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Archive for the ‘innovation’ Category

I had the privilege (no pun intended) of participating in the Art-a-Hack program via ThoughtWorks this past couple of months. Art-a-Hack is a creative space for artists and hackers to get together for 4 Mondays in June and work together on projects that involve art, tech and hacking. There’s no funding involved, just encouragement, support, and a physical place to help you carve out some time out for discovery and exploration.

I was paired up by the organizers with two others (Dmytri and Juan), and we embarked on a project. I had earlier submitted an idea of the core issues that I wanted to explore, and we mind-melded really well to come up with a plan to create something around them.

Here is our press release with links to the final product – WhiteSave.me. You can read our Artist Statement here and follow us on Twitter @whitesave.me. Feedback welcome, and please share if you think it’s worth sharing. Needless to say full responsibility for the project falls with the team, and it does not represent the views of any past, present or future employers or colleagues.

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Announcing WhiteSave.me

WhiteSave.me is a revolutionary new platform that enables White Saviors to deliver privilege to non-Whites whenever and wherever they need it with the simple tap of a finger.

Today’s White guy is increasingly told “check your privilege.” He often asks himself “What am I supposed to do about my privilege? It’s not my fault I was born white! And really, I’m not a bad person!”

Until now, there has been no simple way for a White guy to be proactive in addressing the issue of his privilege. He’s been told that he benefits from biased institutions and that his privilege is related to historically entrenched power structures. He’s told to be an ally but advised to take a back seat and follow the lead from people of color. Unfortunately this is all complex and time consuming, and addressing privilege in this way is hard work.

We need to address the issue of White privilege now however – we can’t wait. Changing attitudes, institutions, policies and structures takes too damn long! What’s more, we can’t expect White men or our current systems to go through deep changes in order to address privilege and inequality at the roots. What we can do is leapfrog over what would normally require decades of grassroots social organizing, education, policy work, and behavior change and put the solution to White privilege directly into White men’s hands so that everyone can get back to enjoying the American dream.

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WhiteSave.me – an innovative solution that enables White men to quickly and easily deliver privilege to the underprivileged, requiring only a few minutes of downtime, at their discretion and convenience.

Though not everyone realizes it, White privilege affects a large number of White people, regardless of their age or political persuasion. White liberals generally agree that they are privileged, but most are simply tired of hearing about it and having to deal with it. Conservative White men believe their privilege is all earned, but most also consider it possible to teach people of color about deep-seated American values and traditions and the notion of personal responsibility. All told, what most White people want is a simple, direct way to address their privilege once and for all. Our research has confirmed that most White people would be willing to spend a few minutes every now and then sharing their privilege, as long as it does not require too much effort.

WhiteSave.me is a revolutionary and innovative way of addressing this issue. (Read Our Story here to learn more about our discovery moments!) We’ve designed a simple web and mobile platform that enables White men to quickly and easily deliver a little bit of their excess privilege to non-Whites, all through a simple and streamlined digital interface. Liberal Whites can assuage guilt and concern about their own privilege with the tap of a finger. Conservatives can feel satisfied that they have passed along good values to non-Whites. Libertarians can prove through direct digital action that tech can resolve complex issues without government intervention and via the free market. And non-White people of any economic status, all over the world, will benefit from immediate access to White privilege directly through their devices. Everyone wins – with no messy disruption of the status quo!

How it Works

Visit our “how it works” page for more information, or simply “try it now” and your first privilege delivery session is on us! Our patented Facial Color Recognition Algorithm (™) will determine whether you qualify as a White Savior, based on your skin color. (Alternatively it will classify you as a non-White ‘Savee’). Once we determine your Whiteness, you’ll be automatically connected via live video with a Savee who is lacking in White privilege so that you can share some of your good sense and privileged counsel with him or her, or periodically alleviate your guilt by offering advice and a one-off session of helping someone who is less privileged.

Our smart business model guarantees WhiteSave.me will be around for as long as it’s needed, and that we can continue innovating with technology to iterate new solutions as technology advances. WhiteSave.me is free for White Saviors to deliver privilege, and non-Whites can choose from our Third World Freemium Model (free), our Basic Model ($9/month), or our Premium Model ($29/month). To generate additional revenue, our scientific analysis of non-White user data will enable us to place targeted advertisements that allow investors and partners to extract value from the Base of the Pyramid. Non-Profit partners are encouraged to engage WhiteSave.me as their tech partner for funding proposals, thereby appearing innovative and guaranteeing successful grant revenue.

See our FAQs for additional information and check out our Success Stories for more on how WhiteSave.me, in just its first few months, has helped thousands to deliver privilege all over the world.

Try It Now and you’ll be immediately on your way to delivering privilege through our quick and easy digital solution!

Contact help@whitesave.me for more information. And please help us spread the word. Addressing the issue of White privilege has never been so easy!

 

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I love Dr. Seuss. His books are creative and zany. He made great social commentary. “If I Ran the Zoo” is a story about innovation and re-invention*. The hero, Gerald McGrew, is a young a boy who re-imagines the zoo. In his vision for the new zoo, he travels the world to find cool creatures that no one has ever seen. He brings them back to showcase in his “new zoo McGrew zoo,” which is dynamic, flashy and exciting.

McGrew’s new zoo looks a lot like today’s world of development sector innovation and “innovation for social good.” Great ideas and discoveries; fresh things to look at, play with and marvel at; but also quite laden with an adolescent boy’s special brand of ego and hubris.

See, most of our institutions have been basically like this for a while:

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But over the past decade, we’ve been hearing quite a lot of this:

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People inside and outside of the development and social sectors are innovating really hard to come up with new and cool things. Silicon Valley is putting in its two cents and inventing “life-changing solutions.” People are traveling all around and looking for “local” innovation, too. Some donors are even are supporting what they like to call “reverse innovation.” It feels a bit like the days of colonization are rolling on and on.Screen Shot 2015-06-12 at 1.49.18 PM

We see people with resources exploring and looking for opportunities, amazing ideas, and places to invest in or extract out value (BOP anyone?). These new ideas and innovations are captured and showcased for donors, investors, and global development peers.

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The most innovative are applauded and given more resources. Those who “win” at innovation are congratulated on Ted stages, like McGrew is for his cool new flavor of exotic creatures.

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But it’s fairly safe to say that one of the biggest problems in the world today is inequality. Many believe it’s the development model (in the small and the big sense) itself that’s the problem. Yet most of this “innovation for social good” is being stimulated by and developed within the capitalist, colonial, patriarchal models and structures that entrench inequality in the first place.

If I ran the zoo, I’d take innovation in a different direction. I’d try to figure out how to dismantle the zoo.

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Fun fact: Many people credit Dr. Seuss with coining the term ‘nerd’ in this book.

(Screenshots from: https://www.youtube.com/watch?t=20&v=BLQpqkbsrr0 and https://books.google.com/books?id=fdX3xUSbriIC&pg=PT57&source=gbs_selected_pages&cad=3#v=onepage&q&f=false. Book by Dr. Seuss from 1950)

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Screen Shot 2015-04-23 at 8.59.45 PMBy Mala Kumar and Linda Raftree

Our April 21st NYC Technology Salon focused on issues related to the LGBT ICT4D community, including how LGBTQI issues are addressed in the context of stakeholders and ICT4D staff. We examined specific concerns that ICT4D practitioners who identify as LGBTQI have, as well as how LGBTQI stakeholders are (or are not) incorporated into ICT4D projects, programs and policies. Among the many issues covered in the Salon, the role of the Internet and mobile devices for both community building and surveillance/security concerns played a central part in much of the discussion.

To frame the discussion, participants were asked to think about how LGBTQI issues within ICT4D (and more broadly, development) are akin to gender. Mainstreaming gender in development starts with how organizations treat their own staff. Implementing programs, projects and policies with a focus on gender cannot happen if the implementers do not first understand how to treat staff, colleagues and those closest to them (i.e. family, friends). Likewise, without a proper understanding of LGBTQI colleagues and staff, programs that address LGBTQI stakeholders will be ineffective.

The lead discussants of the Salon were Mala Kumar, writer and former UN ICT4D staff, Tania Lee, current IRC ICT4D Program Officer, and Robert Valadéz, current UN ICT4D staff. Linda Raftree moderated the discussion.

Unpacking LGBTQI

The first discussant pointed out how we as ICT4D/development practitioners think of the acronym LGBTQI, particularly the T and I – transgender and intersex. Often, development work focuses on the sexual identity portion of the acronym (the LGBQ), and not what is considered in Western countries as transgenderism.

As one participant said, the very label of “transgender” is hard to convey in many countries where “third gender” and “two-spirit gender” exist. These disagreements in terminology have – in Bangladesh and Nepal for example – resulted in creating conflict and division of interest within LGBTQI communities. In other countries, such as Thailand and parts of the Middle East, “transgenderism” can be considered more “normal” or societally acceptable than homosexuality. Across Africa, Latin America, North America and Europe, homosexuality is a better understood – albeit sometimes severely criminalized and socially rejected – concept than transgenderism.

One participant cited that in her previous first-hand work on services for lesbian, gay and bisexual people; often in North America, transgender communities are prioritized less in LGBTQI services. In many cases she saw in San Francisco, homeless youth would identify as anything in order to gain access to needed services. Only after the services were provided did the beneficiaries realize the consequences of self-reporting or incorrectly self-reporting.

Security concerns within Unpacking LGBTQI

For many people, the very notion of self-identifying as LGBTQI poses severe security risks. From a data collection standpoint, this results in large problems in accurate representation of populations. It also results in privacy concerns. As one discussant mentioned, development and ICT4D teams often do not have the technical capacity (i.e. statisticians, software engineers) to properly anonymize data and/or keep data on servers safe from hackers. On the other hand, the biggest threat to security may just be “your dad finding your phone and reading a text message,” as one person noted.

Being an LGBTQI staff in ICT4D

 Our second lead discussant spoke about being (and being perceived as) an LGBTQI staff member in ICT4D. She noted that many of the ICT4D hubs, labs, centers, etc. are in countries that are notoriously homophobic. Examples include Uganda (Kampala), Kenya (Nairobi), Nigeria (Abuja, Lagos), Kosovo and Ethiopia (Addis). This puts people who are interested in technology for development and are queer at a distinct disadvantage.

Some of the challenges she highlighted include that ICT4D attracts colleagues from around the world who are the most likely to be adept at computers and Internet usage, and therefore more likely to seek out and find information about other staff/colleagues online. If those who are searching are homophobic, finding “evidence” against colleagues can be both easy and easy to disseminate. Along those lines, ICT4D practitioners are encouraged (and sometimes necessitated) to blog, use social media, and keep an online presence. In fact, many people in ICT4D find posts and contracts this way. However, keeping online professional and personal presences completely separate is incredibly challenging. Since ICT4D practitioners are working with colleagues most likely to actually find colleagues online, queer ICT4D practitioners are presented with a unique dilemma.

ICT4D practitioners are arguably the set of people within development that are the best fitted to utilize technology and programmatic knowledge to self-advocate as LGBT staff and for LGBT stakeholder inclusion. However, how are queer ICT4D staff supposed to balance safety concerns and professional advancement limitations when dealing with homophobic staff? This issue is further compounded (especially in the UN, as one participant noted) by being awarded the commonly used project-based contracts, which give staff little to no job security, bargaining power or general protection when working overseas.

Security concerns within being an LGBTQI staff in ICT4D

A participant who works in North America for a Kenyan-based company said that none of her colleagues ever mentioned her orientation, even though they must have found her publicly viewable blog on gender and she is not able to easily disguise her orientation. She talked about always finding and connecting to the local queer community wherever she goes, often through the Internet, and tries to support local organizations working on LGBT issues. Still, she and several other participants and discussants emphasized their need to segment online personal and professional lives to remain safe.

Another participant mentioned his time working in Ethiopia. The staff from the center he worked with made openly hostile remarks about gays, which reinforced his need to stay closeted. He noticed that the ICT staff of the organization made a concerted effort to research people online, and that Facebook made it difficult, if not impossible, to keep personal and private lives separate.

Another person reiterated this point by saying that as a gay Latino man, and the first person in his family to go to university, grad school and work in a professional job, he is a role model to many people in his community. He wants to offer guidance and support, and used to do so with a public online presence. However, at his current internationally-focused job he feels the need to self-censor and has effectively limited talking about his public online presence, because he often interacts with high level officials who are hostile towards the LGBTQI community.

One discussant also echoed this idea, saying that she is becoming a voice for the queer South Asian community, which is important because much of LGBT media is very white. The tradeoff for becoming this voice is compromising her career in the field because she cannot accept a lot of posts because they do not offer adequate support and security.

Intersectionality

Several participants and discussants offered their own experiences on the various levels of hostility and danger involved with even being suspected as gay. One (female) participant began a relationship with a woman while working in a very conservative country, and recalled being terrified at being killed over the relationship. Local colleagues began to suspect, and eventually physically intervened by showing up at her house. This participant cited her “light skinned privilege” as one reason that she did not suffer serious consequences from her actions.

Another participant recounted his time with the US Peace Corps. After a year, he started coming out and dating people in host country. When one relationship went awry and he was turned into the police for being gay, nothing came of the charges. Meanwhile, he saw local gay men being thrown into – and sometimes dying in – jail for the same charges. He and some other participants noted their relative privilege in these situations because they are white. This participant said he felt that as a white male, he felt a sense of invincibility.

In contrast, a participant from an African country described his experience growing up and using ICTs as an escape because any physical indication he was gay would have landed him in jail, or worse. He had to learn how to change his mannerisms to be more masculine, had to learn how to disengage from social situations in real life, and live in the shadows.

One of the discussants echoed these concerns, saying that as a queer woman of color, everything is compounded. She was recruited for a position at a UN Agency in Kenya, but turned the post down because of the hostility towards gays and lesbians there. However, she noted that some queer people she has met – all white men from the States or Europe – have had overall positive experiences being gay with the UN.

Perceived as predators

One person brought up the “predator” stereotype often associated with gay men. He and his partner have had to turn down media opportunities where they could have served as role models for the gay community, especially poor, gay queer men of color, (who are one of the most difficult socioeconomic classes to reach) out of fear that this stereotype may impact on their being hired to work in organizations that serve children.

Monitoring and baiting by the government

One participant who grew up in Cameroon mentioned that queer communities in his country use the Internet cautiously, even though it’s the best resource to find other queer people. The reason for the caution is that government officials have been known to pose as queer people to bait real users for illegal gay activity.

Several other participants cited this same phenomenon in different forms. A recent article talked about Egypt using new online surveillance tactics to find LGBTQI people. Some believe that this type of surveillance will also happen in Nigeria, a notoriously hostile country towards LGBTQI persons and other places.

There was also discussion about what IP or technology is the safest for LGBTQI people. While the Internet can be monitored and traced back to a specific user, being able to connect from multiple access points and with varying levels of security creates a sense of anonymity that phones cannot provide. A person also generally carries phones, so if the government intercepts a message on either the originating or receiving device, implications of existing messages are immediate unless a user can convince the government the device was stolen or used by someone else. In contrast, phones are more easily disposable and in several countries do not require registration (or a registered SIM card) to a specific person.

In Ethiopia, the government has control over the phone networks and can in theory monitor these messages for LGBTQI activity. This poses a particular threat since there is already legal precedent for convictions of illegal activity based on text messages. In some countries, major telecom carriers are owned by a national government. In others, major telecom carries are national subsidiaries of an international company.

Another major concern raised relates back to privacy. Many major international development organizations do not have the capacity or ability to retain necessary software engineers, ICT architects and system operators, statisticians and other technology people to properly prevent Internet hacks and surveillance. In some cases, this work is illegal by national government policy, and thus also requires legal advocacy. The mere collection of data and information can therefore pose a security threat to staff and stakeholders – LGBTQI and allies, alike.

The “queer divide”

One discussant asked the group for data or anecdotal information related to the “queer divide.” A commonly understood problem in ICT4D work are divides – between genders, urban and rural, rich and poor, socially accepted and socially marginalized. There have also been studies to clearly demonstrate that people who are naturally extroverted and not shy benefit more from any given program or project. As such, is there any data to support a “queer divide” between those who are LGBTQI and those who are not, he wondered. As demonstrated in the above sections, many queer people are forced to disengage socially and retreat from “normal” society to stay safe.

Success stories, key organizations and resources

Participants mentioned organizations and examples of more progressive policies for LGBTQI staff and stakeholders (this list is not comprehensive, nor does it suggest these organizations’ policies are foolproof), including:

We also compiled a much more extensive list of resources on the topic here as background reading, including organizations, articles and research. (Feel free to add to it!)

What can we do moving forward?

  • Engage relevant organizations, such as Out in Tech and Lesbians who Tech, with specific solutions, such as coding privacy protocols for online communities and helping grassroots organizations target ads to relevant stakeholders.
  • Lobby smartphone manufacturers to increase privacy protections on mobile devices.
  • Lobby US and other national governments to introduce “Right to be forgotten” law, which allows Internet users to wipe all records of themselves and personal activity.
  • Support organizations and services that offer legal council to those in need.
  • Demand better and more comprehensive protection for LGBTQI staff, consultants and interns in international organizations.

Key questions to work on…

  • In some countries, a government owns telecom companies. In others, telecom companies are national subsidiaries of international corporations. In countries in which the government is actively or planning on actively surveying networks for LGBTQI activity, how does the type of telecom company factor in?
  • What datasets do we need on LGBTQI people for better programming?
  • How do we properly anonymize data collected? What are the standards of best practices?
  • What policies need to be in place to better protect LGBTQI staff, consultants and interns? What kind of sensitizing activities, trainings and programming need to be done for local staff and less LGBTQI sensitive international staff in ICT4D organizations?
  • How much capacity have ICT4D/international organizations lost as a result of their policies for LGBTQI staff and stakeholders?
  • What are the roles and obligations of ICT4D/international organizations to their LGBTQI staff, now and in the future?
  • What are the ICT4D and international development programmatic links with LGBT stakeholders and staff? How does LGBT stakeholders intersect with water? Public health? Nutrition? Food security? Governance and transparency? Human rights? Humanitarian crises? How does LGBT staff intersect with capacity? Trainings? Programming?
  • How do we safely and responsibility increase visibility of LGBTQI people around the world?
  • How do we engage tech companies that are pro-LGBTQI, including Google, to do more for those who cannot or do not engage with their services?
  • What are the economic costs of homophobia, and does this provide a compelling enough case for countries to stop systemic LGBTQI-phobic behavior?
  • How do we mainstream LGBTQI issues in bigger development conferences and discussions?

Thanks to the great folks at ThoughtWorks for hosting and providing a lovely breakfast to us! Technology Salons are carried out under Chatham House Rule, so no attribution has been made. If you’d like to join us for Technology Salons in future, sign up here!

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by Hila Mehr and Linda Raftree

On March 31, 2015, nearly 40 participants, joined by lead discussants Robert Fabricant, Dalberg Design Team; Despina Papadopoulos, Principled Design; and Roop Pal, PicoSatellite eXploration Lab; came together for Technology Salon New York City where we discussed the future of wearables in international development. As follows is a summary of our discussion.

While the future of wearables is uncertain, major international development stakeholders are already incorporating wearables into their programs. UNICEF Kid Power is introducing wearables into the fight against malnutrition, and is launching a Global Wearables Challenge. The MUAC (mid-upper arm circumference) band already exists in international health. Other participants present were working on startups using wearables to tackle global health and climate change.

As Kentaro Toyama often says “technology is an amplifier of human intent” and the Tech Salon discussion certainly resonated with that sentiment. The future of wearables in international development is one that we–the stakeholders as consumers, makers, and planners–will create. It’s important to recognize the history of technology interventions in international development, and that while wearables enable a new future, technology interventions are not new; there is a documented history of failures and successes to learn from. Key takeaways from the Salon, described below, include reframing our concept of wearables, envisioning what’s possible, tackling behavior change, designing for context, and recognizing the tension between data and privacy.

Reframing our Concept of Wearables

Our first discussant shared historical and current examples of wearables, some from as far back as the middle ages, and encouraged participants to rethink the concept of wearables by moving beyond the Apple Watch and existing, primarily health-related, use cases. While Intel, Arm, and Apple want to put chips on and in our bodies, and we think these are the first cases of wearables, glasses have always been wearable, and watches are wearables that change our notions of time and space. In short, technology has always been wearable. If we stay focused on existing, primarily luxury, use cases like FitBit and Apple Watch, we lose our creativity in new use cases for varying scenarios, he said.

In many cases of technology introduction into a ‘developing world’ context, the technology adds a burden rather than contributing ease. We should be thinking about how wearables can capture data without requiring input, for example. There is also an intimacy with wearables that could eliminate or reframe some of the ingrained paradigms with existing technologies, he noted.

In the most common use cases of wearables and other technology in international development, data is gathered and sent up the chain. Participants should rethink this model and use of wearables and ensure that any data collected benefits people in the moment. This, said the discussant, can help justify the act of wearing something on the body. The information gathered must be better incorporated into a personal-level feedback loop. “The more intimate technology becomes, the greater responsibility you have for how you use it,” he concluded. 

In the discussion of reframing our notion of wearables, our second discussant offered a suggestion as to why people are so fascinated with wearables. “It’s about the human body connected to the human mind,” she explained. “What is it to be human? That’s why we’re so fascinated with wearables. They enlarge the notion of technology, and the relationship between machine, human, and animal.”

Envisioning What’s Possible

In discussing the prominent use of wearables for data collection, one participant asked, “What is possible to collect from the body? Are we tracking steps because that is what we want to track or because that is what’s possible? What are those indicators that we’ve chosen and why?”

We need to approach problems by thinking about both our priorities and what’s possible with wearable technology, was one reply. “As consumers, designers, and strategists, we need to push more on what we want to see happen. We have a 7-year window to create technology that we want to take root,” noted our lead discussant.

She then shared Google Glass as an example of makers forgetting what it is to be human. While Google Glass is a great use case for doctors in remote areas or operators of complex machinery, Google Glass at dinner parties and in other social interactions quickly became problematic, requiring Google to publish guidelines for social uses cases. “It’s great that it’s out there as a blatant failure to teach other designers to take care of this space,” she said. 

Another discussant felt that the greatest opportunity is the hybrid space between specialized and the generalized. The specialized use cases for wearables are with high medical value. And then there are the generalized cases. With expensive and new technology, it becomes cheaper and more accessible as it meets those hybrid use cases in-between specialized and generalized to justify the cost and sophistication of technology. Developing far out and futuristic ideas, such as one lead discussant’s idea for a mind-controlled satellite, can also offer opportunities for those working with and studying technology to unpack and ‘de-scaffold’ the layers between the wearable technology itself and the data and future it may bring with it.

Tackling Behavior Change

One of the common assumptions with wearables is that our brains work in a mechanical way, and that if we see a trend in our data, we will change our behavior. But wearables have proven that is not the case. 

The challenge with wearables in the international development context is making sure that the data collected serves a market and consumer need — what people want to know about themselves — and that wearables are not only focused on what development organizations and researchers want to know. Additionally, the data needs to be valuable and useful to individuals. For example, if a wearable tracks iron levels but the individual doesn’t understand the intricacies of nutrition, their fluctuations in iron levels will be of no use.

Nike Plus and its FuelBand has been one of the most successful activity trackers to date, argued one discussant, because of the online community created around the device. “It wasn’t the wearable device that created behavior change, but the community sharing that went with it.” One participant trained in behavioral economics noted the huge potential for academic research and behavioral economists with the data collected from wearables. A program she had worked on looked closely at test-taking behaviors of boys versus those of girls, and wearables were able to track and detect specific behaviors that were later analyzed and compared.

Designing for Context

Mainstream wearables are currently tailored for the consumer profile of the 35-year-old male fitness buff. But how do we think about the broader population, on the individual and community level? How might wearables serve the needs of those in emergency, low resource, or conflict settings? And what are some of the concerns with wearables?

One participant urged the group to think more creatively. “I’m having trouble envisioning this in the humanitarian space. 5-10 years out, what are concrete examples of someone in Mali, Chad, or Syria with a wearable. How is it valuable? And is there an opportunity to leapfrog with this technology?”

Humanitarian disaster contexts often face massive chaos, low literacy rates, and unreliable Internet connectivity, if Internet exists at all. How can wearables be useful in these cases? One participant suggested they could be used for better ways of coordinating and organizing — such as a warning siren signal wearable for individuals in warzones, or water delivery signal wearable for when water arrives — while keeping in mind real restrictions. For example, there are fears today about vaccines and other development agency interventions. This may escalate with wearable devices or edible tracking devices.

No amount of creativity, however, replaces the realistic and sustainable value of developing technology that addresses real needs in local contexts. That’s where human-centered design and participatory processes play a vital role. Wearable products cannot be built in isolation without users, as various participants highlighted.

As one lead discussant said, we too often look at technology as a magic bullet and we need to avoid doing this again when it comes to wearables. We can only know if wearable technology is an appropriate use case by analyzing the environment and understanding the human body. In Afghanistan, she noted, everyone has an iPhone now, and that’s powerful. But not everyone will have a FitBit, because there is no compelling use case.

Appropriate use cases can be discovered by involving the community of practice from day one, making no assumptions, and showing and sharing methodology and processes. Makers and planners should also be wary of importing resources and materials, creating an entire new ecosystem. If a foreign product breaks with no access to materials and training, it won’t be fixed or sustainable. Designing for context also means designing with local resources and tailored to what the community currently has access to. At the same time, international development efforts and wearable technology should be about empowering people, and not infantilizing them.

The value of interdisciplinary teams and systems maps cannot be overlooked, participants added. Wearables highlight our individual-centric nature, while systems thinking and mapping shows how we relate with ourselves, our community, and the world. Thinking about all of these levels will be important if wearables are to contribute to development in a positive way.

Tensions around Privacy, Data, and Unethical Uses

Wearables exist in tension with identity, intimacy, and privacy. As consumers, users, makers, and planners of wearables, we have to think critically and deeply about how we want our data to be shared. One discussant emphasized that we need to involve VCs, industry, and politicians in discussion around the ethical implications of wearable technology products. The political implications and erosion of trust may be even more complex in developing world contexts, making a consortia and standards even more necessary. 

One participant noted the risks of medical wearable technology and the lack of HIPAA privacy requirements in other countries. The lack of HIPAA should not mean that privacy concerns are glossed over. The ethics of testing apply no matter the environment, and testing completely inappropriate technology in a developing context just for the captive audience is ethically questionable.

Likewise, other participants raised the issue of wearables and other types of technology being used for torture, mind control and other nefarious purposes, especially as the science of ‘mind hacking’ and the development of wearables and devices inserted under the skin becomes more sophisticated.

Participants noted the value in projects like the EU’s Ethics Inside and the pressure for a UN Representative on privacy rights. But there is still much headway to be made as data privacy and ethical concerns only grow.

The Future We Wear

The rapid evolution of technology urges us to think about how technology affects our relationships with our body, family, community, and society. What do we want those relationships to look like in the future? We have an opportunity, as consumers, makers and planners of wearables for the international context to view ourselves as stakeholders in building the future opportunities of this space. Wearables today are where the Internet was during its first five mainstream years. Now is the perfect time to put our stake in the ground and create the future we wish to exist in.

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Our Wearables and Development background reading list is available here. Please add articles or other relevant resources or links.

Other posts about the Salon, from Eugenia Lee and Hila Mehr.

Many thanks to our lead discussants and participants for joining us, and a special thank you to ThoughtWorks for hosting us and providing breakfast!

Technology Salons run under Chatham House Rule, therefore no attribution has been made in this summary post. If you’d like to join future Salons to discuss these and related issues at the intersection of technology and development, sign up at Technology Salon.

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AnthropologyThere’s a popular saying amongst the tech and development crowd that 10% of an ICT4D initiative is the tech and the rest is…. well, the rest. I’ve recently heard a modified version that says 5% is the idea and 10% is the business model, and the other 85% is…. well, the rest. The ‘rest’ is mostly made up of people, culture, context and the stuff of anthropologists.

At the Slush conference in Helsinki in November, I joined a short ‘Fireside Chat’ with Tanya Accone (UNICEF) and Mika Valitalo (Plan Finland) about the importance of that other 85-90%, which Tanya referred to as ‘peopleware’.

Tanya kicked off the panel by asking people to think about how much time they’d dedicated to the technology of their start-up idea or their tech solution – the hardware and the software – and to then ask themselves how much time they’d spent on the people component. “People are what will make or break your idea,” she said. When it comes to mobile adoption, for example, we are seeing an exponential adoption pattern all over the world, and people are driving that. “I bet every single one of you at SLUSH hopes to see that curve in your future.”

She went on to note that conventional wisdom is that ‘content is king,’ however a key takeaway from her work in the mobile and social entrepreneurship space is that content been deposed by context. For example, when working with the U-Report project in Liberia, lessons from other countries where it had been rolled out were incorporated, but they had to be contextualized to make them work in Liberia. This involved talking and working directly with youth to ensure that the programming could be adapted properly.

Screen Shot 2014-11-29 at 4.34.47 PMMika agreed that ‘peopleware’ is a critical consideration. “I’ve witnessed this 10:90% ratio several times when co-designing and supporting projects using technology for social impact in African countries,” he said, and told the story of working on enhancing birth registration in Kenya, where the slow and manual flow of information between people and the government seemed to be a key challenge that could be tackled with use of mobiles and computers and applications.

“However, the deeper we dug the more varied the challenges seemed to be. We realized that people might be reluctant to register children when local practices were not in sync with the existing legislation. For example, if men are marrying girls under the age of 18, they might not like the idea of birth registration as it would prove a girl’s age. People living near the Kenya-Tanzania border might not want to be identified as being from one or the other country, because being unregistered may allow them to move back and forth across the border more easily and receive some type of benefit or commerce opportunity.

Even with a functioning mobile phone and app in their hand, people will weigh multiple aspects based on their personal situation before taking action. So, spending enough time with end-users and trying to see the world through their eyes as much as possible is crucial, especially when working in places that are not familiar to you. This may sound self-evident, but I’d encourage everyone keep this top on the list.”

Screen Shot 2014-11-29 at 4.28.39 PMI shared two of the key points from the Technology Salon earlier in the week on the topic of start-ups and social impact: a) the importance of partnership and collaboration (eg, people), and b) knowing the local context — not just the technical landscape, but people and culture.

These two aspects were really highlighted for me when I was working on a project in Cameroon that trained youth to use mobile phones to make short videos that they used to organize and advocate for change in their communities and more broadly. The donor was a large mobile phone manufacturer who assumed youth would use their higher-end phones to create the videos. The youth, however, were much more familiar with simple phones like the Nokia 1100. The phones we purchased in order to get good video quality had too many layers and folders and features. So we ended up getting some Flip cameras, because what we really needed was a push and shoot video camera, and this design was a better fit for low-income rural youth who had limited experience with technology.

We also realized that though the training was set up for youth, community adults were really interested in learning to make videos too. So we had to find ways to engage them so that they would not feel left out and so that we could ensure their continued support for the youth’s efforts. This meant we had to spread our resources out a little further than we had imagined, but we saw it as necessary. In all these processes we had to balance the context and reality on the ground, the expectations of the youth and community, expectations of our local partners, and those of the donor.

Tanya added that achieving success with social impact sometimes means rethinking your business model, because you’re in pursuit of the double dividend of financial return and social impact. She gave an example in Burundi where only 3% of the population has access to the electricity grid. “You would think it’s a market ripe for alternative energy solutions. But many businesses avoided it because their existing retail and distribution models simply would not work in that context. It took deconstructing and reconstructing business models to create something that does work — a network of microfinanced microfranchises operated by village-level entrepreneurs.” Now the families use robust, fast-charging LED lights recharged through a pedal-powered generator, a system that also recharges mobile phones. 

Another aspect is understanding the value proposition, she said. It would seem to be basic business, but all too often well-intended initiatives forget this and rush in with a cheaply-made solution. “In the process, they trample over the basic human dignity of their target consumer or beneficiary.” She suggested keeping in mind that people with limited resources are among the most discerning consumers because they don’t have disposable income. They are cost conscious, and equally, they are looking at value for money and return on investment in the durability, feature sets and total cost of ownership of everything they buy and value. This means that more energy-efficient chips, better battery technology, and robust handsets are important to economically challenged users.

Tanya also noted that ‘base of the pyramid’ users are no less style-conscious or aspirational than consumers in general, so “don’t disrespect them by skimping on the design and delivery of your solution. And like you and me, consumers in marginalized communities seek enjoyment and entertainment and fun too. Music has huge pull and potential… and don’t forget that pay-as-you-go comes with data!”

Screen Shot 2014-11-29 at 4.29.41 PMMika shared an example where the technology that was introduced carried almost too much power with it. In this project, a mobile phone was loaded with videos and connected to a portable projector. Daycare workers and parents were able to watch good childcare practices from model early childhood care and development centers. “What we found out was that using new technology not seen before sometimes amplified the message so much that caregivers wanted to discard what they already knew and replace it with what they saw on the screen from the model daycare centers.” Though the project showed the power of tech, unintended consequences may come up at the intersection of software, hardware and ‘peopleware’.

Mika talked about another project in Uganda that supported parents’ involvement into school activities. Plan realized that men were more willing to come to parent-teacher meetings once they introduced a mobile SMS service through which they sent invitations. The technology lowered the threshold for men to participate in issues they might have previously considered ‘women’s issues’. These subtle dynamics in the local context can have a big influence on how an innovation works, he noted.

Mika’s takeaways for startups and innovators were that civil society organizations might offer good synergy for co-designing, testing out and distributing products and services. “I’ve seen startups getting needs and ideas from the ground through NGOs, and then innovating products and services together. For example we produced a start-up mobile data gathering tool called Poimapper based on the needs coming from our frontline staff. We did on the ground pilots and product development in Kenya with actual end users who gave crucial feedback to make the service work well. Peopleware matters and partnering with NGOs can help startups to get it right,” he said.  “INGOs often have a wide presence around the world, and they are on the ground in communities and the surrounding society. They know quite a lot about peopleware, participatory methods, and community engagement. Then again, they don’t necessary have the same agility and fast innovation processes combined with new business models that startups are often good at.  So, my advice to NGOs is to go and meet startups and visa versa.”

I added that it’s important to understand who has access to and control of devices, and to ensure that a product or service is valuable to people in the long-term. So first — Who owns the phone? Who controls it? Often the story is that everyone has a phone but you may find that some people own 2 phones, some don’t have any. You may find that the people you least expect to have phones have them or can access them, and those you’d think would have a phone don’t. This is critical especially when working with girls and women who typically have lower access and control – and of course you should be sure the project is including girls and women!

Screen Shot 2014-11-29 at 4.31.42 PMAlso, you may be working with people who have very little disposable cash – but if your application or idea saves time and money and meets a real need, they may be willing to move their resources from one thing to another. For example, using solar for light and charging up phones can save money and time as well as eliminate the health risks of kerosene lamps. However, you need to make sure that what you offer is a long-term and sustainable change. When people have limited resources, they’ll be hesitant to invest in something new if they are not assured that it will be available, sustainable and cheaper in the long term.

Lastly, as Mika said, partnering with non-profits can offer start-ups a way to reach communities, because some non-profits are quite well-known and respected by the community (though of course, some are not too!). But ethical non-profits will not risk their reputations on ideas that they do not believe in, that are unconvincing, or that seem to take advantage of the poor. Start-ups will need to have clear ideas and evidence that a proposition is solid, because most non-profits have a low tolerance for risk and failure and (one hopes) a higher ethical standard than a basic money-making operation.

Tanya closed us out by summing up the key points:

  1. People are your critical success factor. “People” include your end-user as well as those that you may be partnering with.
  2. Context is king! Understand the social dynamics, know who owns and controls the device, know what people spend money on.
  3. Build a better business model.
  4. Understand the value proposition — Figure out how your application/tool/innovation can help save precious $ and time.
  5. Understand your partners — Remember that brand and reputation are very important to non-profits, and they don’t like risk.

Thanks to Tanya and Mika for co-collaboration on the Fireside Chat and this blog post!

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IMG_5689Technology Salon Helsinki kicked off as part of Slush, a fantastic start-up and technology event that takes place with about 10,000 people every Fall in the Finnish capital. Slush added a social impact stream for the first time this year, making it a good fit for Technology Salon. Plan Finland organized the Salon and Netlight hosted.

Our topic for this Salon was broad – how can technology increase social impact? – but lead discussants (Jussi Hinkkanen of Fuzu, René Parker from rLabs, and Mika Valitalo of Plan Finland) brought inspiring personal stories, fundamental questions, practical experiences, challenges and questions that made for an intimate and lively conversation that incorporated expertise from everyone in the room.

The discussion raised a number of key points for social impact start-ups and those working in the development space:

1. Making a direct contribution to social impact is a prime motivator. Most people in the room who considered themselves to be entrepreneurs or who felt they were working with a ‘start-up’ or ‘social innovation’ mentality had tried different pathways before landing on their current one, yet had found them unsatisfying due to bureaucracy, lack of agility, unsustainable efforts, systems not based on merit, and feelings of not being able to input into or control decisions. “Do I want a job where I’m comfortable, well-paid and getting accolades for the supposed social good I’m doing, but where I know I’m not having any real impact, or do I want to be somewhere that I’m paid less but I’m actually doing something worthwhile?” summed up one participant.

2. It’s not clear how to best achieve social impact at scale. There was some disagreement in the room regarding whether it was better to work outside of the system to avoid the above-noted problems with corporate social responsibility efforts, governments, multi-laterals and international development agencies, or whether it was imperative to work with those institutions in order to achieve longer-lasting impact at scale. Questions were also raised about what is meant by scale. If we help communities to demand better government services through some kind of innovative approach, that can also lead to a scaled impact and more resources and social good coming into a community, even though the scaled impact is not so directly attributable. The big question is how to achieve scale yet remain locally relevant and contextually sensitive.

3. Keeping a social impact focus is a challenge. It’s critical to think about both social impact and sustainability from the very beginning, participants agreed. A social impact start-up, like any business, needs to pay salaries and other costs, so it needs a good business model that brings in enough revenue. “If you do not show revenue and growth, you will drive off investors,” said others, “and then your start-up won’t grow.” Yet those in the lowest income bracket will not have the highest capacity to pay for services, and donors often have policies prohibiting them from funding profit-building entities, even if they start off as non-profits. Ensuring that investors have a social impact motivation so that the mission of the start-up does not skew as it grows can also be a challenge. This area is being somewhat addressed by ‘social impact investing’ however, “as a start-up entrepreneur,” said one participant, “you know that next phase investors don’t like it if you have an impact investor already on board, so that makes it difficult to get further funding.” This all poses real challenges for start-ups.

4. Social good is in the eye of the beholder. Everyone will say that their company is values-based and that it’s ‘doing good’ but who decides on and judges the social function of a company? “Maybe one way is to see if it motivates Generation Y,” said one participant. Another pointed out that one company might be doing something that is perceived as ‘socially good’, but it might have a very small impact. Whereas another company might be doing something not perceived as ‘socially good’ (say, selling clothing) yet it has embedded strong values, good business ethics, pays workers well with good benefits, doesn’t pollute the environment and contributes to local economic growth in a large way. People won’t think of the second company as doing social good even if its social impact is greater than the first company. The idea of social impact is largely in the mind of the beholder, concluded one person, it’s in the psyche.

5. Staying true to social impact values in the long-term is difficult. As one discussant noted, keeping the social impact mindset requires constant consideration as to whether you are doing good with and for your employees, but you also need to ask the community that you are serving what they think. “It’s easy to say you are doing social good, but if you go directly to ask people in the community whether your initiative is doing what it says and if it’s having a good impact, you’ll see it’s not easy. When an investor comes along who wants to change things, you always have to go back to look at who you are, how you started, how a particular change will impact the organization, and how it will impact on the thousands of people who rely on you.”

6. A sustainable business model helps bring autonomy according to one discussant. A start-up can remain agile and make its own decisions if there are no donors or external funders. Having its own sustainable revenue stream will allow it to stay true to its vision and to community needs, or at least provide enough to cover staff and operations costs. However, partnership and collaboration are key. “You have to work with other people whether you like it or not. If you are working as a social impact start-up, you’ll need to partner with those already working in the community, and work with everyone to bring in their part. Just because there is a community out there somewhere, you can’t assume that they don’t know what is happening or that they don’t know anything. You need to partner with these local groups and work with the existing community context and structures.”

7. An innovative business model trumps innovative technology. Many of the places where non-profits are working and where people may think about ‘social good’ start-ups are those where the market doesn’t work and people have very few resources. Yet these are the very people we want to support the most in terms of social impact, said one discussant, so how can we do it? Targeting solutions and payment for different parts of the markets might be one way, for example, offering a solution to the segment of the market that can pay and in that way extending the services to those who cannot pay. “The most innovative thing here is the business model, not the technological solution,” advised another person. “And if you really listen to people and you build according to people’s needs, you may uncover needs as well as new markets and business models.” Your services will need to keep evolving over time, however, as people’s needs and the context changes. “You need to go there and spend time with people in order to deeply understand their needs, their contexts and their behaviors.”

8. People won’t think like you think. Another participant quoted activists in the disability movement “Nothing about us without us,” saying that start-ups should follow that mantra also. All the really bad examples of NGO, government, development or corporate failures have been when people are looking top-down or outside-in, she said. “When you think ‘since those people are poor, they have nothing, they will really want this thing I’m going to give them,’ you will fail,” she added. “People everywhere already have values, knowledge, relationships, things that they themselves value. This all impacts on what they want and what they are willing to receive. The biggest mistake is assuming that you know what is best, and thinking ‘these people would think like me if I were them.’ That is never the case.”

9. There is space for various approaches. You won’t want one single product or service to monopolize, said one person. “There are roles and limitations for different entities in any community. There are some non-income generating things that can and need to happen, and that is actually fine. It used to be a charity and welfare mentality, but now we think markets will solve everything. Neither extreme is correct. We need to have space for various partners and efforts.” At the same time, there needs to be space for different partners at different stages in time. It is important for the various partners to understand what their role is. Emergency support is good in an immediate post-conflict stage, for example, but then humanitarian organizations need to step aside and open space for other actors when a community or country moves to a more stable development and growth period.

10. It’s difficult to find investors for social impact in ‘the South.’ The perceived risk in investing in start-ups that want to ‘go South’ or start-ups already based in ‘the South’ makes it hard to find investors. “Finnish investors are myopic,” said one person. “Finland has already provided examples of how companies can access these new opportunities and also have a social impact. Spending power has skyrocketed in some countries. If investors looked properly, they would see the potential of making more money in some of these vast markets than they can in Europe or Finland,” noted another person. The risk is indeed greater due to various elements in some of these countries, added one person. “It’s like courtship – you can’t go after people who are not in your league or not right for you. But if you find the right investor who understands the risk as well as the significant potential returns, it can be a great marriage.”

11. NGOs and start-ups can be great partners. They can come up with ideas from scratch, or they can partner later in the process. NGOs can take advantage of start-up applications and services, whereas the start-ups can find new customers, build a portfolio, do field-testing and get feedback on what to improve with their idea. In addition the two have a lot to teach each other, said one discussant. “NGOs can learn a lot from start-ups about how to operate. They should be learning how to think about iterative improvements, pivoting and changing quickly, failing fast and learning fast.” Start-ups can also learn from NGOs. “Some NGOs are quite good at participatory practices, knowing the community well, collaborating at multiple levels with various stakeholders, communities and governments.” In addition, community-based organizations know the community very well and often work together well with start-ups and NGOs.

12. Pacing and timing can make collaboration tricky. The pacing in these different organizations and partners is quite different, however, and that causes friction and frustration. But even large multi-lateral agencies can be helpful for start-ups who want to gain entry into different countries or communities because they are well-known and because they can provide an ethical and legal framework that helps protect the start-up from making big mistakes due to a lack of understanding of these key elements. NGOs can also serve as a kind of infrastructure upon which to build start-up efforts. Lack of NGO and donor agility however sometimes causes efforts to fail. Hybrid models of funding that can enable start-up-NGO collaboration are needed. One discussant emphasized the importance for start-ups to generate their own funding on the one hand while seeking donor funds for some things too, but never doing anything for a donor that is not part of the organizations core mission.

13. You need to lose the ego. In every sector, egos and brands get in the way of social impact. Start-up founders have egos too, and the start-up personality may often be one that wants the spotlight, or in order to obtain funding the start-up may need to act in a particular way, and this can be detrimental. “For social impact work, we need to think about catalyzing something, not being the center of it. We need to help bring snowballs to the top of the hills, and then let them roll down on their own without branding,” recommended one participant. “We hear that 60% of mHealth initiatives die before they thrive. They are isolated, with little connection and interface with one another. We need more platforms and sharing, less egos and brands.”

IMG_5690Next Technology Salon Helsinki. Plan Finland is hoping to continue convening in Helsinki. If you are interested, sign up to get invitations at Technology Salon!

I’d also recommend attending Slush next year – especially if you like high energy, high-tech, Helsinki and lasers! I’m sure next year’s impact stream will be as good or even better than this year.

Thanks again to Plan for convening and sponsoring the first Salon, to Slush for including it as part of their Social Impact Stream, and to Netlight for hosting at their beautiful offices!

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I first attended PopTech in 2009, and I had very little idea of what I was getting into. I had never heard of “design thinking” and though I had been working with technology and social change, I was new to the wider field of “innovation.” So PopTech was pretty mind-blowing for me. I remember meeting a couple of guys from Frog Design early on, and I ended up kind of tagging along to what they were doing a lot of the time (they were very cool about it). It now cracks me up that back then I had never heard of Frog.

Though terms like “interaction design” and “user interface” and “human centered design” were brand new to me in 2009, I do remember being surprised that the idea of working to design things together with users was seen as innovative. Design thinking can be magical, but in many ways it looks a lot like participatory development. There were very few international NGOs attending PopTech in 2009, but clearly it was a space where NGOs could learn a LOT and where grassroots and community centered organizations could share their knowledge and experience with community engagement and participation. (I’m glad to see that “hybrid” is the topic for 2015, and I hope that more of that kind of hybridization happens!)

I’m pretty sure I’ve come a long way since 2009. I’m no longer very impressed by product inventions – I’m more excited when someone is able to innovate through a whole cycle, rather than just invent a product. And that process requires a lot of thought to things like logistics and ecosystems.

Wikipedia says it well:

Innovation differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.

But that’s another blog post….

So, what did I learn at PopTech 2014*?

I like humility. The stage is a hard thing to manage for some people (including myself). I noticed this time around at PopTech that I didn’t pay as much attention to the super polished speakers and the ones with lots of inspirational quotes. The theme was “rebellion” and I liked the people who didn’t necessarily think of themselves as rebels, but who were just doing their thing. I liked hearing the stories from those who seemed less accustomed to the stage, who didn’t have a Ted-Style hero story, and who seemed a bit uncomfortable in the limelight. When it comes to social change, I believe that humility is a key ingredient. Being true to a mission through and through is critical whether you are working in a non-profit or as a social entrepreneur. It was great to see folks on stage who are living their ethics through their work.

Peter Durand’s illustration of Anil Dash’s talk.

I like ethics. Speaking of ethics, I also liked the talks that emphasized the hard questions around leadership, reflection, agency and privilege. A big shout out to Anil Dash, Parker Palmer and Courtney Martin for that. Their time on stage emphasized the importance of the values behind what we do, the problem with egos (both in Silicon Valley and in social impact work) and the way egos get in the way of social impact and progress. Palmer also talked about contemplation, and that it’s not necessary to do meditation to be contemplative. (This is great news for me as I have a hard time with yoga and sitting still in general, and things like capoeira and running work better for me to clear my mind.)

Good facilitation is like good user interface design. I ran into Matt, one of the ‘design’ folks I met at PopTech 2009. I loved how he explained working on a user interface for Xbox: “You have to anticipate the users’ needs and be there for them when they need help, and then get out of the way as soon as possible.” It sounds a lot like good facilitation – whether of a workshop, a community development process, or learning – and maybe even a little like good parenting of teenagers.

It’s OK to take time out for yourself at a conference. At my first PopTech, since I felt out of my element, I felt awkward when there were times I was standing alone with no one to talk to.  Perhaps thanks to all the books and articles on introverts and extroverts over the past few years, this time around I realized it was ok to sit out sometimes (I’m a bit of an introvert). So at this PopTech, I purposely found time to sit by myself for a few minutes to think, or to go for a walk or a hike and to just be on my own or be a bit quiet for a while to regenerate. It made the socializing more enjoyable and helped me to keep my mental and social balance.

It’s OK to not ask people what they do. One of my favorite conversations at PopTech was on the way home from the closing event, on the bus. I was out of energy and tired of hearing my own voice, so I just asked the person next to me to please not ask me what I did or where I was from, and could we just have a normal conversation? Luckily I was sitting next to Peter Durand, (master illustrator) and we had an amazing chat about all sorts of things, including what we both did, but in a much more roundabout way.

It’s OK to chuck the elevator speech. In addition to getting tired of hearing my own voice, one of the reasons I dread the “what do you do” question is that I don’t exactly know how to explain what I do. I tend to change my explanation according to whom I’m talking with. Not to mention, I do a ton of things, and they are hard to explain, so I am always looking for an entry point that might resonate with the person rather than a one liner. It was great to hear Courtney Martin talk about the idea of a “portfolio career” as something her mother had and something that she has as well. A portfolio career is when what you do doesn’t fit on a business card because you do so many different things, or because there is not really one description that fits all the things you work on. I love this – as it felt like permission to never try to come up with an elevator speech again.

It’s OK to have a vocation rather than a job. Another point that resonated with me was the point about having a vocation over having a job. There has been plenty of debate in the development community about this, and I always land on the side of development work and community organizing being a vocation, not just a job. Some say that development work should be seen as a profession, and it doesn’t matter how development workers live outside of the job, but I’ve never been comfortable with that idea. I believe that values, ethics, and ego need to be in check and well-aligned if a person wants to get involved in socially oriented work. Vocation goes further than a job, and it’s a combination of the set of values and beliefs you bring to your life’s work. It’s what you do because you just can’t not do it, as Palmer noted.

It’s OK to go to a conference just to learn and connect (but it has to be the right conference). Attending something like PopTech is luxury – I’m well aware. If you are trying to convince someone to pay for a conference, normally you have to justify it with some goals or “return on investment.” But when I go to conferences with specific goals in mind, or when I’m told to go anywhere with an “ask,” I tend to leave empty handed after some awkward interactions. When every conversation is seen as a way to “get something” I tend to be stressed, and every interaction feels engineered rather than natural. I end up with much better results when I go without an agenda and when new ideas form together with someone else based on an authentic conversation or experience. Because PopTech is the “right” kind of conference for learning, and it’s set up to help people make real and in depth connections, it’s fine to go without any agenda other than learning, sharing ideas, and meeting people.

So once again, tons of learning at PopTech and above all, great people and connections. I hope I can make it back sooner than in another 5 years!

*and this will all probably sound incredibly naive when I read it in 2019…

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Our Technology Salon in New York City on Oct 7 focused on the potential of games and gamification in international development work. Joining us as lead discussants were Asi Burak (Games for Change), Nick Martin (TechChange), and Craig Savel and Stan Mierzwa from Population Council.

TechChange is a social enterprise that uses principles of gamification on its online education platform to incentivize learners to participate and interact. Games for Change has been around for 10 years, working on convening events and festivals about games for social change, curating and sharing these kinds of games, producing games in an effort to mainstream social issues, and providing strategy support for games. Population Council is using personalized avatars (participants select skin color and tone, weight, dress, piercings, and sexuality) to encourage US youth in low-income settings to provide health data through online surveys.

The three discussants provided background on their programs, benefits of gaming and gamification, and challenges they are facing. Then we opened up to a wider discussion, whose main points are summarized here:

Public perception about games is mixed. Some people believe in the potential of games for a range of goals. Interest in gaming in the field of development is growing quickly – but many organizations rush into gaming as a ‘silver bullet’ or trend and do not fully understand how to go about integrating game theory or creating games. Others believe games are shallow and violent and cannot be used for serious work like education or development.

More nuanced discussion is needed to distill out the various ways that games can support development. “The conversation needs to move from ‘why would you use games?’ to how can you use games? How do you succeed? What can we learn from failure? What methodologies work and what are the good practices? Games for Change is working on a typology report that would outline what games can do, when, where and how. The organization is also working to define how to measure success for different types of games. A learning/educational game is very different from an awareness raising or a behavior change game, and approaches need to reflect that fact.

Data extraction was one concern. “Are we just creating games so that we can extract and use people’s data? Or so that we can shift their behaviors from one thing to another?” asked a Salon participant. “Why not co-create and co-design games that provide benefits to the players and their communities rather than extracting information for our own purposes? Where are the games that encourage two-way conversations with authorities or NGOs? How can we use game theory to open up these discussions to make for more transparent conversations?”

Games by their very nature are more participatory than other media, others felt. “Traditional media are top down and linear, providing a scripted story that someone designed for us and where we have no choice as to the consequences. We can’t change the path, and there is one beginning and one end. But games are about participation and feedback. People surprise us by how they play our games. They get takeaways that we didn’t anticipate. At the same time, you can glean a lot of information about people from how they use, play, and move through games. So games are also very good for collecting information and evaluating people and their behaviors.”

(Co)-creation of games is indeed happening all over the world. Rather than create games in New York or DC, there are huge opportunities for working with local developers to create games that resonate with local audiences and communities. Some organizations use open source, free software such as Scratch, a game making software that even children are using to create games. “In Colombia, we used Scratch to engage kids who were going to Internet cafes and just doing emails and chatting. We trained the kids in 30 minutes and they learned to program in blocks and to do animations and make games,” reported one Salon participant.

Games and gamification resonate with all cultures because they stem from play, and all cultures play. There are cultural differences however that need to be considered, and even more important may be aspects like gender barriers, urban/rural differences, and access to the technology and platforms on which digital games are played. In rural Uganda, for example, one organization is using gaming in an online learning program with 3000 pharmacists to train them on how to use a new rapid diagnostic test for treating malaria. The gaming was not a problem, as the group was well versed in gaming concepts. The challenge was teaching the group to use computers. It’s likely that fewer women and girls game in some contexts because of their lower access to technology, lack of time, cultural/gender barriers.

Photo sourced from: Do Something, on http://mashable.com/2012/12/20/dosomething-texting/

Moving games to mobile may help reduce technology barriers. SMS gaming has been quite successful in some cases. One example cited at the Salon was DoSomething.org who created an SMS-based game around teen pregnancy that girls and their boyfriends could sign up for. They would receive texts from “the baby” asking for a diaper change, food, and other things, and this helped them to understand what having a baby might be like. The game was very social and engaged both males and females.

Building on existing viral trends was another suggestion for making better use of gaming. “The most successful and fast-spreading services over mobile seem to be horoscopes and tips. For example, viral spread of a game where someone records their voice, the app scrambles it, and they send it to their friend, is huge right now. How can we harness and try to better understand the potential of those types of threads in the communities where we are working?” asked one Salon participant. “In addition, there is an explosion of things like gambling games in China. What could development organizations do to tap into trends that have nothing to do with development, and piggyback on them?”

Balancing fun/games and learning/impact was another challenge or organizations using games. Some media houses are taking documentary films about serious issues and making them interactive through games so that people can engage more deeply with the story and information. One of these puts the viewer in the shoes of an investigative journalist working on a story about pirate fishing off the coast of Sierra Leone. “The challenge is balancing the need to tell a linear story with people’s desire to control the action, and how to land the player at the end point where the story actually should end.” The trade offs between greater interaction vs staying true to the story can be difficult to manage. Likewise, when using game theory in education, the challenge is balancing game play with the social issue. “We need to figure out how to reward for quality not quantity of participation when using gamification for learning,” said one Salon participant, “and figuring out how to avoid making the game the whole point and losing the learning aspect.”

What about girls and women and gaming? The field of gaming has traditionally appealed to men and boys, noted some, but what is behind this? Some Salon participants felt this was in part because of biological differences, but others felt that we may be playing into stereotypes by thinking that men like gaming and women like social media and communication. One study (by Matthew Kam), for example, notes that when girls in India were given mobile phones on which to play a literacy game, their brothers would often take the phones away and parents would not intervene.

Women are gaming – a lot! Statistically speaking, in the US and Europe, women are now around 50% of gamers. There is a big gap in terms of women game developers, however, and the gaming field is struggling intensely with the balance shifting to a more equal one between men and women.This has erupted into a controversy called ‘GamerGate’ that is rocking the gaming industry and provoking a heated (and often ugly) conversation. “Women who game and who develop games face an incredible amount of harassment online and in person because they are a minority in their field,” commented one Salon participant.

Few game developers are women. “Only 10% of game developers are women,” noted one Salon participant. “There is a lot of discussion in the sector on misogyny. If you play any of the more popular games, the main characters are always men.  Outspoken female developers talking about more inclusive games (as opposed to shooting games) have been targeted and harassed.” (See the recent backlash against Anita Sarkeesian). There is a sense from some male game developers that women developers are entering into a space and taking something away from it. An upcoming film called “GTFO” documents the situation. Though there are changes happening in the independent gaming sector and women are playing a bigger and more vocal role, this has not yet hit the mainstream. Until that happens, said one Salon participant, we will continue to see a lack of representation and agency of women in games/gaming similar to that which we see in the Hollywood movie industry. (See the Geena Davis Institute’s research on gender bias in the film industry.)

Can games reach low income gamers in ‘developing countries’? Much of the gaming dynamic will need to adapt if we want to reach lower income populations. Likely this will happen through mobile, but in places like Kenya and India, for example, people have mobiles but don’t download games. “It may take 5-10 years before people everywhere are downloading and playing mobile games,” said one Salon participant. In addition, there is a lot of work to be done on business models and monetization so that these efforts are sustainable. “People love free things. And they are not used to paying for things in the digital space.” In the meantime, analog games can also be hugely beneficial, and many organizations at present are using more traditional games in their work.

What would help organizations to work more with games and gamification? Areas for further exploration include:

  • Stories of surprise wins and successes
  • More evidence and analysis of what works and where/why/how/when/with whom
  • Better understanding of free content and business models and sustainability
  • More evidence that games contribute to learning, literacy, numeracy, behavior change (eg., studies like this one)
  • Better understanding by donors/organizations of the wider ecosystem that goes into creating a successful game
  • Funding that includes support for the wider ecosystem, not just funding to make a game
  • More work with local developers who are proficient at making games and who understand the local context and market

As a starting point, Games for Change’s website has a good set of resources that can help organizations begin to learn more. We’re also compiling resources here, so take a look and add yours!

Thanks to Nick, Asi, Stan and Craig for joining as lead discussants, and to Population Council for hosting the Salon!

If you’d like to attend future Salons, sign up here!

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It’s been two weeks since we closed out the M&E Tech Conference in DC and the Deep Dive in NYC. For those of you who missed it or who want to see a quick summary of what happened, here are some of the best tweets from the sessions.

We’re compiling blog posts and related documentation and will be sharing more detailed summaries soon. In the meantime, enjoy a snapshot!

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Today as we jump into the M&E Tech conference in DC (we’ll also have a Deep Dive on the same topic in NYC next week), I’m excited to share a report I’ve been working on for the past year or so with Michael Bamberger: Emerging Opportunities in a Tech-Enabled World.

The past few years have seen dramatic advances in the use of hand-held devices (phones and tablets) for program monitoring and for survey data collection. Progress has been slower with respect to the application of ICT-enabled devices for program evaluation, but this is clearly the next frontier.

In the paper, we review how ICT-enabled technologies are already being applied in program monitoring and in survey research. We also review areas where ICTs are starting to be applied in program evaluation and identify new areas in which new technologies can potentially be applied. The technologies discussed include hand-held devices for quantitative and qualitative data collection and analysis, data quality control, GPS and mapping devices, environmental monitoring, satellite imaging and big data.

While the technological advances and the rapidly falling costs of data collection and analysis are opening up exciting new opportunities for monitoring and evaluation, the paper also cautions that more attention should be paid to basic quality control questions that evaluators normally ask about representativity of data and selection bias, data quality and construct validity. The ability to use techniques such as crowd sourcing to generate information and feedback from tens of thousands of respondents has so fascinated researchers that concerns about the representativity or quality of the responses have received less attention than is the case with conventional instruments for data collection and analysis.

Some of the challenges include the potential for: selectivity bias and sample design, M&E processes being driven by the requirements of the technology and over-reliance on simple quantitative data, as well as low institutional capacity to introduce ICT and resistance to change, and issues of privacy.

None of this is intended to discourage the introduction of these technologies, as the authors fully recognize their huge potential. One of the most exciting areas concerns the promotion of a more equitable society through simple and cost-effective monitoring and evaluation systems that give voice to previously excluded sectors of the target populations; and that offer opportunities for promoting gender equality in access to information. The application of these technologies however needs to be on a sound methodological footing.

The last section of the paper offers some tips and ideas on how to integrate ICTs into M&E practice and potential pitfalls to avoid. Many of these were drawn from Salons and discussions with practitioners, given that there is little solid documentation or evidence related to the use of ICTs for M&E.

Download the full paper here! 

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