems of humanitarian organizations, the extreme hype cycle has many skeptics who believe that blockchain and DLTs are simply overblown and for the most part useless for the sector. Until recently, evidence on the utility of blockchain/DLTs in the humanitarian sector has been slim to none, with some calling for the sector to step back and establish a measured approach and a learning agenda in order to determine if blockchain is worth spending time on. Others argue that evaluators misunderstand what to evaluate and how.

The GAHI report provides an excellent overview of blockchain and DLTs in the sector along with recommendations at the project, policy and system levels to address the challenges that would need to be overcome before DLTs can be ethically, safely, appropriately and effectively scaled in humanitarian contexts.

What’s blockchain? What’s a DLT?

We started with a basic explanation of DLTs and Blockchain and how they work. (See page 5 of the GAHI report for more detail).

The GAHI report aimed to get beyond the potential of Blockchain and DLTs to actual use cases — however, in the humanitarian sector there is still more potential than evidence. Although there were multiple use cases to choose from, the report authors chose to go in-depth on five, selected to provide a sense of the different ways that blockchain is specifically being used in the sector.

These use cases all currently have limited “nodes” (e.g., places where the data is stored) and only a few “controlling entities” (that determine what information is stored or put on the chain). They are all “private“ (as opposed to public) blockchains, meaning they are not taking advantage of DLT potential for dispersed information, and they end up being more like “a very expensive database.”

What’s the deal with private vs public blockchains?

Private versus public blockchains are an ideological sticking point in “deep blockchain culture,” noted one Salon participant. “’Cryptobros’ and blockchain fundamentalists think private blockchains are the Antichrist.” Private blockchains are considered an oxymoron and completely antithetical to the idea of blockchain.

So why are humanitarian organizations creating private blockchains? “They are being cautious about protecting data as they test out blockchain and DLTs. It’s a conscious choice to proceed in a controlled way, because once information is on the blockchain, it’s immutable — it cannot be removed.” When first trying out a DLT or blockchain, “Humanitarians tend to be cautious. They don’t want to play with the permanency of a public blockchain since they are working with vulnerable populations.”

Because of the blockchain hype cycle, however, there is some skepticism about organizations using private blockchains. “Are they setting up a private blockchain with one node so that they can say that they’re using blockchain just to get funding?”

An issue with private blockchains is that they are not open and transparent. The code is developed behind closed doors, meaning that it’s difficult to make it interoperable, whereas “with a public chain, you can check the code and interact with it.”

Does the humanitarian sector have the capacity to use blockchain?

As one person pointed out, knowledge and capacity around blockchain in the humanitarian sector is very low. There are currently very few people who understand both humanitarian work and the private sector/technology side of blockchain. “We desperately need intermediaries because people in the two sectors talk past each other. They use the same words to mean very different things, and this leads to misunderstandings.” This is a perpetual issue in the “humanitarian tech” space, and it often leads to applications that are not in the best interest of those on the receiving end of humanitarian work.

Capacity challenges also come up with regard to managing partnerships that involve intellectual properly. When cooperating with the private sector, organizations are normally required to sign an MOU that gives rights to the company. Often humanitarian agencies do not fully understand what they are signing up for. This can mean that the company uses the humanitarian collaboration to develop technologies that are later used in ways that the humanitarian agency considers unethical or disturbing. Having technology or blockchain expertise within an organization makes it possible to better negotiate those types of situations, but often only the larger INGOs can afford that type of expertise. Similarly, organizations lack expertise in the legal and regulatory space with regard to blockchain.

How will blockchain become locally owned? Should we wait for a user-friendly version?

Technology moves extremely fast, and organizations need a certain level of capacity to create it and maintain it. “I’m an engineer working in the humanitarian space,” said one Salon participant. “Blockchain is such a complex software solution that I’m very skeptical it will ever be at a stage where it could be locally owned and managed. Even with super basic SMS-based services we have maintenance issues and challenges handing off the tech. If in this room we are struggling to understand blockchain, how will this ever work in lower tech and lower resource areas?” Another participant asked a similar question with regard to handing off a blockchain solution to a local government.

Does the sector needs to wait for a simplified and “user friendly” version of blockchain before humanitarians get into the space? Some said yes, but other participants said that the technology is moving quickly, and that it is critical for humanitarians to “get in there” to try to slow it down. “Sometimes blockchain is not the solution. Sometimes a database is just fine. We need people to pump the brakes before things get out of control.”

“How can people learn about blockchain? How could a grassroots organization begin to set one up?” asked one person. There is currently no “Square Space for Blockchain,” and the technology remains complicated, but those with a strong drive could learn, according to one person. But although “coders might be able to teach themselves ‘light blockchain,’ there is definitely a barrier to entry.” This is a challenge with the whole area of blockchain. “It skipped the education step. We need a ‘learning revolution ‘if we want people to actually use it.”

Enabling environments for learning to use blockchain don’t exist in conflict zones. The knowledge is held by a few individuals, and this makes long-term support and maintenance of DLT and blockchain systems very difficult. How to localize and own the knowledge? How to ensure sustainability? The sector needs to think about what the “Blockchain 101” is. There needs to be more accompaniment, investment and support for the enabling environment if blockchain is to be useful and sustainable in the sector.

Are there any examples of humanitarian blockchain that are working?

The GAHI report talks about five cases in particular. Disberse was highlighted by one Salon participant as an example that seems to be working. Disberse is a private fin-tech company that uses blockchain, but it was started by former humanitarians. “This example works in part because there is a sense of commitment to the humanitarian sector alongside the technical expertise.”

In general, in the humanitarian space, the place where blockchain/ DLTs appear to be the most effective is in back-end use cases. In other words, blockchain is helpful for making behind-the-scenes transactions in humanitarian assistance more efficient. It can eliminate bank transaction fees, and this leads to savings. Agencies can also use blockchain to create efficiencies and benefits for record keeping and auditability. This situation is not unique to blockchain. A recent DIAL baseline study of the global ICT4D ecosystem also found that in the social sector, the main benefits of ICTs were going to organizations, not to vulnerable populations.

“This is all fine,” according to one Salon participant, “but one must be clear that the benefits accrue to the agencies, not the ‘beneficiaries,’ who may not even know that DLTs are being used.” On the one hand, having a seamless backend built on blockchain where users don’t even know that blockchain is involved sounds ideal, However, this can be somewhat problematic. “Are agencies getting meaningful and responsible consent for using blockchain? If executives don’t even understand what the blockchain is, how do you explain that to people more generally?”

Because there is not a simple, accessible way of developing blockchain solutions and there are not a lot of user-friendly interfaces for the general population, for at least the next few years, humanitarian applications of blockchain will likely only be useful for back-office operations. This means that is is up to humanitarian organizations to re-invest any money saved by blockchain into program funding, so that “beneficiaries” are accruing the benefits.

What other “social” use cases are there for blockchain?

In the wider social sector and development sector, there are plenty of potential use cases, but again, very little documented evidence of their short- and long-term impacts. (Author’s note: I am not talking about financial and private sector use cases, I’m referring very specifically to social sectors and the international development and humanitarian sector). For example, Oxfam is tracing supply chains of rice, however this is a one-off pilot and it’s unclear whether it can scale. IBM has a variety of supply chain examples. Land registries and sustainable fishing are also being explored as are digital ID, birth registration and civil registries.

According to one Salon participant, “supply chain is the low-hanging fruit of blockchain – just recording something, tracking it, and referencing it. It’s all basically a ledger, a spreadsheet. Even digital ID – it’s a supply chain of movement. Provenance is a good way to use a blockchain solution.” Other areas where blockchain is said to have potential is in situations where election transparency is needed and also “smart contracts” where one needs complex contracts and there is a lack of trust amongst the parties. In general, where there is a recurring need for anonymized, disaggregated data, blockchain could be a solution.

The important thing, however, is having a very clear definition of the problem before deciding that blockchain is the solution. “A lot of times people don’t know what their problem is, and the problem is not one that can be fixed with blockchain.” Additionally, accuracy (”garbage in, garbage out”) remains a problem that blockchain on its own cannot solve. “If the off-chain process isn’t accurate, If you’re looking at human rights abuses of migrant workers, but everything is being fudged. If your supply chain is blurry, or if the information being put on the blockchain is not verified, then you have a separate problem to figure out before thinking about blockchain.”

What about ethics and consent and the Digital Principles?

Are the Digital Principles are being used as a way to guide ethical, responsible and sustainable blockchain use in the humanitarian space, asked one Salon participant. The general impression in the room was that no. “Deep crypto in the private sector is a black hole in the blockchain space,” according to one person, and the gap between the world of blockchain in the private sector and the world of blockchain in the humanitarian sector is huge. (See this write up, for a taste of one segment of the crypto-world.) “The majority of private sector blockchain enthusiasts who are working on humanitarian issues have not heard of any principles. They are operating with no principles, and sometimes it’s largely for PR because the blockchain hype cycle means they will get a lot of good press from it. You get someone who read an article in Vice about a problem in a place they’ve never heard of, and they decide that blockchain is the solution…. They are often re-inventing the wheel, and fire, and also electricity — they think that no one has ever thought about this problem before.”

Most in the room considered that this type of uninformed application of blockchain is irresponsible, and that these parallel worlds and conversations need to come together. “The humanitarian space has decades of experience with things that have been tried and haven’t worked – but people on the tech side think no one has ever tried solving these problems. We need to improve the dialogue and communication. There is a wealth of knowledge to share, and a huge learning curve on both sides.”

Additionally, one Salon participant pointed out the importance of bringing ethics into the discussion. “It’s not about just using a blockchain. It’s about what the problem is that you’re trying to solve, and does blockchain help address that problem? There are a lot of problems that blockchain is not appropriate for. Do you have the technical capacity or an accessible online environment? That’s important.”

On top of that, “it’s important for people to know that their information is being used in a particular way by a particular technology. We need to grapple with that, or we end up experimenting on people who are already marginalized or vulnerable to begin with. How do we do that? It’s like the Facebook moment. That same thing for blockchain – if you don’t know what’s going on and how your information is being used, it’s problematic.”

A third point is the massive environmental disadvantage in a public blockchain. Currently, the computing power used to verify and validate transactions that happen on public chains is immense. That is part of the ethical challenge related to blockchain. “You can’t get around the massive environmental aspect. And that makes it ironic for blockchain to be used to track carbon offsets.” (Note: there are blockchain companies who say they are working on reducing the environmental impact of blockchain with “pilots coming very soon” but it remains to be seen whether this is true or whether it’s another part of the hype cycle.)

What should donors be doing?

In addition to taking into consideration the ethical, intellectual property, environmental, sustainability, ownership, and consent aspects mentioned above and being guided by the Digital Principles, it was suggested that donors make sure they do their homework and conduct thorough due diligence on potential partners and grantees. “The vetting process needs to be heightened with blockchain because of all the hype around it. Companies come and go. They are here one day and disappear the next.” There was deep suspicion in the room because of the many blockchain outfits that are hyped up and do not actually have the staff to truly do blockchain for humanitarian purposes and use this angle just to get investments.

“Before investing, It would be important to talk with someone like Larissa [our lead discussant] who has done vetting,” said one Salon participant.  “Don’t fall for the marketing. Do a lot of due diligence and demand evidence. Show us the evidence or we’re not funding you. If you’re saying you want to work with a vulnerable or marginalized population, do you have contact with them right now? Do you know them right now? Or did you just read about them in Vice?”

Recommendations outlined in the GAHI report include providing multi-year financing to humanitarian organizations to allow for the possibility of scaling, and asking for interoperability requirements and guidelines around transparency to be met so that there are not multiple silos governing the sector.

So, are we there yet?

Nope. But at least we’re starting to talk about evidence and learning!

Resources

In addition to the GAHI report, the following resources may be useful:

Salons run under Chatham House Rule, so no attribution has been made in this post. Technology Salons happen in several cities around the world. If you’d like to join a discussion, sign up here. If you’d like to host a Salon, suggest a topic, or support us to keep doing Salons in NYC please get in touch with me! 🙂

 

 

 

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A discussion on WFP-Palantir and the ethics of humanitarian data sharing

Posted in accountability, data, ethics, wait... what?, tagged , , , , , , , , , , , , , , , , , , on March 2, 2019| Leave a Comment »

The recently announced World Food Programme (WFP) partnership with Palantir, IRIN’s article about it, reactions from the Responsible Data Forum, and WFP’s resulting statement inspired us to pull together a Technology Salon in New York City to discuss the ethics of humanitarian data sharing.

(See this crowdsourced document for more background on the WFP-Palantir partnership and resources for thinking about the ethics of data sharing. Also here is an overview of WFP’s SCOPE system for beneficiary identification, management and tracking.)

Our lead discussants were: Laura Walker McDonald, Global Alliance for Humanitarian Innovation; Mark Latonero, Research Lead for Data & Human Rights, Data & Society; Nathaniel Raymond, Jackson Institute of Global Affairs, Yale University; and Kareem Elbayar, Partnerships Manager, Centre for Humanitarian Data at the United Nations Office for the Coordination of Humanitarian Affairs. We were graciously hosted by The Gov Lab.

What are the concerns about humanitarian data sharing and with Palantir?

Some of the initial concerns expressed by Salon participants about humanitarian data sharing included: data privacy and the permanence of data; biases in data leading to unwarranted conclusions and assumptions; loss of stakeholder engagement when humanitarians move to big data and techno-centric approaches; low awareness and poor practices across humanitarian organizations on data privacy and security; tensions between security of data and utility of data; validity and reliability of data; lack of clarity about the true purposes of data sharing; the practice of ‘ethics outsourcing’ (testing things in places where there is a perceived ‘lower ethical standard;’ and less accountability); use of humanitarian data to target and harm aid recipients; disempowerment and extractive approaches to data; lack of checks and balances for safe and productive data sharing; difficulty of securing meaningful consent; and the links between data and surveillance by malicious actors, governments, private sector, military or intelligence agencies.

Palantir’s relationships and work with police, the CIA, ICE, the NSA, the US military and wider intelligence community are one of the main concerns about this partnership. Some ask whether a company can legitimately serve philanthropy, development, social, human rights and humanitarian sectors while also serving the military and intelligence communities and whether it is ethical for those in the former to engage in partnerships with companies who serve the latter. Others ask if WFP and others who partner with Palantir are fully aware of the company’s background, and if so, why these partnerships have been able to pass through due diligence processes. Yet others wonder if a company like Palantir can be trusted, given its background.

Below is a summary of the key points of the discussion, which happened on February 28, 2019. (Technology Salons are Chatham House affairs, so I have not attributed quotes in this post.)

Why were we surprised by this partnership/type of partnership?

Our first discussant asked why this partnership was a surprise to many. He emphasized the importance of stakeholder conversations, transparency, and wider engagement in the lead-up to these kinds of partnerships. “And I don’t mean in order to warm critics up to the idea, but rather to create a safe and trusted ecosystem. Feedback and accountability are really key to this.” He also highlighted that humanitarian organizations are not experts in advanced technologies and that it’s normal for them to bring in experts in areas that are not their forte. However, we need to remember that tech companies are not experts in humanitarian work and put the proper checks and balances in place. Bringing in a range of multidisciplinary expertise and distributed intelligence is necessary in a complex information environment. One possible approach is creating technology advisory boards. Another way to ensure more transparency and accountability is to conduct a human rights impact assessment. The next year will be a major test for these kinds of partnerships, given the growing concerns, he said.

One Salon participant said that the fact that the humanitarian sector engages in partnerships with the private sector is not a surprise at all, as the sector has worked through Public-Private Partnerships (PPPs) for several years now and they can bring huge value. The surprise is that WFP chose Palantir as the partner. “They are not the only option, so why pick them?” Another person shared that the WFP partnership went through a full legal review, and so it was not a surprise to everyone. However, communication around the partnership was not well planned or thought out and the process was not transparent and open. Others pointed out that although a legal review covers some bases, it does not assess the potential negative social impact or risk to ‘beneficiaries.’ For some the biggest surprise was WFP’s own surprise at the pushback on this particular partnership and its unsatisfactory reaction to the concerns raised about it. The response from responsible data advocates and the press attention to the WFP-Palantir partnership might be a turning point for the sector to encourage more awareness of the risks in working with certain types of companies. As many noted, this is not only a problem for WFP, it’s something that plagues the wider sector and needs to be addressed urgently.

Organizations need think beyond reputational harm and consider harm to beneficiaries

“We spend too much time focusing on avoiding risk to institutions and too little time thinking about how to mitigate risk to beneficiaries,” said one person. WFP, for example, has some of the best policies and procedures out there, yet this partnership still passed their internal test. That is a scary thought, because it implies that other agencies who have weaker policies might be agreeing to even more risky partnerships. Are these policies and risk assessments, then, covering all the different types of risk that need consideration? Many at the Salon felt that due diligence and partnership policies focus almost exclusively on organizational and reputational risk with very little attention to the risk that vulnerable populations might face. It’s not just a question of having policies, however, said one person. “Look at the Oxfam Safeguarding situation. Oxfam had some of the best safeguarding policies, yet there were egregious violations that were not addressed by having a policy. It’s a question of power and how decisions get made, and where decision-making power lies and who is involved and listened to.” (Note: one person contacted me pre-Salon to say that there was pushback by WFP country-level representatives about the Palantir partnership, but that it still went ahead. This brings up the same issue of decision-making power, and who has power to decide on these partnerships and why are voices from the frontlines not being heard? Additionally, are those whose data is captured and put into these large data systems ever consulted about what they think?)

Organizations need to assess wider implications, risks, and unintended negative consequences

It’s not only WFP that is putting information into SCOPE, said one person. “Food insecure people have no choice about whether to provide their data if they wish to receive food.” Thus, the question of truly ‘informed consent’ arises. Implementing partners don’t have a lot of choice either, he said. “Implementing agencies are forced to input beneficiary data into SCOPE if they want to work in particular zones or countries.” This means that WFP’s systems and partnerships have an impact on the entire humanitarian community, and therefore these partnerships and systems need to be more broadly consulted about with the wider sector.  The optical and reputational impact to organizations aside from WFP is significant, as they may disagree with the Palantir partnership but they are now associated with it by default. This type of harm goes beyond the fear of exploitation of the data in WFP’s “data lake.” It becomes a risk to personnel on the ground who are then seen as collaborating with a CIA contractor by putting beneficiary biometric data into SCOPE. This can also deter food-insecure people from accessing benefits. Additionally, association with CIA or US military has led to humanitarian agencies and workers being targeted, attacked and killed. That is all in addition to the question on whether these kinds of partnerships violate humanitarian principles, such as that of impartiality.

“It’s critical to understand the role of rumor in humanitarian contexts,” said one discussant. “Affected populations are trying to figure out what is happening and there is often a lot of rumor going around.”  So, if Palantir has a reputation for giving data to the CIA, people may hear about that and then be afraid to access services for fear of having their data given to the CIA. This can lead to retaliation against humanitarians and humanitarian organizations and escalate their risk of operating. Risk assessments need to go beyond the typical areas of reputation or financial risk. We also need to think about how these partnerships can affect humanitarian access and community trust and how rumors can have wide ripple effects.

The whole sector needs to put better due diligence systems in place. As it is now, noted one person, often it’s someone who doesn’t know much about data who writes up a short summary of the partnership, and there is limited review. “We’ve been struggling for 10 years to get our offices to use data. Now we’re in a situation where they’re just picking up a bunch of data and handing it over to private companies.”

UN immunities and privileges lead to a lack of accountability

The fact that UN agencies have immunities and privileges, means that laws such as the EU’s General Data Protection Regulation (GDPR) do not apply to them and they are left to self-regulate. Additionally, there is no common agreement among UN Agencies on how GDPR applies, and each UN agency interprets it on their own. As one person noted “There is a troubling sense of exceptionalism and lack of accountability in some of these agencies because ‘a beneficiary cannot take me to court.’” An interesting point, however, is that while UN agencies are immune, those contracted as their data processors are not immune — so data processors beware!

Demographically Identifiable Information (DII) can lead to serious group harm

The WFP has stated that personally identifiable information (PII) is not technically accessible to Palantir via this partnership. However, some at the Salon consider that the WFP failed in their statement about the partnership when they used the absence of PII as a defense. Demographically Identifiable Information (DII) and the activity patterns that are visible even in commodity data can be extrapolated as training data for future data modeling. “This is prospective modeling of action-based intelligence patterns as part of multiple screeners of intel,” said one discussant. He went on to explain that privacy discussions have moved from centering on property rights in the 19th Century, to individual rights in the 20th Century, to group rights in the 21st Century. We can use existing laws to emphasize protection of groups and to highlight the risks of DII leading to group harm, he said, as there are well-known cases that exemplify the notion of group harms (Plessy v Ferguson, Brown v Board of Education). Even in logistics data (which is the kind of data that WFP says Palantir will access) that contains no PII, it’s very simple to identify groups. “I can look at supply chain information and tell you where there are lactating mothers. If you don’t want refugees to give birth in the country they have arrived to, this information can be used for targeting.”

Many in the sector do not trust a company like Palantir

Though it is not clear who was in the room when WFP made the decision to partner with Palantir, the overall sector has concerns that the people making these decisions are not assessing partnerships from all angles: legal, privacy, programmatic, ethical, data use and management, social, protection, etc. Technologists and humanitarian practitioners are often not included in making these decisions, said one participant. “It’s the people with MBAs. They trust a tech company to say ‘this is secure’ but they don’t have the expertise to actually know that. Not to mention that yes, something might be secure, but maybe it’s not ethical. Senior people are signing off without having a full view. We need a range of skill sets reviewing these kinds of partnerships and investments.”

Another question arises: What happens when there is scope creep? Is Palantir in essence “grooming” the sector to then abuse data it accesses once it’s trusted and “allowed in”? Others pointed out that the grooming has already happened and Palantir is already on the inside. They first began partnering with the sector via the Clinton Global Initiative meetings back in 2013 and they are very active at World Economic Forum meetings. “This is not something coming out of the Trump administration, it was happening long before that,” said one person, and the company is already “in.” Another person said “Palantir lobbied their way into this, and they’ve gotten past the point of reputational challenge.” Palantir has approached many humanitarian agencies, including all the UN agencies, added a third person. Now that they have secured this contract with the WFP, the door to future work with a lot of other agencies is open and this is very concerning.

We’re in a new political economy: data brokerage.

“Humanitarians have lost their Geneva values and embraced Silicon Valley values” said one discussant. They are becoming data brokers within a colonial data paradigm. “We are making decisions in hierarchies of power, often extralegally,” he said. “We make decisions about other people’s data without their involvement, and we need to be asking: is it humanitarian to commodify for monetary or reasons of value the data of beneficiaries? When is it ethical to trade beneficiary data for something of value?” Another raised the issue of incentives. “Where are the incentives stacked? There is no incentive to treat beneficiaries better. All the incentives are on efficiency and scale and attracting donors.”

Can this example push the wider sector to do better?

One participant hoped there could be a net gain out of the WFP-Palantir case. “It’s a bad situation. But it’s a reckoning for the whole space. Most agencies don’t have these checks and balances in place. But people are waking up to it in a serious way. There’s an opportunity to step into. It’s hard inside of bureaucratic organizations, but it’s definitely an opportunity to start doing better.”

Another said that we need more transparency across the sector on these partnerships. “What is our process for evaluating something like this? Let’s just be transparent. We need to get these data partnership policies into the open. WFP could have simply said ‘here is our process’. But they didn’t. We should be working with an open and transparent model.” Overall, there is a serious lack of clarity on what data sharing agreements look like across the sector. One person attending the Salon said that their organization has been trying to understand current practice with regard to data sharing, and it’s been very difficult to get any examples, even redacted ones.

What needs to happen? 

In closing we discussed what needs to happen next. One person noted that in her research on Responsible Data, she found a total lack of capacity in terms of technology at non-profit organizations. “It’s the Economist Syndrome. Someone’s boss reads something on the bus and decides they need a blockchain,” someone quipped. In terms of responsible data approaches, research shows that organizations are completely overwhelmed. “They are keeping silent about their low capacity out of fear they will face consequences,” said one person, “and with GDPR, even more so”. At the wider level, we are still focusing on PII as the issue without considering DII and group rights, and this is a mistake, said another.

Organizations have very low capacity, and we are siloed. “Program officers do not have tech capacity. Tech people are kept in offices or ‘labs’ on their own and there is not a lot of porosity. We need protection advisors, lawyers, digital safety advisors, data protection officers, information management specialists, IT all around the table for this,” noted one discussant. Also, she said, though we do need principles and standards, it’s important that organizations adapt these so that they are their own principles and standards. “We need to adapt these boiler plate standards to our organizations. This has to happen based on our own organizational values.  Not everyone is rights-based, not everyone is humanitarian.” So organizations need to take the time to review and adapt standards, policies and procedures to their own vision and mission and to their own situations, contexts and operations and to generate awareness and buy-in. In conclusion, she said, “if you are not being responsible with data, you are already violating your existing values and codes. Responsible Data is already in your values, it’s a question of living it.”

Technology Salons happen in several cities around the world. If you’d like to join a discussion, sign up here. If you’d like to host a Salon, suggest a topic, or support us to keep doing Salons in NYC please get in touch with me! 🙂

 

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A discussion on girls’ digital privacy, security and safety

Posted in children, data, development, m4D, mobile and technology, privacy, protection, technology salon, TSNYC, tagged , , , , , , , , , on January 6, 2016| 1 Comment »

Our December 2015 Technology Salon discussion in NYC focused on approaches to girls’ digital privacy, safety and security. By extension, the discussion included ways to reduce risk for other vulnerable populations. Our lead discussants were Ximena Benavente, Girl Effect Mobile (GEM) and Jonathan McKay, Praekelt Foundation. I also shared a draft Girls’ Digital Privacy, Safety and Security Policy and Toolkit I’ve been working on with both organizations over the past year.

Girls’ digital privacy, safety and security risks

Our first discussant highlighted why it’s important to think specifically about girls and digital security. In part, this is because different factors and vulnerabilities combine, exacerbating girls’ levels of risk. For example, girls living on less than $2 per day likely only have access to basic mobile phones, which are often borrowed from parents or siblings. The organization she works with always starts with deep research on aspects like ownership vs. borrowship and whether girls’ mobile usage is free/unlimited and un-supervised or controlled by gatekeepers such as parents, brothers, or other relatives. This helps to design better tools, services and platforms and to design for safety and security, she said. “Gatekeepers are very restrictive in many cases, but parental oversight is not necessarily a bad thing. We always work with parents and other gatekeepers as well as with girls themselves when we design and test.” When girls are living in more traditional or conservative societies, she said, we also need to think about how content might affect girls both online and offline. For example, “is content sufficiently progressive in terms of girls’ rights, yet safe for girls to read, comment on or discuss with friends and family without severe retaliation?”

Research suggests that girls who are more vulnerable offline (due to poverty or other forms of marginalization), are likely also more vulnerable to certain risks online, so we design with that in mind, she said. “When we started off on this project, our team members were experts in digital, but we had less experience with the safety and privacy aspects when it comes to girls living under $2/day or who were otherwise vulnerable. “Having additional guidance and developing a policy on this aspect has helped immensely – but has also slowed our processes down and sometimes made them more expensive,” she noted. “We had to go back to everything and add additional layers of security to make it as safe as possible for girls. We have also made sure to work very closely with our local partners to be sure that everyone involved in the project is aware of girls’ safety and security.”

Social media sites: Open, Closed, Private, Anonymous?

One issue that came up was safety for children and youth on social media networks. A Salon participant said his organization had thought about developing this type of a network several years back but decided in the end that the security risks outweighed the advantages. Participants discussed whether social media networks can ever be safe. One school of thought is that the more open a platform, the safer it is, as “there is no interaction in private spaces that cannot be constantly monitored or moderated.” Some worry about open sites, however, and set up smaller, closed, private groups that were closely monitored. “We work with victims of violence to share their stories and coping mechanisms, so, for us, private groups are a better option.”

Some suggested that anonymity on a social media site can protect girls and other vulnerable groups, however there is also research showing that Internet anonymity contributes to an increase in activities such as bullying and harassment. Some Salon participants felt that it was better to leverage existing platforms and try to use them safely. Others felt that there are no existing social media platforms that have enough security for girls or other vulnerable groups to use with appropriate levels of risk. “We sometimes recruit participants via existing social media platforms,” said one discussant, “but we move people off of those sites to our own more secure sites as soon as we can.”

Moderation and education on safety

Salon participants working with vulnerable populations said that they moderate their sites very closely and remove comments if users share personal information or use offensive language. “Some project budgets allow us to have a moderator check every 2 hours. For others, we sweep accounts once a day and remove offensive content within 24 hours.” One discussant uses moderation to educate the community. “We always post an explanation about why a comment was removed in order to educate the larger user base about appropriate ways to use the social network,” he said.

Close moderation becomes difficult and costly, however, as the user base grows and a platform scales. This means individual comments cannot be screened and pre-approved, because that would take too long and defeat the purpose of an engaging platform. “We need to acknowledge the very real tension between building a successful and engaging community and maintaining privacy and security,” said one Salon participant. “The more you lock it down and the more secure it is, the harder you find it is to create a real and active community.”

Another participant noted that they use their safe, closed youth platform to educate and reinforce messaging about what is safe and positive use of social media in hopes that young people will practice safe behaviors when they use other platforms. “We know that education and awareness raising can only go so far, however,” she said, “and we are not blind to that fact.” She expressed concern about risk for youth who speak out about political issues, because more and more governments are passing laws that punish critics and censor information. The organization, however, does not want to encourage youth to stop voicing opinions or participating politically.

Data breaches and project close-out

One Salon participant asked if organizations had examples of actual data breaches, and how they had handled them. Though no one shared examples, it was recommended that every organization have a contingency plan in place for accidental data leaks or a data breach or data hack. “You need to assume that you will get hacked,” said one person, “and develop your systems with that as a given.”

In addition to the day-to-day security issues, we need to think about project close-out, said one person. “Most development interventions are funded for a short, specific period of time. When a project finishes, you get a report, you do your M&E, and you move on. However, the data lives on, and the effects of the data live on. We really need to think more about budgeting for proper project wind-down and ensure that we are accountable beyond the lifetime of a project.”

Data security, anonymization, consent

Another question was related to using and keeping girls’ (and others’) data safe. “Consent to collect and use data on a website or via a mobile platform can be tricky, especially if we don’t know how to explain what we might do with the data,” said one Salon participant. Others suggested it would be better not to collect any data at all. “Why do we even need to collect this data? Who is it for?” he asked. Others countered that this data is often the only way to understand what people are doing on the site, to make adjustments and to measure impact.

One scenario was shared where several partner organizations discussed opening up a country’s cell phone data records to help contain a massive public health epidemic, but the privacy and security risks were too great, so the idea was scrapped. “Some said we could anonymize the data, but you can never really and truly anonymize data. It would have been useful to have a policy or a rubric that would have guided us in making that decision.”

Policy and Guidelines on Girls Privacy, Security and Safety

Policy guidelines related to aspects such as responsible data for NGOs, data security, privacy and other aspects of digital security in general do exist. (Here are some that we compiled along with some other resources). Most IT departments also have strict guidelines when it comes to donor data (in the case of credit card and account information, for example). This does not always cross over to program-level ICT or M&E efforts that involve the populations that NGOs are serving through their programming.

General awareness around digital security is increasing, in part due to recent major corporate data hacks (e.g., Target, Sony) and the Edward Snowden revelations from a few years back, but much more needs to be done to educate NGO staff and management on the type of privacy and security measures that need to be taken to protect the data and mitigate risk for those who participate in their programs.  There is an argument that NGOs should have specific digital privacy, safety and security policies that are tailored to their programming and that specifically focus on the types of digital risks that girls, women, children or other vulnerable people face when they are involved in humanitarian or development programs.

One such policy (focusing on vulnerable girls) and toolkit (its accompanying principles and values, guidelines, checklists and a risk matrix template); was shared at the Salon. (Disclosure: – This policy toolkit is one that I am working on. It should be ready to share in early 2016). The policy and toolkit take program implementers through a series of issues and questions to help them assess potential risks and tradeoffs in a particular context, and to document decisions and improve accountability. The toolkit covers:

  1. data privacy and security –using approaches like Privacy by Design, setting limits on the data that is collected, achieving meaningful consent.
  2. platform content and design –ensuring that content produced for girls or that girls produce or volunteer is not putting girls at risk.
  3. partnerships –vetting and managing partners who may be providing online/offline services or who may partner on an initiative and want access to data, monetizing of girls’ data.
  4. monitoring, evaluation, research and learning (MERL) – how will program implementers gather and store digital data when they are collecting it directly or through third parties for organizational MERL purposes.

Privacy, Security and Safety Implications

Our final discussant spoke about the implications of implementing the above-mentioned girls’ privacy, safety and security policy. He started out saying that the policy starts off with a manifesto: We will not compromise a girl in any way, nor will we opt for solutions that cut corners in terms of cost, process or time at the expense of her safety. “I love having this as part of our project manifesto, he said. “It’s really inspiring! On the flip side, however, it makes everything I do more difficult, time consuming and expensive!”

To demonstrate some of the trade-offs and decisions required when working with vulnerable girls, he gave examples of how the current project (implemented with girls’ privacy and security as a core principle) differed from that of a commercial social media platform and advertising campaign he had previously worked on (where the main concern was the reputation of the corporation, not that of the users of the platform and the potential risks they might put themselves in by using the platform).

Moderation

On the private sector platform, said the discussant, “we didn’t have the option of pre-moderating comments because of the budget and because we had 800 thousand users. To meet the campaign goals, it was more important for users to be engaged than to ensure content was safe. We focused on removing pornographic photos within 24 hours, using algorithms based on how much skin tone was in the photo.” In the fields of marketing and social media, it’s a fairly well-known issue that heavy-handed moderation kills platform engagement. “The more we educated and informed users about comment moderation, or removed comments, the deader the community became. The more draconian the moderation, the lower the engagement.”

The discussant had also worked on a platform for youth to discuss and learn about sexual health and practices, where he said that users responded angrily to moderators and comments that restricted their participation. “We did expose our participants to certain dangers, but we also knew that social digital platforms are more successful when they provide their users with sense of ownership and control. So we identified users that exhibited desirable behaviors and created a different tier of users who could take ownership (super users) to police and flag comments as inappropriate or temporarily banned users.” This allowed a 25% decrease in moderation. The organization discovered, however, that they had to be careful about how much power these super users had. “They ended up creating certain factions on the platform, and we then had to develop safeguards and additional mechanisms by which we moderated our super users!”

Direct Messages among users

In the private sector project example, engagement was measured by the number of direct or private messages sent between platform users. In the current scenario, however, said the discussant, “we have not allowed any direct messages between platform users because of the potential risks to girls of having places on the site that are hidden from moderators. So as you can see, we are removing some of our metrics by disallowing features because of risk. These activities are all things that would make the platform more engaging but there is a big fear that they could put girls at risk.”

Adopting a privacy, security, and safety policy

One discussant highlighted the importance of having privacy, safety and security policies before a project or program begins. “If you start thinking about it later on, you may have to go back and rebuild things from scratch because your security holes are in the design….” The way a database is set up to capture user data can make it difficult to query in the future or for users to have any control of what information is or is not being shared about them. “If you don’t set up the database with security and privacy in mind from the beginning, it might be impossible to make the platform safe for girls without starting from scratch all over again,” he said.

He also cautioned that when making more secure choices from the start, platform and tool development generally takes longer and costs more. It can be harder to budget because designers may not have experience with costing and developing the more secure options.

“A valuable lesson is that you have to make sure that what you’re trying to do in the first place is worth it if it’s going to be that expensive. It is worth a girls’ while to use a platform if she first has to wade through a 5-page terms and conditions on a small mobile phone screen? Are those terms and conditions even relevant to her personally or within her local context? Every click you ask a user to make will reduce their interest in reaching the platform. And if we don’t imagine that a girl will want to click through 5 screens of terms and conditions, the whole effort might not be worth it.” Clearly, aspects such as terms and conditions and consent processes need to be designed specifically to fit new contexts and new kinds of users.

Making responsible tradeoffs

The Girls Privacy, Security and Safety policy and toolkit shared at the Salon includes a risk matrix where project implementers rank the intensity and probability of risks as high, medium and low. Based on how a situation, feature or other potential aspect is ranked and the possibility to mitigate serious risks, decisions are made to proceed or not. There will always be areas with a certain level of risk to the user. The key is in making decisions and trade-offs that balance the level of risk with the potential benefits or rewards of the tool, service, or platform. The toolkit can also help project designers to imagine potential unintended consequences and mitigate risk related to them. The policy also offers a way to systematically and pro-actively consider potential risks, decide how to handle them, and document decisions so that organizations and project implementers are accountable to girls, peers and partners, and organizational leadership.

“We’ve started to change how we talk about user data in our organization,” said one discussant. “We have stopped thinking about it as something WE create and own, but more as something GIRLS own. Banks don’t own people’s money – they borrow it for a short time. We are trying to think about data that way in the conversations we’re having about data, funding, business models, proposals and partnerships. You don’t get to own your users’ data, we’re not going to share de-anonymized data with you. We’re seeing legislative data in some of the countries we work that are going that way also, so it’s good to be thinking about this now and getting prepared”

Take a look at our list of resources on the topic and add anything we may have missed!

 

Thanks to our friends at ThoughtWorks for hosting this Salon! If you’d like to join discussions like this one, sign up at Technology Salon. Salons are held under Chatham House Rule, therefore no attribution has been made in this post.

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Development, data, and ethical design for our wearable futures

Posted in development, disaster and emergencies, ICT4D, ICTs, ICTs, mobile and technology, innovation, mobile and technology, monitoring, NYC, social media, technology, technology salon, wait... what?, tagged , , , , , , , , on April 7, 2015| 2 Comments »

by Hila Mehr and Linda Raftree

On March 31, 2015, nearly 40 participants, joined by lead discussants Robert Fabricant, Dalberg Design Team; Despina Papadopoulos, Principled Design; and Roop Pal, PicoSatellite eXploration Lab; came together for Technology Salon New York City where we discussed the future of wearables in international development. As follows is a summary of our discussion.

While the future of wearables is uncertain, major international development stakeholders are already incorporating wearables into their programs. UNICEF Kid Power is introducing wearables into the fight against malnutrition, and is launching a Global Wearables Challenge. The MUAC (mid-upper arm circumference) band already exists in international health. Other participants present were working on startups using wearables to tackle global health and climate change.

As Kentaro Toyama often says “technology is an amplifier of human intent” and the Tech Salon discussion certainly resonated with that sentiment. The future of wearables in international development is one that we–the stakeholders as consumers, makers, and planners–will create. It’s important to recognize the history of technology interventions in international development, and that while wearables enable a new future, technology interventions are not new; there is a documented history of failures and successes to learn from. Key takeaways from the Salon, described below, include reframing our concept of wearables, envisioning what’s possible, tackling behavior change, designing for context, and recognizing the tension between data and privacy.

Reframing our Concept of Wearables

From: http://www.chinaculture.org/

Our first discussant shared historical and current examples of wearables, some from as far back as the middle ages, and encouraged participants to rethink the concept of wearables by moving beyond the Apple Watch and existing, primarily health-related, use cases. While Intel, Arm, and Apple want to put chips on and in our bodies, and we think these are the first cases of wearables, glasses have always been wearable, and watches are wearables that change our notions of time and space. In short, technology has always been wearable. If we stay focused on existing, primarily luxury, use cases like FitBit and Apple Watch, we lose our creativity in new use cases for varying scenarios, he said.

In many cases of technology introduction into a ‘developing world’ context, the technology adds a burden rather than contributing ease. We should be thinking about how wearables can capture data without requiring input, for example. There is also an intimacy with wearables that could eliminate or reframe some of the ingrained paradigms with existing technologies, he noted.

In the most common use cases of wearables and other technology in international development, data is gathered and sent up the chain. Participants should rethink this model and use of wearables and ensure that any data collected benefits people in the moment. This, said the discussant, can help justify the act of wearing something on the body. The information gathered must be better incorporated into a personal-level feedback loop. “The more intimate technology becomes, the greater responsibility you have for how you use it,” he concluded. 

In the discussion of reframing our notion of wearables, our second discussant offered a suggestion as to why people are so fascinated with wearables. “It’s about the human body connected to the human mind,” she explained. “What is it to be human? That’s why we’re so fascinated with wearables. They enlarge the notion of technology, and the relationship between machine, human, and animal.”

Envisioning What’s Possible

In discussing the prominent use of wearables for data collection, one participant asked, “What is possible to collect from the body? Are we tracking steps because that is what we want to track or because that is what’s possible? What are those indicators that we’ve chosen and why?”

We need to approach problems by thinking about both our priorities and what’s possible with wearable technology, was one reply. “As consumers, designers, and strategists, we need to push more on what we want to see happen. We have a 7-year window to create technology that we want to take root,” noted our lead discussant.

She then shared Google Glass as an example of makers forgetting what it is to be human. While Google Glass is a great use case for doctors in remote areas or operators of complex machinery, Google Glass at dinner parties and in other social interactions quickly became problematic, requiring Google to publish guidelines for social uses cases. “It’s great that it’s out there as a blatant failure to teach other designers to take care of this space,” she said. 

Another discussant felt that the greatest opportunity is the hybrid space between specialized and the generalized. The specialized use cases for wearables are with high medical value. And then there are the generalized cases. With expensive and new technology, it becomes cheaper and more accessible as it meets those hybrid use cases in-between specialized and generalized to justify the cost and sophistication of technology. Developing far out and futuristic ideas, such as one lead discussant’s idea for a mind-controlled satellite, can also offer opportunities for those working with and studying technology to unpack and ‘de-scaffold’ the layers between the wearable technology itself and the data and future it may bring with it.

Tackling Behavior Change

One of the common assumptions with wearables is that our brains work in a mechanical way, and that if we see a trend in our data, we will change our behavior. But wearables have proven that is not the case. 

The challenge with wearables in the international development context is making sure that the data collected serves a market and consumer need — what people want to know about themselves — and that wearables are not only focused on what development organizations and researchers want to know. Additionally, the data needs to be valuable and useful to individuals. For example, if a wearable tracks iron levels but the individual doesn’t understand the intricacies of nutrition, their fluctuations in iron levels will be of no use.

Nike Plus and its FuelBand has been one of the most successful activity trackers to date, argued one discussant, because of the online community created around the device. “It wasn’t the wearable device that created behavior change, but the community sharing that went with it.” One participant trained in behavioral economics noted the huge potential for academic research and behavioral economists with the data collected from wearables. A program she had worked on looked closely at test-taking behaviors of boys versus those of girls, and wearables were able to track and detect specific behaviors that were later analyzed and compared.

Designing for Context

Mainstream wearables are currently tailored for the consumer profile of the 35-year-old male fitness buff. But how do we think about the broader population, on the individual and community level? How might wearables serve the needs of those in emergency, low resource, or conflict settings? And what are some of the concerns with wearables?

One participant urged the group to think more creatively. “I’m having trouble envisioning this in the humanitarian space. 5-10 years out, what are concrete examples of someone in Mali, Chad, or Syria with a wearable. How is it valuable? And is there an opportunity to leapfrog with this technology?”

Humanitarian disaster contexts often face massive chaos, low literacy rates, and unreliable Internet connectivity, if Internet exists at all. How can wearables be useful in these cases? One participant suggested they could be used for better ways of coordinating and organizing — such as a warning siren signal wearable for individuals in warzones, or water delivery signal wearable for when water arrives — while keeping in mind real restrictions. For example, there are fears today about vaccines and other development agency interventions. This may escalate with wearable devices or edible tracking devices.

No amount of creativity, however, replaces the realistic and sustainable value of developing technology that addresses real needs in local contexts. That’s where human-centered design and participatory processes play a vital role. Wearable products cannot be built in isolation without users, as various participants highlighted.

As one lead discussant said, we too often look at technology as a magic bullet and we need to avoid doing this again when it comes to wearables. We can only know if wearable technology is an appropriate use case by analyzing the environment and understanding the human body. In Afghanistan, she noted, everyone has an iPhone now, and that’s powerful. But not everyone will have a FitBit, because there is no compelling use case.

Appropriate use cases can be discovered by involving the community of practice from day one, making no assumptions, and showing and sharing methodology and processes. Makers and planners should also be wary of importing resources and materials, creating an entire new ecosystem. If a foreign product breaks with no access to materials and training, it won’t be fixed or sustainable. Designing for context also means designing with local resources and tailored to what the community currently has access to. At the same time, international development efforts and wearable technology should be about empowering people, and not infantilizing them.

The value of interdisciplinary teams and systems maps cannot be overlooked, participants added. Wearables highlight our individual-centric nature, while systems thinking and mapping shows how we relate with ourselves, our community, and the world. Thinking about all of these levels will be important if wearables are to contribute to development in a positive way.

Tensions around Privacy, Data, and Unethical Uses

Wearables exist in tension with identity, intimacy, and privacy. As consumers, users, makers, and planners of wearables, we have to think critically and deeply about how we want our data to be shared. One discussant emphasized that we need to involve VCs, industry, and politicians in discussion around the ethical implications of wearable technology products. The political implications and erosion of trust may be even more complex in developing world contexts, making a consortia and standards even more necessary. 

One participant noted the risks of medical wearable technology and the lack of HIPAA privacy requirements in other countries. The lack of HIPAA should not mean that privacy concerns are glossed over. The ethics of testing apply no matter the environment, and testing completely inappropriate technology in a developing context just for the captive audience is ethically questionable.

Likewise, other participants raised the issue of wearables and other types of technology being used for torture, mind control and other nefarious purposes, especially as the science of ‘mind hacking’ and the development of wearables and devices inserted under the skin becomes more sophisticated.

Participants noted the value in projects like the EU’s Ethics Inside and the pressure for a UN Representative on privacy rights. But there is still much headway to be made as data privacy and ethical concerns only grow.

The Future We Wear

The rapid evolution of technology urges us to think about how technology affects our relationships with our body, family, community, and society. What do we want those relationships to look like in the future? We have an opportunity, as consumers, makers and planners of wearables for the international context to view ourselves as stakeholders in building the future opportunities of this space. Wearables today are where the Internet was during its first five mainstream years. Now is the perfect time to put our stake in the ground and create the future we wish to exist in.

***

Our Wearables and Development background reading list is available here. Please add articles or other relevant resources or links.

Other posts about the Salon, from Eugenia Lee and Hila Mehr.

Many thanks to our lead discussants and participants for joining us, and a special thank you to ThoughtWorks for hosting us and providing breakfast!

Technology Salons run under Chatham House Rule, therefore no attribution has been made in this summary post. If you’d like to join future Salons to discuss these and related issues at the intersection of technology and development, sign up at Technology Salon.

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Do ‘girl ads’ detract from girls’ empowerment?

Posted in activism, communication for development, communications, gender, girls, ICTs, mobile and technology, slacktivism, social media, technology salon, TSNYC, Uncategorized, wait... what?, women, youth, youth media, tagged , , , , , , , , , , , , , , on August 26, 2014| 5 Comments »

Our August Technology Salon in New York City (TSNYC) was a stimulating and deep discussion on whether ‘girl advertising’ detracts from girls empowerment. The topic surfaced after a Facebook conversation about the rise in commercials about girls and women’s empowerment such as Always’ “Like a Girl,” Verizon’s “Inspire her Mind,” and Pantene’s “Stop Saying Sorry.” There are mixed feelings about what these ads accomplish for girls and women, and whether their commercially driven motivations are actually helping to achieve gains for girls in the US and elsewhere.

Some of the key points raised at the Salon included:

Participatory media vs slick, overproduced ads. When it’s participatory media with children and youth making choices about what is being said, shot and edited, it’s one thing. It feels authentic, said one Salon participant. “But the current spate of ads tend to show a very ‘produced’ girl, wearing make-up, feeding into stereotypes about beauty, talking to a screen and selling a product or a brand.” These ads may feel inspiring to people watching, but are they actually ‘empowering?’ The underlying message of many of these ads for girls is still often sex, beauty and/or sexual attractiveness.

Surface rather than deeper change. One discussant pointed out that companies making these empowering girl ads on the one hand are making misogynist NFL ads on the other. If a company really wants to do something for girls, it should be a holistic effort that permeates all its advertising, she felt, not just a slick ad for girls and business as usual with everything else. Making girls feel better about themselves is one thing, but it’s not enough. Girls may say they prefer ‘Goldiblox’ to ‘Barbie’ but the toys are still plastic consumables, and they are still pink, as one participant noted. “Girls need to build confidence at a deeper level,” said a youth participant. “Rather than just providing a one-way ticket to solving a simple problem, we need to go deeper, because the problem does not have just a single cause.” In addition, as other participants called out, much of the change being pushed by ads is shallow change, when what is really needed is systemic change. “Have you really addressed structural injustices and inequities with these one-off actions and campaigns? Do these simple narratives really help? Or are they a distraction?”

Are we conflating empowerment and consumerism? These girl-focused ads encourage girls that we work with to spend money that they don’t have, commented one Salon participant. Are we supporting girls’ assimilation into corporate consumerism or are we trying to change the status quo for girls who have been traditionally left out? “Girls we work with have issues with lack of access to housing, education, a living wage. These ads encourage them to spend money that goes back to corporations, and we don’t know what the corporations are doing with it. Are they supporting militarization of the police? Are they lobbying to cut sex education or planned parenthood funding?” Often the topics addressed in these ads, she noted, are the tip of the iceberg. “We see ads about teen pregnancy, but we don’t see work that addresses its underlying causes.” Addressing underlying causes, many in the room felt, would be the truly empowering work.

Higher visibility of girls’ issues is unintentionally causing problems. The increased presence of girls in the media and in NGO advocacy campaigns was initially very helpful, but some commented that it is becoming a problem. “Donors think that there is a higher level of investment in programs that directly impact on girls, which is not necessarily the case. Often the investment is made in branding or social media rather than in concrete programming that supports girls with real assets and skills.” This has meant that some donors are reluctant to fund programs for girls, because they think the topic is over-saturated. In reality, there is a lot of talk and media but not enough on-the-ground support.

Being a girl in 2014…. In addition to the funding challenges, some research has shown that in the US, girls as young as 7 and 8 feel that they “cannot drop the ball on anything now.” The empowering visions of girls can make them feel that they are expected to do and be everything, and to solve all the world’s problems on top of it all. At the same time, on social media such as Facebook research shows that girls tend to downplay their intelligence and up-play their fun and sexiness, because media bombards them with messages that on top of being successful at everything, they are also supposed to be cute, carefree, and sexy.

What about boys and men? The higher visibility around girls can lead to a marginalization of boys and men from gender work, commented some Salon participants, as it sets up a boy vs girl dynamic. Though for advertising, binaries tend to work, in the wider scheme of things, these issues are very complex and binaries are not helpful. If we are looking for change an empowerment, boys and men also need to be part of the equation and gender should be a more holistic approach, not only focused on girls. “Working with both boys and girls is more empowering for everyone,” said one participant. When boys feel threatened by girls it just creates more conflict. “We need to empower boys by teaching them about girls and gender dynamics,” because both boys and girls are affected by gender stereotypes.

Ads by their very nature simplify complex issues. Ads are simplified because of how they need to be packaged, especially now in the day of social media, as one of the youth Salon participants pointed out. “People take a simplified message and create their own meaning out of it, without really understanding the complexities. Then they share the ad around and feel like they’ve done their part. They think an ad is fully informing them and this is dangerous. These ads don’t really feel empowering for me, it’s just an upswing in ads for teenaged girls and in media targeted at my age group. The ads are just one more thing that’s shared on Facebook. So it’s like someone else packages ideas for you, you share them, and you move on.” Another participant agreed, yet added that ads can open the door to a conversation about something larger that can be followed with more nuanced discussions.

Ads are ads. They are not CSR. Companies are not really interested in empowering girls with these ads, pointed out one participant. These are not Corporate Social Responsibility (CSR) ads; they are marketing ads. Another participant added that “many of these campaigns are run by very smart, high-powered women. They do want to see high-powered versions of girls, and they also want to sell their products or their brands.” The income from the ads does not go into social programs; it’s revenue, noted another participant. CSR managers then have the job of advocating internally so that some of the revenue does go towards these types of causes, but it’s not a given. CSR staff work to encourage corporate leadership to allocate some of the funding into programs that have an impact on girls’ lives. Consumers should also be doing their homework and finding out what is happening with different campaigns. Companies want to make employees, customers, and investors/their boards happy. Consumers should pressure corporations to do more than just ads, and to do something that reaches farther. Corporate mandates are totally separate from Foundation mandates, as one participant pointed out. “It’s up to people like us who care about these issues to bridge the gap, to have these conversations in the board room, with management and leadership, with PR staff.” “How can we increase transparency about what these companies invest in,” asked one participant. This is important not only for CSR budgets and ‘girl issues’ but for companies overall.

Starting with the delivery system is a problem. Rather than starting with a solution – an ad, a technology, a delivery system – we should start by picking the group or population where we want to make a difference and then decide what is the best way to go about it, commented one Salon participant. “What does success look like for girls? What do girls themselves what to do, to be? Empower is a vague word. If you substituted ‘farmer’ for ‘girl’ you’d never get away with some of the mystical pronouncements that we hear now about girls. Do you ever hear people saying ‘Ah, farmers… I just feel so alive and so inspired when I meet them! They can change the world!’ Probably not. And much of the rhetoric around girls is just inspiring language that doesn’t actually help girls to achieve their goals. We’ve swallowed the language of the current delivery system. We now measure success in terms of retweets, likes, social media campaigns and putting out manuals and guides. We need to push back and ensure that the money goes to girl programs on the ground.”

Using media for behavior change is a science. Others, however, felt that there was a role for behavior change communication (BCC) done in a scientific way and with solid measurement of impact. Activism and advocacy are different approaches than behavior change, commented a participant. Likes and tweets can be measures of activism, awareness and advocacy. But for behavior change, we need to go deeper. Well-targeted behavior change communication starts with strong, solid research into what drives behavior. There are different categories – knowledge is the first one. But most times, it’s not lack of knowledge that prevents people from changing behavior. More often, it’s attitudes, social norms, and lack of social support and self-efficacy. A well-defined campaign should isolate what will make change and the communication piece should speak to that very specific change. It’s also critical to understand the audience and what will move them to action – for some girls it will be a strong aspirational role model, for others it will be real-life women and girls. Formative research helps us understand what will work with a particular audience.

How are we measuring impact? People are measuring the number of tweets from the general public and calling it impact, rather than measuring indicators of real change for girls themselves. “Attention is being placed on media impressions, tweets, hashtags,” said one discussant. “We measure hollow metrics about the giver rather than measuring the impact on the ground, on the lives of the people we say we are supporting or helping.” She went on to cite some very well known campaigns where the only impact reports were media hits, but no available reports track what happened with funds raised, or with ‘awareness’ and how it translated into actual change. “Is it enough to show women in empowering ads,” asked one participant. “There is a disconnect between advocacy and messaging and measuring impact,” said another person. Within organizations, some digital teams are very good at showcasing to management how many Facebook likes and tweets they get, and this distracts leadership from looking at more impactful efforts on the ground. It allows these shallow campaigns to take funding away from the more solid programmatic efforts that work directly with girls and their families and communities to address underlying causes, and to build skills and assets and enabling environments for girls to succeed.

Equality vs liberation. Boiling complicated intersectional analyses down to an ad that can only carry a single message is complicated and having an equal number of male and female board members does nothing for women who are not operating at these high levels, said one participant. “I have so much I want to say about all this!” she added. “Where are the transformational campaigns? None of our organizations or brands or corporations has enough money individually to do a campaign that would really create structural, systemic change. Even the Ms. Endowment has only $35 million and it’s not enough. We are all competing in the market. How can we collaborate and converse with one another to do something bigger and better. How can we work together to really shift things? What if we came together and only took money from corporations that did something like have a certain percentage of women on the board plus ads that show positive images plus funnel funding into good programs on the ground? How can we hold companies accountable? How are we measuring success?” Another person commented “Many corporations feel that we are lucky to have their money.” She wondered how we can build strength in our numbers and work together as a more solid front.

It’s not one or the other…. In closing, one participant pointed out that there were multiple conversations happening in the room, because those of us working on gender and girl issues are fighting the good fight on multiple fronts. “Work on the ground is one thing. Work at the global policy/advocacy level is something else. And then there is work with the private sector and the public as well,” she said. “We all have different strengths. How can we connect in more meaningful discussions on it all? How can we flag issues that need consideration so that we are all contributing to a wider goal?” Further conversation and joint work could help to address some of the challenges that those in the room are facing. Many participants wished for a follow up conversation to take the ideas a step further, and the topic of engaging boys and men was brought up as something that needs more work.

So, do girl ads detract from girls’ empowerment? According to the majority of Salon participants, yes, in many cases they do. But there is potential to integrate these kinds of ads into wider, more effective efforts to push for systemic change that involves both boys and girls, works at various levels, and demands greater corporate accountability and better measurement of results.

What should advertisers do, then? [Adding this today (Aug 26) after a request for some recommendations for advertisers]

  1. Be consistent. Look inwardly. Don’t be all ‘girl empowering’ on the one hand and then be all misogynist on the other hand with everything else that you do.
  2. If you’re making revenue from girl empowerment ads, then do something with the money that actually supports programming that is proven (evidence-based) to make a real difference to girls in their daily lives or support policy work that help girls advance.
  3. If you’re really about girls’ empowerment and want to work on behavior changes that benefit girls at a widespread level, then look at some of the behavior change science approaches that can help you to plan campaigns that get people to move beyond a) feeling inspired and b) gaining knowledge to c) actually acting and changing their behavior….
  4. A combined effort that works at multiple levels (ads that are well researched and directed, policy changes that support girls and women, and work on the ground that provides girls with skills and helps them build assets) would be a better way to approach girls’ empowerment, if indeed advertisers do want to help empower girls.
  5. Stop commodifying everything and putting more pressure on girls and women to be and do everything. Use some of the power and expertise of creating and motivating people through brands and advertising to support social change that has nothing to do with buying more stuff.

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For more background reading, see our crowdsourced list of ‘girl ads’ and commentary about girl ads.

Thanks to those who contributed to the Salon topic idea and preparation (especially Eva Kaplan, Karen Cirillo, Clare Ramirez-Raftree, Lina Srivastava and Greta Knutzen) and to ThoughtWorks for their generous hosting!

If you’d like to attend a future Salon in New York, Washington DC, San Francisco, London, Toronto/ Ottawa or Nairobi, sign up here to get on our email list!

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Data and development: getting more responsible in design and practice

Posted in accountability, activism, big data, data, development, ICTs, mobile and technology, open data, privacy, protection, tagged , , , , , on May 8, 2014| 1 Comment »

Screen Shot 2014-05-08 at 9.36.00 AMDebate and thinking around data, ethics, ICT have been growing and expanding a lot lately, which makes me very happy!

Coming up on May 22 in NYC, the engine room, Hivos, the Berkman Center for Internet and Society, and Kurante (my newish gig) are organizing the latest in a series of events as part of the Responsible Data Forum.

The event will be hosted at ThoughtWorks and it is in-person only. Space is limited, so if you’d like to join us, let us know soon by filling in this form. 

What’s it all about?

This particular Responsible Data Forum event is an effort to map the ethical, legal, privacy and security challenges surrounding the increased use and sharing of data in development programming. The Forum will aim to explore the ways in which these challenges are experienced in project design and implementation, as well as when project data is shared or published in an effort to strengthen accountability. The event will be a collaborative effort to begin developing concrete tools and strategies to address these challenges, which can be further tested and refined with end users at events in Amsterdam and Budapest.

We will explore the responsible data challenges faced by development practitioners in program design and implementation.

Some of the use cases we’ll consider include:

  • projects collecting data from marginalized populations, aspiring to respect a do no harm principle, but also to identify opportunities for informational empowerment
  • project design staff seeking to understand and manage the lifespan of project data from collection, through maintenance, utilization, and sharing or destruction.
  • project staff that are considering data sharing or joint data collection with government agencies or corporate actors
  • project staff who want to better understand how ICT4D will impact communities
  • projects exploring the potential of popular ICT-related mechanisms, such as hackathons, incubation labs or innovation hubs
  • projects wishing to use development data for research purposes, and crafting responsible ways to use personally identifiable data for academic purposes
  • projects working with children under the age of 18, struggling to balance the need for data to improve programming approaches, and demand higher levels of protection for children

By gathering a significant number of development practitioners grappling with these issues, the Forum aims to pose practical and critical questions to the use of data and ICTs in development programming. Through collaborative sessions and group work, the Forum will identify common pressing issues for which there might be practical and feasible solutions. The Forum will focus on prototyping specific tools and strategies to respond to these challenges.

What will be accomplished?

Some outputs from the event may include:

  • Tools and checklists for managing responsible data challenges for specific project modalities, such as sms surveys, constructing national databases, or social media scraping and engagement.
  • Best practices and ethical controls for data sharing agreements with governments, corporate actors, academia or civil society
  • Strategies for responsible program development
  • Guidelines for data-driven projects dealing with communities with limited representation or access to information
  • Heuristics and frameworks for understanding anonymity and re-identification of large development data sets
  • Potential policy interventions to create greater awareness and possibly consider minimum standards

Hope to see some of you on the 22nd! Sign up here if you’re interested in attending, and read more about the Responsible Data Forum here.

 

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Youth financial inclusion via mobiles: long on enthusiasm, short on examples?

Posted in development, disruption, economic empowerment, ICT4D, ICTs, mobile and technology, innovation, m4D, mobile, mywd, technology salon, TSNYC, youth, tagged , , , , , , on April 1, 2014| 3 Comments »

We looked at the role of mobiles in youth financial inclusion at our March 11th Technology Salon in New York City. Tim Nourse, Making Cents; Peter Goldstein, Intermedia; and Jamie Zimmerman, Bankable Frontier Associates; joined as lead discussants.

Though mobile financial services are seen by many as inevitable, some Salon participants felt that, like in so many other ‘mobiles for xxxx’ areas, we were long on enthusiasm and short on evidence and successful examples. Are we just too early in the game, as with so much of ICT4D? Emerging research on youth demand for mobile financial services may help answer some of those questions, but many other questions remain.

What do we mean by youth financial inclusion?

The Salon started with a quick overview of the terms “financial inclusion” and ‘youth.’ One lead discussant emphasized that the idea of ‘youth’ is context specific. According to the UN, “youth” are people between 15 and 24 years old, though in many countries this can extend to age 30 or 35. Segmentation within this wide age range is important when designing programs because of varying needs, demands, and concerns within age subsets. Using a gender lens is also critical, because young women and young men have different needs, concerns, barriers, interests and experiences. Cultural norms about girls’ and young women’s access to and use of assets and resources, financial services, and mobiles also come into play and need to be well-understood. When discussing youth financial inclusion, it’s useful to talk about the age ranges of 15-17 and 18-24, because in most countries 18 is the legal age at which youth can enter into a formal financial system, sign contracts, and purchase a SIM card in their own name. Program design, challenges faced, and workable business models may look quite different for these two age groups.

The term ‘youth financial services’ includes a full range of services (credit, savings, insurance, money transfer and payments) that help youth build assets. In other words, financial services go far beyond mobile money transfers. Most youth in developing nations are engaged in some kind of livelihood or education, and access to financial services can help them achieve goals in both arenas. It is important to reach youth with financial education when they are adolescents, as they are more inclined to form good habits if they are engaged early on. Availability of services at specific transition points in youth’s lifecycles when they are making serious decisions is another key to establishing good long-term financial habits. It can be difficult, however, to convince banking institutions to develop a menu of financial services for youth because few successful business models exist for youth-focused financial products and services. Savings, account balances and demand for credit tend to be lower among youth, so serving the youth market profitably can be difficult. Strategic rationales and successful business cases around expanded access to youth financial services are needed.

Emerging guidelines for good practice in design and implementation of youth-inclusive financial services being developed by Making Cents include:

  • Involve youth in market research and product development
  • Develop products and services that represent the diversity of youth
  • Ensure youth have safe and supportive spaces
  • Provide or link youth with complementary non-financial services
  • Focus on core competencies and collaborate with youth organizations to ensure holistic programs
  • Involve communities to reinforce and enhance the effectiveness of programming
  • Establish a strategic rational and ensure institutional readiness for serving youth

Mobiles and youth financial inclusion

Many have high hopes around the role of mobile phones in enhancing and expanding youth financial services. Mobiles may allow financial institutions to lower costs for financial products and thus enable new and profitable business models. In addition to providing direct services, mobiles might be able to improve the reach and impact of financial education aimed at youth, and encourage particular behaviors and habit formation. For example, SMS reminders are being used to ‘nudge’ youth towards particular actions related to savings and smarter purchases.

A report called “Beyond the Buzz” however, highlight some of the major challenges when it comes to the role of mobile and financial inclusion for the under 18 population. As explained by one lead discussant (also one of the report’s authors), most youth surveyed in Sub Saharan Africa believed mobile money would be far more important for financial inclusion in the future than SMS. Non-profit organization practitioners and financial institutions surveyed for the report expressed strong belief in the potential of mobile money and other mobile services for broadening youth financial inclusion.

Enthusiasm is quite high, though there has been little success thus far, and the evidence on the ground is not very encouraging. Even though most people surveyed felt that mobile money was the future and would change everything, mobiles are actually being used far more commonly for financial education (SMS and nudges) than for providing youth access to financial services.

So what are the obstacles?

Some of the challenges that prevent mobile financial services from taking off include:

  • Age restrictions and regulations. In most countries, a young person cannot obtain an identity card until the age of 18, meaning access to a bank account, a SIM and/or mobile money is restricted. Many young people get around this obstacle by borrowing a handset or asking a parent or guardian for support. When phones do not belong to youth, however, SMS ‘nudges’ for financial education may not reach them. In addition, the lack of a private handset may discourage youth from using mobile to manage their money due to the potential loss of privacy and control over their money. Children under the age of 18 are a protected group, and many countries have regulations around collecting information about or marketing to this population. Child protection policies and legal regulations are a positive thing, however, they can also create barriers to financial education and financial services for under 18s.
  • Lack of data. One discussant noted that age-disaggregated data from mPesa’s mobile money service would probably show that older youth (ages 18-30) are the majority of the mobile money users. The lack of data on youth, however, makes it difficult for non-profit organizations to develop targeted and demand-led financial products and services. Mobile Network Operators (MNOs) have data, yet their data are not easy to access. One Salon discussant told of a project where it took over two and a half years to obtain legal permission from an MNO to access youth data for an RCT on the impact of SMS on youth savings.
  • Industry barriers. Successful and sustainable business models for youth financial services are few and far between. The likelihood of low financial returns from youth make most banks uninterested in approaching the youth ‘base of the pyramid’ market. Institutions that make money from youth financial services are most likely making it from 24 and 25 year olds, not under 18s. Explaining the potential benefits of a long-term business model (that you may need to take a loss earlier on to gain from this segment later) to financial institutions is difficult. In addition, mobile operators are not fully empowered to launch mobile financial services on their own, even if they wanted to, because of government regulations (in some cases, added one Salon participant, because the banking industry actively lobbies government to avoid losing business to MNOs).

Long on enthusiasm and short on examples?

Considering all the obstacles, why are hopes so high when it comes to mobiles and youth financial inclusion? Some consider that MNOs have a fundamental advantage over banks in countries where the majority of people have access to a mobile phone yet have never used a bank or formal financial service. In many parts of the world, banking systems are unavailable and/or inefficient, and people do not trust formal systems or large bureaucracies. When it comes to mobile, however, use and availability of handsets, widespread recognition of mobile operator brands and services, and familiarity with the notion of transferring airtime mean that mobile money is a fairly easy idea for people to grasp and thus it may be easier to generate trust in mobile as a means to access financial services.

The impact of mobile money and mobiles on financial inclusion is difficult to evaluate rigorously, however, noted one Salon participant. The volume of money is very small, so we should have very low expectations in that regard. If 20% of a target population uses a financial service or product, we should be excited because we see an individual having more control over and information on their own financial transactions. This enables them to make better decisions over their finances. Mobile financial services are likely doing more good than harm, even if a large, broad-based impact study is not available. Another Salon participant pointed out, however, that market research to inform good product and service offerings is very much lacking, and a concerted effort is needed to document and research this area.

A large study is being conducted with youth ages 15-19 and 20-24 on youth demand for mobile money and financial services in several African and Asian countries as part of the Financial Inclusion Insights program, said one lead discussant, and data will be available to the public. The majority of youth surveyed for the study said that they did not use a bank because they did not have enough money to do so. In five years, according to the discussant, mobile financial products will be accessible in a wide range of countries and the number of youth using them is increasing. Research shows that urban youth tend to adopt these products more often than older people or rural populations, and there is a male-female gap, where more males are accessing and using them. In general, younger populations have been positive about mobile financial products and services.

An inevitable future?

Despite the dearth of successful business models, evidence, and large-scale sustainable examples, some Salon participants felt that we are entering a new era where financial products and services will be widely available through the mobile phone. As one person explained, it’s a question of moving with the times or becoming obsolete. In Southern African countries, she said, the move is towards rolling out products and services that provide holistic financial inclusion — credit, savings and insurance. In addition, municipal and utility bill paying is getting people accustomed to mobile financial services via MNOs. Banks who are running at a low level of innovation will lose out if they are not capable of providing these kinds of time-saving services through mobile phones.

So what should organizations be doing to prepare youth to widely access and use mobile financial services? Should financial education programs include content about mobile financial services, offerings and fees, and potential risks and benefits for youth of using them? Might mobile gaming be a way of getting around some of the barriers for under 18s, as one Salon participant suggested? In this case, children could practice important concepts around savings and loans, types of bank accounts, fee structures for banking, etc., without assuming any real risk.

Some broader questions linger around mobile financial services for youth as well: What impact does (or will) mobile financial services have on people’s lives and wellbeing? Will they impact how youth invest and manage their money? Will they improve redistribution of resources to households? Will they end up pulling a large segment of the population into unsustainable systems and backfire?  So far there’s no clear answer, but watch this space.

***

A list of resources, links, projects, organizations and research on the topic is here. Please add anything that’s missing!

Thanks to participants and lead discussants for the great discussions and to Population Council for hosting us at their offices for this Salon. Thanks also to Peter Goldstein for suggesting the topic and to Somto Fab-Ukozor for support with notes and the summary. Salons are held under Chatham House Rule, therefore no attribution has been made in this post. If you’d like to attend future Salons, sign up here!

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Scaling Mobile for Development (M4D)

Posted in development, ICT4D, ICTs, mobile and technology, m4D, mobile, monitoring and evaluation, NYC, technology salon, TSNYC, wait... what?, tagged , , , , on August 14, 2013| Leave a Comment »

According to the latest GSMA statistics, nearly 50% of people own a mobile phone in the developing world and almost 70% have access to mobile phones. With mobile access increasing daily, opportunities to use mobiles in development initiatives continue to grow and expand. The area of Mobiles for Development (M4D) has attracted investment from all sides, including mobile operators, entrepreneurs, investors and international development agencies – all working to generate social impact and improve wellbeing at the base of the pyramid. However, efforts to scale M4D initiatives and make them sustainable have largely failed.

Our July 25th NYC Technology Salon examined the topic of Scaling M4D. Lead discussants Corina Gardner from the GSMA’s Mobile Development Intelligence (MDI) unit and Sean McDonald from FrontlineSMS joined us to kick off the conversation, which was hosted at the Rockefeller Foundation.

Screen Shot 2013-08-14 at 10.52.13 AMThe Salon started off with key points from the MDI report “Scaling Mobile for Development: A developing world opportunity,” which highlights the issue of sustainable and scaled impact as the central challenge (and opportunity) in M4D over the next five years. Because the GSMA is commercially focused (it is made up of telecommunication industry members), business models that can achieve both revenue goals and added value to customers are a core concern. GSMA is interested in finding M4D business models that convince industry to re-invest and replicate. However not many of these examples exist.

Business models at the base of the pyramid (BOP) tend to be different than what the industry is used to. If scale is defined as the number of people reached with a service, and the population being reached has little money, then the only clear business model is via a huge customer base. Given that international development agencies also want to achieve scale with development programs, there is a good potential overlap in M4D. In order to achieve good impact, it’s critical to think through what BOP users want and need, and what offers real value to them for their limited resources.

Innovative vehicles are needed for investing in M4D. Currently, M4D financing tends to take two distinct paths: International Development funding and Venture Capital (VC) funding. Hiccups occur because the two operate very differently and do not always work well together. International development funds and processes do not move as quickly as technology-based funds. There is low tolerance for uncertainty and a desire for initial proof of potential impact, adoption and uptake. On the VC side, there is the desire for a light overhead structure modeled after Silicon Valley; however in African countries, for example, there is little existing infrastructure, meaning a heavier structure and a slower process. In addition, the exit strategy may not be clear. A worst-case scenario is when one of the two types of financing bodies is interested in investing, yet both walk away when they see the other at the table.

Though very few examples of M4D at scale exist, some elements brought up during the Salon that need to be considered include:

User-centric design. It is critical to understand the community and the end user’s needs, demands, and payment capacity. Both the private sector and international development agencies have existing approaches to developing M4D initiatives that focus on understanding local context and consultation and engagement with users, but the two sectors use different language to describe these approaches and they often talk past each other without connecting on their commonalities. According to one discussant, the best and most user friendly design is that with the lowest barrier to access, the simplest technology, the cleanest interface and configurability, so that people can build in more complexity if needed. These types of design will also tend to be the most replicable, an important element of scale. Iterative design and getting prototypes in front of users is needed to get their feedback, and this can be a challenge in M4D programs if they are being done within typical international development cycles of planning and funding.

User data. Users at the base of the pyramid are both financially poor and “data poor” and companies cannot create products for users that they know nothing about. Mobile can help gather data on user behaviors. This data can be used to inform business models, create products and services of value for BOP users, and to create revenue streams. One key question is that of how the data can be better used to benefit the BOP more broadly.

Understanding what ‘scale’ means for different parties. For mobile operators, scale is important because it is linked to numbers, volume and revenue. However this is not the element that matters for those working in international development, where impact may be a more important measure of success. Uptake of an M4D service may be due to advertising, rather than because it has a measurable impact on the life of a user. The difference needs to be understood and better analyzed and documented before success, scale, or impact is claimed. One measure of success is improved and sustained functioning of broader systems — and mobile may only be one small piece of a well-functioning development program, information ecosystem, or service delivery effort. As one discussant noted, “I don’t care if someone uses mobile banking or branch banking, so long as they are banking.” The mobile device may not be the central piece; it may be an additional access point for people who were formerly left out of these systems. In addition, “reaching” people is different than “influencing” people, and the latter will likely have more of an impact. Trust is critical in these efforts to influence, and often that takes more than a mobile connection.

Infrastructure.  The case for improved networks, coverage, and other infrastructure (electricity, for example) needs to be made to operators and government. The urban-rural divide when it comes to infrastructure is a global issue, not just one in so-called ‘developing economies.’ For example, using 4G and a credit card, someone can order a product on Amazon from the DRC, however Amazon will not be able to deliver that product. Similarly, someone can report poor government services via a mobile phone, but until infrastructure and governance improves, there may be no response. Poor infrastructure in rural areas is an issue globally.

Payment. Operators incorrectly give away free SMS to NGOs, said one discussant. Instead, having to pay a small amount (either as an NGO or an end user) means that much more care is taken in terms of what is communicated. “If it costs 5 cents to send a message, you will not spam people.” This is also critical for building in sustainability, and where the best ROI tends to be found in technology influenced programming. More thought and research is needed regarding payment and sustainable, scalable models.

Due diligence. A challenge in the M4D space is the high incidence of people seeing a problem, thinking no one has addressed it, and jumping in to build their own solution. This wastes money and time and creates churn. It is important to do research, layer, and build from other people’s ideas and existing solutions. One problem with the idea of due diligence, according to a participant, is that it means different things to different people. In technology it means “you have a problem, what is the cheapest and most robust solution,” but in the field of international development, context discovery takes a very long time and requires multidisciplinary knowledge and awareness that goes far beyond technology. There is also a need to consider whether technology (as opposed to non-digital efforts) is the most viable solution for the information and communication situation. ‘Horizontal due diligence’ (looking at partnerships) and due diligence with regard to maximizing systems are also needed.

Monitoring and Evaluation (M&E). M&E is currently sub-par on most M4D initiatives, said one participant. Organizations are often doing their own M&E rather than having a third party conduct external M&E.  There is a lack of comparative data on M4D programs also, and often M&E is attempted at the end of a project rather than built in from the start. A greater presence of academia is needed in M4D work, it was noted, and we also need more qualitative data, as currently the emphasis is on the quantitative data that are collected more easily via mobiles. One benefit in M4D programs is the ability to digitize and intelligently store data from the very start. This is the way to show scale and impact, said another participant. However data need to be well-used and refined, and available to the right person or people at the right time. Greater respect and understanding of privacy and ethical issues along with helping people to understand and steward their users’ data are also critically important and need more attention.

Salons function under Chatham House Rule, thus no attribution has been made. Sign up here to join the Technology Salon mailing list to receive invitations for future events in NYC, DC, San Francisco, London and Nairobi!

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Mobile technology and workforce development programs with girls and young women

Posted in development, education, girls, ICT4D, ICTs, mobile and technology, m4D, mobile, mywd, TSNYC, wait... what?, youth workforce development, tagged , , , , , , , , , , , , , , , , , , , on March 25, 2013| 3 Comments »

The March NYC Technology Salon offered an opportunity to discuss how mobile technology can transform workforce development and to hear how mobile is improving the reach and impact of existing initiatives working with girls and young women. Attendees also raised some of the acute, practical challenges and the deeper underlying issues that need to be overcome in order for girls and women to access and use mobile devices and to participate in workforce development programs and the labor market.

Conversation kicked off with comments from Kris Wiig (Samasource), Nancy Taggart (Education Development Center)  and Trina Das Gupta (former head of mWomen). The Salon was part of the Mobiles for Education Mobiles and Youth Workforce Development (mYWD) Working Group Learning Series, an initiative created in partnership with the MasterCard Foundation and USAID. The Salon was hosted at the offices of the Clinton Global Initiative.

The benefits of mobile vs stationary ICT for youth workforce development programs

Mobile holds a number of benefits over stationary ICT, including the feature of reaching people where they are because of the ubiquity of hand-held devices. Mobile is being used as both a primary tool in workforce development programming and as a complementary tool to enhance or reinforce content and interaction happening via other means such as web, face-to-face, and radio.

Reaching girls and women. Mobile can reach girls and young women with services and information they cannot normally get, helping them access the opportunities, skills, and information they need to better position them for work. Mobile job matching allows girls and young women to seek jobs without leaving the home. Micro-tasking (breaking up jobs into tiny tasks that can be done by a number of individuals, eg.,  via a mobile phone) offers a way for girls and young women from slum areas, those not able to work outside of the home, and those pulled out of difficult situations like sexual exploitation; to access entry-level work and gain experience that can help them quickly move to better jobs. Some 75% of women doing microtasking with Samasource move on to better jobs within 6 months, for example.

Getting geographically relevant information out to youth. Mobile can help spread information about opportunities to formerly unreached locations. In many places, jobs and scholarships exist, but they are promoted in places where youth do not see them. Mobile social networks can reach youth and connect them, based on their profiles and skill sets, to opportunities in their own geographical area, helping change the idea that youth have to move to the city in order to find work.

Strengthening soft and hard skills. Using mobile applications, gaming and quizzes, youth can work through career pathfinders in a fun way, find out what they like and what they are good at, and begin learning how to plan a career and what types of courses or preparation they need to achieve goals. They can also learn about savings and create savings plans for items they want to purchase, meanwhile making commitments to give up habits like smoking in order to put their limited resources towards other goals. Applications that reinforce basic literacy and numeracy, such as EDC’s Stepping Stone, help girls and young women strengthen the skills they need to move to a higher level of training or to access additional mobile-based information or engage in communications that help improve their livelihoods.

Lowering barriers to entry. Mobile offers a lower barrier to entry than more traditional ICTs. Mobile web has made it easier for many people to get online, especially in rural areas where people often have to be transported to centralized places in order to access desktop computers and broadband. Mobiles also require less electricity than desktop computers, a big plus in rural areas. One participant noted that an iPad costs only $400 vs a desktop that costs much more and requires more expertise and resources to set up and maintain. Tools available today make it easier for non-experts to create mobile applications. The challenge is getting over inertia and allowing kids to play and experiment.

Designing mobile workforce development programs with and for girls and young women

Even with all these benefits, however, mobile may not always be the best tool because access to information and content delivery does not resolve deeper gender-related issues. Salon attendees offered some insights on ways to make mYWD programs more inclusive of and adapted to the needs of girls and women.

Addressing underlying gender issues. Girls and young women may find a scholarship or a job via mobile but for various reasons, such as controlled mobility or cultural or resource restrictions, they may not be able to take advantage of it. When working with girls and women, underlying issues are central, for example, past trauma, self-esteem, self-doubt and the question “will I ever be good enough.” Organizations can talk this through with girls and women via a mobile phone or online chat, but in truth it’s a much a deeper issue than a cellphone can solve. Corollary and holistic programs are needed to respond to these broader issues in order to have real, in-depth and lasting impact.

Making mYWD programs accessible to girls and young women. Workforce development programs need to be designed in ways that fit the lives of the girls and women they aim to support. For example,  training needs to happen at a time when women are more able to participate, such as after breakfast and before lunch when the children are at school and the husband is not back yet. Child care may need to be provided. It’s also critical to understand the dynamics of husbands and mothers-in-law who often want to know what young women are doing at all times. Some women may be happy to conceal the fact that they are participating in training, but programs should help women and girls gauge their potential risks. Another strategy is working with husbands and men to generate buy-in so that girls and women can participate in different labor market-related activities. In some cases negative reactions from fathers and husbands deter girls and women from participating or cause them to drop out. Eg.: “I make more money and my husband takes it and he drinks more, and then he beats me more.” The many precise cultural and social issues around gender and mobile require more research. Talking with girls and young women about these barriers and ensuring programs take them into account is an important part of the design process.

Remembering that women and girls are often the last to own phones. GSMA research found that there is indeed a mobile gender gap. Though there may be a high level of mobile penetration at the household level, often it’s the husband, then the first-born son who get a phone, and only afterward that perhaps a daughter or a wife get one — and this scenario is in wealthier households where there are multiple devices. For most families in emerging economies, there is only one or possibly two phones per household, and women and girls only have access to the phone when the man of the house gives it to them. This does vary from country to country, but overall, women are less active and with less access to mobile devices. This is a critical gap if organizations wish to involve girls and young women in mobile-based programs. Knowing the audience, population and context and designing information and communication strategies and workforce development programs that use a variety of channels (traditional and new media as well as face-to-face) to reach girls and women can help avoid marginalizing or not reaching those without mobile access.

Finding the incentive base for men. In many emerging markets, work needs to be done to discover what might incentivize men to allow girls and women to access mobile phones and/or to participate in workforce development activities. Sometimes it is money, but not always. Men may not want women and daughters working or earning money. In Afghanistan, for example, the CEO of the mobile network operator would sit with the men in the households and discuss the idea of women and girls having mobile phones. As part of one program that trained women for work, transportation services were set up just for women. It is important to meet people where they are in terms of cultural barriers and not try to shift things too quickly or all at once or there can be serious backlash.

Encouraging girls and young women to enter high growth sectors. Age-old gender frameworks are still at play and many girls and young women are not interested in entering certain high growth sectors, such as technology. This is a worldwide hurdle in terms of positioning girls and young women for the new jobs being created in these sectors, not just something that happens in ‘developing’ countries. Some programs are reaching out specifically to girls and young women to teach them to code and to break down the idea that only boys and men are smart enough to do it. Encouraging girls and women to see the world by accessing Internet via the mobile web and connecting with other girls and women this way can also be hugely transformative. Communication and marketing can play a role in helping girls and women see the world as it could be, if there were gender parity, and planting a seed that helps girls and young women see the possibilities of their own impact in the world. Enabling girls and young women to create, not just consume content, can change the status quo.

Mobile as a complementary tool, not a replacement.  Mobile can resolve some information and communication aspects, however, in the case of girls and young women, resource-intensive services are often the most needed and the most important, and these cannot always be done via a device. Mentoring and networking, for example, have shown to be highly valued by girls and women. These need to be more than a quick check-in however; they should be strong, active and consistent relationships of support. Some organizations are doing interesting work with mentoring but even with the added benefits of mobile technology, efficient and cost-effective ways to support quality mentoring at scale have not been fully worked out yet.

Data and research

There is a dearth of data around how girls and women use mobiles. Research has been done in some contexts with women at the base of the pyramid, but in many cases it’s difficult to apply conclusions across contexts. Evidence on what works, what is sustainable, and what can effectively scale is missing.

Understanding the meaning of mobile for girls and women. There is a need for more research on women’s ownership and use of devices, and a better understanding of what these devices mean to girls and women in their daily lives, in their family dynamics and with regard to their purchasing habits. In one country, 40% of women interviewed said they didn’t like text messaging, but this may not carry over to other countries or to girls and younger women. Women in one survey in Uganda said they didn’t like borrowing a phone because it meant they would owe a favor to the woman they borrowed it from — this breaks with assumptions that mobiles are freely shared in communities and everyone can access them. In Papua New Guinea, women surveyed in a micro-tasking project said that what they most liked about having mobile access was not the work opportunity, it was being able to call and arrange dinner time with their husband so they would not be beaten if he came home early and it was not ready.

Gaps in gender and age disaggregated data. The huge gap in gender and age disaggregated data on mobile ownership and use is a huge impediment in terms of going to scale. Donor organizations and governments often ask, “Where is the data that shows me this works?” Using mobile for different programs is a big shift for most countries and organizations. It requires behavior change and large investments, and so decision-makers logically want to know if it works. Some organizations avoid working with government as it can slow down processes. Others argue that government buy-in and support are vital to achieving scale and sustainability and that government plays an important role in reducing tariffs and establishing regulations that favor mobile for development initiatives.

One discussant recommended: “Do your baseline. Track your data. Share your data. Share your failures. Collect gender and age disaggregated data.” Large research firms are starting to set up these data but they are for the most part proprietary and are not available to those working in development. Organizations like CGI could use their influence to encourage firms and companies to share some parts of their data. Going beyond micro-level pairing of people with jobs to the use of mobile data at scale to look at development trends could be hugely beneficial.

In summary, more needs to be done to better understand the intersecting areas of gender, mobile technology, and youth workforce development programming. Further reading and resources compiled to complement the Salon are available here.

The Technology Salon methodology was used for the session, including Chatham House Rule, therefore no attribution has been made in this summary post. Sign up here to receive notifications about upcoming Salons in New York, Nairobi, San Francisco, London and Washington, DC. 

Visit the Mobiles and Youth Workforce Development Working Group page and sign up to receive information on mYWD Learning Series Events and the upcoming mYWD Landscape Review, due out in July 2013.

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TSNYC: Data visualization for immigration advocacy

Posted in activism, CoM, communication for development, development, ICT4D, ICTs, mobile and technology, mapping, migration, open data, protection, social media, technology salon, TSNYC, wait... what?, tagged , , , , , , , , , , , , , , on November 29, 2012| Leave a Comment »

The November 14, 2012, Technology Salon NYC (TSNYC) focused on ways that ICTs can support work with children who migrate. An earlier post covers the discussion around Population Council’s upcoming ‘Adolescent Girls on the Move’ report. The current post focuses on the strategic use of data visualization for immigration advocacy, based on opening points from Brian Root and Enrique Piracés of Human Rights Watch (HRW).

Visualizing the US Detention Network and the transfers between detention centers.

The project

The HRW initiative used data to track and visualize the movement of people through the US immigration detention system after noticing that U.S. Immigration and Customs Enforcement (ICE) was moving people very freely without notifying their families or attorneys. HRW was aware of the problem but not its pervasiveness. The team obtained some large data sets from the US government via Freedom of Information Act (FOIA) requests. They used the data to track individuals’ routes through the immigration detention system, eventually mapping the whole system out at both aggregate levels and the level of individual. The patterns in the data informed HRW’s advocacy at the state and federal levels. In the process, HRW was able to learn some key lessons on advocacy and the importance of targeting data visualizations to specific advocacy purposes.

Data advocacy and storytelling

The data set HRW obtained included over 5.4 million records of 2.3 million people, with 10-12 variables. The team was able to connect these records to individuals, which helped tell a meaningful story to a broad audience. By mapping out all the US facilities involved and using geo-location to measure the distance that any individual had been transferred, the number of times an individual from Country X in Age Range X was transferred from one facility to another was visible, and patterns could be found. For example, often people on the East Coast were transferred to Texas, where there is a low ratio of immigration lawyers per detainee.

Even though the team had data and good stories to tell with the data, the two were not enough to create change. Human rights are often not high priority for decision makers, but budgeting is; so the team attached a cost to each vector that would allow HRW to tell decision makers how much was being spent for each of these unnecessary transfers.

They were also able to produce aggregated data at the local level. They created a state dashboard so that people could understand the data at the state level, since the detention facilities are state-run. The data highlighted local-level inefficiencies. The local press was then able to tell locally relevant stories, thus generating public opinion around the issue. This is a good example of the importance of moving from data to story telling in order to strengthen advocacy work.

HRW conveyed information and advocated both privately and publicly for change in the system. Their work resulted in the issuing of a new directive in January 2012.

FOIA and the data set

Obtaining data via FOIA acts can be quite difficult if an organization is a known human rights advocate. For others it can be much easier. It is a process of much letter sending and sometimes legal support.

Because FOIA data comes from the source, validation is not a major issue. Publishing methodologies openly helps with validation because others can observe how data are being used. In the case of HRW, data interpretations were shared with the US Government for discussion and refutation. The organization’s strength is in its credibility, thus HRW makes every effort to be conservative with data interpretation before publishing or making any type of statement.

One important issue is knowing what data to ask for and what is possible or available. Phrasing the FOI request to obtain the right data can be a challenge. In addition, sometimes agencies do not know how to generate the requested information from their data systems. Google searches for additional data sets that others have obtained can help. Sites such as CREW (Citizens for Responsibility and Ethics in Washington), which has 20,000 documents open on Scribd, and the Government Attic project, which collects and lists FOI requests, are attempting to consolidate existing FOI information.

The type of information available in the US could help identify which immigration facilities are dealing with the under-18 population and help speculate on the flow of child migrants. Gender and nationality variables could also tell stories about migration in the US. In addition, the data can be used to understand probability: If you are a Mexican male in San Jose, California, what is the likelihood of being detained? Of being deported?

The US Government collects and shares this type of data, however many other countries do not. Currently only 80 countries have FOI laws. Obtaining these large data sets is both a question of whether government ministries are collecting statistics and whether there are legal mechanisms to obtain data and information.

Data parsing

Several steps and tools helped HRW with data parsing. To determine whether data were stable, data were divided by column and reviewed, using a SHELL. Then the data were moved to a database (MySQL), however other programs may be a better choice. A set of programs and scripts was built to analyze the data, and detention facilities were geo-located using GeoNames. The highest quality result was used to move geo-location down to the block level and map all the facilities. Then TileMill and Quantum GIS (QGIS) were used to make maps and ProtoViz (now D3) was used to create data visualizations.

Once the data were there, common variables were noted throughout the different fields and used to group and link information and records to individuals. Many individuals had been in the system multiple times. The team then looked at different ways that the information could be linked. They were able to measure time, distance and the “bounce factor”, eg.., how many times an individual was transferred from one place to the other.

Highlighting problematic cases: One man’s history of transfers.

Key learning:

Remember the goal. Visualization tools are very exciting, and it is easy to be seduced by cool visualizations. It is critical to keep in mind the goal of the project. In the HRW case the goal was to change policy, so the team needed to create visualizations that would specifically lead to policy change. In discussions with the advocacy team, they defined that the visualizations needed to 1) demonstrate the complexity 2) allow people to understand the distance 3) show the vast numbers of people being moved.

Privacy. It is possible to link together individual records and other information to tell a broader story, but one needs to be very careful about this type of information identifying individuals and putting them at risk. For this reason not all information needs to be shared publicly for advocacy purposes. It can be visualized in private conversations with decision makers.

Data and the future

Open data, open source, data visualization, and big data are shaping the world we are embedded in. More and more information is being released, whether through open data, FOIA or information leaks like Wikileaks. Organizations need to begin learning how to use this information in more and better ways.

Many thanks to the Women’s Refugee Commission and the International Rescue Committee for hosting the Salon.

The next Technology Salon NYC will be coming up soon. Stay tuned for more information, and if you’d like to receive notifications about future salons, sign up for the mailing list!

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